easyCar Intro

Website Tender - easyCar 74 The Studio, Newport Road, Newport, Barnstaple, EX32 9BG

Inspira Digital Ltd.

11.12.12 w: www.inspiradigital.co.uk

t: +44 (0) 1271 344 265 m: +44 (0) 7515 879 308

Company Registration Number: 6873550

Inspira Digital are a UK based digital communications company. We have been operational for just under five years and have rapidly established a reputation for fantastic design, development and support across a wide range of online business sectors.

Our dedicated highly integrated team has launched hundreds of successful sites ranging from internal corporate intranets, compliant investor relations, cutting edge e-commerce stores right through to dedicated mobile apps & web applications.

We create digital that gets to the core of your message, we create digital that achieve your business goals.

This is what we intend to do for you...

to identify your digital strategy.

A good digital strategy allow’s your brand to engage, inform and communicate to your audience 24/7. We now communicate in a world of overshare and inter connectedness, where ideas spread at the speed of tweet, email or the press of a like button. At Inspira Digital we can help you take advantage of this fast moving playing field. The web is our passion, and our dynamic team will help distill your company goals into a purposeful and successful digital strategy.

to create striking design visuals.

We have a fantastic track record at bringing your strategy to life.

Our diligent creative team will create striking, informative, on-brand graphic communication for your project.

to provide technical excellence.

At Inspira Digital we live and breath the web. Our team is at the very cutting edge of both desktop and mobile browser web development.

We can work with and provide the safest, most accessible technology and systems the web has to offer for your company.

to provide friendly and accountable project management.

We’re a dynamic close knit team so when you speak to us, you deal with the people responsible for project delivery. This approach fosters dedication and accountability. At Inspira Digital there are no complex internal communications, no ‘departments’ or ‘middle management’, just access to a focused, talented team of professionals, dedicated to solving your business challenges.

2. the future of digital...

“you must be the change you wish to see�

Ghandi

Sometime in late 2012 more users will be browsing the web via mobile devices than desktop computers.

The web will become increasingly more social, interconnected and ‘sharable’ Data is moving faster as the web becomes increasingly cloud based, information is already flowing seamlessly from desktop to smartphone, tablets and even your tv.

The power of the crowd will continue to provide incredible data and insights to those willing to tap in to it.

Web users will increasingly expect and demand complete transparency and accountability from online services

3. what does this mean for easyCar

“who ever rejects change is the architect of decay.�

Harold Wilson

you need to embrace mobile a large and increasing proportion of your customers will purchase while on the go to become more connected and social people share great product experiences, make it easy for them to spread the word. make use of cloud services it makes comercial sense to leverage great platforms that already exist using API’s to “join” them together to create your perfect solution make use of the crowd customers are some of your most powerful marketeers, reward them for spreading the word be transparent and accountable adopt this approach online and build trust with your consumers, it pays back, both in brand value and revenue

4. so what’s our vision for easyCar...

“you don’t need eyes to see, you need vision” Maxi Jazz - Faithless

make it

easy...

6. features we plan to include for the easyApp

and keep it easy...

one button booking

use location to provide results

provide directions to the hire centre

ability to book or reserve in advance

compatible with all main stream devices

access all services from one app

location triggered offers

sharable, viral and trackable

7. website features we’d like to see in the easyApp

making it easy�er�

linking authenticated user data and information to the app i.e. facebook, google+, twitter, foursquare etc.

easy access (use login to create shared customer data across apps and simplify booking)

highly customised and targeted offers based on buying preferences within the easy app network.

lets

or take a look through the next few pages to find out a bit more about us...

