Power Point Presentation on Evaluating Marketing Strategies and Recommendations

Page 1


How Instant Assignment Help Works

Place Your Order Make Payment Get Your Document 61 879 057 034

help@instantassignmenthelp.com.au




In order to expand any business, it is necessary to evaluate the strategies of marketing and marketing principles. One of the major reasons behind the development of any business lies in improving the field of marketing. Any business organisation improvise their marketing tools s well as techniques i order to smoothen the business transactions as well as their territory of reaching people. This essentially affects the production and sales of the company by improving the productivity and profitability of the company. In order to proceed with the tasks, the Australian retail company Woolworth is considered.




The trends of industry as set by that particular sector is based on the industry standards that relies upon certain factors. The factors might include - quality of the product sold by organisations or the companies, meeting the expectations of the customers, reviewing the feedback received from the customers as well as brand image and customer loyalty towards the company.




Segmentation of market is essential in order to disseminate the products of several qualities as manufactured by different companies belonging to same industry. This significantly increases the productivity as well as the profitability of the industry as a whole and hence set the position of the industry across the world.


How Instant Assignment Help Works

Place Your Order Make Payment Get Your Document 61 879 057 034

help@instantassignmenthelp.com.au




The primary segmentation of the market segmentation in any organisation refers to the strategy of marketing which can help in decision making of the form it is initially involved segmenting of the market That depends on several factors like geographic psychographic and democratic. Stages of market segmentation significantly includesPositioning, targeting, offering more to customers, growth and development opportunities and understanding of the market.




Competition in any market for an industry reveals about the competitors present within the sector the more the competition the better the quality of the products as well as lower the price since in any perfectly competitive market.


How Instant Assignment Help Works

Place Your Order Make Payment Get Your Document 61 879 057 034

help@instantassignmenthelp.com.au




Positioning mapping for any organisation is relevant since it is considered to be a diagrammatic technique utilised by asset marketers who attempts to visualise the display of the perceptions about products of several customers who are potential and rational by nature. Critically, the position of any company is determined through its products line, brands and quality of the product as displayed comparatively with their competition in the market and carve the way towards success even more




Every firm uses positioning or perception maps which helps them developing an effective market strategy of positioning for their respective products or services. The positioning map depends on customers perceptions there are times called perceptual maps.




The study essentially describes the evaluation of the marketing mix utilised by the organisation, Woolworths. It also illustrates the key potentials that could be achieved through devising proper and impactful marketing strategies. By conducting the above study, it is clear that marketing mix as well as strategies are potentially beneficial for the company once implemented. In order to make the business sky-reaching by approaching bulk of customers, it is significant that the company designs and formulate its marketing tools and techniques tactfully.


How Instant Assignment Help Works

Place Your Order Make Payment Get Your Document 61 879 057 034

help@instantassignmenthelp.com.au


Olsson, H. H., & Bosch, J. (2016). Collaborative Innovation: A Model for Selecting the Optimal

Ecosystem Innovation Strategy. In Software Engineering and Advanced Applications (SEAA), 2016 42th Euromicro Conference on (pp. 206-213). IEEE. 

Durkin, M., Howcroft, B., & Fairless, C. (2016). Product development in higher education marketing. International Journal of Educational Management, 30(3), 354-369.

Paley, N. (2016). Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century. CRC Press.

More, R. (2016). Marketing High Profit Product/Service Solutions. Routledge.



How Instant Assignment Help Works

Place Your Order Make Payment Get Your Document 61 879 057 034

help@instantassignmenthelp.com.au


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.