AUB Fashion Branding and Communications Magazine - Nil Edition 4

CONTENTS FEATURES 02 We are Communication.

03 Image and Communication work.

20 We are the makers.

21 Graduate Collections.

65 Where are they now?

69 In conversation with Coast.

71 Students of 2018.

73 Contributors.

74 Study Fashion at AUB.

1.

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Image; noun - 1. A physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible.

Brand; noun - 1. Kind, grade, or make, as indicated by a stamp or trademark.

Communication; noun - 1. The act or process of communicating; fact of being communicated.

- 2. The imparting or interchange of thoughts, opinions, or information by speech, writing or signs.

“For us, communication means telling a visual story, learnt through a diverse range of mediums. From fashion brand development, to styling and the creation of publications. Working constantly with new media developments, becoming forward thinkers".

"We are the voices, we are the framework, we are the advocates behind the fashion industry".

"We are communication�.

-Fashion Branding and Communication students.

COMMUNICATION

WE ARE

2.

Nanna Talvitie ‘Syling and Creative Direction’ talvitienanna@gmail.com @nannatalvitie

Alice Hollingsworth ‘Novaart’ alicehollingsworthfashion@gmail.com @alicehollingsworthfashion

3.

Will Moritt ‘Syling and Creative Direction’ Williamemorritt@gmail.com @williammorrit

4.

Eloise Durey ‘Adornment’ eloisedurey@gmail.com @eloisedurey

5.

Bella Arregor Powell ‘Rhubarb & Culture’ bellaaapowell@gmail.com

6.

Esme Silvester ‘Being Frank’ esme.silvester@gmail.com @alwaysbeingfrank

7.

8.

Amanda Sanchez ‘Styling and Creative Direction’ amandarosabea@icloud.com @amandarosastyling

9.

10.

Jamie Lee ‘Voss collaboration’ lee.jaime61@yahoo.com @jaimevanlee

11.

Lacey Allen ‘Moral Compass’ laceymelissamae@outlook.com

12.

Lauren Ludlow ‘Hella Betty’ laurenludlow1@outlook.com @hellabettyoriginal

13.

Ruby Diable ‘Pulp Magazine’ rubydiable@gmail.com @pulp.mag

Emma Dearling ‘Tits up’ emma.dearling@gmail.com @titsup.zine

14.

Emily Hodson ‘Impar’ emilyhodson@outlook.com @imparagency

15.

16.

Phillipa Rundle ‘Zero Cosmetics’ Philipparundle@gmail.com @zero_cosmetics_

17.

Jessica Leech ‘cére’ Jessicaeleech@hotmail.com @_jessicaemilyl

18.

19.

COLLECTIONS

GRADUATE

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Fashion; noun - 1. A prevailing custom or style of dress, etiquette, form of socilaizing.

Design; noun - 1. To prepare the preliminary sketch or the plans for (a work to be executed), especially to plan the form and structure of: to design a new bridge.

-2. To plan and fashion artisitically or skillfully.

Creator; noun - 1. A person or thing that creates.

THE MAKERS

WE ARE

“The function of clothing goes beyond its phsyicalities.

We are the creators who enable an expressive form through cloth. Through an experimentation with colour, pattern, texture and cut we create the pieces you treasure, love and admire".

"We are the inventors, we are the discoverers , we are the change".

"We are the makers".

-Fashion Design students.

20.

Charlie Mein ‘Product’ Charlesmein@gmail.com @charlesmein_designstudio_

21.

Jessica Grech ‘Unisex’ Jessgrech.creative@gmail.com @ JessGrech_work

22.

23.

Elizabeth Welland ‘Womenswear’ wellandelizabeth1@gmail.com @elizabethalicefashion

24.

Lauren Tighe ‘Menswear’ laurenmtighe@gmail.com @frecklemenswear

25.

Kelly Van Bui ‘Womenswear’ kvbui13@gmail.com @kellyvanbui.design

26.

Hope Hill ‘Womenswear (plus size)’ hope-hill@hotmail.co.uk @h_hilldesigns_

27.

Erika Whiteley ‘Womenswear’ whiteleyerika@gmail.com @erika_sophie

Leona Kirk ‘Menswear’ leonakirk@icloud.com @leonaswork

28.

