#INSPO
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Exclusively available at Silverberg opticians 40 Whitechapel, liverpool, l1 6dz 0151 709 2012
NEW YORK CITY, SINCE 1915.
CELEBRATING 100 YEARS
NEW YORK CITY, SINCE 1915.
Mococo have become off icial stockists of world famous Daniel Wellington watches. The collection of minimalist, super stylish preppy watches for men and women are a real style statement and now available at Mococo’s Liverpool, Chester and Birkenhead stores and online at www.Mococo.co.uk . The watches feature different coloured NATO straps or tan or dark leather straps. Each watch is interchangeable and fans of Daniel Wellington watches are known to collect different straps for different looks. The classy ladies collection also feature Swarovski crystals on the minimalist display for and extra touch of feminine glamour. Daniel Wellington watches from £99. Visit your nearest Mococo store in Metquar ter Liverpool, Pyramids Shopping Centre Birkenhead or Grosvenor Shopping Centre Chester. Buy online at www.mococo.co.uk and get free delivery on all orders.
Classy Glasgow in Rose Gold 0908DW ÂŁ99.00 Classic Bristol Brown Leather and Rose Gold 0109DW ÂŁ179.00
Daniel Wellington aims to achieve perfection with every timepiece. Available at your local Mococo store...
Chester
Liverpool
Birkenhead
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The Metquarter, 35 Whitechapel, Liverpool, Merseyside L1 6DA
The Pyramids Shopping Centre, Birkenhead CH41 2RA
t: 01244 312 043
t: 0151 255 0388
t: 0151 647 7370
www.mococo.co.uk
#BehindTheCover PHOTOGR APHY Sane Seven PHOTOGR APHER’S ASSISTANT Maria Sicilia MAKEUP Lucy Mckeown MAKEUP ASSISTANT Sarah Allan STYLE Jurga Skeir y te STYLIST’S ASSISTANTS Simone Navardauskaite and Anna Higson NAILS Kate Sawley (Metamor fosis Nails & Beauty) HAIR Phill Gallagher at Electric Hair, Liverpool MODELS Rachel Emma Marston and Matthieu Harivel BEHIND THE SCENES PHOTOGR APHY Al Man Rachel wears Slim Fit Denim Shir t, Polo Ralph Lauren at John Lewis, £105; Silver Ring with Black Stone, Pandora at Mococo, £99. Matthieu wears Jeans, Selected Homme at John Lewis, £65.
6 #INSPO Issue 3 | Spring 2015
#Content 28.
14.
#Chloe-Jasmine
#FallingInLust
Ever wondered if ChloeJasmine Whichello, the s tar of The X Fac tor, prefer red granny pants or thongs? We have the answer!
Rachel and Matthieu get hot and s teamy in the season’s most coveted pieces.
31.
#NorthernSoul Meet Mar i Hajem: a ver y talented Nor wegian musician making her name in Liverpool.
44.
32. #BehindTheCamera In this issue we are featuring a grea t photographer and a friend of the magazine Rob McGror y.
#BodyBeautiful S h a r o n Hil d i t c h ’ s f i r s t beauty column for #INSPO!
2015 Spring | Issue 3 #INSPO 7
#INSPO Editor-in-Chief and Publisher
MASTHEAD
JURGA SKEIRYTE
Beauty Editor and Writer
LUCY MCKEOWN PA to Editor-in-Chief
SIMONE NAVARDAUSKAITE Copy Editor
BETH LUCY THOMPSON Writer and Stylist
KERRYN GRADY Layout Designers
JENNIE BLAKE JURGA SKEIRYTE Contributing Photographers
SANE SEVEN ROB MCGRORY AL MAN BRUCE SMITH MATT SHEEHAN Adver tising
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#INSPO is published by Inspo Creative, Gostins Building, 32-36 Hanover st, Liverpool, L1 4LN. No par t of this magazine may be reproduced without prior permission of the publisher. Whilst every effor t is taken, the publisher cannot take responsibility for omissions or errors. All prices and details are correct at the time of going to print. The publisher cannot take responsibility for change thereafter. Inspo Creative takes no responsibility for the adver tising content and shall not be liable for any losses incurred regarding this adver tising. The views and opinions expressed within this publication do not necessarily represent the views or opinions of the publisher. 3rd par ty contributors have all given warranty under contract that they own exclusive copyright of the material submitted. All rights reserved.
8 #INSPO Issue 3 | Spring 2015
It feels so long since our second issue. But I guess it’s because winter has always been the longest, coldest, most miserable season to me. I genuinely can’t wait for the leaves to star t blooming on trees, and I definitely need to soak in some good old vitamin D. This issue is more visual than ever before. We have four very different photoshoots so I am sure that every single one of you will find something close to your hear t. Shooting the cover and one of the fashion editorials ‘#FallingInLust’ (p14) was a great experience, because Rachel and Matthieu, a real life model couple, were
so at ease with each other, so there was no awkwardness in whatever we asked them to do, which is always a bonus, and it also makes the shoot so much stronger visually. I am also happy that a Birmingham based photographer Mat t Sheehan got in touch with me and submitted a menswear editorial ‘#Revolution’ (p24). I was blown away by the beauty of the clothes (that’s my inner stylist talking), so I was more than happy to include the shoot in this issue. We also have three great features in the magazine. Our good friend Bruce Smith shot Chloe-Jasmine Whichello especially for #INSPO, and she is a real beauty! Lucy came up with some really fun questions for her, so I am sure that you will be enter tained. You can also read a lovely inter view with Mari Hajem, a Norwegian singer / songwriter now based in Liverpool, as well as Rob McGrory - another good friend of #INSPO. Make sure that you check out our beauty section with a great column written by Sharon Hilditch, CEO of Crystal Clear and two very different beauty editorials inspired by superheroes and villains as well as absurdities of modern culture. As always, I hope that you will enjoy this issue as much as we enjoyed working on it. See you in summer! Stay inspired, Jurga Editor-in-Chief
inspomagazine.co.uk
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2015 Spring | Issue 3 #INSPO 9
#Fashion
I was really excited to shoot our main fashion editorial ‘#FallingInLust’! I got to use some amazing pieces and once again mix different styles in different settings. Everyone on set immediately fell for the faux leather skir t suit from Liverpool based designer Mode Mwah (p14). Talk about a sexy outfit! This is what I love about independent designers: sometimes it’s almost impossible to f ind some really unique, funky pieces elsewhere.
