Making Sense Daisy Park instore POS & other branded goods
I wanted to explore the excitement of a beautiful piece of mail in a time when it is very rare to receive. To carry on the excitement of opening your parcels I’ve made the thank you cards into a self contained letter and envelope. The design reiterates this with the stripes associated with airmail (though in this case I have gone with all red to Daisy Park it up a bit!) - all creating a sense of a special something through the door. Obviously this translates perfectly with your online orders, though the stripes work just as well in store to create standout and a great colour pop! These stripes have been carried across the rest of the collateral to bring you some consistency. I have brought in the blue and pink for the website to keep things looking a little more fresh and less ‘red wash’. All of the copy is on brand in its tone - friendly, chatty and with a little bit of humour.
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thank you for your order
THANK YOU FOR YOUR ORDER 1. Rather than a postcard I have designed this fold out envelope/letter. The piece itself is piece of thickish paper (not quite card) which folds up to become an envelope. This allows you to make the whole piece incredibly personal with the customers name on the front and space for a message on the inside. The final folded piece will be the same size as a postcard.
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2. The letter has two folds, so the lip opens up to reveal the social media information. The bottom part opens to reveal your lovely message and extra info. No glue necessary - the paper will just be folded into place.
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Come join us online for a good chin wag @daisypark27
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Hi Jemim
dly in the n u so g in p ee sl e ’r u o y e We hop st month! la t h g u o b u o y t se t ve u beautiful d rning o m r u o y r o f t ec f er p e These cups will b Love d the brew in bed. Enjoy! Emma an team k r a P y s i a D daisypark.co.uk
A special discount just for you We hope you already realise how much we love our customers - but if not here’s a little special discount for your next order. Just enter the code at checkout & enjoy.
Discount
1o%
Code
R E P E A T 10
Expires
09.07.14
We’re here online, via email, over the phone or instore. Pop in and say hi! Daisy Park, 28 Broad St, South Molton, North Devon, EX36 3AQ T: 01769 579077
E: emma@daisypark.co.uk
wwww.daisypark.co.uk
A little thank you We are also part of the Collect Rewards scheme. Collect points when you shop online or in store. Just download the app from the AppStore or Google play and start collecting! There are free gifts in store once you’ve collected a certain amount of points!
BRANDED BOX & TAPE
1. The tape should raise a smile as well as letting them know to treat the package with up-most care and attention
tly n e s g ran a le ur G d n a itself willdhave 2. Thehbox yovery e l and clear ou branding eas clean yourw logo and site address. u is quite a sophisticated This o y s approach - less is more!
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GIFT CARDS
1. Gift cards are in the same format as the thank you card. The interaction of physically opening the cards bringing a bit of excitement!
2. I’ve introduced the blue and pink from the website here to add some variety. It will also help you differentiate when picking up the pieces to write on! Not using product shots ensure that they will not date.
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GIFT CARDS - INSIDE
1. Like the thank you cards, the gift cards leave people an area to write a note. The bottom half is then used to add the details and contains T&Cs
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Come join us online for a good chin wag @daisypark27
Happy Birthday Kerry
Hope you find something really lovely to spend this on Lots of love Sue x xx daisypark.co.uk
Daisy Park Gift Voucher We say you’re lucky - but actually we’re guessing you’re an amazing person with some really lovely people around you who have given you this voucher. So now we know you’re pretty special, lets find you something you’ll completely and utterly love to own and show off! This vouchers entitles you to spend Your voucher code is
BIRTHDAY50
£50
You can use your voucher at www.daisypark.co.uk or call 01769 579 077 or even better - visit us in-store at 28 Broad St, South Molton, Devon, EX36 3AQ Terms & Conditions: 1. Change is not given on product which cost less that the values of the gift voucher presented. 2. Gift vouchers cannot be exchanged for cash. 3. Gift vouchers have an expiry date of 1 year from date of issue. Your expriry date is
24th June 2014
WINDOW DISPLAY QR CODE 1. An A4 sign in the window with a qr code that links directly to a collection containing everything on display. The sign would be printed on cardboard, with its own stand so it can become part of the display.
Fancy a spot of window shopping? Seen something you like? We’ve put everything in the window display into a collection online for you. Just scan the QR code or go directly to the link below. That’s what we call window shopping!
www.daisypark.co.uk/shopthelook
INFORMATION AROUND THE TILL 1. Depending on the space around your till I thought it would be nice to frame these two information points (I especially love these stamp shape frames from not on the highstreet to tie in with the airmail stripes). This may not be the best place to display these, but here’s the starting point in terms of design and copy - we can work from here!
Payment options We’ve tried to make it as easy as possible for you to purchase, so here’s how you can pay: Credit & Debit cards - no minimum Paypal - if you’ve got the app on your phone) Pingit
collect
We’re also a member of collect rewards. Let us know if you are too & we’ll add your points or give you your reward!
We wrap it, pack it and send it with love Are you sending your purchase to someone special in the post? Leave it with us and we’ll giftwrap it, pack it safely and send it to them for you. Just ask us and we’ll take care of the rest!
SPECIAL OFFER SWING TAG 1. Exactly what it says on the tin - a tag to fit in with the rest of the POS collateral to highlight offers on certain products in store.
What a treat!
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off
FURTHER INFORMATION POSTERS 1. A very top-line summary of the collect rewards app. It tells customers the basics that they need to know to get started without overwhelming them with info.
collect
A bit of love for you our loyal customers
2. This poster replaces your current social media one. I have removed the QR codes as people are so used to just typing in a username to find someone - often quicker than loading up a scanning app.
Earn points every time you shop in store or online at Daisy Park. Just follow these steps
Download the free Collect Rewards mobile app for iPhone or Android. You can also join online or instore. Follow us (just search Daisy park) Identify yourself in-store and Collect 1 point for every ÂŁ1 you spend.
Unlock rewards and receive exclusive offers
1.
-
We love having you in the shop - and would rather see your cheery faces any day of the week. But if you need a little Daisy fix when we’re not here just pop by the website or follow us on social media.
s:
Handily our username is @daisypark27 for facebook, pinterest, twitter and instagram so you should be able to find us nice and easily. See you there!
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www.daisypark.co.uk 2.
FURTHER COLLATERAL
1. The new business cards are bold and striking, not to be lost! They are currently double sided, flat business cards. We could incorporate the folded thank you cards format if you would like further information included.
2. The scratch cards would be very clean and simple, with some friendly copy to attract attention.
Gorgeous shabby chic country style goodies daisypark.co.uk
Come join us online for a good chin wag @daisypark27
Daisy Park, 28 Broad St, South Molton, North Devon, EX36 3AQ t: 01769 579077 e: emma@daisypark.co.uk wwww.daisypark.co.uk
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Is today your lucky day?
You’ve won 15% off your next purchase! But be quick, this runs out in a week!
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thank you
www.inspiradigital.co.uk
+44 (0)1271 344 265