Tabby Coaker ‘Womenswear’ Tabbycoaker@yahoo.co.uk @scabfashion

29.

Megan Crosby ‘Womenswear’ megancrosby@hotmail.co.uk @megcdesign

30.

31.

Reagan Evans ‘Womenswear’ reagenevans2@gmail.com @bewdebyreagen

32.

Bronwyn Muir ‘Menswear’ bronwyn.muir@outlook.com @bm_menswear

33.

Getter Vader ‘Womenswear’ gettervader@gmail.com @6etter

34.

Mira Mikonnen ‘Product’ mira.mikkonen@hotmail.com @mirasaara_accessories

35.

Maddie Boon ‘Womenswear’ madeleineboon@outlook.com @madelineboonwomenswear

36.

Charlotte Adams ‘Womenswear’ charlotteadamsfashion@gmail.com @charlotteadamsfashion

37.

Poppy Donovan ‘Womenswear’ apdonovan95@gmail.com @poppyddesign

38.

Rachael Pavitt ‘Menswear’ rachaelpavitt@yahoo.co.uk @rachelpavittmenswear

39.

40.

41.

Jasmine Henry ‘Womenswear’ contactJasminehenry@gmail.com @jazzylittleblog

Thorey Thorisdottir ‘Womenswear’ thoreylili@gmail.com

42.

Larissa Siems ‘Womenswear’ lari.siems@gmail.com @lari_cat

43.

44.

Emily Thorp ‘Womenswear’ emilythorp814@yahoo.co.uk @emthorpdesign

45.

Fern Davey ‘Unisex’ fern.davey@hotmail.com @ferndavey

46.

47.

Becky Wilson ‘Unisex’ beckwilson95@gmail.com @rebeccawilsonfashion

48.

Ellie Wilkinson ‘Womenswear’ eleanorwilkinsondesign@gmail.com @eyes.like.wildflowers

49.

Yixin Tan ‘Womenswear’ EasinTan137@gmail.com

50.

Mae Frischauer ‘Menswear’ maefrischauer@hotmail.co.uk @maes_work

51.

Sakara McShane ‘Womenswear’ Sakara28@hotmail.com @sakara_mcshane

52.

Faye Langford ‘Menswear’ faye_langford@icloud.com @fayelangfordmenswear

53.

Thanos Arampatzis ‘Womenswear’ 1503178@my.aub.ac.uk @ t.a_fashion

54.

55.

Alice Kiernander ‘Menswear’ akiernander@googlemail.com @akiernander

56.

Isabel Taylor ‘Womenswear’ isabel_taylor@aol.com @isabeltaylordesignstudio

57.

Amber Bendall ‘Childrenswear’ ambertuesdayxd@hotmail.com @amberbendallclothing

58.

Beth Carr ‘Womenswear’ elsbeth.carr@gmail.com @elsbethcarrdesign

59.

60.

Courtney Where ‘Womenswear’ wherecourtney@gmail.com

61.

Sarah Fielden ‘Childrenswear’ Sarahfielden@hotmail.com @sarbear_designs

62.

Sophie Fidalgo ‘Menswear’ sophie.fidalgo@hotmail.co.uk @fidalgodesigns_

63.

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WHERE ARE

- THEY NOW ?

As another academic year draws to a close, it’s always a good moment to think about previous fashion graduates. For this year’s cohort, graduation is just around the corner - for most a time of celebration, relief and delight.

Yet, a strong sense of apprehension follows.

The daunting prospect of entering the highly competitive, fashion industry is fast approaching.

What lessons can we learn by looking back with BA (Hons) Fashion alumni? How were their journeys from university to industry, and what’s their advice?

Where are they now?

Words by Yoko Hargreaves

Caitlin Martin graduated in 2016 and is now working as an assistant technologist for international luxury label ‘Burberry’. At Graduate Fashion week she presented a ‘denim diamanté dream’ collection. The collection combined upcycled patchwork embedded into experimental garments that played with both shape and cut.

“Whilst working at AUB I was introduced to a lot of potential employers and without having worked there I definitely would not be where I am now”.

