#INSPO 4 - Summer

#INSPO

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available at Silverberg opticians 40 Whitechapel, liverpool, l1 6dz 0151 709 2012 www.silverbergopticians.co.uk

#GetTheLook

ChloBo founder, Chloe Moss, shot by Amy Faith for the Sun Dance collection campaign.

Iconic Liquid Eyeliner Pencil in Barbarella Brown, Charlotte Tilbury (www.charlottetilbury.com), £19.

Bor row her s tyle: for a sunny day by the pool tr y this Palm Print 50s Bikini set (top £18, bot toms £16) from Warehouse; Tinted Aviator sunglasses, Gucci at Flannels, £220; and stack several ChloBo necklaces to f inish off the look (available at Mococo).

Borrow her makeup: for a natural glow with an addition of rich chocolate shimmer tr y this Body Glow, £45, from Nars; Glow Stick in Play Up, £10, from Topshop is per fect for sculpting, def ining and enhancing your skin.

Get luscious, fuller lips with a lipstick from Charlotte Tilbury (w w w.charlot tetilbur y.com) in Bond Girl, £23.

4 #INSPO Issue 4 | Summer 2015

#Content

14 #StillSummer

36

This season’s trends presented in beautiful still life set-ups.

25

#SundanceQueen Meet our cover girl Chloe Moss and f ind ou t more abou t her successful jeweller y brand.

#Post-Soviet Youth Simone Navardauskaite caught a spirit of the post-Soviet youth on her camera.

#Waterbaby A glorious swimwear / beauty edi tor ial fea tur ing a plus-size model Beth.

#Masquerade A photoshoot inspired by beauty trends we wish disappeared!

56

44

#LJMUDesignDegreeShow An ex tensive coverage of this year’s show.

64

2015 Summer | Issue 4 #INSPO 5

#INSPO MASTHEAD Editor-in-Chief and Publisher

JURGA SKEIRYTE

Beauty Editor and Writer

LUCY MCKEOWN Assistant

SIMONE NAVARDAUSKAITE Writer and Stylist

KERRYN GRADY Layout Designer

JURGA SKEIRYTE Contributing Photographers

AMY FAITH Con SANE SEVEN WILLIAM CLARK AL MAN triSIMONE NAVARDAUSKAITE JENNIE BLAKE Adver tising

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#INSPO is published by Inspo Creative, Gostins Building, 32-36 Hanover st, Liverpool, L1 4LN. No par t of this magazine may be reproduced without prior permission of the publisher. Whilst every effor t is taken, the publisher cannot take responsibility for omissions or errors. All prices and details are correct at the time of going to print. The publisher cannot take responsibility for change thereafter. Inspo Creative takes no responsibility for the adver tising content and shall not be liable for any losses incurred regarding this adver tising. The views and opinions expressed within this publication do not necessarily represent the views or opinions of the publisher. 3rd par ty contributors have all given warranty under contract that they own exclusive copyright of the material submitted. All rights reserved.

6 #INSPO Issue 4 | Summer 2015

Hello and welcome to our summer issue! Here is to beautiful swimwear, edgy sunglasses, fashionable outfits for those long summer nights and sunshine, of course! Even if it rains most of the time, which is no surprise here in the UK, we’ve got it covered.

I feel like every issue we produce is so much different than the one before, even though I also like to maintain some consistency, so we are still covering fashion and beauty, but this time there are even more photoshoots included, more beautiful photography, something that lots of you enjoy the most. This issue is also 8 pages bigger than usual and I hope that we will be able to produce even more content for the fall issue.

There is also a major change that I must mention - we are going digital! Personally, I adore print magazines, and I’ve always been pro-print, but unfor tunately print is very much limiting as well. How? For example, until now we were only been able to cover 5 cities in the Nor th West UK with our print issues, but the digital version of the magazine as of today has reached people from 63 countries. 63! When I think about it, it sounds completely crazy. Crazy awesome! It’s so hear t-warming to know that people from, say, Peru are interested in #INSPO. Don’t get me wrong, it would be amazing to be able to distribute the print magazine around the globe, but I cannot even imagine how much manpower and money that would require. Even though we love Liverpool and the surrounding areas, but going more global sounds too exciting not to give it a shot.

Our cover girl this time is the beautiful Chloe Moss, the founder of ChloBo jewellery, whose exclusive interview conducted by Kerryn Grady you can f ind on p25, as well as a feature on Gemelli (p28), a boutique swimwear brand based in Liverpool.

We are also featuring the work of LJMU students on p32-35. I am always pleasantly surprised about the creativity these students possess. Fashion-forward designs and modern photography is def initely a win in my book. You can also see plenty of images from their degree show on p64-68.

I have to give a special mention to our beauty section as well, because for the f irst time, and hopefully not the last, we are featuring a plus-size model (p46). This is so exciting to me, because plus-size models def initely need more exposure in the industry and it’s refreshing to actually see a curvier woman in a fashion magazine as well.

We also shot a slightly different editorial called ‘Masquerade’ (p58) for this issue. The idea came from all of the beauty trends we wish would disappear and also from the recent rise of ‘disposable’ beauty brands available today. Even though I am more of a fan of ‘pretty’ photoshoots, I think such gritty and raw photography has more impact most of the time, so why not give it a try?

