International Marketing of Apple Inc. Assignment 2
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MEANING OF STRATEGIC BRAND MANAGEMENT
It is the technique by the means of which an effective planning and functioning in relation to the brand of business enterprise is being made.
This can be performed by organization by complying with all kinds of planned
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STAGES OF STRATEGIC BRAND MANAGEMENT
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BRAND SALIENCE OF APPLE INC ď‚—
It has been developed by business enterprise with the use of advance technology in their product.
ď‚—
It proves beneficial in showcasing the features in their product.
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BRAND PERFORMANCE AND BRAND IMAGERY OF APPLE INC. Brand performance has been developed by Apple Inc on the basis of these points:
Reliability of product
Durability, and serviceability
Style and design
Price
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Contd… Brand imaginary has been created by the means of following points:
Value creation process
Selling the product at high prices
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CONSUMER REACTIONS OF APPLE INC Consumers judgment of Apple Inc product has been categorizes into these sections:
Quality
Credibility
Consideration
Superiority
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Contd… Consumer feeling has been created by Apple Inc by the means of:
Innovative feature of their product and services.
New technical innovation in the field of iPhone category.
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CONSUMER BRAND RESONANCE OF APPLE INC
High base for its loyal customer
Consumer relation to its brand as lifelong
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REFERENCES
Kotabe, M. and Helsen, K. 2011. Global
Marketing
Management.
5th ed. John Wiley & Sons (Asia) Pte Ltd. Daniels, J. D. and Radebaugh, L. Contact Us: +61 879 057 034 Email Us:help@instantassignmenthelp.com.au
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