Cream Suede Fringe Clutch, Dorothy Perkins, £35.
What I feel that Liverpool is lacking in terms of fashion is definitely a good menswear designer. So you can imagine my excitement when I saw those beautiful clothes used in Matt Sheehan’s shoot. I would love to be able to find pieces like that around here. Well done Birmingham! Denim is quite big nex t season and I felt that it would look awesome on the cover for the concept that we wanted to create. I am also a fan of a good oversized top, so don’t be afraid to choose something dif ferent for a change, maybe even a men’s shir t, like the one that Rachel is wearing on the cover. Don’t forget about a statement bag as well. I really like the quality of Radley bags, especially the more unconventional, colourful ones. I am also more of a solid colour bag kind of girl. If you are the same, def initely have a look at Radley. I’m sure you will find something that you will like. Once again f lorals are big this season. Not much of a sur pr ise, eh? Only this time the pr ints are clean, fresh and bold. Instead of freezing in a shor t f loral dress until the weather picks up, tr y investing in some statement tops and pair them with jeans or denim skir ts for a maximum impact.
Grace Glasgow Watch, Daniel Wellington at Mococo, £179.
Credits as in p6.
Credits as in p24.
If you are more into black & white, you are in luck. It’s not a groundbreaking trend, but what’s more interesting this season is that a classic colour combination comes in dif ferent tex tures, shapes and pat terns. As I always say, don’t be afraid to experiment with your outf its. I think spring and summer are perfect for that, because you can f inally lose the boring coat and heavy boots you’ve been wearing for months and have some fun! Jurga
Denim Flared Jeans, Dorothy Perkins, £28.
Victoria Park Bag, Radley, £199.
2015 Spring | Issue 3 #INSPO 11
#MustRead CARTIER IN THE 20TH CENTURY Margaret Young-Sánchez / Essays by Mar tin Chapman
Thames & Hudson
This handsomely designed, slipcased volume presents a meticulously selec ted over view of Car tier’s contribution to 20th-century design and culture. Drawing ex tensively from the rich Car tier collections and archive, it features not only a sumptuous array of rings, bracelets, necklaces and tiaras, but also cock tail and smoking accessories, mystery clocks and lavish gifts exchanged by movie stars and maharajas, all created by Car tier’s ateliers in Paris, London and New York. Items owned by Daisy Fellowes, the Duchess of Windsor, Princess Grace, Barbara Hutton, Elizabeth Taylor and María Félix are featured. Throughout, specially commissioned photographs of Car tier’s legendary jewels and objects are accompanied by vintage photographs – drawn from the Condé Nast and Car tier archives – of royals, socialites and Hollywood stars in their Car tier f inery, including work by Steichen, Horst, Rawlings, Beaton and Charbonneau.
First published in 2014 / £45.00
Stomacher brooch. Car tier Paris, special order, 1907. P l a t i n u m , s a p p hi r e s , diamonds; 21 x 12.9 cm. Car tier Collection. Photo: Ni c k We l s h , Ca r t i e r Collection © Car tier.
Coin watch. Car tier Paris, 1937. Gold; diam. 3.42 cm. Car tier Collection. Photo: Nick Welsh, Car tier Collection © Car tier.
Necklace worn by Elizabeth Taylor. Car tier Paris, 1951, altered in 1953. Pla tinum, diamonds, rubies; Length 37.5 cm. Car tier Collection. Photo: Marian Gérard, Car tier Collection © Car tier.
Desk set with clock. Car tier Paris for Car tier New York, 1931. Silver, gold, lacquer, nephrite, enamel; 24 x 12.5 cm. Car tier Collection. Photo: Nick Welsh, Car tier Collection © Car tier.
Neck lace wor n by Countess of Granard. Car tier London, special order, 1932. Pla tinum, diamonds, emerald; Height at center 8.8 cm. Car tier Collection. Photo: Nick Welsh, Car tier Collection © Car tier.
Crocodile necklace made as a special order for María Félix. Car tier Par is, special order, 1975. Gold, diamonds, emeralds, rubies; Length 30 cm. and 27.3 cm. Car tier Collection. Photo: Nick Welsh, Car tier Collection © Car tier.
Op Ar t acetate sunglasses / Shilhouette, Austria, c. 1970s. © Moss Lipow Collection
500 years of spectacles ranging from classic to outrageous covering almost 500 years of design.
Taschen
Moss Lipow
Eyewear has experienced a surprising and fascinating evolution; what was once a purely practical apparatus has grown into a multibillion-dollar global industry catering to both the visually impaired and the fashionably inclined.
For over two decades eyewear designer Moss Lipow trawled eBay, auction houses, garage sales, and f lea markets worldwide, amassing glasses and photographs for his renowned collection. This book traces eyewear’s journey over the past 500 years, and features the finest examples from Lipow’s collection as well as pieces from preeminent collections around the world.
EYEWEAR
Accompanying the wealth of images in this wide-ranging volume is an insightful history informed by a wide variety of sources, including ancient tex ts, old catalogues, vintage magazines, and out-of-print publications of every kind.
£34.99
U.S. Army test pilot F.W. Hunter, Long Beach, California, 1942. © Library of Congress / Farm Security Administration - Office of War Information Photograph Collection A model with the latest styles of spectacles, 1956. © Getty images
La Mondaine, Schiaparelli / American Optical, c. 1956. © Moss Lipow Collection
2015 Spring | Issue 3 #INSPO 13
Nails Kate Sawley Metamorfosis Assistants Models Sarah Allan Rachel Emma Marston Simone Navardauskaite Matthieu Harivel Anna Higson Maria Sicilia
Makeup Lucy Mckeown
#Falling in Lust
Hair Phill Gallagher Electric Hair, Liverpool
Style Jurga Skeiryte
Photography Sane Seven
Rachel wears Leather Look Skir t Suit and Belt, Mode Mwah; Stockings, Stylist’s own; Gallop Snake-Effect Cour t Shoes, Topshop, £58; Quilted Shoulder Bag, Moschino at Flannels, £865. Matthieu wears Stripe Crew Neck Jersey Top, Polo Ralph Lauren at John Lewis, £110; Bennett Navy Straight Leg Chinos, Reiss, £89; Shoes, Model’s own.