After graduating Caitlin returned to AUB, but this time not as a student. The graduate internship scheme offered at AUB provides a year-long teaching opportunity for talented post graduates. “I was unsure what direction I wanted to go in after graduating– whether to apply for a masters or try and find a job straight away”. The graduate scheme helped Caitlin to pursue a career whilst sharing her valuable experience and knowledge. “Even though I was working, I was still getting guidance and help with job hunting and applications,” she says. For Caitlin it was this scheme that prepared her for industry. “Whilst working at AUB I was introduced to a lot of potential employers and without having worked there I definitely would not be where I am now”. For Caitlin, studying and working at AUB offered invaluable insight.

I was interested to understand exactly how her study prepared her for her current role in industry. “Having the opportunity to specialise in Lectra at AUB definitely opened a lot of doors for me when I graduated”. Lectra is currently the world leader in integrated fashion technology systems. But, with very few universities offering it, Lectra has become a catalyst for getting students from university into industry. “Fashion is such a competitive industry so any extra skill that helps you stand out definitely helps.” Caitlin reminds fashion students to focus upon their final year particularly. “All the long hours and challenges of my final year definitely helped prepare me for work – if you can survive FMP (final major project) you can survive anything”.

Caitlin’s early successes in the jobs market show the progress she has made. She explains what it is like working for such a well-defined brand like Burberry.

“It’s eye opening to work for such a huge luxury brand.

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I’m lucky enough to be exposed to such a variety of products and processes that I feel like I am learning so much and really getting a better understanding of how a large fashion business operates”.

Her progression and practice didn’t end at university.

She explains: “I get to work with a lot of talented people, so each day is different and I’m constantly learning something new”. Even for successful graduates like Caitlin the fashion industry has many challenges. “Everything is very fast paced which means you are quite often having to take on last minute projects on top of your own work – but this can be a great opportunity if you use it to your advantage”. Her biggest tip for working in the industry: good time management. She observes: “When you’re working at university you mostly rely on yourself for motivation, but when you are working in a company there is a whole team who rely on you so it’s important to get your work done on time”.

I was interested to see where Caitlin sees herself in relation to Burberry in the years to come. “As Burberry is such a huge brand, there is so much room for growth and development – already I have had the opportunity to train in different 3D prototyping systems and learn Italian! The role is still quite new but I’m excited to see what it can lead to, it’s an exciting time for the brand and I feel lucky to be a part of it”. Caitlin’s integration into such an extensive brand has brought her many positive experiences.

Her most memorable moment? “Flying out to Italy to give a presentation on 3D fit has to be a highlight!”.

For those preparing for graduation, Caitlin encourages you to: “Take advantage of the talent you have around you and use the tutors whilst they are there, you will miss the advice when you graduate!”. Although Caitlin’s journey has only recently begun it was her determination, eagerness and involvement that has put her in good stead for her future in the fashion industry.

“I have always been very driven to do the best I can with my work, although my career is just beginning there are still so many things I want to do and learn”.

Emily Reid graduated in 2016. Specialising in Fashion Branding and Communication. Her final major project ‘if not now’ was a series of beautifully designed publications that focused upon bringing longevity, discovery and permanence back into the fashion industry. With her work displayed at Graduate Fashion week 2016, she won the Drapers Fashion Publication Award. From her successes at university Emily has continued to grow. She is now pursuing a career as a junior insight analyst at the creative, global, community hub ‘Protein’.

“I get to travel a lot.

In fact, all over the world exploring new places and discovering amazing cities. I get to meet so many different, inspiring people”.

“Even though this is something I do not continue right now I hope to always take a different spin on any publications I may create in the future. My focus upon discovery, permanence, longevity in ‘if not now’ is pursued by maintaining a habitual standard of ethics in everything I do, especially within my job. I believe the consideration of ethics is becoming more common and I try to enforce it in my own practice as much as possible regardless of the role, the situation or time”.

However, for Emily the impact of winning the Drapers Fashion Publication award is still a big highlight. She says: “I am still star struck. To this day I cannot believe it happened to me, I still see the trophy I won, and question is it actually mine?” The impact of the award continues to be felt. “It definitely gave me a leeway into my career. It was the connections I built through winning the award that gave me the next step within the fashion industry. I now do not work for the fashion industry instead I work with them, yet it was this award that built that pathway for me”.

