IKEA Case Study: SWOT Analysis
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CONTENT 01
02
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What Is Case Study?
IKEA’s Brief Introduction
What Is SWOT?
04
What Is IKEA SWOT Analysis?
What Is Case Study? Case study writing is a process or record of research into the development of a particular person, group, or situation over a period of time.
IKEA’S Brief Introduction
WHAT: WHERE: WHEN: FOUNDER: AREA SERVED:
World’s largest furniture retailer. Headquartered in Delft Netherlands. 28 July 1943; 76 years ago. Ingvar Kamprad Worldwide
What Is SWOT? SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.
SWOT Analysis STRENGTH WEAKNESS
THREAT OPPORTUNITY
Strength of IKEA
01 01
Global brand reputation for low-cost sleek furniture.
02 02 03 03
Vast and numerous for ultra-modern stores. Strong revenue growth & profitability.
Weakness of IKEA
01 01 02 02 03 03
Stores located away from city centres.
High lead time for planning new stores. Standard product portfolio across the globe.
Opportunity for IKEA
01 01 02 02 03 03
Expansion of emerging economies with potential for low cost manufacturing. Exploring locally sourced raw materials. Popularity of e-commerce and pickup formats.
Threats for IKEA
01 01 02 02 03 03
Competition from e-commerce and furniture rental services. Entry barriers, laws and regulations in unexplored markets. Price wars and diversification strategies of competitors.
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