Making Sense of Global Investment Strategy
route one
First impressions are always important, and immediately this route presents itself as a modern, clean & professional brand you can trust. The main concept of this approach is investment/growth. We have achieved this via a typographic solution that centres around the letter “O”, using it to represent the globe. We then incorporated non-concentric rings within the letter-form to suggest global growth from a central secure financial hub. This brand is purely a typographic solution and therefore does not include any additional brand-mark beyond the name itself, however the “O” mark could be used in isolation from the brand name in playful ways. Additionally the concept of ‘growth’ could be fully incorporated into your visual communications. This would provide plenty of room for your brand to evolve in the future ensuring that it always remains fresh. Other the next few pages you will be able to review examples of how your brand could be applied to corporate stationary, an office environment and a mock up of a website.
INVESTMENT STR ATEGY
An example of how the brand could be applied to an office environment
An example of how the brand could be applied to a website.
route two
Route two shifts the focus of the concept to global “financial security”. The central dot within the brand mark represents the consumers financial interest. The looping mark around the dot represents Global Investment Strategy adding a layer of security in the form of a maze. Global Investment Strategy also acts as a key to the maze. Locking out any unwanted financial problems and also providing that key to their consumers giving them freedom as well as financial security. The maze is loosely based around the letter “G” providing a visual nod to the brand name. This visual cue helps to create brand recognition when the graphic mark is used in isolation, away from the brand name. This provides a visually versatile solution that can be used in landscape format, as seen here. However it also provides a certain degree of freedom that can be seen over the next few pages where you will be able to review the brand across a range of material from corporate stationary to website mock ups.
An example of how the brand could be applied to an office environment
An example of how the brand could be applied to a website.
route three
Route 3 focuses on the concept of “global finance”. We have solved this with a modern typographic solution that combines the shape of the letter G with a Pound Symbol “£” to create a hybrid letter-form that is truly unique to you. The diagonal nature of the orange graphic mark also suggest wings/flight which communicates the global aspect of the concept. The unique letter-form remains easily readable as a letter “G” meaning it can be as a typographic solution within your company name. However we have also provided a separate graphic mark that can be used in isolation where required. This supporting graphic mark is encapsulated within a globe, again giving a nod to the global aspect of the business, while also providing you more creative freedom in the future regarding how your brand is used. Other the next few pages you will see some examples of how this brand could be taken forward across corporate stationary, websites & other collateral.
INVESTMENT STRATEGY
An example of how the brand could be applied to an office environment
An example of how the brand could be applied to a website.
route four
Variation of Route 3
Route 4 provides a slight variation of route 3 and is based entirely around the same concept of “global finance”. With this version we have sacrificed a little of the creative freedom afforded with route 3, however the benefit to this is a slightly more consistent brand mark. The unique ‘G/£’ mark has been completely removed from the brand typography and is now restricted to only being used within the supporting globe brand mark. As a result of this the brand typography will always be seen with the supporting globe, meaning the unique ‘G/£’ symbol will always be visible. However the brand mark can still be used in isolation without the typographic name. Examples of how this brand could be applied to corporate stationary and other collateral are on the following pages.
INVESTMENT STRATEGY
An example of how the brand could be applied to an office environment
An example of how the brand could be applied to a website.
www.inspiradigital.co.uk
+44 (0)1271 344 265