Emily’s current position at Protein sparked an interest for me. I wanted to discover what the company is all about and the role that she plays within it. Emily explained that Protein provides two services within one agency, firstly the creation of a global community of the world’s most influential thinkers, doers and connectors. Protein brings these people together to collaborate in creative community-based events. The second service is to understand their audience better, and this is where Emily is focused. “Working at Protein has given me the opportunity to have a significantly more hands-on role. It Although winning awards like the Drapers Fashion is quite a small company and therefore I find there is a lot Publication award can give a theoretical ‘leg up’ into of crossover. I can be working on something new every the industry, most graduates are still familiar with the week, and I love that”. Protein is global, based in London, struggles faced when leaving university. For Emily New York, Berlin and Amsterdam and for Emily this is the the best piece of advice for progressing is to “Be best part of her job. “I get to travel a lot. In fact, all over yourself, don’t overthink things or take anything too the world exploring new places and discovering amazing seriously. Not everyone is going to like your work and cities. I get to meet so many different, inspiring people that is ok. Everyone has different perspective and as all of which help to grow Protein’s creative community”. long as the work you produce in your opinion is the best you can achieve don’t let others tell you different”.

Emily’s time spent at university was quite different to her To take the most from your degree Emily encourages fellow fashion design students. She left behind the hours you to “actually give yourself time to do the work. At of tirelessly being hunched over a sewing machine and the time I thought everything had to be perfect, I pursued a specialist course of study - Fashion Branding mean on the mark 100% perfect. But I soon learnt and Communication. The now separate BA course that completing the project is better than achieving at AUB focuses on providing the practical skills and ‘perfection’. Your mediocre could be someone’s exploring the thinking behind fashion communication best”. She believes in staying positive “There is a through a series of creative mediums including film, light at the end of everyone’s tunnel. Forget about all photography and graphic design. I was interested to the emotion and just get it done. Don’t overwhelm understand what Emily valued most about the course, yourself. Set realistic goals and try not to leave it and how this prepared her for her current role in industry. to the last minute. All I can say is do not waste your “What was most valuable to me was that it helped to degree years as they are some of the most precious”. show me that there isn’t only just one path. I discovered I had many interests and in a variety of different fields.

Emily’s future, like most in a creative industry, is I expanded my thinking not just towards fashion but unpredictable. She has worked for Protein for a year learning to write well, communicate and talk to people, now and hopes she will continue to explore different I even learnt some graphic design skills, skills I never areas of what she currently does as well exploring thought I would develop”. The valuable skills she took the new. “What I believe is great about the creative from her degree helped to push her towards industry. “It industry is that you don’t have to stay at one job, opened me up to this unexplored world. It gave me the it is flexible. I am hoping to get more experience foundation and preparation to explore all those areas and open myself up to more opportunities and get I had learnt and direct them at a variety of different involved in some side projects”. Her future goals careers. I learnt that you are not just bound to fashion, include; “Establishing myself with a community and you can go into anything else if you wish. Fashion plays creating relationships who will ultimately benefit me a small part in a very big world.” From the successes of in the future as well as supporting and learning from her final major project I wondered whether Emily kept one another. But I am happy to take it as it comes”. the qualities she pursued in ‘if not now’ close to her.

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Daniel Rynne is one of AUB’s most recent graduates, specialising in menswear design. Daniel graduated in 2017. Daniel’s final year collection took inspiration from American photographer Dorothea Lange and the Farm Security Administration. The result- a collection that captured the era through a focus upon details inspired by photographs of the time; the colours, the vibes and the deconstructed and reconstructed look.

Daniel went on to impress at Graduate Fashion week, he was awarded the Debenhams Menswear Award, as well as First Runner Up in the George Catwalk to Store Award, for his unisex collection inspired by The Great Depression. Daniel’s successes at GFW prompted retail department store Debenhams to approach him for a year’s placement opportunity.

Daniel continues to work for Debenhams as a menswear design assistant whilst living in London.

“Iain took it upon himself to direct me to menswear as a specialism. I still can’t thank him enough for that”.

“I think every designer wants to be remembered for the right reason and I want my clothing to represent that, I want the pieces to change and develop into an heirloom for the owner and have their own story and memories”.

