Making Sense of The Thatch, Billy Budds and Cook Island
route one
As all three establishments are based in beautiful North Devon, offering great food, drink and entertainment, it makes complete sense to showcase each venue with striking imagery. By displaying this imagery full screen potential customers cannot help but be amazed, whilst past customers pine for the The Thatch, Billy Budds or Cook Island (or all three). Important information such as upcoming events, offers and opening times are all displayed on the homepage. This ensures that this info is all readily available for tourists and locals alike (who may not want to scroll through beautiful images, but just get to the information fast). To keep the homepage as striking as possible, we have opted to place selling points about the food and events contextually within images. These may be displayed as part of the furniture (burnt onto a table) or chalked up on venue blackboards - bringing character and information to the photographs. All three sites are based on the same templates, whilst colour, typography and photography style dramatically change the look and feel of the sites/brands. These designs have resulted in a strong, clean, experiential site that is easy to navigate around. Tourists can procrastinate whilst scrolling through the site, dreaming of their time in North Devon, whilst locals can find the information they need fast.
THE THATCH HOMEPAGE INITAL VIEW 1. Welcome messages and selling points are featured in context within full page imagery. This allows for a beautiful, clean site with stunning images, whilst still featuring selling points.
2. Food and drinks can be shot from above and overlayed onto this table background. This would ensure consistency in the food photography style, whilst easily allowing for seasonal updates to the site.
3. Customers can click through the full scale images, scrolling through event imagery, accommodation, food and the local area etc.
4. Offers and events appear on the homepage, overlaying the full page imagery. This gives these important selling points great hierarchy on the site.
5. Opening hours are featured on the homepage as they are vital information for customers.
THE THATCH HOMEPAGE INITAL VIEW
1. A variety of images sets the feel and scene each establishment.
2. Typography within the imagery can work in many creative ways.
ACCOMMODATION
1. Strong, clean typography ensures a pleasant, calming reading experience, where information is easy to find.
2. Content pulls out from the navigation on the left hand side, with a slight opacity overlaying the background image.
3. Customers can navigate to alternative pages from the menu on the left. They can also close the content page - returning to the full page imagery.
BILLY BUDDS HOMEPAGE INITIAL VIEW
1. Playful imagery, with plenty of life and movement brings the Billy Budds site to life. The black and white photography ensures consistency across all images, whilst giving it an edgier feel in line with the brand.
2. As Billy Budds shows a lot of sport we have incorporated this into the homepage. The main competition within Croyde for sporting events is the Manor, which does not advertise fixtures online. Therefore it would be hugely beneficial to feature all upcoming matches that will be screened at Billy Budds.
BILLY BUDDS EVENTS PAGE
1. Customers are able to view events on a month by month basis. This is particularly beneficial for tourists researching their upcoming holidays.
2. Showing and listing a large array of sporting events means a lot more customers will be catered for.
3. Cross sell to The Thatch and Cook Island means customers can easily find an event at one of the other two venues if there is nothing on at Billy Budds.
COOK ISLAND HOMEPAGE INITAL VIEW
1. Similar to Billy Budds, any sporting fixtures to be shown at Cook Island will appear on the homepage.
COOK ISLAND DINING
1. Pulling out paragraphs within the text gives the page a sense of hierarchy, highlighting the selling points of Cook Island.
2. Framing the photos brings quite a nautical style to the site, inline with the branding.
route one
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route two
Route two also uses full screen background images, though takes a more modular approach. Important information is once again immediately available on the homepage, as are social feeds from twitter and facebook. This creates a site with more of a ‘buzz’ than the more serene approach of route one. Once users have navigated away from the homepage, the content pages are a little more standard, with plenty of white space and strong typography/imagery to showcase the establishments at their best. In the same way as route one, all three sites change their look and feel with the simple changing of colour, type and photography styles.
THE THATCH HOMEPAGE INITAL VIEW 1. A strong welcome paragraph introduces each establishment, highlighting what they are about and each one’s selling points.
2. Often customers want to know what’s going on in the pub, so the events section really grabs the attention here.
3. Offers are displayed in a considered, consistent way, in keeping with the brands.
4. Live updating social feeds keep the site fresh and relevant.
5. Testimonials on the homepage are a great way to persuade would be customers to visit and try the delights for themselves.
6. Clear content allows users to view the background images by themselves. They can then easily bring the content back with the click of a button.
THE THATCH HOMEPAGE - INITAL VIEW - MOUSEOVERS
1. The menu buttons change colour on mouseover so that users realise that they can view the full menus from here.
2. On mouseover the offer details appear. This keeps the initial view of the offer clear and uncluttered, but supplies all the info needed too.
3. When an image is displayed within the social feed text is revealed on mouseover. Images grab attention whilst this feature gives context to the posts.
THE THATCH HOMEPAGE FOOTER
1. When a user mouses over the footer area, this footer bar rises smoothly up. It displays all the content a customer could ever need, whilst ensuring a clean, uncluttered approach to the design.
THE THATCH ACCOMMODATION
1. Pull out quotes and images bring interest to the page, whilst breaking up large areas of text.
BILLY BUDDS HOMEPAGE INITAL VIEW
1. The typography of the headings brings a playful nature to the site - fitting in with both the kids play area and the more relaxed nature of Billy Budds.
2. Warm, vibrant colours have great standout when applied over the black and white photography style.
BILLY BUDDS EVENTS PAGE
1. Incorporating a twitter feed to the events page brings live updates and opinion about the events - even whilst they are taking place!
2. Advertising the sporting fixtures embeds the sporting nature of Billy Budds.
3. Giving users the opportunity to swap to The Thatch and Cook Island events pages means they are more likely to find an event at one of the establishments for the night they are after.
COOK ISLAND HOMEPAGE INITAL VIEW
1. The homepage may not always be full of content, allowing more of the background imagery to shine through.
2. This colour scheme brings a more nautical feel to Cook Island - inline with the branding.
COOK ISLAND DINING
1. The ability to download the menu ensures that families know Cook Island can cater for the fussiest of eaters.
route two
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thank you for looking we look forward to your feedback
www.inspiradigital.co.uk
+44 (0)1271 344 265