Making Sense Payzing Branding
Route One This logo stands for the process of transferring from one point to another, The initial mark on the left hints towards the making of a circuit or network. This spawned from the ‘Z’ in ‘Zing’ to enforce graphically the nature of the word verbally. This is also coupled with a diamond shape this communicates wealth as well as serving to create a mark that is both subtle and dynamic. Type-face used is Cooper Hewitt - Light. This gives the logo an elegant feel that is in keeping with the mark.
Example Homepage.
In this version the currency symbols can be put into the brand mark circles to illustrate the transfer fo money.
Here you can see the graphic mark in isolation.
Colour Variations on both dark and light backgrounds.
Route Two This concept represents the idea of security. The letter form of the ‘g’ has been carefully edited to create a security link within the letter form. The typeface used gives the brand a very friendly and approachable feel without compromising on professionalism and feeling trustworthy. Other the next few pages you can see how the brand could be applied to a website as well as how the brand could work as a few colour variations.
Example Homepage.
In this version the background colour can work in a similar fashion to www.dwolla.com
Here you can see the graphic mark in isolation.
Colour Variations
Route Three We have taken the opportunity to evolve the original brand. We wanted to make a stronger connection between the ‘z’ mark within the graphic mark and the letter ‘z’ within the word ‘payzing’. By doing this it means you’ll be able to use the brand mark or the typographic solution on there own in isolation without losing brand recognition. On the final page you’ll be able to review how this brand might be applied to your website homepage.
Example Homepage.
a clean illustrative style that is inuenced by both apple & payfort.
Here you can see the graphic mark in isolation.
thank you
www.inspiradigital.co.uk
+44 (0)1271 344 265