Microsoft Case Study: SWOT & PEST Analysis
Presented By:
Content s Microsoft Overview SWOT Analysis
PESTLE Analysis
MiCrosoft overview What: American Multinational Technology Company Where: Headquartered in Redmond, Washington When: April 7, 1975 Who: Founded by Bill Gates and Paul Allen
SWOT SWOT is a strategic model used to analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company.
swot AnAlysis Weakness es Strengt hs Opportunit ies Threa ts
strengtHs Brand
1
Loyalty Easy
2
Usability Market Reach
3 4
Distribution Channels
weAknesses
Cyber Crime Theft
Poor Acquisition
Lack of Innovation
Security Flaws
opportunities Cloud Based Services
1
Cost Leadership Strategy
2
Mobile
3 4
Advertising Partnership
tHreAts
Controversies
Open Source Projects
Workforce Criticism
Potential Lawsuits
PEST PEST is a strategic model used to analyze the external factors (political, economic, social and technological) that affect a company.
pest AnAlysis Economic
Politica l Social Technologi cal
politiCAl fACtors 1
Tax Policies
Trade Tariffs
2
3
Change in Government
Political Environment
4
eConoMiC fACtors Interest Rates
Exchange Rates
Employment
Currency Fluctuations
soCiAl fACtors 1
Cultural Trends
Demographics
2
3
Seasonal Behaviour
Population Analytics
4
teCHnologiCAl fACtors Automation
Research & Development
Technical Awareness
Cloud Based
tHis wAs All About... SWOT & PEST Analysis of Microsoft
tHAnk you Presented By:
Contact Us On: +61 879 057 034 +61 450 461 655 help@instantassignmenthelp.com.au
Follow