9. how we work... scoping/ specification

creative work

front end user interface and user testing

site implementation and build

content population data migration

user testing and review

cms/client training

site launch and ongoing support

every site and every client is unique, but for guidence, here’s the most common stages we take

“the finished product is excellent, very professional indeed.�

Neil Ritson CEO Leni Gas and Oil Plc

start by listening we listen to your story, this guides our initial planning and big-picture thinking, this is the part where people say, “wouldn’t it be great if my website did this?” and we say, “we can do that.” then, together, we’ll prioritize the steps your organisation needs. clients as partners your input is valued the same as that of our coders and designers, we try to create a real sense of community and rapport with our clients. adaptable problem solvers you’ll never hear us say “that’s impossible” - we’re problem solvers and strategists, we bring the best of the web together to deliver the goods and remain agile and adaptable from concept to completion

12. making sense of social networks find out more http://hootsuite.com

simplifying social

We aim to make using, tracking and interacting via facebook and twitter simple. Rather than tracking multiple accounts we use an online application called Hootsuite that allow’s your team to track all social media interactions from one place

team collaboration

HootSuite allow’s you to have multiple contributors to your social profiles without sharing passwords. Assign messages for follow-up and track responses. From help desk to marketing, you can engage audiences at every level of your organisation.

custom analytics

Show off your social media success. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics all without leaving the dashboard.

multiple networks

Save your time and your sanity. Monitor and post to multiple social networks, including Facebook and Twitter from one simple place.

schedule messages

Ensure your messages never get missed. Draft and schedule messages to send at a time your audience is most likely to be online. With the ability to batch-schedule up to 50 unique messages at one once, all from one place and across multiple social networks

13. project management

“efficient, reliable and easy to work with, they hit all our deadlines and kept the costs down to.

Lena Corner Onwner Colour Flooring

single point of contact

You will be assigned a knowledgeable, skilled Project Manager as a single point of contact. They will be responsible for orchestrating all aspects of the project as it moves forward.

collaborative, online

We use online collaborative project management software to help monitor day to day project progress. It affords you and us a very simple and easy way to share files, generate and action to do lists and keep project progress documented.

efficient, democratic

We have crafted a very efficient and democratic process for the development of our clients sites and allows you full transparency at every stage of the project. We try to run open and honest communications, arranging face to face meetings for the main site milestones.

escalation

You’ll get to speak directly to a connected team, who are engaged and involved with your project. Your Project Manager will be supported by a mediator (the company director) and should any issue be escalated, our mediator will be able to access the project process via the documented and searchable project management area. We find that, when rare issues do occur they are resolved quickly and efficiently.

revision control procedure

We operate a simple procedure for revision control; 1. Project Manager will take onboard the scope of the changes 2. Discuss with the team, looking at potential solutions 3. Referring to any agreed specification 4. Establish if any costs are incurred 5. Itemised for approval by the client.

6. On approval time lines will be adjusted and work carried out.

14. support & training

“great company to work with, great communication and fantastic ideas, all helping to increase quality traffic.�

Jon Bolon Onwner iChic

we’ve got your back

Inspira Digital take support seriously we will provide site staff training via “how to documents” and direct one to one guidence. Onsite support can be arranged if required and a friendly knowledgeble voice is always available at the end of a phone, skype or email.

15. help desk support

“highly responsive and attentive to our needs and extremely friendly, we are delighted to continue to work with Inspira�

Cassie Bushell Marketing Manager Lonrho Plc

single point of contact

After launch your project manager will initially take this role, allowing project knowledge/client rapport to be carried into the support period. They will be responsible for organising and orchestrating help desk requests.

collaborative, online

After launch we continue to use our project management software to help monitor day to day requests, this means working methods are inherited and support is easy to initiate and issues are documented and tracked.

friendly and helpful

Our team has vast experience dealing with all levels of internet users. We strive to create simplicity and offer helpful and informed advice. We run a very interconnected team, meaning we will all have a great deal of experience with your website and web platform. Although you will deal mostly with your project manager, the rare occasions when you speak directly to our coders and designers you will find them friendly, articulate and very helpful.

escalation

You’ll get to speak directly to a connected team, who have experience with your platform. Your Project Manager will be supported by a mediator (the company director) and should any issue be escalated, our mediator will be able to access the project process via the documented and searchable project management area. We find that, when rare issues do occur, they are resolved quickly and efficiently.

revision control procedure

We operate a simple procedure for revision control; 1. Project Manager will take onboard the scope of the changes 2. Discuss with the team, looking at potential solutions 3. Referring to any agreed specification 4. Establish if any costs are incurred 5. Itemised for approval by the client.