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Daniels journey at AUB was ‘experimental’ to say the least. He moved across a number of specialisms: firstly, Image and communication, over to product and accessories and finally landed himself in design. His path to his final collection wasn’t straight forward. “When I came to AUB I wasn’t really sure on what I wanted to do, accessories screamed out to me as I began to love and appreciate the hand-crafted elements of working with leather. I began to experiment, learn new ways of handling the material and pushing it to the limits of my ability, all supported by the lecturers and technicians. It wasn’t until I took part in the live project with Bolongaro Trevor that I truly found my niche”. Iain Archer, the head of Fashion at AUB, encouraged Daniel to take the risk.

“Iain took it upon himself to direct me to menswear as a specialism. I still can’t thank him enough for that”.

Daniel took his attention to detail from accessories and pushed himself to experiment, exploring how he could intertwine his specialism into menswear.

“It just felt right, the knowledge I had gained from my experiences and understanding of menswear in the past all helped me justify what I was doing.” Daniel then began to question the mark he wished to make in industry. “People want to be excited and engaged with in clothing and I tried to push myself to find out what I could do to evoke that same kind of reaction in my pieces. I wanted to create honest, authentic clothing that would stand the test of time, be loved by the wearer to the extent in which they could hand it to the next generation”. Daniel still maintains the values he kept close throughout his years at university. “It is a concept that I hope to grow in the future. I think every designer wants to be remembered for the right reason and I want my clothing to represent that, I want the pieces to change and develop into an heirloom for the owner and have their own story and memories”.

The opportunities offered to Daniel have been truly invaluable to his journey into the industry. The Graduate Fashion Week 2017 Debenhams Menswear Award was perhaps the most significant. “It opened so many doors for me. I have been introduced to many amazing people and it has given me the opportunity to start my career on an absolute high. I feel honoured for it all”. The effects of his successes at Graduate Fashion week have been long-lasting. “I have a lot of exciting things going on at the moment and it’s all thanks to Graduate Fashion Week and AUB”. Daniel expressed the importance of events like Graduate Fashion Week for emerging young designers. “We are very lucky to have this opportunity in the U.K. I would say it is the best graduate platform in the world and to have an opportunity to be a part of it whilst also winning an

award is spectacular. It will forever be a highlight on my C.V that I am definitely going to struggle to top”.

I was interested to discover more about Daniel’s current role at Debenhams. “Designing for high street is a whole new discipline. You are designing for an existing customer who knows what they want to buy. The number of elements to consider are endless”. Daniel explains that when working for a high street brand like Debenhams certain areas are unavoidable. “Trend for High Street is important, especially in this climate with how fast everything changes and keeping on top of that is a big part of my role.” But for Daniel the opportunity he has to work with designer brands gives him the freedom to own an identity within the store. “Both Jasper J Conran and Hammond & Co by Patrick Grant have such contrasting DNA that no day I go in and I am working on the same thing, it’s great”. Although the high street offers a number of positive implications for designers it also brings a lot of challenges. “The most challenging part is understanding the hierarchy of getting a garment to production and the boxes it has to tick and the people who have to say yes. I always say to people that you need to own your designs, believe in them and make others believe you when you are presenting them”.

Daniel explains that the route to success in the fashion industry requires a few strong values. “Listen and be nice to people. Listen to different opinions, take on board what other people say. Never be too precious about your designs, there are plenty of people who know far more than you about this subject, listen filter and apply but always stay true to yourself. Fashion, is about opinions, everyone has one and they are all different.” Daniel encourages aspiring designers to “learn the craft, always learn and never stop. Understanding how a garment works, discover the origins of elements in a garment and feed your brain with this information! Justification is 90% of convincing a person about your design, if you don’t know why it’s there, you should question yourself”.

Since leaving AUB a lot of things have changed for him, I wondered what he most missed about university. “I miss everything! The people, the lecturers, the technicians, the campus, honestly AUB was the making of me and I love coming back when I get the opportunity. The spirit of the whole campus is great I think because it’s so small. It’s so easy to collaborate and be inspired by other courses and you always get the support you need; it is truly an awesome university to be part of”.

