Moorish presentation by Inspira Digital

Making Sense of Moorish website initial visuals

route one

Rich textures and beautiful imagery combined with a warm, witty tone of voice and playful illustrations create a charming, authentic and wholesome website. The sketchy illustrations and friendly notes engage the audience, highlighting important areas throughout the site. These overlayed onto a textured background creates a very rich visual style, with a rustic edge, to result in an authentic yet fun approach. All of these attributes work well to attract families and tourists for a day out as well as the discerning local shopper looking for top quality produce.

HOME PAGE INITIAL VIEW 1. This simplified navigation results in a less cluttered, user friendly experience. Drop down menus ensure all of the available pages are easy to find.

IN SEAS

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ALSO

RARE BREED BIRDS Come along to our microfarm and meet our biggest characters.

2. Sliding header with a real buzz. Different pages and products can be pulled into the header to create interest,

ATTRACTIONS

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FIND US 3. Pulling instagram into the header brings a great visual interaction with the day to day running of Moorish creating engagement.

4. Customers with larger screens will also enjoy a glimpse of full screen background images. These could be updated seasonally to keep the site up to date and fresh.

5. A very friendly tone of voice, with sketchy illustrations make for a very welcoming experience. These bring some character to the logo illustrations and tie in nicely with the Moorish Ales packaging.

CRAFT

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Welcome

Set on 4 acres of land in beautiful Exmoor shop. We have an adventure park and micr for hours on end whilst our delicious foods will be an adventure for your taste-buds.

We have our own Craft Brewery creating s beers around paired with plenty of unusua of food and drinks. Locals and visiting fami discerning local weekly shoppers flock to u authentic ingredients from the farm shop.

FARM SHOP

BREWERY

EXPLORE

WHOLESALE CUSTOMERS

CONTACT

EVENTS

0 ITEMS: £0.00

BUY ONLINE

YUMMY pies!

ASON

n’t beat the beautiful deep of this month’s beets.

O IN SEASON

DOWN AT THE FARM(SHOP)... @MoorishFarmShop - Our girls must be happy - they just can’t stop laying! #eggs #freerange #Kentisbury #MoorishFarmShop

THIS WEEK’S BEST BUY

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ecialist brewery creates ble Real Ales

We’ve just brewed some delicious Moorish Ales - pop into the shop or buy online to get your hands on yours. BUY ONLINE

to Moorish

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some of the most exciting al and exciting local offerings ilies, tourists, right through to us for interesting and .

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HOME PAGE

Moorish Ales

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1. Illustrations and short messages appear throughout the site.

Waytown Farm Waytown Waytown Farm, Farm, Kentisbury, Kentisbury, Kentisbury, Exmoor, Exmoor, Exmoor, Devon, EX31 4 Devon, Devon, EX31 EX31 4NS 4NS

2. Featuring products on the homepage in stage 1 displays to customers the goods on offer at Moorish. Once stage 2 is implemented, customers can buy these featured products immediately.

01271 883309 01271 01271 883309 883309

www.moorish.c www.moorish.co.uk www.moorish.co.uk

Attractions

3. Frequently reminding parents of all the attractions on offer free of charge will help to attract visitors to Moorish.

FARM SHO

Stock up on treats aroun

RARE BREED BIRDS

4. A number of visually rich images really emphasises the amount of activities on offer at Moorish.

Come along to our microfarm and meet our biggest characters.

ATTRACTIONS

ADOPTIO

A great ide enthusiasts

FARM SHOP

4. Newsletter sign up and suggestions button encourage interaction with the brand.

CRAFT BREWERY

EXPL

Newsletter

your@emailaddress.co.uk

Moorish Ales

Porlock stock & two empty barrels

£2.99

ON AY

Moorish Ales

Lynmouth Cliff Aleway

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SHOP ONLINE

Waytown Farm, Waytown Waytown Farm, Farm, Kentisbury, Kentisbury, Kentisbury, Exmoor, Exmoor, Exmoor, Devon, EX31 4NS Devon, Devon, EX31 EX31 4NS 4NS

01271 883309 01271 01271 883309 883309

FREE entr y to all o f o ur fantas tic attraction s

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www.moorish.co.uk www.moorish.co.uk www.moorish.co.uk

n the most delicious nd

QUACKING ABOUT Our duck farm is a fascinating find - and educational to boot!

ADVENTURE PLAYGROUND

ON SCHEME

ea for animal s of all ages.

LORE

CAFE

Our specially commissioned adventure playground will tire out the most excitable of free range children.

EVENTS

TRADE

PRESS/PR

CONTACT/LOCATION

Got a great idea? We’re always open to suggestions, especially when they’re tasty ones! Get in touch if you think we’re missing a trick.

SEND

SUBM IT SUGGESTIONS

BUY ONLINE

FARM SHOP INFORMATION PAGE

Home

Farm Shop

Farm s

Lorem ipsum dolor sit a commodo ligula eget d et magnis dis parturien 1. Plenty of white space ensures that the many different images donâ&#x20AC;&#x2122;t drown each other.

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2. By using a number of photographs and illustrations we are able to ensure a balance between playfulness and reality.

3. Sketchy dividers are a nice way to bring pace and hierarchy to the site whilst keeping the visual style in place.

Our favourite good

BREWERY

EXPLORE

WHOLESALE CUSTOMERS

CONTACT

EVENTS

0 ITEMS: ÂŁ0.00

BUY ONLINE

shop

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ONLINE SHOP COLLECTION PAGE

Home

Online shop

Collections

Delivered str to your door

If you arenâ&#x20AC;&#x2122;t able to come to M Browse through our collections some mouth watering delights.

