CASE STUDY
INTRODUCTION FOUNDED: July 1994, Seattle, Washington Active In: July 1995 Founded By: Jeffery P. Bezos CEO: Jeff Bezos (Chairman) Headquarters: Seattle, WA Motive: To become the largest online retailer in the market from A to Z product (as shown by 'Arrow' in the logo. Presence: Across World Opened as Virtual Book Store.
AMAZON'S VISION “To be earth's most customer centric company; to build a place where people can come to find all discover anything they might want to buy online.�
TYPES OF PRODUCTS AMAZON DELIVER • • • • • • •
Amazon Device Accessories Baby Products Cameras, Camcorders, Telescopes Cell Phones Electronics Accessories Home Appliances Toys, games
And Everything That You want...
COMPANIES OWNED BY AMAZON
WHEREVER YOU ARE, AMAZON IS
CHANNEL ANALYSIS OF AMAZON
DIGITAL CHANNEL • • • • • •
E-BOOKS - KINDLE READER AMAZON MP3 INSTANT VIDEO APPSTORE FOR ANDROID AMAZON CLOUD DRIVE AMAZON GAME STUDIOS & SOFTWARES
“On-Line Channel has significant cost benefits.”
PHYSICAL CHANNELS • Centralized Distributed Centers • Faster Response Time • Lower Transportation Rates • Hybrid Approach In Stocking & Pricing • Price Varies for Delivery Options • Collaboration with Different Stores Worldwide
AMAZON CREDIT POLICY & ROI • Credit policy depends on distributor and their geographical areas. • The wholesale distribution channel works on the system of commission and credit policy. • Distributors will get commission not only for delivering customers but also for other retailers. • Credit policy of distributor also depends on the type of goods.
INVESTMENT OF AMAZON
Pic Credit: www.marketwatch.com
COMPETITORS OF AMAZON Top Competitors: • Paytm & Google Pay for Amazon Pay • FedEx for Amazon Logistics • Spotify for Amazon Prime Music • Rotten Tomatoes for IMDB • NETFLIX for Amazon Prime Videos • Flipkart for Amazon Online Delivery • Azure for AWS Pic Credit: Reddit.com
Darwin Brown Pic Credit: barnraisersllc.com