Making Sense Wizard brewery creative
route one
The path to enlightenment or the road to ruin... which do you choose? A two sided, playful site which encourages users to decide upon ‘good’ or ‘black’ magic. Users arrive on the landing page with the simple direction to ‘pick your potion’., with arrows pointing up to ‘the path to enlightenment’ or down to ‘the road to ruin’ Once users have chosen their direction they either float up to the light, airy visuals of enlightenment, or sink down to the dark, eerie area of ruin. Headlines and body copy mirror this throughout, ensuring playful lines are discovered upon every page. Once users have set upon their journey they navigate through the site as they would within any single approach site, though can choose to change the route they took at any given point.
LANDING PAGE
1. The very, misty and dark full screen photograph immediately sets the mood of the mystical world users are about to enter. The edgy, offset treatment of the type works with the photograph to create an eerie landing page. 2. ‘Pick your potion’ ensures an instant connection with the wizarding world without the use of wands or pointed hats.
3. Asking users to choose between ‘the path to enlightenment’ or ‘the road to ruin’ immediately introduces the playful nature of the site. This is carried through the site both visually and within copy.
4. Throughout the site, the shape from the logo is used as an arrow, carrying the brand through to the smallest details.
HOME PAGE THE PATH TO ENLIGHTENMENT 1. The strapline below the logo changes depending upon the route customers choose to take.
2. Light, airy imagery helps to emphasise to users that they are on their way to enlightenment.
3. Playful copy brings humour to the site, whilst clearly reminding users they are visiting the ‘good magic’ side of Wizard ales.
4. The sunbeam behind the bottles create stand-out as well as a glowing effect, as if the beers are bursting with flavour and goodness.
HOME PAGE THE ROAD TO RUIN 1. The dark, eerie imagery of woods with a strong vignette instantly sets the mood of users journey along the road to ruin.
2. Stamp textures are used throughout the site for a visually rich way of housing text and creating buttons.
3. The good magic/dark magic concept could be very effective throughout the whole brand, with plenty of fun to be had with the packaging. 4. Once again, playful copy sets the scene, whilst having some fun.
BEER TASTING NOTES THE PATH TO ENLIGHTENMENT
1. The light airy nature of the path to enlightenment homepage is carried throughout the rest of the ‘good magic’ side of the site. Some of the texture has been removed for legibility.
2. The beers appear on a carousel across the top of the page which users can scroll between using the branded arrows. Desaturated bottles clearly demonstrate which beer is being focused upon.
3. Tasting notes for the chosen beer appear below the bottles.
BEER TASTING NOTES THE ROAD TO RUIN
1. Demonstrating the taps brings the beers to life in a pub setting users will clearly recognise these upon seeing them in-situ. 2. The tasting notes are separated into two sections; the overall important details and the more emotive tasting descriptions, to really get the taste buds tingling.
3. A selection of icons would be created as instant visual clues to the nature of the beers - fruity, hoppy, sweet, bitter etc.
4. Listing alternative beers encourages customers to browse the rest of the range.
TOURS PAGE THE PATH TO ENLIGHTENMENT
1. Intriguing and colourful shots of the brewery work well within the path to enlightenments tours page bringing contrast and warmth. Full width, scaling photographs separates information well whilst giving a great insight to the behind the scenes workings of the brewery.
BEER TASTING NOTES THE ROAD TO RUIN
1. Users are able to navigate themselves to the path to enlightenment very easily from the top of the road to ruin pages. This appears at the bottom of the path to enlightenment page. This would result in the page scrolling up or down through the landing page photograph to land at the desired destination.
2. Black and white photography emphasises the dark side of the road to ruin.
route one
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THE FULL VISUAL
but wait, there’s more!
we’ve prepared a second option for you to review so keep turning the pages
route two
Are you a master of the mystical dark arts or do you study the light arts, Following the same concept as route one we have presented a site that poses you to make a decision from the start, are you good or bad? Do prefer dark ale or light ale? Depending on your answer you are presented a different version of the site. The information in each version is identical it is just presented within a different theme and the user can opt to change sides, from light to dark or from dark to light at any time. With a key focus on promoting your products to either ale lovers or tavern owners through adventure and fun the result is a playful site with a few hidden secrets & details that users will love to explore.
LANDING PAGE, ARE YOU GOOD OR BAD? 1. The brand never changes, it is the only consistent element across both the light and dark sites to with create brand recognition & consistency.
2. Call to actions stand out to make sure the user knows exactly what to do.
3. The dark and the light side could come to life when the users mouse over each individual side. For example the ship could sink & the volcano could animate.
HOME PAGE LIGHT VERSION
1. The light version of the site uses the textured paper background as a direct link to the landing page. The textured paper is pinned to a wooden wall and the bottom of the paper rolls us like a scroll as a direct link to wizards & magic.
HOME PAGE DARK VERSION
1. The dark version uses the chalk board style from the landing page and is a link to wizard writing notes on a blackboard while experimenting with new potions and ideas. The dark version is also frames by a number of chalk drawings that represent dark magic & ale.
WIZARD ALE BEERS
1. The beer page works very much like a product detail page you would visit on any online retail store. This has been done for an easy transition into selling online.
WIZARD ALE TOURS
1. The tour page acts as a single focus featured product page with a sole purpose of promoting tours of the brewery.
route two
like what you see? click the link below to see the full visual and leave feedback
View
THE FULL VISUAL
thank you for looking we look forward to your feedback
www.inspiradigital.co.uk
+44 (0)1271 344 265