Locations: Fazenda Liverpool, Pizza Express Liverpool One, Chaophraya Liverpool, Palm Sugar Lounge.
Clothing credits as before.
Rachel wears Logo Printed Mini Dress, Moschino at Flannels, £750; Vic tor ia Par k Blue Medium Cross Body Bag, Radley, Gallop Snake-Ef fect Cour t Shoes Topshop, £58; Neck Piece, Mark Melia. Matthieu wears Lion Shor t Sl e e v e d S hir t , Ve r s u s Versace at Flannels, £245; Medway Black Classic Twill Chinos, Reiss, £95.
Rachel wear s Dress, Mode Mwah; Silver Padlock Bracelet, Michael Kor s at Mococo, £89; Silver Plaque Bracelet, Michael Kor s at Mococo, £99; Silver Chain Bracelet, Michael Kor s at Mococo, £89; Clu tch, Mar k Melia; Gabr ielle Silver High Heel Cour t Shoes, Car vela Kur t Geiger (Metquarter), £100. Matthieu wears Pashion Black Evening Sui t, Te d B a ke r , £499; Pashion Dinner Shir t, Ted Baker, £499; Anton Black Pa tent Lace-up shoes, KG Kurt Geiger (Metquarter), £120.
Clothing credits as before.
Fa u x f u r , J o h n Le w i s , £ 59 ; S u m m e r W h i t e Mul ti Dress, Fre n c h Co n n e c t i o n a t J o h n Lewis, £290; Bloomsbur y Tu r q o i s e B a g , R a d l ey , £129; Per fection Premium Sandals, Topshop, £98.
#MeetTheTeam
Kerryn, Writer and Stylist
Favourite love song Romeo and Juliet by Dire Straits. Favourite film Mary Poppins. Superhero or villain Loki The God of Mischief, and Q from Star Trek The Next Generation. Fashion superhero Tim Walker - he creates the most beautiful, fantastical and dreamlike fashion images. Worth fighting for Animals, because they can’t fight for themselves. And love. Favourite perfume Jo Malone Red Roses. Perfect getaway South Africa. Essential makeup product Stila Illuminating Foundation and Clinique Long Pretty Lashes mascara. Most loved fairy tale Hans Christian Anderson’s The Little Mermaid.
ADVERTISING
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FASHION
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BEAUTY
WWW.MCGRORYCREATIVE.COM
james sutton
christianmacleod.com
Makeup Maria Clayton Model Scott Adams Alan Sharman Agency
#Revolution
Style Sy-Anne Taylor Smoke Show Creative
Photography Matt Sheehan
White Cotton Drill Shir t with Whi te Deer Lea ther Tr im by Stuar t B ache. Whi te Cot ton Dr ill Trouser s by Stuart Bache.
Brown Tweed 2 piece in Vic tor ian / Mili tar y Style by Stuart Bache; Custom Shir t by Stuar t B ache; Wool Mix Coat in nu-buck by Stuart Bache.
O p e n B a c k H e r r in g b o n e Wool / Gabardine Mili tar y Wa i s t co a t b y Ma u r i c e Whittingham; Herringbone Wool / Gabardine Mili tar y Tr o u s e r w i t h Co n ce al e d Bu t ton Front by Maur ice Whittingham; Ivor y Woven Cot ton Shir t with Ex tended Collar & Tie Cuffs.
#Chloe-Jasmine
PHOTOGRAPHY Bruce Smith WORDS, HAIR AND MAKEUP Lucy Mckeown STYLING Danielle Joyce at fashionbom.com NAILS Kate Sawley (Metamorfosis)
What's your favourite meal? I've been vegetarian all of my life. I'm convinced you can make a meal entirely out of chocolate.
Can you write me a short poem about your week? I've damaged my eye. And I cannot see. Oh how I long for recovery.
How do you travel? In style. Usually by train.
What's currently in your handbag? I'm petrified to look in there.
Stone wash or tie-dye? Tie-dye.
Vintage or retro? Vintage.
Plain or patterns? Patterns.
Marilyn or Grace? Both formidable in their own ways and both such tragic deaths.
Lipstick or lip-gloss? Lipstick. Cats or dogs? I have a cat called 'Lulu' whom I love and adore. If she learnt to read and saw that I had penned 'Dogs', I fear she would look for another home. Granny pants or thongs? I am inspired by Bridget Jones from a comfor t point of view. What's the one thing you can't live without? Oxygen. 28 #INSPO Issue 3 | Spring 2015
5 guests at your fantasy dinner party? Alec Baldwin, Charlize Theron, Cary Grant, God and the magic flying carpet from Aladdin. What's your most beloved item of clothing? My dressing gown. How long does it take you to decide what to wear? (I've personally witnessed anything from 5 seconds to 30 minutes!) It completely depends on where you are going.