I hope that you will find this issue interesting and don’t forget that you can read it 24/7 on your computer, tablet or mobile phone wherever you are!

Stay inspired, Jurga Editor-in-Chief

inspomagazine.co.uk

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2015 Summer | Issue 4 #INSPO 7

FASHION

FASHION

Let’s talk summer trends, shall we? We kept it rather straightforward for you this time and actually shot a whole still life story with every image representing a summer trend.

Shades of white. I love white clothes. On other people though. Mostly because I will def initely get a stain or something in the f irst couple of hours of wearing something white. But if you are braver than me, embrace the white!

There’s no better season for it than summer.

Or at least try some white accessories.

Leather. Even though leather clothing might not be the most convenient in tropical climates, but you might want to give them a go if you live in damper climate zone, like the UK. Denim. Denim was all over the catwalks this season, and I think it’s one of the greatest achievements in fashion history. Just look at Kenzo or Stella McCar tney for inspiration. Or why not combine two trends and wear a white denim jacket, for example?

Florals. As Miranda Priestly has famously stated: “Florals? For spring? Groundbreaking”.

It’s def initely not groundbreaking, but this season florals are bigger and bolder. And even

designers like Phoebe Philo of Céline, the queen of minimalism, have introduced f lowers to her collection this season, so embrace the blooms!

Fringe. Probably the most notable trend of the season, fringe is here to stay. And I can’t be happier! I think you either hate it or love it in most cases, and I love it a lot. If you associate fringe with hippies or bikers only, think again.

It can be an elegant fringe-covered skir t to be worn in the off ice, or evening a fancy cocktail dress. Or you can embrace this trend in small doses and get yourself a cute clutch or tassel earrings to star t with.

Don’t forget abou t the mos t impor tant accessory of the season as well - the sunglasses.

We’ve gathered an impressive selection of designer sunglasses available at Flannels (p2023) for him and her. It’s def initely something you should invest in, as quality sunglasses won’t just properly protect your eyes from harmful UV rays, but they could also last a few seasons, especially if you choose a classic shape that is always in style.

Jurga

Credits same as on p13.

#MustRead NAUTICAL CHIC A glorious celebration of the perennial nautical style, tracing the histor y of its trends and impact on the clothes we love.

Thames & Hudson

Amber Jane Butchar t

From Chanel’s coas tal couture and Jean Paul Gaultier’s beefcake camp to Tommy Hilfiger’s preppy classics, this is the f irst and only book to celebrate nautical fashion and the ways in which it has cut a sar torial swathe for over two centuries.

First published in 2015 / £24.95

Jean Paul Gaultier SS2008. Photo © Anthea Simms

Amber Jane Butchar t char ts the rise and rise of the nautical influence on fashion over five chapters, each one devoted to an iconic maritime f igure.

While ‘The Sailor’ explores the undeniable sex appeal of the sailor and ‘The Spor tsman’ covers the classic All-American Look, ‘The Off icer’ shows how epaulettes, brass buttons and braiding came to be catwalk staples. ‘The Fisherman’ char ts how blue-and-white stripes became the choice of style arbiters as diverse as Coco Chanel, Pablo Picasso, Audrey Hepburn, Brigitte Bardot and Andy Warhol.

‘The Pirate’ concludes the book by tying together Captain Hook, Malcolm McLaren and Vivienne Westwood, and Alexander McQueen.

With evocative imagery of life on the ocean waves, ‘Nautical Chic’ is the def initive history of high style on the high seas.

JC de Castelbajac parrot dress spring/summer 2010 Photo © Anthea Simms

Dolce and Gabanna Milan Kenzo spring/summer 2006 Gold braiding features in Ready to Wear Spring/Summer © Anthea Simms Alexander McQueen’s ‘Dante’ 2009 collection autumn/winter 1996 © Anthea Simms © Anthea Simms A sailor being tattooed by a shipmate aboard the USS New Jersey. Image cour tesy MPI/Getty Images

STILL SUM

MER

MMER Photography Sane Seven Styling Jurga Skeiryte

STILL SU

Bloomsbur y Small Grab B ag in Light Grey, Radley, £189; Mount Street Medium Shoulder Bag in Light Grey, Radley, £209; Leather Pointy Ballet Pumps, Warehouse, £40; Culot te Bandeau Jumpsuit, Warehouse, £75; Plea t Front Denim Jacket, Warehouse, £46; Silver Bangles, ChloBo at Mococo, £125 each; Silver Necklace, Olivia Divine; Sunglasses Design P’8478, Porsche at Silverberg Opticians, £295.

C l u t c h , Wa r e h o u s e , £ 3 8 ; Wa t e r f a l l D r a p e J a c k e t , Warehouse, £50; Leather Pocket A Line Skir t, Warehouse, £65; Double Strap Bracelet, Thomas Sabo at Mococo, £275; Small Leather Bracelet, Thomas Sabo at Mococo; Big Leather Bracelet, Thomas Sabo at Mococo; Black Leather And Oxidised Silver Horn Wide Bracelet, Shaun Leane at Mococo, £280; Leather Belt, Christian Macleod, £220.

