Brand book (issuu)

OPEN GOAAAL! BRAND BOOK

BRANDING VERSION 1

BRANDING VERSION 2

TYPEFACE

gotham book

abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ gotham medium

abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ Your brand typeface is Gotham with Gotham Black being used for the brand.

Gotham should be used when ever possible. When needs must Arial can be substituted, for example in powerpoint, internal documents or even in some online situations.

gotham bold

abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ gotham black

abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ

COLOUR

web

print

R 0 G 150 B 180

C 80 M 20 Y 20 K 0

R 64 G 64 B 64

C 65 M 55 Y 55 K 55

Your main brand highlight colour is a turquoise. The highlight colour should only be used with restraint for greater effect

tones

STRAPLINE

AND POTENTIAL WEB APPLCIATION

IT’S AN

“THEY THINK IT’S GONE OVER... ...IT HASN’T NOW”

THEY THINK IT’S GONE OVER... IT HASN’T NOW

IT’S AN

OPEN GOAAAL! “THEY THINK IT’S GONE OVER... ...IT HASN’T NOW”

THEY THINK IT’S GONE OVER... IT HASN’T NOW