What do you think has been your biggest fashion faux pas? School uniform. Dream photographer? Mario Testino. Dream designer? Chanel. Dream location? Somewhere over the rainbow. And finally, what’s the best piece of advice you’ve ever been given? Do what is right. Let the consequences follow.#
30 #INSPO Issue 3 | Spring 2015
WORDS Jurga Skeiryte
#ANorthernSoul You recently released your EP ‘Confusion’. How do you feel about that? I’m over the moon satisfied with my EP release! It feels like everything happened so quickly, even though we’ve worked so hard on releasing it and organising my official EP release gig. The Nor thern Lights gig was just pure magic - I haven’t seen The Kazimier so crowded in ages. A lot of people seem to like my music, and nothing makes me happier than that! I just came back to Liverpool from a successful tour in Norway, and I can’t help but feel eternally grateful for such amazing audience and their response to what we do. I truly love what I do and nothing can stop me from doing it! Can you give us a short story of how you got to this stage? How did you start performing? I star ted playing piano when I was six years old, and I’ve been playing ever since. I was mainly focusing on classical piano and I spent hours playing challenging pieces. Around this age I also star ted writing music. It was only four years later when singing became a par t of my life. At thir teen, I’d par ticipated in a Norwegian singing competition and made it to the top which boosted my conf idence and eventually made per forming my own music much more enjoyable. At seventeen, I won a scholarship from one of the biggest banks in Norway that led me to being able to record my music in a professional studio with professional musicians. Since then, I’ve been gigging around Norway suppor ting well-known acts and performing in great venues. Were there people who said you would never make it? Almost everyone who heard me sing as a child would have laughed if I told them I would make it to one of the most famous music schools in the world (Mari is studying music at The Liverpool Institute for Performing Ar ts). I didn’t have an ex traordinary voice as a child. I played piano very well but I always wanted to play and sing at the same time. I remember playing Idol with my friends when we were kids, and I was always voted out first. I guess it’s fair to say that I’ve proven them wrong by now [smiling].
You seem to have slightly changed your look for the EP. What led you to change the aesthetic direction? To really send a powerful message, an ar tist’s image should always reflect his music and vice versa. I believe that this EP is very strong emotionally so every thing else must ref lect that. Making music is also a constant journey requiring constant change. How important is fashion for you as a musician? I’m such a nerd for fashion blogs! Fashion has always been an impor tant par t of my life. It’s almost equally as impor tant as my music and, as an ar tist, it’s crucial to link those two together. There are a few singers that I really appreciate fashion wise: Alicia Keys, Ellie Goulding, Christina Aguilera and Taylor Swift. Not only are they great musicians but also much praised for their fashion sense too! You are a Norwegian who is now living in Liverpool. Do you like it as a city? Does the fashion here majorly differ from where you are from? I’m from a farm in a little town in Norway, so moving to a relatively big city such as Liverpool was absolutely amazing! I love Liverpool, and it’s not just something I say. It feels like my home now, and it would be quite emotional to move away. It’s an amazing place for live music, fashion, good food, nightlife and history. The trends in Nor way vary on ex treme weather conditions like ice-cold winters, but one can def initely see the Nor th European touch in both Norwegian and English fashion. Of course, in spite of it all, girls still follow fashion trends in the same way as everywhere else in the world. What do you hope people take away from your EP? My biggest hope and dream is that through this EP people get a real sense of my music and that they f ind something personal in my songs.#
You can listen to Mari’s EP on Spotify, purchase it on iTunes and at Mari’s performances.
#BehindTheCamera WORDS Kerryn Grady PHOTOGRAPHY Rob McGrory
#INSPO is lucky to be working with some of the Nor th West’s biggest photographic talents. Rob McGrory, 31, who shot for our debut Big Bang issue, our exclusive online ‘#Frozen’ editorial, and this month’s super hero-inspired beauty story, is one of these talents, with a high-profile client list longer than Giselle’s legs, including the likes of Burberry, Agent Provocateur, Topshop, Land Rover and Volvic. No mean feat for a self-taught photographer and retoucher who joined the industry pretty late on in the game. Rob got his f irst camera at age 21, after playing around with his friend’s digital SLR, and ‘pretty much fell in love with it instantly.’ He decided a week or two later to ‘spend an awful lot of money’ and buy a camera (way back in 2004, when digital SLRs did not come cheap – we’re talking fourfigure numbers here – thank you student loan and twenty f irst bir thday money!). Within a matter of months Rob knew his degree in electrical and broadcast engineering just wasn’t going to satisfy him. ‘I realised that what I wanted to do in life is be a creative. I was just star ting my final year in uni and decided this wasn’t for me.’ Throwing caution – and a future of financial security – into the wind, he dropped out of John Moores University in September 2004 and threw himself into photography full-time. The decision not to have a fall-back career wasn’t taken lightly, but, he explains, ‘if I did that, I’d take the easy option if I have a bad year, and go and get an engineering job. If I don’t have that safety net, I can’t fail. It’s not an option.’ Rob puts his success down to a lot of luck and a lot of hard work. ‘I learnt every thing I could when I f irst star ted. I’m one hundred per cent self-taught. I didn’t go to college or university, I didn’t assist... I just went straight out for it.’ That’s the hard work par t. Luck played a par t when he found a por trait photographer closing down his studio, and asked to buy some lighting equipment. ‘It was just sheer luck, and he was a nice guy. He asked how much I had; I think it was 32 #INSPO Issue 3 | Spring 2015
about £250. He ummed and ahhed and then said okay, go for it and let me pick and choose what I wanted. It took me a few trips to and from the studio to my house, and it was a few years before I could even use some of the equipment, but I thought, buy it now and learn to use it later!’ In December 2004 he moved his work space out of his dad’s garage and rented a studio in a conver ted pub in Liverpool city centre, as par t of an ar ts community, which taught him his f irst real lesson in photography – ‘every photographer needs to be able to paint walls! Every studio I’ve ever had has needed gutting and repainting! It’s like a rite of passage!’ The following year he moved down to London ‘like every young creative, without a job and without a flat!’ Rob is proof that hard work and a genuinely nice personality can get you far. Despite incredible talent and getting lots of interviews with good feedback, his struggle came with having barely two years experience when applying for jobs requiring 10 to 15 years in the industry. Conversely, when applying for junior roles, interviewers could see he would only be there for six months before moving on. But his likeable demeanour helped him get his big break when applying for a graphic design job at maternity and childrenswear fashion brand, Jojo Maman Bebe. Completely unqualif ied for the job, he came clean, admitting his skills lay in photography and retouching. He didn’t get the job. Instead they created a whole new role for him, as in-house photographer and retoucher. ‘So that star ted 12 to 18 months of sheer panic, teaching myself Photoshop in the evenings, commuting four hours a day, and working the day job.’ Despite the exhausting hours and the fear of being asked a question he couldn’t answer, this was Rob’s first experience of working in an off ice surrounded by creatives, and he thrived. ‘I learned graphic design, I learned marketing, and I learned how an office works.’
