SONY ERICSSON Assignment 1
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Introduction
Sony Ericsson is one of the world’s leading multimedia device provider such as mobile phones, PC cards and accessories. A successful joint venture between Ericsson telecommunication and Sony corporation. Key presence in both developed and developing market.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Mission and vision statement
Vision “ To be Prime Driver in all communicating world” Mission “ To provide quality communication service to both small and medium sized company”
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Mission and vision statement
Vision “ To be Prime Driver in all communicating world” Mission “ To provide quality communication service to both small and medium sized company”
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Goals and objectives
Goals Reduce cost development of future generated products by developing an alliance. Objectives
Optimize resource Implement fair trade standard. Enlarge to emerging markets Protect natural sources.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Core competencies
Concept of sustainability. Highly advance products. Cheap cell phones with enhanced quality. Viable products & services. Robustness and reliability of mobile phones.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Stakeholders
External stakeholders Potential investors Government Clients
Internal stakeholders
Company Employees Creditors Managers Staff
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Importance of stakeholder analysis
It helps Sony Ericson to identify
Potential risk Individuals which needed to be informed of project while execution phase. Attention of stakeholder's Mechanism by which other stakeholder can be inclined Unpleasant affects of pessimistic stakeholders on project.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Porter five force model
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
PESTLE Analysis
Political Different political factors such as political stability, government policy & taxation policy ha affected operations & activities of this company. Due to deregulating market of various countries this company is operating independently. Economic Demand of new products & services is increasing with amount of disposable income & rise in interest of young population. Social Sony Ericsson has brought a change in social life of customers by providing them inventive and striking handsets.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Contd…
Technological Market share of Sony Ericson is decreasing rapidly with advancement in technological features of other companies such as touch screen, high resolution camera and new operating system. Legal Various legal issues like employment, Ecommerce, antirust law and consumer protection has exaggerated operations & activities of Sony Ericson. Environment This company has implied a global declaration for all its manufactured products. For safety of environment, company has taken various initiatives regarding recycling of their
SWOT Analysis Strengths
Weakness
• Diversity in their products • Global brand name. • Variety of features in handsets.
• Lack of global brand awareness. • Less technological advancement • Lack in understanding customer preference. • Issues related to button input failure and system freezing.
Opportunities
Threats
• Demand of customer for innovative product as disposable income has increased. • Development in mobile phone market • Due to low tariffs and better network capabilities, increase in mobile phone market.
• Intense competition from other companies. • Bargaining power of customer. • Losing market share due to poor after sales service.
Financial Position Sales and operating income 60 50 40 30
Column1
20 10 0
2010 2011 2012 2013 Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Internal Audit 10 9 8 7 6 5
Total revenue(billio $) cost of revenue(billion $) Gross profit(billion $)
4 3 2 1 0
31-Mar-11
31-Mar-12
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Research & Development 2.5 2 1.5 Column2
1 0.5 0
2010 2011 2012 Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
Issues in strategic planning
Too sophisticated approach Need of planning not clear. Inadequate focus on external factors like environment or competitors. Dampening of innovation Lack of ownership Baffling strategy with strategy plan.
Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au Website:http://www.instantassignmenthelp.com.au/
References
Chang, L. W., 2009. Using multi-criteria decision aid to rank and select cobranding partners: From a brand personality perspective. Kybernetes. 38(6). pp.950 – 965. Hartman, L. and Pava, M., 2005. Sony Online Entertainment: EverQuest or EverCrack? Oxford Style Debate Presented at Tenth Annual International Conference Promoting Business Ethics. Journal of Business Ethics. 58)1/3).pp. 17-26. Linn, M., 2008. Planning strategically and strategic planning. Bottom Line. Managing Library Finances. 21(1). pp.20 – 23. Meldrum, M. and Atkinson, S., 2001. Meta-abilities and the implementation of strategy: Knowing what to do is simply not enough. Journal of Management Development, 17(8). pp.564 – 575. Rensburg, J. D., 2012. Strategic brand venturing: the corporation as entrepreneur. Journal of Business Strategy. 33 (3). pp.4–12. Steger, U., Somers, I. A. and Salzmann, O., 2007. The economic foundations of corporate sustainability. Corporate Governance. 7(2). pp.162–177. Zakaria, M., Garanca, Z. and Sobeih, A., 2012. Cultural and legal challenges in implementing code of conduct in supply chain management
TO BUY BEST ASSIGNMENT CONTACT US
Call Our Toll Free Number: +61 879 057 034
Email Us: help@instantassignme nthelp.com.au
Place Your order now on http://www.instantassignmenthelp.com.au/