Business Decision Making: Restaurant Chain
Introduction Decision making, a process which is considered to be as inevitable aspect in business organization because an entrepreneur or director or assigned manager takes complex or major business decisions mundanely.
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Primary Data Analysis Association of customers with the Sainsbury
Less than 1 year 1 to 3 years 4 to 6 years More than 6 years
Customer likeness about the Sainsbury products
40 35 30 25 20 15 10 5 0 Yes
No
Customer perception about pricing strategy of Sainsbury 30 25 20 Column B
15 10 5 0 Very bad
Bad
Average
Good
Excellent
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Does people find best price products in Sainsbury 6
8
36
Yes No Can’t Say
Behaviour of employees with customers in the stores 25 25 20 15
Column B
10 10
7 5
5
3
0 Worse
Bad
Good
Very Good
Excellent
Does customers are satisfied with Sainsbury 6 5
18 Strongly disagree Disagree Neutral Agree Strongly Agree
9
12
Finding of the Primary Research Most of the respondents have
been associated with
Sainsbury for 4 to 6 years even there are customer which are buying products from Sainbury for more than 6 years. Majority of the customers likes products of Sainsbury. Most
of
the
respondents
have
the
perception that
Sainsbury has excellent pricing strategy which stimulate them to buy products from the Sainsbury stores.
Contd... 36 out of 50 people agreed that they find best price products in Sainsbury stores. People also agreed that employees of Sainsbury behave in excellent manner. Majority of people are satisfied with the overall products and services of Sainsbury.
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Secondary Data Analysis Sainsbury
Sainsbury
Contd...
Sainsbury Trend Line
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Trend Line of sales and operating profit of Sainbury
Trend Line of sales and operating profit of Tesco
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