Stage 2

mommy licious maternity branding refinement

refining a fashionable, trendy, sexy, sassy, in touch female brand The next few pages contain refinement of the Mommy Licious Brand, based on the feedback provided from the last presentation.

Route One Combing the lime green with two shades of pink for the colour scheme.

The pear has been simplified to work within the context of the new brand.

Y T I N R M AT E

Route One Shown is a variation of the same logo on a solid vibrant pink.

By having a few colour variations of the same brand you can choose which one to use depending on the context.

Y T I N R M AT E

Route One Shown is the full colour logo on a white background.

M

Y T I N AT E R

Route One Shown is the white logo out of a gradient & textured background.

M

Y T I N AT E R

Route Two Using the same concept as route one, & the same colour scheme, Route Two uses a different typography hierarchy, with the word ‘Mommy’ taking prominence.

LICIOUS M AT E R N I T Y

Route Two Shown is a variation of the same logo on a solid vibrant pink.

S U O I IC I T Y

LM A T E R N

Route Two Shown is the full colour logo on a white background.

S U O I Y T I C I

LM A T E R N

Route Two Shown is the white logo out of a gradient & textured background.

LICIOUS M AT E R N I T Y

Route Three Just like Route Two, this logo offers a variation of the same concept, offering a different typography hierarchy, with the word ‘Mommy’ taking prominence.

LICIOUS M AT E R N I T Y

Route Three Shown is a variation of the same logo on a solid vibrant pink.

LICIOUS M AT E R N I T Y

Route Three Shown is the full colour logo on a white background.

LICIOUS M AT E R N I T Y

Route Three Shown is the white logo out of a gradient & textured background.

LICIOUS M AT E R N I T Y