Important Factors of Samsung Case Study PESTEL Analysis
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Table of Content
1
Overview of Samsung Company
2
What Is PESTEL Analysis?
3
Factors of PESTEL Analysis That Affect Samsung
Samsung Group Industry
Founded
Founder
Conglomerate 1 March 1938; 82 Years ago in Daegu, Japanese Korea Lee Byung-Chul Apparel, Automotive, Chemicals,
Products
Revenue
Consumer Electronics, Medical Equipment, et cetera. US$208.5 Billion (2018)
What Is PESTEL? A PESTEL analysis is a framework or a tool used to analyze or monitor the macroenvironment or external factors that may have a profound
PESTEL
Analysis
Political
Environmental
Social
Technological
Economical
Legal
Political While writing a case study on Samsung and doing PESTEL analysis, you can always have an opportunity to write about all the factors that affect the business either positively or negatively just because of the political reasons.
Environmental This is indeed the crucial step of the PESTEL analysis; you can include all the factors that affect the company’s business related to the environment. Samsung produces number of things which is completely eco-friendly.
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Social Samsung strictly follows the South Korean traditions because the company was originated there only. There are several aspects that you can include related to the adaptively of the company in various countries.
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Technological Since Samsung deals in smartphones, you can write about the analysis of technological factors in the case study. You can include the information related to the technology up-gradation that the
Economical The economical factors of Samsung deals with the involvement of various dimensions from where they operate their business. You can include the information related to the economical factors up-
Legal You can introduce all the penalties that the company has suffered over a period of time. The information should be related to all the legal formalities that company has to undergo.
So, This Was All About PESTEL Analysis of Samsung
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