Making Sense of Global Investment Strategy
global skyline By blending together icon buildings from global cities we have created a truly unique global skyline that can be used alongside either brand route.
Shanghai
London
Dub
bai
New York
Paris
route one
The global skyline concept. We have used a typographic solution to suggest a global skyline by not only using the shape of a building within the counter of the “o” but by also adjusting the shapes of the ascenders of the two “l”s and the “b” we have eluded to a city skyline.
An example of how the brand could be applied to an office environment
An example of how the brand could be applied to a website.
route two
Brand concept is unchanged from the previous presentation. The only difference is the incorporation of the “global skyline� image within the website visual.
INVESTMENT STR ATEGY
An example of how the brand could be applied to an office environment
Example of the website using the “global skyline� image.
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