The future for Daniel is definitely set to remain within menswear. Daniel hopes to develop his own pieces and nail a design aesthetic across his garments. “I want to create something that is quintessentially my design identity and hold onto that. Menswear is still new to me and I am still learning every day and that will never stop. I want to learn more about my craft and generate more exciting pieces”. Daniels future goals and ambitions may be clear, but the future of menswear is uncertain. “Menswear is having such a turbulent time at the moment I really don’t know. I really hope to see a step back to true craft and handmade product. I want to see an appreciation to the make and story behind the garment”. For Daniel, appreciation of authenticity has been forgotten. “Authentic referencing and concept should be the starting point for every designer or collection and I want to see new designers designing from the heart not the high street”.

Not a bad ambition for another crop of AUB graduates, wouldn’t you agree?

Photography: Jack Charlie Mitchell @Jackcharliemitchell

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IN CONVERSATION - WITH COAST We sat down with high-end clothing retailer Coast, discussing the challenging journey taken by students from university to industry.

In discussion with colour and trend design manager Faye Angel and formal/ day-wear senior designer Kate Little. They share the do’s and don’ts of tackling the highly competitive fashion industry today.

Words by Yoko Hargreaves How does Coast have an individual stance on the hectic, competitive fashion market?

FA: We want to be number one for occasion wear on the high street. Coast aim to dress their customer for every type of occasion; from weddings, to red carpets, parties or just going out. We want to be her go to destination.

KL: We focus on beautiful attention to detail and individuality. Creating wearable clothes that are beautifully made. Our designs are contemporary but not necessarily led by the trends of disposable fashion.

Who would you say your target market is?

KL: We don’t have a specific customer. For brands like Topshop it's easy to define; a very young, trendy 13-18-year-old. The difference with Coast is that we cover a lot of different attitudes. Every single woman has these special occasions in her life, whether she is 16 and going to her prom or 55/60 and is the mother of the bride. Our range of customer is diverse, making it very hard to hone it down to a specific customer.

FA: Our customers range from 18 to 80. It is more about attitude I suppose. We try and cover her attitude rather than her age. You could be 18 and have the same attitude as a forty-five-year-old woman who also wants to wear that dress. But I would say our heartland is probably based around the 30s-50s.

Tell us a little bit about the live project currently being undertaken with Level 5 Fashion students?

“We briefed the students to design an eight-piece collection...The end objective is Coast actually putting to work three of those chosen outfits”.

KL: We have briefed the students to design an eightpiece collection based on the different influences and attitudes of Coast. We led with bridesmaid and occasion wear but within that mix we also offered red-carpet, resort-wear, and a range that we call 'Friday night'. The students are working on each of those categories hoping to produce a beautiful range of clothes, exploring their own interpretations of what they believe is right for the brand.

FA: The end objective is Coast actually putting to work three of those selected outfits.

What were you hoping to gain from the project both for yourselves as a company and for the students involved?

FA: For the students its about following a brief, working as a team and getting an insight into the realities of industry.

KL: In the industry you are provided with strict briefs.

This project emphasises that just working towards what

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you want to do is unrealistic as ultimately everything that we do in industry is aimed at a customer. We aren’t designing clothes, prints and colour palettes for ourselves.

It is about our customer and what she would want.

FA: For us, it is interesting to see what the students bring to the table. Seeing their thoughts and interpretations of the set brief. We are seeing work that is completely fresh, that explores a totally different way of working and that takes a completely different view point on our brand.

Bringing a sense of contemporary freshness to Coast.

As young graduate designers embark on the journey into industry, how can they best prepare themselves?

KL/FA: Get as much experience as possible.

KL: Experience of working alongside designers/ brands whether its top end, high street or suppliers is necessary for getting the broader picture of the industry.

FA: Undertaking opportunities of work experience is key. Once you’ve put your foot in the door somewhere it is much easier to pursue a permanent position with a company. This current project, will be invaluable for the students involved. It will benefit all their portfolios because it actually means something to future employers.

Experience is absolutely key as much for deciding what to do or not do. Work experience can teach you things you didn’t yet know about yourself. You may walk away thinking ‘I definitely do not want to be a pattern cutter’ or ‘I did a month here and I loved that, I now want to go and pursue that’. It is amazing how those little weeks of experience here and there can in the long term become so valuable.