After a few years in London, Rob made the jump into freelance, but the city’s notoriously high rental and living costs prompted a move back up to Liverpool where he opened up a new studio, alongside a tattoo ar tist friend of his. Yes, while Rob was photographing in one room, his buddy was inking people in the nex t. This was in no way detrimental to the launch of his freelance career, in fact, it became something of a trademark; ‘the clients that hired me quite liked it! I’m a guy with a big beard, and dreadlocks, and tattoos... It kind of made sense! It helped because I’m in a creative f ield. If you’re a creative and you’re seen as eccentric, it’s a good thing! That’s helped me a lot over the years.’ Working with the likes of Burberry and Topshop, has his grungy personal style ever been judged when pitching to potential clients? ‘In the early par ts of my career I was judged more on my age than my style. I’d speak to people on the phone and they’d expect me to be late thir ties, mid for ties, then I’d turn up and they’d see I was twenty-three, twenty four, and mistake me for the assistant. You could see a little glint in their eyes, a surprised look... With regards to my personal style I just try to be me. I’ve never followed trends. I was that strange kid who wanted dreadlocks since he was f ive years old [after many failed attempts since the age of f ive, he got his dreadlocks aged 17, and now boasts luscious waist-length dreads. [And I can say from experience working with him, he can f lick that hair as well as any L’Oreal model!].’ He fell into fashion photography for the fun creativity involved in fashion imagery. ‘You’re creating a piece of ar t; it’s a different way of working and thinking. For me, personally, I f ind fashion work much more expressive than landscapes or por traits... same again when I moved into the commercial adver tising sectors, it’s somewhere I can be expressive.’ And this is what Rob is best known for, his creative, conceptual, graphically manipulated photography. It was after he moved back up Nor th that he star ted experimenting with manipulation. His f irst big personal project was to create a dress from water. Star ting with the model and lighting, he got his base image sor ted, then spent the rest of the week with his studio assistant throwing buckets of water at a brick wall with the camera clicking away. And, as chance would have it, a friend in an apar tment above was emptying a waterbed through a hose through the window. This became the straps of the dress (we already mentioned a degree of his success has come through luck, right?). Once he had the water images he spent a day and a half finding a technique to remove the bricks whilst keeping the water texture and highlights. In the end, he used several duplicates
of the same water splash with various blends to achieve this. There were six to seven hundred layers of water needed to create the dress, taking a fur ther 50 hours to complete. The moment he sat back and looked at the f inal image was both his proudest and scariest moment to date, asking himself, ‘how do I top this?’ By photographing and editing the Microsoft British and Irish Lions tour campaign, that’s how. A composite image shot in Liverpool at dawn (shot from 5am to 8am), with ex tra buildings, weather, clouds and street features added, and lions super-imposed (photographed by someone else with completely different lighting, requiring Rob to ‘paint’ in shadows and mane detailing to get the right effect). The job took four weeks to complete, and was his f irst big campaign. ‘Regular feedback from the creative and ar t directors of “we want to be able to taste the lions!” will forever stick with me. It was one of the most stress-filled months of my career to date, but also probably one of the most enjoyable as well.’ On shoots, Rob works with a quiet conf idence, regularly checking in with the stylist or ar t director to ensure he’s capturing the right light, mood and atmosphere for the story. He explains to the model what sor t of image he’s trying to achieve, shows them their best shots, and encourages them to better them fur ther. His softly spoken, laid back demeanour makes shooting with him so comfor table, and no job is too much trouble – in a brief exchange between #INSPO Beauty Editor, Lucy, and Rob, discussing the f inish on the skin for this month’s beauty editorial, his response to the ex tra editing work was simply ‘who needs sleep anyway! They shall be perfect in time for the deadline then I will collapse somewhere dark’. Breaking a lot of fashion industry stereotypes with his lack of ego and arrogance, it’s no surprise he gets booked over and over again.#
#Beauty
With the theme of this month’s issue evolving into opulence and decadence and also including a friendly reminder in the beauty pages that you might WANT that beautiful necklace but you really don’t NEED it, I thought I would let you all know what cosmetics companies and conglomerates the world over are tricking you into buying. Walk into any pharmacy or beauty establishment and you are faced with thousands and thousands of different potions and tonics. But which ones do you really need? If your skincare regime is working for you and you’re happy with your makeup this is just a small list of what you really can do without: 1. PRIMERS There are many types of primers available. The most popular is a silicone based primer that f ills in pores and ‘smooths’ fine lines. They profess to do everything from making your foundation ‘cling’ so it lasts longer right through to taking years off your face with their ‘wonder pigments’. In reality, silicone can block your pores making skin issues far more prominent and do you really want to be f illing your skin with synthetic rubber every morning? Maybe you do, but you don’t have to. If you are using a good (and yes, that means pricey) foundation there is absolutely no need for a primer. None. Top end foundations already have all of those ingredients in them. They are made especially for long wear and to make your skin look the best it possibly can. Ditch the primer and use that money to add to your foundation budget. My personal favourites are Giorgio Armani Luminous Silk (£36.50 at Debenhams) and L’Oréal True Match (£9.99 at Boots) for a purse friendly option. 2. BB CREAMS I don’t really need to write much on BB Creams. They are quite simply thickened tinted moisturiser. If you already use a foundation sometimes, mix a little of that with your current moisturiser and you basically have the same thing. Tinted moisturiser went out of fashion for a long time in favour of heavier coverage. This was the beauty worlds answer to “reinventing the wheel”. For a real tinted moisturiser, try Laura Mercier Tinted Moisturiser (£34 at Harvey Nichols Beauty Bazaar). 3. LASH FIBERS If your mascara works as it should, these things will not only make you look like you have glued bug legs to your eyelashes but if you wear contacts and get one of these little suckers stuck behind it, you will know about it. If you really want to lengthen your lashes to astronomical lengths, visit a reputable professional and pay the extra for extensions. They last longer, look more natural and most impor tantly do not look like spider legs. Still my all time favourite mascara, Maybelline Great Lash (£5.99 at Boots). 4. SETTING SPRAY/LIP FIX As with primers, if your foundation is working as it should, all you should need to keep it in place is a sweep of pressed powder (Rimmel Stay Matte, £3.99 at Boots) throughout the day. Oh, and that goes for you ladies spraying hairspray on your face too. Don’t think I don’t know...Stop it. 5. SERUM This is a controversial one. There’s no conclusive science behind the use of serums. Many skin exper ts who have product ranges don’t even include them, mainly because your skin can only absorb so much at a time. If your moisturiser is delivering everything it should, theoretically there should be no room left for your skin to take in any thing else. A one stop product that I love is Crystal Clear’s Intense Anti-Age Serum (£60 from Crystal Clear Rodney Street). It’s both a moisturiser and a serum and delivers everything you need in one go. Day and night! 6. SKIN, HAIR AND NAILS VITAMINS Most women (and men) in the western world have good diets. Sure we may eat junk food from time to time or skip some of our 5 a day but generally our access to food is not limited. Mineral and vitamin deficiencies in this par t of the world are very, very rare. We get pretty much every thing we need from our diets. If we eat an excess of these vitamins, our bodies are very clever and we just pee them right out. It’s the same if you take a supplement. Once our bodies have enough, they don’t even enter our bloodstream. If you aren’t pregnant and are eating on a regular basis, then it’s safe to say you are peeing that £6 spend on supplements down the toilet. Literally. Credits as in p48.