Necklace, Olivia Divine; Jacquard A sy mme tr ic S hir t, Ke n zo a t Flannels, £325; B oy fr iend Fi t A b r a s i o n J e a n , Te d B a k e r , £89; Zip Front Bodycon Dress, Warehouse, £42; Sunglasses Maggies, Jim m y Ch o o a t Silver berg Opt icians, £260; Grace Glasgow Wa tch, Daniel Welling ton at Mococo, £179; Shoes, Stylist’s Own.

Tropical Toucan Print Crop Top, Ted Baker, £99; Tropical TOucan Midi Dress, Ted B aker, £159; Flower Necklace, Olivia Divine, £30; Purple Flower Dress, Dolce & Gabbana at Flannels, £885; Sunglasses Anoushka, Tom Ford at Silverberg Opticians, £225; Shoes, Stylist’s Own.

Grey Clu tch, Warehouse, £28; Black Clu tch, Warehouse, £28; Large Red B amboo Bracelet, ChloBo at Mococo, £75; Large Gold & Py r i te Red Neck lace, ChloBo at Mococo, £135; Fringe Dress, By Malene Birger a t Flannels, £300.

#MeetTheTeam

Lucy, Beauty Editor

Country life or city life City.

Favourite film Mean Girls.

Tan or no tan No tan. I look 10 years older and bizarre with a tan.

Beauty superhero Sam Chapman.

Fine dining or street food Oh can I have both? I’m a total foodie. .

Book or iPod Book.

Pool or beach Pool! I hate sand.

Essential makeup product For tunate Face Minerals Lipstick in the shade Lover.

Ideal desert island music album Nirvana Unplugged.

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BEAUTY

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#TheSunIsOut

Sunglasses are the ultimate accessory for the summer - you are never fully dressed without them. Whatever your style or face shape is, we’ve got it covered with the great selection of designer sunglasses available from Flannels. If you are into classic shapes, why not try aviators featuring a traditional teardrop design and unisex look. The other safe often would be wayfarers that suit almost all ages and personalities. Cat eyes for women are stronger than ever this season. Even though this shape is considered to be classic, tr y to f ind a more modern, angular style to keep it interesting. Whatever you choose, make sure that the sunglasses suit your face and protect your eyes - it’s more impor tant than trends!

20 #INSPO Issue 4 | Summer 2015

FOR HER (from left to right) Oversized Wayfarer Sunglasses, Celine, £230; Translucent Framed Sunglasses, Moncler, £200; Celia Sunglasses, Tom Ford, £260; Rectangular Frame Sunglasses, Celine, £230; Tinted Aviator Sunglasses, Gucci, £220; Celina Sunglasses, Tom Ford, £225; Kit Astuccio Rigido Sunglasses, Tom Ford, £250.

ALL AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

2015 Summer | Issue 4 #INSPO 21

22 #INSPO Issue 4 | Summer 2015

FOR HIM (clockwise) Ombre Wayfarer Sunglasses, Gucci, £220; Sergio Sunglasses, Tom Ford, £235; Strap Visor Sunglasses, Gucci, £245; Marko Sunglasses, Tom Ford, £225; Logo Sunglasses, Moncler, £175; Elliot Sunglasses, Tom Ford, £255.

ALL AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

2015 Summer | Issue 4 #INSPO 23

PHI PHI Bikini, Gemelli, £55; Gold Multi Arrow Necklace, ChloB o, £125; Gold and Pyrite Red Tassel Necklace, ChloBo, £135; Gold triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25.

#SundanceQueen PHOTOGRAPHY Tim Herber t WORDS and STYLING Kerryn Grady HAIR and MAKEUP Lucy Mckeown MODEL Nakita Ferguson Chloe Moss is the name behind, and the face of, bohemian jewellery brand, ChloBo. The 32-year-old Cheshire-born designer was the special guest at the exclusive launch of her Sundance Collection at the Mococo store in Liverpool’s Metquar ter, and was as excitable and bubbly as the sparkling aperitifs being served on the night. The petite brunette is an enthusiastic, over-sharing (she kept letting details of her next two collections slip!) fire cracker with bucket-loads of passion for what she does. Spor ting layers of long gold and beaded necklaces, multiple rings and stacking bracelets climbing her wrists, paired with rock chick leather trousers and a chic black blazer, she sells her collection well, which is for tunate as she models in all her campaigns, too.

For anyone not yet familiar with ChloBo, the brand was born from a trip to Bali when Chloe was travelling with her boyfriend (who became her ex-boyfriend, six months into the adventure) as a twenty-first bir thday present, and due to spend nine days in Bali. Three months, and two Visa ex tensions later (“I would have stayed even longer - I fell in love with the people and place, the culture, the craftsmanship of the people in Bali, it’s incredible! I was blown away by it”), she was spending her last few days on Dreamlands beach (which would be the name of a future collection), where she saw a woman beading bracelets while she sunbathed. ‘It was before charm bracelets were a big thing, and I was just like, “WOW! I wanted to go home and look like a traveller. I just thought, I want to do that, I can do that.” Up until this point, Chloe didn’t have much of a plan. Despite a love of Drama, Ar t and English, Chloe wasn’t par ticularly academic and left school at 16, going on to work for her father in the travel industry. But after a stop-off in Bankok where she “bought loads of bits from guys on the sides of the roads making jewellery”, she arrived home to her mum and announced that she couldn’t work in the resor ts anymore, she was going to make jewellery.

