Making Sense of Dropdead
route one
By minimising the user interface we have aimed to create an uncluttered website where the photography can be the main focus. While also keeping just enough information for the user to start the journey through the buying process.
route two
With this route we have create a stronger brand presence, with the dominant navigation bar & branding at the top. We have also created a strong area for product information making sure it is clear for the user to proceed through the site.
All routes include a feature where the main navigation sticks to the top of the site as the user scrolls down like seen in this visual, however this version the header will also shrink to a smaller state as the user scrolls down.
route three
This it the most subtle route with only a ‘menu’ icon top left that will pull out the side menu, the branding and product information are available but take second stage to the photography creating the feel of an exclusive store & letting the photography set the tone, atmosphere & attitude of the store.
route four
Continuing the theme of featuring the photography, this is an alternative approach that provides a left hand navigation bar, with the use of icons to represent menus, store search & cart.
the end
thank you for looking we look forward to your feedback
www.inspiradigital.co.uk
+44 (0)1271 344 265