How important are the next generation of designers for the industry?

KL: Very important. This generation provide a whole new way of looking at the industry. Back in its hay day when fashion was at the forefront of everyone’s mind around the 60s and 70s, the world and its possibilities seemed endless. We are now looking at a generation where limitations need to be set.

The technology introduced to this generation of designers is interesting to see especially from our point of view.

Coast is a brand that doesn’t rely as much upon technology we’re still quite tactile and do things by hand. It is quite interesting to see how the possibilities are endless in terms of what you can achieve with machinery and technology.

FA: Fashion is quite antiquated, especially within the industry. When you’re at university the possibilities seem endless. But I believe fashion was probably the last industry to adopt email. It is therefore so important to have this new generation of designers embarking into the industry.

“Put yourself out there, muck in and get involved, have a go at anything that you're tasked to do”.

“You could be a first-class student, but it is actually the people skills, hard work and confidence that is sometimes harder to find than talent”.

KL: Put yourself out there, muck in and get involved, have a go at anything that you’re tasked to do. Do not be precious. Don’t think that you’re above anything or anyone.

We’ve worked in this industry for 10/15 years and we still have to do our own filing and answer our own emails.

There is no real hierarchy anymore, it’s just about being open, getting stuck in and working hard. Nothing is ever going to be handed to you on a plate. There will always be somebody else chasing your tail prepared to do what you’ve been asked to do for half the time and money.

FA: Persistency is also key, don’t get disheartened. Two of the girls that we’ve got now just kept emailing us, continually knocking on our door. They’ve now both got full time jobs with us. A lot of it comes down to confidence, you could be a first-class student, but it is actually the people skills, hard work and confidence that is sometimes harder to find than talent.

What is the most rewarding aspect working for a high street brand like Coast?

KL: For me one of the things I love about working for Coast is that pretty much everybody that comes through our doors and buys an outfit does so to feel the best they’ve ever felt. It’s just that part of knowing you’re making someone feel amazing on a day where they want to look and feel their best. It is also quite nice going to a wedding and seeing people wear the dresses you have made and shocking them by saying I designed that.

FA: Selling your garments and seeing your own designs come to life has got to be the most rewarding part surely. Seeing someone truly happy in a garment you designed is priceless The BA fashion team would like to offer special thanks to the team at Coast for setting the students such an exciting brief with the fantastic opportunity to have garments produced and sold in their flagship oxford circus store.

Illustrations: Maria Raluca Streang

What would be your best piece of advice be for a student set to immerse themselves into the fashion industry...

What should they do and where should they go?

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2018, WOMENSWEAR Beth Carr (page 59) elsbeth.carr@gmail.com

Reagan Evans (page 31) reagenevans2@gmail.com

Alice Kiernander (page 55) akiernander@googlemail.com

Charlotte Adams (page 37) charlotteadamsfashion@gmail.com

Sakara Mc Shane (page 52) Sakara28@hotmail.com

Bronwyn Muir (page 33) bronwyn.muir@outlook.com

Courtney Where (page 61) wherecourtney@gmail.com

Thanos Arampatzis (page 54) 1503178@my.aub.ac.uk

Faye Langford (page 53) faye_langford@icloud.com

Emily Thorp (page 45) emilythorp814@yahoo.co.uk

Tabby Coaker (page 29) Tabbycoaker@yahoo.co.uk

Lauren Tighe (page 25) laurenmtighe@gmail.com

Elizabeth Welland (page 23) wellandelizabeth1@gmail.com

Thorey Thorisdottir (page 42) thoreylili@gmail.com

Leona Kirk (page 28) leonakirk@icloud.com

Ericka Whiteley (page 28) whiteleyerika@gmail.com

Yixin Tan (page 50) EasinTan137@gmail.com

Mae Frischauer (page 51) maefrischauer@hotmail.co.uk

Ellie Wilkinson (page 49) eleanorwilkinsondesign@gmail.com

Rachael Pavitt (page 39) rachaelpavitt@yahoo.co.uk

Getter Vader (page 34) gettervader@gmail.com

Sophie Fidalgo (page 63) sophie.fidalgo@hotmail.co.uk

Hope Hill (page 27) hope-hill@hotmail.co.uk Isabel Taylor (page 57) isabel_taylor@aol.com Jasmine Henry (page 41) contactJasminehenry@gmail.com Kelly Van Bui (page 26) kvbui13@gmail.com Larissa Siems (page 43) lari.siems@gmail.com Maddie Boon (page 36) madeleineboon@outlook.com Poppy Donovan (page 38) apdonovan95@gmail.com