“Luckily, I think because I was so passionate about it, my

parents believed in it. I went back to Bali two weeks later, after being away for ten months, with my mum to f ind a silversmith and materials… I was so determined, this is what I wanted to do.”

When a brand suddenly comes into your periphery, it’s can be a misconstrued view that they are an overnight success. “I went travelling ten years ago, it takes a long time! I remember going to par ties and fairs - Christmas fairs, standing there for three days and no-one buys a thing!

I star ted by making bracelets around my kitchen table. I star ted selling them to my friends, I went to people’s houses and held little par ties [think ‘80s tupperware par ties, but considerably cooler], and it was literally word of mouth.”

Her big break came through Justine Mills, co-founder of Liverpool designer clothing destination, Cricket. “I always mention her, I owe so much to her. I was in Cricket with my mum and she was like, “I love this, I believe in this Chloe. I’m going to sell it for you.” She was my first shop. I remember she was moving Rober to Cavalli off a shelf in a cabinet to sell my bracelets! And she did this for a year for me, which was my stepping stone. Obviously, if Justine is wearing it, then Alex [Gerrard] will be wearing it, Colleen [Rooney] will be wearing it, Jennifer Ellison, Sheree Murphy… Alex was writing for OK magazine and Colleen was writing for Closer then OK… that got me a Nor th West following.”

The latest collection, Sundance, was inspired by the Burning Man festival in the Black Rock City in the Nevada deser t.

It was Chloe’s first time at the festival, which she attended with her two best friends, travelling through San Francisco and the deser t in a camper van. “We stayed there for eight days - it goes on for seven days but we weren’t ready to leave! It was the BEST experience of my life, incredible…It’s the people, and the place. I’ve never met so many loving people, it was the best energy. Everyone just bounced off 2015 Summer | Issue 4 #INSPO 25

(right) WHITEHAVEN Bikini Bot toms, Gemelli, £25; Gold Zodiac Necklace, ChloBo, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25. (lef t) FLAMENCO Bikini Top, Gemelli, £20; MAUI Bikini Bot toms, Gemelli, £20; Gold Multi Arrow Necklace, ChloBo, £125; Gold Sun Dance Ultimate Stack Bracelets (par t of a set), ChloBo, £295.

and hammered finish, set on the less traditional box chain.

And not one to waste an experience, future collections will also show influences of her trip through San Francisco, with hints of the ‘70s.

each other, they had the same positive energy. It just made sense then, I wanted to come home and design a range around that experience.” The range is compiled of vibrant beads, silver and gold metals, Aztec charms and zodiac medallions, long layering necklaces and stacking bracelets. Whilst taking some influence from current trends (“I know the tribal trend is always pretty popular in summer anyway”), the bold turquoise and red beads were inspired by the clear deser t skies - “I’ve never seen the sky so blue in my life” - and the ‘city of light’ from evenings at Burning Man. A traditionally spiritual festival, Chloe admits to being a spiritual person herself, and this is ref lected in her designs in this collection. “I love the arrows. They’re really impor tant, and they have a lot of meaning to them. You want the arrow to go on the right path and guide you [she wears the arrow rings pointing forward, in the direction she wants to be heading].” She also loves the zodiac necklaces, which took a long time to perfect, getting the right shape 26 #INSPO Issue 4 | Summer 2015

Chloe takes inspiration for her collections from the world around her. She may pick up on a trend and run with it, but prefers to follow her gut instincts and f ind something she connects with, such as last year’s Starry Eyes collection, which stemmed from Stella McCar tney’s star printed collection. “I remember looking at Stella McCar tney, and she put stars on her bags, and that was it, I just decided to go with stars, and luckily they ended up being a massive trend.” But travel is her big love, the discovery of different people and different cultures around the world, and a desire to explore more of India - ideally for a yoga retreat for a different spiritual angle - will inevitably end up translated into some beautiful jewels for us all to enjoy.

Despite the wanderlust, Chloe is settled in Cheshire, having recently moved the company to offices in a Chester business park. Didn’t she ever want to move to the big smoke and join the rest of the fashion elite down in London? “I wanted to move to London after I returned from travelling, but I knew if I wanted to star t a brand I couldn’t do that there.

At 25 I star ted employing people, so I couldn’t just leave them! And now I have these big new premises in a business park. At 32 I’m over it! I can jump on a train anytime and

visit London, I don’t need to live there.” And she’s also happy doing things her way. Collaborations can be a great way to raise a brand’s prof ile, but after an unsuccessful attempt earlier on in her career with Olivia Rubin (“I don’t think I was well known enough then”), she’s happy concentrating on what she’s doing, nur turing her brand as it grows and preparing to take it internationally. With regular enquiries from the likes of France, Brazil and Australia, and 30-40% growth in the UK over the past year, Chloe’s plan is to perfect her business for a fur ther year before taking steps to take it overseas and create an international brand. And with her ‘slow and steady wins the race’ approach to business, this is a viable plan, and a very exciting time for the company. We will be cheering her on every step of the way.#

WAIKIKI Bikini, Gemelli, £55; Gold Multi Arrow Necklace, ChloBo, £125; Gold Large A r r o w H e a d N e c k l a ce , ChloBo, £135; Gold Zodiac Neck lace, ChloB o, £135; Gold Sun Dance Ul tima te Stack Bracelets (par t of a set), ChloBo, £295.