6. On approval time lines will be adjusted and work carried out.

16. hosting, backup and source code

back up and disaster recovery

We keep an offsite back up of your theme and important files, allowing us to restore you site at a click of button

passwords and secure access

We will keep a protected log of all available passwords for reference, and where possible provide easy access for changing and recovering password details.

source code

Source Code for the site including all data and databases will be available on request and charged at the current hourly rate.

17. dashboards, analytics, reporting and user testing

fully customised dashboard

If required we can supply easily accessible performance dashboards, these can be customised to present information that is important to your team, in a simple uncluttered manner via a single URL. More information at http://www. geckoboard.com/

google analytics

The defacto web statistic tool is used in tight conjunction with webmaster tools, and is installed by default into all our sites. It allow’s us to pull important statistics and track site usage to a very granular level. http://www.google.com/ analytics/

user testing

Along with our own in house testing we use a crowd sourced service called usertesting.com. This site provides video feedback from specific demographic groups and can give great insight into the usability of site with meaningful and actionable feedback. http://www.usertesting.com/

a/b testing

We are equipped via the CMS to perform a/b split testing, this allows us to audition two elements on a web page such as two types of navigation and use the website audience to poll which is the most popular.

browser testing

We test across a wide variety of systems and software for compaitibility with target browsers. Firstly when the designs are converted to webpages, during build and finally once the site is completed. All issues are documented and ‘todo’ lists are created within our project management system for completion

live reporting

If required we can also provide live “as it happens” statistic via the fantastic online service http://chartbeat.com/. Great for monitoring your site in real time and helps understand which areas are engaging your web users right now!

20. feedback services testimonial

We commissioned Inspira Digital to redesign our website because we were looking for a company to bring our website up to date, make it simple easy to use, and memorable.

The team stood out as being passionate and enthusiastic from the start.

They understood our market sector immediately, the requirements of our varied visitors (from social housing professionals to residents and homeowners in social housing) and made useful and very insightful suggestions on the design.

Their attention to detail in the design stage, flexibility in willingness to a work with us and patience when explaining the concept was very helpful and well received.

We were impressed by their ability to produce a fresh and innovative site while retaining the ability to present key information succinctly. We feel we worked in partnership with Inspira Design who consulted us at each stage and kept us informed throughout the process during the build.

We now have a stunning website we are proud of, and the added bonus that the project was brought in on time and on budget. We would not hesitate to recommend Inspira Digital.

Denise Raine, Director Feedback Services Feedback Services Ltd is a company, endorsed by the National Housing Federation, specialising in conducting customer satisfaction surveys, housing consultancy and training for social housing landlords.

lonrho services testimonial

LONRHO We have been using Inspira Digital for over 18months now and are whole heartedly happy with the endless service and maintenance they provide after creating our online image resource.

As a secure, user friendly online tool, it primarily keeps us updated with the latest developments in our Advertising and Marketing departments between head office in London and numerous offices across Africa, by uploading and sharing high resolution photos, logos and designs.

We find the team at Inspira highly responsive and attentive to our needs and extremely friendly, which is why we are delighted to continue to work with them as they assist how we interact as a company’.

Cassie Bushell, Marketing Coordinator, Lonrho Plc Lonrho Plc is focused on investing in and developing opportunities across Africa, where it operates five strategic divisions in seventeen countries.

onesource iml/besharam! services testimonial

Inspira Digital have guided us effortlessly through the technical minefield to create a corporate site that works excellently on both my iPhone and iPad as it does accross on my laptop. Highly responsive and dedicated throughout the process I would thoroughly recomend inspira to clients considering there services, we’ll be making use of these guys for all things digital for the foreseeable future.

