Making Sense Turtle Box Market initial logo ideas
route one
A flat clean mark that has a number of clever graphic hooks to relate the turtlebox brand. The graphic mark is made up of a number silhouettes of cubes (boxes) viewed from an isometric angle. Additional to this the boxes are also combined in such way to suggest a turtle shell. The logo comes in two forms. The version seen here can be used when space is available, such as on packaging. Where as we have also provided a landscape version that can be used when space is at a premium, for example on the header of your website this might be useful. The serifed typeface ‘Gaspar’ feels corporate while still having personality and the muted colour tones provide a more natural feel to the brand.
TurtleBox Market
1.
1. A basic example of how brand mark can be used in conjunction with icons. This could be used within packaging or online.
2.
TurtleBox 3.
2. An example of the landscape version of the logo to be used when less space is available. 3. An example of how the branding and icons could be applied to packaging.
route two
This route we have decided to focus more on the food side of the brand. With cutlery scattered over a plate in such a unique way that consumers can not help to pay attention. The purpose of the cutlery is to provide a subtle suggestion of a turtle. The carefully positioned knifes and forks all represent the legs and feet while the little spoon represents the tail. The biggest clue being the large spoon which is rotated outwards compared to the other pieces of cutlery so that it represents the head of a turtle. This brand is very versatile and can be used as shown here when space allows or alternatively a landscape version can be used when space is tight. The brand also works great when the graphic mark is used in isolation. I have shown an example of this on the packaging example.
TURTLEBOX MARKET
1.
1. An example how this brand could be used in conjunction with colour and icons.
2.
TURTLEBOX 3.
2. Landscape Logo 3. An example of the brand mark being used in isolation to dramatic effect.
route three
A flat clean mark that combines the silhouette of a cube with the addition of green marks to represent a turtle. The logo can be used in a number of forms, with the version seen here working great when space allows, but also a small format version available for when space is tight. The use of colour and typography creates a more playful brand, however the use of flat elements & solid colours always helps to root it as clean and corporate.
Turtle Box
1.
1. An example how this brand could be used in conjunction with colour and icons.
2.
TurtleBox 3.
2. Landscape Logo 3. An example of the brand mark being used in isolation to dramatic effect.
thank you
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