2015 Summer | Issue 4 #INSPO 27

BOR A BOR A Bik ini Top, Gemelli, £30; MAUI Bikini B o t to m s , Ge m e lli , £ 20 ; Gold Multi Arrow Necklace, ChloBo, £125; Gold large a r r o w h e a d n e c k l a ce , ChloBo, £135; Gold Zodiac Neck lace, ChloB o, £135; Gold Sun Dance Ul tima te Stack Bracelets (par t of a set), ChloBo, £295; Gold a n d P y r i t e R e d Ta s s e l Neck lace, ChloB o, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25; Silver and Turquoise Live Love Life Necklace, ChloBo, £125;

#Free-SpiritedBeachwear Gemelli is a beautiful little boutique swimwear brand, based in the hear t of Liverpool’s city centre. Chloe Waters, 28, makes up one half of swimwear design duo, (Gemelli is Italian for twins, an apt name, as the other half is her twin sister Lauren), and is responsible for the brand’s signature bold prints and vibrant block colours, with pretty detailing such as fringing, bows, and hand f inished with metal beading.

The company was founded in 2012, after Chloe was s truggling to f ind swimwear that was unique, yet affordable for a for th-coming holiday. “I didn’t want to buy a high street bikini as I knew everyone would be wearing the same styles at the beach… and some of the designer brands were way too expensive.” Chloe already happened to be working with fashion suppliers, designing dresses and shoes, giving her the oppor tunity to branch out into designing swimwear. “I sketched a few designs and had them made. I was really pleased with the new little swimwear collection I had put together so I showed my friends and family to get some feedback.

Everyone was commenting on the f it, quality and style, so I decided to follow this through and invest all of my money into a new swimwear range.” Her sister, Lauren, stepped up to help with the website and social media side of things - a platform on which the brand really thrives - and, like something out of a One Direction’s autobiography, success came practically overnight. Within a month of launching, celebrities were being spotted in their designs. Sam Faiers has worn their swimwear for the past three years, Michelle Keegan was spotted in Gemelli recently whilst on holiday with Mark Wright, and Lucy Mecklenburg, Chloe Madeley, Jessica Wright and Ferne McCann have all also been spotted sunning themselves in the girls’ designs. “We didn’t know what to expect from a new brand, it was all very exciting and great fun! We had no idea the brand would take off so quickly.”

The brand’s USP is the cut and f it. Chloe’s design inspiration comes from ‘analysing different people, and 28 #INSPO Issue 4 | Summer 2015

trying to design something that I think they will feel great in.” She designs all of the shapes in-house, using special software, making each Gemelli design unique to them. They use thick fabrics (“there is nothing worse than your bikini

Classy Glasgow in Rose Gold 0908DW ÂŁ99.00 Classic Bristol Brown Leather and Rose Gold 0109DW ÂŁ179.00

Daniel Wellington aims to achieve perfection with every timepiece.

Available at your local Mococo store...

Chester

Liverpool

Birkenhead

16 St Michaels Row, Grosvenor Shopping Centre, Chester, Cheshire CH1 1EF

The Metquarter, 35 Whitechapel, Liverpool, Merseyside L1 6DA

The Pyramids Shopping Centre, Birkenhead CH41 2RA

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MALIBU Bikini Top, Gemelli, £20; BONDI Bikini Bottoms, Gemelli, £25; Gold Sun D a n ce U l t i m a t e St a c k Bracelets (par t of a set), ChloB o, £295; Gold and Pyrite Red Tassel Necklace, ChloBo, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloB o, £25; Silver and Turquoise Live Love Life Necklace, ChloBo, £125.

going transparent on the beach!”), and all the tops have structural pads. And with the summer season approaching, they’re focussing on detail and f it more than ever, with a very ‘sleek and clean’ new range. Remember we said they thrive through social media? Instagram has been a massive hit for them, as they “follow the journey of each bikini style and take feedback from our customers. We really feel this collection is tailored to our customers more than ever. It’s great that we can have a relationship with them through social media and then use this information to tailor designs to their wants and needs.” The summer collection has two colour focusses: whites and pastels, and brights on brights, with beautiful detailing such as braided straps and metallic piping, adding subtle enhancements to already f iguref lattering designs, giving a high end feel to an affordable product. Our favourite is the green and white leaf print bikini, which just oozes tropical glamour. We can already picture ourselves wearing it on a sandy beach in Barbados donning an oversized straw sunhat and a pair of oversized sunglasses!