Mark Skorpil - One Source IML http://www.osiml.com/ is an American Global Supply Chain Solutions company working throughout the US and China.

After 3 months of search and endless hours of research and head knocking I landed in the arms of Inspira, who not only very well understood my complicated need for a shopify cart website that will be based and working out is US, centered around India and have products sourced from several places in the world.

They guided and supported almost each step of the way, but the most important thing I am impressed with is their reasoning and understanding attitude and their very relaxed and welcoming work culture. I have been known to be a tough client, and when I decide to work with somebody, You bet I have already given them a hard time enough to deserve my business. A FULL 5 Star for Mike & Luke & the entire team @InspiraDigital for making my site design development and built a very well handled affair. Thank you folks!

Raj Armarni - Besharam http://www.imbesharam.com/ is a new adult lifestyle brand that aims to take the ann summers attitude to the young and vibrant market of India

19. key staff

luke green - co founder Luke begun his career working Freelance for Plymouth College of Arts and Design (were he studied) and has been working in the creative communications industry since 1998. Luke brings passion and enthusiasm to the Inspira team helping to steer projects and solve both client and business issues. You’ll often find Luke juggling Project Management duties whilst chatting to clients.

Great at offering simple straightforward advice and guidance whilst providing solutions to technical and complex challenges. Luke has had experience working both in big and small advertising agencies, with experience from both creative and client facing positions.

In a creative role he has had experience working with many well known brands such as Honda UK, BT Openzone, Covonia, Shloer, Vi-Spring Beds, Intel, Commission Junction and Mountfield Mowers.

key staff

mike harding - co founder Mike initially began his career in sales where he forged a solid process and market aware skill set. Mikes ability to handle raw sales data was to set in motion his early adoption of the next wave in marketing, the online search market in early 2000.

Mike’s analytical skillset allow’s him to quickly cut through technically complex challanges, coupled with his friendly client handling and experience of day to day business practices he brings a great deal of experience to the team.

Mike draws from both his technical knowledge and traditional marketing expertise to form the other half of the companies leadership team.

key staff

mike fryers - creative lead Mike gained a BA (Hons) Graphic Design Degree at university in Southampton. Eager to get real world experience Mike worked a part time position as an inhouse designer alongside his degree at Stagecoach. Responsible for handling much of their day to day graphic design requirements as well as large print runs and mission critical communications.

After graduating Mike looked for more challenging diverse creative environment. Mike joined the Inspira team in 2008 and has since brought a great deal of talent, accuracy and hard work to the company.

Mike attention to detail and intrinsic understanding of the web allows him to excel in creating elegant print and online work.

His strengths lie in creating exciting brands and user interface designs that are not only easy to use but great to look at to.

key staff

luke brookes - coding lead Luke has over 5 years of commercial experience with many high profile brands, including Toshiba, Seagate, The Royal Mint and Freederm. With a wide range of skill sets, across many coding langauges, Luke tends to leans towards CSS animation and User Interface.

His skill set and friendly mannor have become and solid part of our team allowing us to harness the power of the web for our clients in ever more efficient and creative ways.

support staff

kate pufahl - creative/client facing

Kate provides creative design support and efficient, friendly client liason, working with the team on a flexible basis Kate has a keen sense for design subtlety and great communication skills.

jed varley - code lead

Jed recruited with us direct from University and has become and extremely competent back developer, looking after much of our criticale digital infrastructure

david shaw - code support

A recent recruit to the team David has a calm nature quite determination that allows him to provide both technical code support and client management roles effortlessly.

mike wilkinson - code support

Mike provides code support to our busy team, solid, dependable with skills in database development and coding.

trusted suppliers

We work with a number of trusted suppliers, whom we have built strong business relationships with. Our design and web builds are completed in house - with only a small proportion of the process being outsourced, this way we maintain complete control of the quality and delivery of our projects.

74 The Studio, Newport Road, Newport, Barnstaple, EX32 9BG w: www.inspiradigital.co.uk t: +44 (0) 1271 344 265 m: +44 (0) 7515 879 308