2015 Spring | Issue 3 #INSPO 35
#CoverModels WORDS Jurga Skeiryte TEAM CREDITS As in p4 Rachel wears Dress, Dressing Room L1; Silver Hook Bracelet, Shaun Leane at Mococo, £170; Silver Antler Necklace, Shaun Leane at Mococo, £170. Matthieu wears Jeans, Selected Homme at John Lewis, £65; Bless Basic Crew Neck, Reiss, £25. It’s so cool to have a real life model couple on the cover. Tell us how did you two meet? Rachel: We met in Beijing, China. Both modelling for three months, we lived together there also, it was great! And crazy that he moved from South France to be with me afterwards! Matthieu: Well, I will always star t this story by this beautiful blue dress she wore the first time I saw her in the agency in Beijing. And then on our first night out on the 80th floor, of the highest building in the city, we had our first kiss. So yeah, once upon a time an English girl met a French man in China, the perfect love story! Do you feel that you have a deeper understanding of each other because you both have the same career? Rachel: I guess so, I’ve not really thought about that before. Matthieu: Yeah, of course! We are in the same world together. Fashion is our lives. But I think one of the best links is the fact that we are both really passionate about ar t. We love drawing, singing, playing music, photography...We can’t live without passion. How did you start modelling? Rachel: When I was 16, I got scouted by the Head Scout at Elite. I then entered into the final of Elite Model Look UK and came third, all in one week! Afterwards I went down to London to work at Elite for about two months. It was a great experience star ting modelling in London! I was learning the hard way - the best way. Matthieu: I was a photographer at first, but I also wanted to know how it feels to be behind the camera. One of my friends, Philippe Heliot, told me one day “man I’m sure you’ve got a face for modelling”. I was really surprised to hear that, but it’s basically how I star ted modelling. Do you have a role model in the modelling industry? Rachel: Not just one, a few, including Cintia Dicker, Rosie Huntington-Whiteley, and Soo Joo Park is also amazing! Matthieu: As a photographer I would say a mix of Mer t & Marcus and Mario Sorrenti. As a male model - Simon Niessman. What do you like to do in your free time? Rachel: I do love to take photographs of my beautiful model friends, so I do it as often as I can. Matthieu: Chill out or travel with my girl, photograph fashion, go to the gym, visit my girlfriend’s family, go out with my friends, play guitar, draw. Five things you can’t live without? Rachel: Matthieu, my phone, my slipper socks, all types of food, my sleep - I love to sleep! Matthieu: Rachel, people impor tant to me (friends and family), my camera, spor ts, my electronics (computer and phone). Where do you see yourselves in 10 years? Rachel: I don’t really think that far ahead, whereas Matthieu tends to, but I live for today and want to travel the world, so hopefully I will have done that by then and be settling down somewhere we both want to live together (somewhere hot!). Matthieu: I can’t see myself in 10 years time, it’s so far away and lots of things can happen, you never know what tomorrow will bring. But one thing is sure, I’m going to do my best to make my dream a reality with my angel: become a super model or to be a par t of the most famous photographers of the world. And of course in 10 years there will be some little girl and boy with us and a beautiful ring on her finger.# 36 #INSPO Issue 3 | Spring 2015
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Assistants Models Sarah Allan Chris Duncan Impact Models Agency Simone Navardauskaite Maria Sicilia Jennie Blake
Makeup Lucy Mckeown using Nars
#ModernAbsurd
Hair Phill Gallagher Electric Hair, Liverpool
Style Jurga Skeiryte
Photography Sane Seven
S o u l t o n To p , R o l a n d Mouret at Flannels, ÂŁ600; Necklaces, Olivia Divine.
Playboy Crew Neck T Shir t, Dolce and Gabbana at Flannels, ÂŁ205.
Linear Jewel Sweater, Ted Baker, ÂŁ89.
Quilted Detail Jumper, Ted Baker, ÂŁ99.
S p o t t e d Cr e w N e c k Jumper, Ted Baker, ÂŁ95.
#BodyBeautiful
PHOTOGRAPHY Al Man
I know it’s not easy to get back into positive exercise and skincare routines after the indulgence of the holiday season. We always get bombarded at this time of year – about how blue everyone is feeling and what we should give up and stop for the month to make us better. But I don’t believe in feeling blue and stopping things – rather concentrating on the things we love and make us feel happy. Treat Yourself Inside Out
It will also improve your blood circulation, which, in turn, stimulates the lymphatic drainage system. This helps f lush away any toxins and wa ter retention (both of which are contributing factors to cellulite). I get a lot of questions about cellulite at this time of year and it’s a great time to think about how to counter it. Body brushing is a really quick, inexpensive and ef fective way of at taining per fect smooth contours.