As well as using social media to gain information and feedback from their customers, Instagram has proven to be a great forum for Gemelli’s customers to connect and share their bikini snaps with each other. “As the Gemelli brand sells 30 #INSPO Issue 4 | Summer 2015

swimwear to customers worldwide, we love to show this on our Instagram account. Girls are photographed in their Gemelli bikini and this is then reposted on our page. It’s great to see a wide variety of destinations including Australia, America, Spain! It’s cool for our followers to follow other girls in different countries, exchanging cultures and lifestyle differences through social media. Gemelli is all about having a good time and we think this vibe is represented through our social media outlets.” It was through social media that the Waters twins discovered two Belgian bloggers, Celine and Talisa, who have a big following on Instagram, and formed their second brand, Celiisa. Aimed at a younger market of late teens and early twenties, the brand is ‘fun and energetic,’ with a ‘bright and girly’ f irst collection.

With not one but two brands now under their belt, Chloe says they would also be open to collaborations, and would par ticularly like to work with fashion students. “Fashion is so fast changing these days and I think that young, creative and active minds would be great to develop the Gemelli brand.”

Travel has always featured in Chloe’s life. Born and bred in Liverpool, her family have a second home in California where she still spends a lot of time (at the time of our interview she had just returned from super-glam festival, Coachella), and as a child her parents would take the family

Credits same as on p25.

on month long trips and explore the world. “I LOVE to travel! I have always been fascinated by different cultures and I f ind it so interesting the way lifestyles differ from country to country, even city to city in some par ts of the world.” After completing a degree in Design Management and Fashion Retail at the University of Manchester, Chloe and a friend travelled to South East Asia and Australia. Nex t on her bucket list are the Gill Islands in Indonesia. “I would love to island hop and get creative with my designs at the same time. Because I mainly work from my computer, I’m lucky that I can travel and work at the same time.”

Credits same as on p28.

The lithe, blonde-haired beauty is the perfect ambassador for a brand that oozes aspirational glamour, regularly posting pictures of herself and Lauren on their Instagram account, documenting their exotic travel adventures in sun drenched locations donning their itsy bitsy designs.

It seriously makes you want to book that holiday and jet away to sunnier climes (after hitting the gym for an intense month of Insanity workouts!)! Despite claiming to be too busy to style herself, Chloe knows how to dress for the sun. She likes a good pair of espadrilles (“I love the new Chanel ones, but there are so many cute ones on the high street at the moment”), and some statement sunglasses - she’s par ticularly fond of bluemirrored aviators this season. Poolside, you will find her with an easy t-shir t dress to whip on and off, and “a large Piña Colada in hand at all times!” For holiday fun, all she needs is “a few good friends and feel good music.’”

Sounds perfect to us! Save us a sun lounger…?# 2015 Summer | Issue 4 #INSPO 31

#Graduates PHOTOGRAPHY Simone Navardauskaite FASHION Hannah Ellis, collection ‘Morrocland’ inspired by Morroco and Scotland MODEL Ged Sullivan

PHOTOGRAPHY Jennie Blake FASHION Joshua Marriott, collection ‘Unisex / Androgynous’ MODELS Hannah Ellis, Josue Dimbele

LOCATED IN THE HEART OF LIVERPOOL ONE CONTACT CHAOPHRAYA LIVERPOOL FOR PRIVATE DINING, PRIVATE HIRE, MEETINGS & EVENTS 0151 7076323 • LIVERPOOL@CHAOPHRAYA.CO.UK

POST-SOVI

ET YOUTH

IET YOUTH Photography and Styling Simone Navardauskaite Models Liam Boddington Antoin Sharkey Dexter Free

POST-SOV

All clothing, VIntage.

BEAUTY

BEAUTY

My mask ‘beauty’ series in this issue was inspired by the many beauty trends I wish would disappear, and also the rise of incredible ‘disposable’ beauty brands popping up in high street stores.

The same premise as disposable fashion (such as Primark, supermarket brands, etc.) these new cult beauty brands are offering exceptional pigment and quality for as little as £1.

These grea t lit tle ranges of fer not only affordability but also a new found inexpensive way to experiment with your looks without break ing the bank. Sleek (available a t Superdrug) have amazing 10 shadow palettes for a mere £4.99. They are incredibly pigmented and have every shade and consistency you could wish for. Try their Neutral palette for a great choice of easy to wear colours.

A newcomer to the scene is Makeup Revolution.

They too offer palettes (one in par ticular is very very similar to the pricey Urban Decay Naked series), but my favourite par t of their collection is their vast array of pencils and lip colours star ting at a tiny £1. Try using their lip pencil in Cherry Red all over the lip for a beautiful, long wearing matte summer red.

A long standing favourite has had a bit of a revamp lately. MUA Cosmetics is a great little niche brand with items also star ting at £1.

This range is always on trend and really at the forefront of bringing catwalk trends to real life.

Their nail products in par ticular are fantastic.

I personally love their dinky little bottles of £1 nail polish in every shade imaginable, but their real prize products are their nail effects. Foils, fur and glitter from £3 means it’s never been cheaper or easier to keep up to date with your favourite A-Listers.

With great af fordable makeup ranges so readily available, I am hoping we see a change in “trends” when it comes to cosmetics. Overly contoured faces age you, this new obsession with ‘strobing’ (the practice of making your face super shiny with various illuminators and glitter), ridiculously overdrawn brows and lips...

Makeup should be about your actual beauty.

Your personal s tyle and never a mask to conceal the real gorgeous you!

