Making Sense of Tyre Heroes Branding
route one The subtle hint to the tyre.
Using a clean, friendly typeface, we have crafted this logo type to be both simple, flexible and subtly offer a nod to tyres, by placing the ‘o’ with the arch r and e. The speech mark allows the brand to have a chatty feel and can be used throughout the design communication as an informal guide to interaction or to promote a sales message. On the following pages you’ll be able to review how this brand would work applied across corporate stationary & a potential website template.
route two The tire network.
Using a clean, friendly typeface, we have crafted this logo type to be both simple and flexible. It uses the ‘o’ to represent the “network” concept - locating tyre heroes at the centre of a powerful network of suppliers. Its almost effervescent approach and it’s bright feel will help establish tyre heroes and uncomplicated and easy to use service. On the following pages you’ll be able to review how this brand would work applied across corporate stationary & a potential website template.
route three
Partially inspired by batman (think bat signal in the sky) with the colours inspired by superman. This is unashamedly the tyres superhero route. The branding also cleverly combines a map pinpoint & a circular symbol to represent tyres. This means that the brand can be easily reinforced through out the users journey within your site. For example when a user enters a post code to find local garages the Pinpoint can be used on the map to highlight a garage location. On the following pages you’ll be able to review how this brand would work applied across corporate stationary & a potential website template. On the website template you’ll see an example of how the brand could work as a pinpoint on a map.
the end
thank you for looking we look forward to your feedback
www.inspiradigital.co.uk
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