Inspired Magazine Media pack 2012

Page 1

Inspired OUR MISSION...

is to “lead in providing local lifestyle.” We aim to introduce our readers to the people and ideas that will influence the trends of tomorrow. INSPIRED ESSEX is an inspirational, indispensable style guide, cultural reference and local source for our audience.

ABOUT:

‘Inspired’ is a monthly magazine packed with inspiration. We incorporate local features, information, entertainment, culture, business and current affairs; as well as beauty and wellbeing, fashion, celebrity and real-life. There’s something for everyone, making Inspired a great read as well as a fantastic advertising opportunity.

RESEARCH:

Research has demonstrated that magazine advertising is shown to produce more brain-wave activity than TV advertising. Findings have also revealed that people pay closer attention to magazine adverts than TV ads. readers tend to find magazines ads a less intrusive and

Media pack

annoying way to advertise. That’s why 65% of readers regard adverts as an essential part of their reading experience.”

PUBLISHING:

With our experience of business, promotion, advertising and quality editorial features, Inspired Magazine has become a credible, authentic and growing brand in the local lifestyle magazine arena.

AUDIENCE Age 21-54: 90.7% M/F: 38%/62%

EXTRAEXTRA Online advertising and social media We work hard to help promote our advertisers to the fullest. We promote for FREE on our blog www.inspiredessex.co.uk and also on Twitter and Facebook, creating a perfect synergy which complements the magazine. Advertisers can now promote products, services, offers and competitions to an even wider audience. High quality at a local level.

Inspired fills a gap in the local market, We are pleased to offer quality pick up points like Hospital, Doctors surgery deliveries, main train station distribution, shopping centres and cinemas

Why US? 1. A magazine that is ‘CHATTY’ and ‘READABLE’ LESS adverts. 2. We are a FREE A4 Glossy LOCAL Lifestyle Magazine 3. We distribute 10,000 copies every month 4. We are the ONLY magazine to be distributed in HIGH QUALITY Pick up points. 5. FREE Company online blogging and social network management for advertisers. 6. We welcome your press releases, reader offers and competitions. 7. Currently 3000 online readers per month. Estimated print readership of 30,000 just in Chelmsford. 8. We are the ONLY lifestyle magazine to hand deliver in Chelmsford High Street. 9. We make local advertising affordable! 10. Speak to friendly people when you need guidance on advertising.

Give added value with absolutely no compromise on quality.

Inspired CONTACT 01245 252575

www.inspiredessex.co.uk


Inspired Ad rates

FULL PG

1/2 PG

1/4 PG

1 month 4 months 6 months 12 months

350 325 300 275

250 225 200 175

165 155 145 135

Web rates

BANNER AD

WEBSITE LINK

MONTHLY ADVERTISER BLOGGING FOR PRODUCTS/SERVICES

£35

£5

5 blogs £10 (one design) 10 blogs £20 (two designs)

1 month

BOX LINE AD AD

“If you do nothing, nothing will happen. So do something”

60 55 45 35

14 13 12 11

INSIDE FRONT

INSIDE BACK

375 350 325 350

375 350 325 350

OUTSIDE OUTSIDE FRONT BACK 400 375 350 325

FRONT PG CIRCLE

400 375 350 325

165 155 145 135

CONTACT 01245 252575 www.inspiredessex.co.uk

Which advert? Full Page

Half Page

Half Page

210mm wide x 297mm high

186mm wide x 135mm high

186mm wide x 135mm high

1/4 Page

1/8 Page

Post IT

90mm wide x 135mm high

90mm wide x 65mm high

58mm wide x 54mm high

plus 3mm bleed


Inspired

Titles in Magazine • • • • • • • • • • • • • • • • • • •

Editors Page Chatty Ladies Time Out Ladies Fashion Gentlemen’s Den Gentlemen’s fashion Junior Local look Local look Home Style Home Details The Garden Dine in Style Dine in Style Out to Eat Directory Motoring Business Be Inspired Offers and Competitions

Editorial Lets talk about it... Reviews

Reviews make great editorial and can be a cost effective way to advertise for your company. If you would like your products/services to be featured in Inspired please contact us to discuss this further. We will be happy to turn it into an engaging editorial for our readers.

Sponsored Product Reviews

These are an economical way to advertise, by engaging readers with your latest products. We can offer a short paragraph with an image and link to a website. This will highlight the need for your product to the readers.

Competitions

Sarah the editor would be happy to hear from you about promotions that involve competitions. Giving something away, that may cost your company very little, is a great way to engage readers. In order to benefit from editorial exposure, you can offer our readers a chance to win something.

Inspired CONTACT 01245 252575

www.inspiredessex.co.uk


Inspired

“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”

Design and Deadline Requirements The prices quoted are for supplied, complete digital artwork. Deadline for approved artwork is by 4pm on the 18th of the month preceding publication, i.e. an advert for publication in June should be received by the 18th May. To ensure a good reproduction of your artwork please meet the following requirements; Please ensure that all supplied adverts are in one of the following formats; EPS, TIFF, high res PDF/ JPEG (at least 300dpi), Vector EPS with all fonts converted to outlines and Images embeded. Each image should be CMYK and have minimum resolution of 300dpi at its real size. All Full page A4 adverts must be supplied with 3mm bleed on each edge.

Got a question? Call us today...

Be sure to include all photographs and logos to be used in the advertisement. Editorial text and wording for advertisements can be supplied in Microsoft Word and Open Office. Advert artwork and Images supplied in Word, Powerpoint or Excel are unacceptable and will result in an artwork charge to cover the cost of artwork re-creation. If you do not have the facilities to design your own advertisement, let Inspired provide you with quality, eye-catching and innovative artwork. Prices start from a very reasonable £22.50 + Vat.

www.inspiredessex.co.uk Advertising & Creative Director Lee Doran lee.doran@inspiredessex.co.uk M: 07766 734927 Editorial Manager Sarah Clark sarah.clark@inspiredessex.co.uk M: 07799 777018

Inspired

free

Inspired

Office Address: TTC House 86 Broomfield Road Chelmsford, Essex, CM1 1SS

It’s Simple...

your local lifestyle magazine

Ladies at Lunc Hair & Beau h ty Looking Good Kids Corn er Gentleme n’s Home Style Den Dine In Style

free

Office Telephone: 01245 252575 Publisher: Leed Limited

your local life style magazine

‘Inspired’ is a trading name under Leed Limited Registered in England No. 4601077 VAT Reg. 805 7277 22


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