Lucy

Credits same as on p57.

WATERBA

BY

ABY Photography William Clark Styling Kerryn Grady Hair and Makeup Lucy Mckeown assisted

by Sarah Allan Model Beth (La Moda Models) Nails Kate Sawley Metamorfosis Location Barnacre Farm Holiday Cottage www.barnacrewirral.com

WATERB

Bikini Top, H&M, £12.99; Rope Necklace, Topshop; Feathered shoulder pieces, Rouge Pony, £40.

Ka f t a n , To p s h o p , £ 32 ; Silver neck lace, Claudia P i n k , £ 65 ; Le a t h e r a n d fe a t h e r n e c k l a ce , Tops hop, £12.50; Long silver necklace, Topshop, £18.50; Oversized Rococo f loral crown, Crown and Glory, £45.

Swimsuit, ASOS.com, £30; Neck lace, H&M, £19.99; Turban, Enola Rose, £45; Sunglasses, River Island at ASOS.com, £10.

Co l o u r e d M e t al Ch e s t Piece, Claudia Pink, £110; Blue Drop Earrings, Olivia Divine, £20.

To p , To p s h o p , £ 1 6 ; Headpiece, ASOS.com, £15; Rings, Topshop (set of t hree), £12.50; Cuf f, Olivia Divine, £15.

#SummerBeauty WORDS Lucy Mckeown

The f irst thing I think of when the words ‘Summer Beauty’ are used is beautiful, healthy glowing skin so that was the f irst thing I set out to create on Beth for this story (p4451). Beth has incredible skin anyway so she doesn’t need a heavy foundation. I star ted with an illuminator (Giorgio Armani Sheers or Charlotte Tilbury Wonder Glow are great options) all over her face, buffed in a light waterproof foundation (Make Up For Ever Face and Body) then finished with some Topshop Glow on the high points of her cheeks and the Cupid’s bow. It gives a beautiful soft glow to the skin. I also added a touch of bronzer and a little cream blush to keep things dewy.

Colour wise, summer is a time when you can really experiment with colour. The brighter sunlight diffuses and dulls a lot of colour in makeup so that “electric blue” eye shadow (Maybeline 24 Hour Colour Tattoo pots in Turquoise) or ‘bright orange’ (Sleek Matte Me in Rioja Red) 52 #INSPO Issue 4 | Summer 2015

lipstick doesn’t seem quite so scary. If you follow my column you will know that I don’t believe in rules when it comes to makeup. Makeup should be for you and no one else, and if you want to rock a red lip on the beach, I say do it, because teamed with a big pair of shades and beachy, goddess like hair it looks amazing.

As things cool down a little at night, you can get away with being a bit bolder with your makeup. I like to add a touch of powder over my base to keep me from looking like a shiny mess as the sun goes down. Exactly what I did with one of Beth’s looks. I used bronzes and deep browns and black from Nars (pictured above, £21 at narscosmetics.co.uk) around the eyes to make them super smoky and sultry for evening. The bronze shade in the inner eye corner catches the light and really enhances blue eyes in par ticular. Teamed with a peachy nude lip and snatched back hair for serious summer nights sophistication.

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#SunSeaStyle WORDS Kerryn Grady

Sandals, Dune, £65 Beaded Pouch, East, £60

Turquoise Charm Body Chain, Miss Selfridge, £12.50

Accessorising swimwear is so much fun. In theory. Every year I haul all of my chunky statement necklaces, a big sunhat and sky-high raff ia wedges across the globe, planning on looking just fabulous poolside. But by day two, every thing is covered in suncream and sand, there’s a glowing white patch on my chest that the sun couldn’t reach under the massive necklace I insisted on wearing, which I spend the following two weeks trying to even out with a low factor suncream, the hat was badly packed and is now completely misshapen, and how the hell did I think I’d be able to sashay across the beach in those shoes?

This year, it’s all about classy, understated simplicity. I’ll be taking inspiration from the Isabel Marant catwalk, and styling up my bikini in a pair of f lat sandals with a chunky ankle strap. Dune have a beautiful purse-friendly design that I can’t wait to get my hands on. Not only are they perfect for the beach, you can stroll around in them all day, then dress them up in the evening with a fringed mini dress or a f loaty maxi and par ty until the early hours without a blister in sight.

Instead of going statement necklace-heavy, this season why not try out a body harness? Strands of fine metal chains that adorn your body for an edgy look, but none of the dodgy tan lines or metal burn marks (why do I always forget how hot metal gets in the sun?). I wouldn’t spend a for tune on 54 #INSPO Issue 4 | Summer 2015

jewellery that is going to be dunked in chlorine and salt water, so the highstreet is the perfect place to f ind your ideal body harness. I love this silver and turquoise beaded design from Miss Selfridge, for a bit of a bohemian traveller vibe. If your holiday is more Ibiza nightlife than sun loungers at dawn, and you’re not willing to give up your chunky jewels, Claudia Pink (www.claudiapink.com) has a stunning collection of stop-and-stare harnesses and body jewellery to incorporate into your par ty look.