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MENSWEAR

I M A G E A N D C O M M U N I C AT I O N

CHILDRENSWEAR

Alice Hollingsworth (page 3) alicehollingsworthfashion@gmail.com

Amber Bendall (page 58) ambertuesdayxd@hotmail.com

Amanda Sanchez (page 9) amandarosabea@icloud.com

Sarah Fielden (page 62) Sarahfielden@hotmail.com

Bella Arregor Powell (page 6) bellaaapowell@gmail.com

UNISEX

Emily Hodson (page 15) emilyhodson@outlook.com

Becky Wilson (page 47) beckwilson95@gmail.com

Emma Dearling (page 14) emma.dearling@gmail.com

Fern Davey (page 46) fern.davey@hotmail.com

Eloise Durey (page 5) eloisedurey@gmail.com

Jessica Grech (page 22) Jessgrech.creative@gmail.com

Esme Silvester (page 7) esme.silvester@gmail.com

PRODUCT

Jessica Leech (page 18) Jessicaeleech@hotmail.com

Charles Mein (page 21) Charlesmein@gmail.com

Jaime Lee (page 11) lee.jaime61@yahoo.com

Mira Mikkonen (page 35) mira.mikkonen@hotmail.com

Lacey Allen (page 12) laceymelissamae@outlook.com Lauren Ludlow (page 13) laurenludlow1@outlook.com Nanna Talvitie (page 3) talvitienanna@gmail.com Phillipa Rundle (page 17) Philipparundle@gmail.com Ruby Diable (page 14) rubydiable@gmail.com Will Morritt (page 4) Williamemorritt@gmail.com

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Graduate Collections PhotographyBA (Hons) Commercial Photography Arthur Comely https://www.arthurjcomely.com/ Connor Egan https://www.connortegan.com/ Hair and MakeupGeorgina Smith BA (Hons) Makeup @georginasmithartistry Bianca Joans ModelsAlexandra Doychinova Austėja Rostkauskaitė Kamila Pavelková Asher Penney Martin L King Zoe Waters Mia Harris Design and Art DirectionYoko Hargreaves Elle Warren Content aggregatorElysha Wescott Jewel Gerlings Sian Barlow With special thanks toVictoria McClenaghan Alex Greatwich Karen Ryan Ty Logan With Special thanks for their involvement and setting up of the Coast live projectDerek Revello - Pattern Room Manager Andrew Skinner – Managing Director Neil Hendy – Creative Director Faye Angel - Senior Designer Kate Little - Senior Designer Printed byXadon in Christchurch Xadon.co.uk Using paper from sustainable sources

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OUR CONTRIBUTORS

THANK YOU TO -

STUDY FASHION AT ARTS UNIVERSITY BOURNEMOUTH The BA (Hons) Fashion course recognizes the uniqueness of the individual and celebrates the sublime art of making and creative risk taking.

Named Awards-

Through the journey of the course individuals will experience challenges and new possibilities whilst seeking unpredictable solutions to concept origination and product development. A guiding principle is to initially develop key skill sets which will underpin and inform a students personal design philosophy and a chosen area of specialism.

Following this, individuals will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being confident and creatively diverse.

BA (Hons) Fashion (Design Technology)

BA (Hons) Fashion (Design)

BA (Hons) Fashion (Product) New BA (Hons) Fashion Branding and Communication For more information on studying at AUB please visit www.aub.ac.uk or contact admissions on +441202363228

The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges and should exceed the educational expectations of AUB's students and crystallize their industry relevance hen progressing to alumni. The new BA (Hons) course, with four optional award titles, will encourage creative diversity through the energetic delivery of a challenging curriculum that has global and sustainable currency. Graduates will have the ability to assess, question, dream, conceptualize, translate and deliver for a breadth of challenges and opportunities offered by the global creative industries.

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