First of all, think of your skin as a blank canvas. You need Products & Treatments to prepare that canvas as best you can from the inside before you will notice the goodness on the outside too. If you want to go a bit fur ther, then think about the products you’re using on your body. Adding active Whatever skincare routine you under take, it’s essential that ingredients into your routine will stimulate recover y, you follow a healthy eating plan in order to maximize the results. strength and shine. I might be a bit biased but when it comes to brightening up your body I highly recommend Get fresh foods into your body. The more you make Crystal Clear Body Polish. People rave about our Body and prepare yourself, the bet ter they’ll be for you. Firm Complex at this time of year too and Velvet Skin is a Cut out unhealthy snacks but treat yourself to a big gorgeous home care product to make you feel loved again. box of nuts – including Brazil nuts, walnuts, loads of almonds and sul tanas to graze on throughou t the If you fancy a real pamper, get out of the house and book day. You get the double benef it of cutting out the bad yourself in for a salon treatment. Our Microdermabrasion foods and adding these super foods to your nutrition. and Body Firming Treatments will kick-star t the new you in a way you wouldn’t believe was possible. Hydra te - ever yone says i t bu t not many do i t. D r in k a s m u c h w a t e r a s y o u ca n t h r o u g h o u t Do What’s Right For You the day and you’ll cer tainly notice the dif ference. But if you are about to spend some money, always f ind Body Brushing the best routine, products or treatments for you. Ask for a trial size of products you’re interested in and see how you Daily body brushing with a natural f iber brush to help get on before committing to the cost and size of a new exfoliate and stimulate blood f low and shift toxins out is product. And ask for a skin consultation in a good salon a great way to star t. This will help keep your skin smooth before listening to their advice based on your par ticular skin. and stop the build up of dead skin cells, which will aid better p e n e t r a t i o n of a ny p r o d u c t s y o u a pp l y l a t e r .
Sharon Hilditch MBE, skincare guru, is the creator of Crystal Clear Skincare Treatments and Product Ranges - favourite of the celebs. Sharon has always been on a mission to create the skincare solutions that actually work. 44 #INSPO Issue 3 | Spring 2015
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#Artís
Evolution of Makeup Brushes
One of the makeup industry’s innovators and a former MAC Cosmetics senior executive, Matthew Waitesmith, has always had a unique and forward-looking perspective on makeup and application. After retiring from MAC, Waitesmith had a vision of creating innovative makeup brushes that are easier to use, offer superior functionality, as well as an aesthetic design that you might find at any high-end designer store. The company’s debut ‘Elite Collection’ is a deconstructed approach to functionality with each par t of the brush being visually separate from the others. “The prof iles of this brush collection take inspiration from how I would draw a human face...with oval, linear, and circular shapes making up the various components of the facial structure.” says Waitesmith.
Artís Elite Oval 6 (£40) The Oval 6 is great for applying product to the eye lid; or foundation to the face, or for contouring the cheekbone area. It applies blush beautifully to the apple of the cheek and blends it so that the application looks natural and healthy.
46 #INSPO Issue 3 | Spring 2015
Artís Elite Linear 3 (£28) The Linear 3 has a medium width [about 3 mm] row of fibres to help concentrate product application in a line, such as along the upper lash line or below the lower lashes. This brush applies a perfect precise line of product along the upper lash line or tucked under the lower lash line. It can also be used for special effects makeup to create medium size lines and linear shapes.
Artís Elite Oval 6 (£25) The Circle 1 has a tilt from the handle and a round fibre bundle which ends in a flattened surface that simulates the shape of a lipstick bullet tip. This patented brush applies lip products across the lip quickly and softly, and can also be used for a more precise edge if desired. The Circle 1 will apply small areas of concealer to help cover spots.
What Makes Ar tís’ Elite Collection Different: # Ar tís’ trademarked CosmeFibre® is created by using high-tech machines that produce completely consistent, man-made f ibres that make-up the f ibre bundle. The structure of the engineered f ibre, each with a microscopically tapered end, allows for more consistent application than animal hair used in conventional makeup brushes. # Each brush is patented, and has on average 3 to 10 times as many individual fibres as conventional animal hair brushes, resulting in superior blending and smooth makeup application. # Designed with a special grip surface to provide better control and tilted brushtip and f ibre bundles that give the user the ability to apply, distribute and blend like never before.
Artís Elite Oval 10(£55) The Oval 10 has over 250,000 fibres and is designed with a generously sized, rounded oval to provide coverage to a larger area of the face and body. Use this patented brush for: setting powder for the entire face; blending highlighting powder to the face or body. You can also apply powder foundation to the entire face in seconds, as well as apply shimmer to the shoulders or décolleté.
According to Waitesmith, Ar tís’ upcoming 2015 brush collections will take his innovations one step fur ther. “I want Ar tís to continue to incorporate a fusion of ar tistic ideas - like the shape of the human hand and f ingers, or the f low of water over an edge, or even the traditional woodworking techniques of lathing a piece of wood,” he said. “Each collection will use different design star ting points, and then evolve with the ergonomics and aes thetic beauty we’re known for. We want to make tools that deliver both ar t and function.”
ARTIS IS EXCLUSIVE TO NET-A-PORTER.COM IN THE UK. ALL PRICES FROM NET-A-PORTER.COM
2015 Spring | Issue 3 #INSPO 47
Photography Rob McGrory
#Superpowers
Illustrations Sophie Green
Style Kerryn Grady
Models La Moda Models Jules
Hair and Makeup Lucy Mckeown
Stacey wears Top, Topshop; Ribbon, John Lewis Haberdashery.