My number one, never go-away-without accessory has to be a beautiful kaftan. It’s never been so easy to be effor tlessly gorgeous. If you’re not as stringent with the suncream as you know you should be (for the love of God, you only have two weeks to get that tan!), a kaftan is the ideal cover-up to protect that tender, heat-radiating skin for a couple of days before you’re ready to continue in your plight for a sun-kissed glow. And, as cliched as it sounds, it is the perfect beach-to-bar item of clothing. Monsoon is my summer print destination - they nail that Moroccan flea market vibe every summer, and this year is no exception. Despite all my best intentions to give up dark neutrals for the summer, I couldn’t help but (mon)swoon (sorry) over their black number with contrasting detailing and on trend fringing. Paired with Dune sandals, you’ve got a cool, tough take on summer boho. All you need to f inish off the look is an arm-load of stacking bracelets and this chic beaded pouch bag by East.

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DollFace Permanent Cosmetics from July 2015!

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Nail enha ncem ents Spray tanni ng Hair services CND Shellac HD brows Pedicure Manicure Waxi ng Tinting

134a Oxton Road, Wirral, CH41 2TP Call Kate Sawley on 0151 345 1977 or 07595178515 www.metamorfosis.me.uk Facebook: /MetamorfosisNails Twitter: @MetamorfosisHQ

MASQUER

ADE

RADE Photography Al Man Masks Lucy Mckeown

MASQUE

#LJMUDesignDegreeShow

Rachael Tsai Rachel O’Brien S o p hi e Harry Fern-Rebekah By water Hannah Ellis Kar ina Molby Charlot te Cox Lowri Davies Amy Hewitt Hayley Turner Hannah Smith Lily Geissler Aina Franklinos Ryan Lee David Vassou Sarah Tidy Nicola Huston Katie Booth Michael Moorhead Emily Grover Shelley Bagot-Moore Hettie Chadwick Dickenson Elisa Jaycott Marisa Rooney Rachael Plows Lotte Manson Amy Baldwin Joshua Marriott Sophie Pittom Hannah Kelly Cherise Belle-Smith

64 #INSPO Issue 4 | Summer 2015

2015 Summer | Issue 4 #INSPO 65

66 #INSPO Issue 4 | Summer 2015

2015 Summer | Issue 4 #INSPO 67

68 #INSPO Issue 4 | Summer 2015

#AddressBook ASOS.com www.asos.com @ASOS

NARS narscosmetics.co.uk @NARSissist

CHARLOTTE TILBURY www.charlottetilbury.com @CTilburyMakeup

OLIVIA DIVINE The Metquar ter, 35 Whitechapel, Liverpool, L1 6DA www.oliviadivine.co.uk

CHLOBO www.ChloBo.co.uk @ChloBoJewellery

RADLEY Unit 13, 7 Peters Lane, Liverpool L1 3DE Unit 53, Trafford Centre, 106 The Dome, M17 8DF www.radley.co.uk @radley_london

CHRISTIAN MACLEOD www.christianmacleod.com @cmofficial_ CLAUDIA PINK www.claudiapink.com @claudiapink09 CROWN AND GLORY www.crownandglory.co.uk @crownandglory_ ENOLA ROSE www.etsy.com/uk/shop/ EnolaRoseDesigns?ref=search_shop_redirect @enoladesigns FLANNELS 16/18 Manesty’s Lane, Liverpool, L1 3DL The Avenue, Crown Square, Spinningfields Manchester, M3 3FL www.flannels.com @flannelsfashion H&M www.hm.com @hmunitedkingdom METAMORFOSIS 134a Oxon Road, Wirral, CH41 2TP @MetamorfosisHQ

ROUGE PONY www.etsy.com/uk/shop/rougepony @Rouge_Pony SILVERBERG OPTICIANS 40 Whitechapel, Liverpool, Merseyside L1 6DZ www.silverbergopticians.co.uk TED BAKER 1 Peters Lane, Liverpool One, L1 3DE Unit U65, 137 Regent Crescent, The Traf ford Centre, Manchester, M17 8AR www.tedbaker.com @ted_baker TOPSHOP 22/36 Church Street, Liverpool, L1 3A 12/14 St Michael’s Square, Chester, CH1 1EE Arndale Centre, Manchester, M4 3AQ www.topshop.com @topshop WAREHOUSE South John Street, Liverpool One, L1 8BK Unit 9, New Cannon Street Mall, Arndale Shopping Centre, Manchester, M4 3AJ The Trafford Centre, 140 Regent Crescent, Manchester, M17 8AP www.warehouse.co.uk

MOCOCO The Metquar ter, 35 Whitechapel, Liverpool, L1 6DA Grosvenor Shopping Centre, Chester, CH1 1EF The Pyramids Shopping Centre, Birkenhead, CH41 2RA www.mococo.co.uk @mococojewellery

2015 Summer | Issue 4 #INSPO 69

#LastPage

In case it rains on your parade this summer...

FOR HER By Malene Birger Fringe Faux Leather Jacket £650 FOR HIM Ten C Snow Smock Mastrato Jacket £495

BOTH AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

70 #INSPO Issue 4 | Summer 2015

#INSPO

go to INSPOMAGAZINE.CO.UK for more fashion & beauty

HIGH-END MAKEUP FROM FRANCE www.maqpro.com