1. Snapshots of the different collections help online shoppers to narrow down their search for the perfect products.

2. Bringing the informal, friendly tone of voice helps the online experience feel similar to the real world one - friendly knowledgeable staff that are eager to help.

In season

The freshest, most beautiful foods around now

Charcuterie

Delicious meats form artisan makers

FARM SHOP

BREWERY

EXPLORE

raight r

WHOLESALE CUSTOMERS

CONTACT

0 ITEMS: £0.00

EVENTS

BUY ONLINE

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In season

Amazing meat fresh from local farms

ALE

The creamiest, most delicious dairy goods

H A BIT BE ER W IT E OF AT T IT UD

Brewery

Moorish beers are a step ahead

Waytown Farm, Kentisbury, Exmoor, Devon, EX31 4NS

01271 883309

www.moorish.co.uk

Dairy

4.1%ABV

Bakery

Fresh bread - you can’t beat it

www.moorish.co.uk

SITE INTERACTIONS

1. This simplified navigation results in a less cluttered, user friendly experience. Drop down menus ensure all of the available pages are easy to find.

Home

Online shop

Collections

Delivered str to your door

If you arenâ&#x20AC;&#x2122;t able to come to M Browse through our collections some mouth watering delights.

In season

The freshest, most beautiful foods around now

3. When customers add something to their basket, this quick cart drops down, displaying everything in their cart.

Charcuterie

Delicious meats form artisan makers

01271 883309

ALE www.moorish.co.uk OUR PREMIUM

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ABV

3. 6%

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0 ITEMS: £0.00

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FARM SHOP

WHOLESALE CUSTOMERS

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et ask VIEW BASKET o ur b Fill up y d ies io us go o w ith delic e. r onlin TO CHECKOUT oPROCEED in s tore Waytown Farm, Kentisbury, Exmoor, Devon, EX31 4NS

Waytown Farm, Kentisbury, Exmoor, Devon, EX31 4NS

01271 883309

Waytown Farm, Kentisbury, Exmoor, Devon, EX31 4NS

01271 883309

www.moorish.co.uk

01271 883309

www.moorish.co.uk

4.4% A

Moorish, fear not, we will come to you. s below or view all products to find

IUM OUR PREM

In season

Amazing meat fresh from local farms

ALE

The creamiest, most delicious dairy goods

H A BIT BE ER W IT E OF AT T IT UD

Brewery

Moorish beers are a step ahead

Waytown Farm, Kentisbury, Exmoor, Devon, EX31 4NS

01271 883309

www.moorish.co.uk

Dairy

4.1%ABV

Bakery

Fresh bread - you can’t beat it

www.moorish.co.uk

route one

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View

THE FULL VISUAL

but wait, thereâ&#x20AC;&#x2122;s more!

weâ&#x20AC;&#x2122;ve prepared a second option for you to review so keep turning the pages

route two

A combination of subtle textures and beautiful imagery help to capture the authentic charm of Moorish Farm in a charming, delightful and easy to navigate website. Subtle graphic elements like stitches and the paper texture lend themselves to the hand crafted nature of your products, while we have also incorporated your branding into an authentic trust seal that serves to reassure your customers of the quality of your product. To make the site as easy as possible to navigate we have split the navigation to suit two different types of users. The first group is those who want to visit Moorish Farm while the second group we have those who know of Moorish Farm already & want to shop online. This is why in this route we suggest having two main navigation elements “shop online” & “visit Moorish” with all the relevant sub-pages appearing in the relevant category in a drop down menu. This allows the users to quickly and easily navigate to the correct page without being overwhelmed with choice.

HOME PAGE INITIAL VIEW 1. Navigation Elements are split into quick and easy to understand elements, with utilities like shopping cart and account information at the top and Shop Online & Visit Moorish clearly labelled.

2. Headline copy and imagery will work best when the represent the current season keeping the site feeling fresh & current.

HOME PAGE A LITTLE FURTHER DOWN

1. At this point you can highlight your most important attractions that you want to promote to customers who want to visit Moorish, in this example Iâ&#x20AC;&#x2122;ve shown the Cafe & the Kids Playground to show that itâ&#x20AC;&#x2122;s an attraction for the whole family.

2. The next Upcoming event is also featured on the homepage with a featured photograph in a photo frame helping it really stand out.

HOME PAGE - THE SHOP

1. Enticing photography of in season shop collections can be featured on the homepage to allure customers into the farm shop or to buy online. This could be particularly effective if the images are relevant to the current season.

THE FARM SHOP

1. The template for the farm shop page brings across a lot of the graphic language from the homepage while incorporating it into a very adaptable template that can use any combination of images / headlines / body text to create interesting and unique content.

2. With space to provide detailed captions over imagery you will be giving the opportunity to make sure every image has carefully written copy to sell the products.

SHOP LISTING DAIRY PRODUCTS 1. Within the shop section of the store the site becomes very focused and structured. Making it a slick and easy for users to browse between categories and purchase items.

2. Within the shop section the shop categories appear in a left hand menu in an expandable and collapsible style meaning the customers always know where they are in the store and always know how to move between categories.

route two

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View

THE FULL VISUAL

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www.inspiradigital.co.uk

+44 (0)1271 344 265