Stacey as HARLEY QUINN
#SophieGreen WORDS Jurga Skeiryte Can you tell me more about how you started your career as an illustrator? I studied Graphic Design in university, because it would be a good practical degree to have, even though I always loved ar ts. After my studies I worked for a few companies as a Graphic Designer, and I used to produce brochures and calendars for print. I learnt a lot, but it was just a bit boring, so I quit my job, moved to Liverpool from the Midlands and became a freelancer. My passion became a reality – I always wanted to do illustration. What is the best part about what you do? I like being my own boss and producing the work that I love. There is also a great suppor tive network of people here in Liverpool. Do you have a favourite piece of your own work? I don’t really do favourites, but I really enjoyed painting
Abi as POISON IVY Abi wears Top, Topshop.
sculptures of dolphins and fish for a few different projects. I also decorated some buses in London, which was the f irst time that I got to use spray paints. It was a really dir ty job, the fumes were horrible, but I was extremely pleased with the end result. What inspires you the most? The city, the people. I’ve always been inspired by children’s books and animation. I’m quite an optimistic person, so most of my work is bright and optimistic. What advice would you give an aspiring illustrator / artist? Take all of the oppor tunities that you can get, try different things. I think that any creative experience is good as ultimately it will lead you to your dream job. Do your own thing, keep producing and don’t be afraid to show your work to people!#
Jess wears Blouse, Reiss; Lib e r a ce K i t t e n Ea r s Headband, Crow n and Glory; Netting, John Lewis Haberdashery.
Jess as CATWOMAN
R o b w e a r s S hir t a n d Coat, Reiss.
Rob as BRUCE WAYNE
HIGH-END MAKEUP FROM FRANCE www.maqpro.com
#INSPO
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2015 Spring | Issue 3 #INSPO 57
#CelebrationOfStyle Cricket’s BIG Fashion Night Out
Celebration of Style - inaugural three day style extravaganzat o o k p l a ce i n m u l t i p l e venues across Liver pool. The event brought together fashion designer Mat thew Williamson, leading British hair stylist Andrew Collinge and other industry exper ts, as well as fashionistas, style bloggers and fashion students. Celebration of style ended with a showcase of the world’s top designer collections, from Saint Laurent and Stella McCar tney, to Victoria Beckham and Balenciaga. Cricket’s BIG Fashion Night Out at tracted celebrities including Chloe Green, Rebecca Ferguson, Abbey Clancy and many more.
58 #INSPO Issue 3 | Spring 2015
2015 Spring | Issue 3 #INSPO 59
#Chic
Liverpool Fashion and Lifestyle Christmas show took place at The Hilton Liverpool, and featured some of the most talented fashion designers from the city. A well known name in fashion circles, Mark Melia, surprised everyone with his f irst ever bridal collection. Mode Mwah, KU Spendlove, Francesca Couture, Fuschia White,The Dressing Room Liverpool, The Dressing Room Wigan and Style Clinic also took the oppor tunity to showcase their latest collections on the catwalk.
#Inspiration
One cold December evening, we hosted an event in collaboration with Nook & Cranny – an independent gift shop based on Bold Street (Liverpool). While social events are great, we wanted something different and hopefully more interesting, so the evening began with Mari Hajem’s beautiful performance. Jurga Skeiry te, Editor-in-Chief of #INSPO, shared her story of developing the magazine to give an insight to those who are interested in publishing business; Liz Lacey, Director of Liverpool Star t & Grow, gave some tips for young businesses and entrepreneurs; and Bruce Smith, international fashion photographer, shared the story of his beginnings and inspired everyone! Big thanks to Warehouse, Andrew Collinge, The Body Shop and Chaophraya for little gifts for all of the attendees.
#AddressBook ARTIS Available from Net-a-Por ter.Com in the UK. www.ar tisbrush.com @ar tisbrush CRYSTAL CLEAR 34 Rodney Street, Liverpool, L1 9AA crystalclear.co.uk @crystalclearskn ELECTRIC HAIR 16 Manesty’s Lane, Liverpool, L1 3DL www.electric-hair.com @electric_london FASHIONBOM.COM @fashionbom_ FLANNELS 16/18 Manesty’s Lane, Liverpool, L1 3DL The Avenue, Crown Square, Spinningfields Manchester, M3 3FL www.flannels.com @flannelsfashion JOHN LEWIS 70 South John Street, Liverpool, L1 8BJ www.johnlewis.com @johnlewisretail KURT GEIGER 35 Whitechapel, The Metquar ter, Liverpool, L1 6DA 27/31 Church Street, Liverpool, L1 1DA 5 St Michaels Square, Chester, CH1 1EE Unit L21, The Dome, Trafford Park, M17 8DF www.kur tgeiger.com @kur t_geiger MARK MELIA 33 School Ln, City Centre, Liverpool L1 3DA www.markmeliafashions.com @meliafashion METAMORFOSIS 134a Oxon Road, Wirral, CH41 2TP @MetamorfosisHQ
62 #INSPO Issue 3 | Spring 2015
MOCOCO The Metquar ter, 35 Whitechapel, Liverpool, L1 6DA Grosvenor Shopping Centre, Chester, CH1 1EF The Pyramids Shopping Centre, Birkenhead, CH41 2RA www.mococo.co.uk @mococojewellery MODE MWAH 66 Dale St, Liverpool, Merseyside L2 5ST modemwah.co.uk @modemwah OLIVIA DIVINE The Metquar ter, 35 Whitechapel, Liverpool, L1 6DA www.oliviadivine.co.uk RADLEY Unit 13, 7 Peters Lane, Liverpool L1 3DE Unit 53, Trafford Centre, 106 The Dome, M17 8DF www.radley.co.uk @radley_london REISS 6 Peters Lane, Liverpool One, L1 3DE 46-48 Stanley Street, Liverpool, L1 6AL Unit 2, 18-20 Watergate Street, Chester, CH1 2LA www.reiss.com @reiss TED BAKER 1 Peters Lane, Liverpool One, L1 3DE Unit U65, 137 Regent Crescent, The Traf ford Centre, Manchester, M17 8AR www.tedbaker.com @ted_baker THE DRESSING ROOM 33 School Lane, 2nd Floor, Liverpool L13DA @dressingroomL1 TOPSHOP 22/36 Church Street, Liverpool, L1 3A 12/14 St Michael’s Square, Chester, CH1 1EE Arndale Centre, Manchester, M4 3AQ www.topshop.com @topshop
Exclusively available at: Silverberg Opticians 40 Whitechapel, Liverpool, L1 6DZ
PHOTOGRAPHY Bruce Smith MAKEUP&HAIR Lucy Mckeown STYLING Danielle Joyce at fashionbom.com NAILS Kate Sawley (Metamorfosis)
Chloe-Jasmine Whichello
for #INSPO