Making Sense Solar Tech Renewables Branding
Go Glo Route One Combining the colours from both sub brands to create a gradient type effect, this simply communicates a ‘spectrum’. Much like the colours of the rainbow are all-encompassing this too retains the idea of contaning its subsidaries.
SOLAR TECH RENEWABLES
SOLAR TECH RENEWABLES
Route 1. a Inverted spectrum
SOLAR TECH R
Rout
With g
RENEWABLES
SOLAR TECH RENEWABLES
te 1. b
Route 1. c
gradient
Spectrum with gradient
Go Glo Route Two This route is simplified so that it can maintain an ‘umbrella’ relationship with the sub brands - this means that it encompasses its similarities but is loose enough to expand the brand to other areas.
SOLAR TECH RENEWABLES
Go Glo Route Three As the new title is renewable perhaps the brand should highlight this, using a different palette; I have created a ‘greener’ solution
SOLAR TECH RENEWABLES
thank you
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