Marketing Strategy
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Table of Contents INTRODUCTION ...........................................................................................................................1 The main issues and providing remedy approach ............................................................................1 CONCLUSION ................................................................................................................................2 REFERENCES ................................................................................................................................3
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INTRODUCTION Marketing strategy can be determined as combination of marketing goals from which one is applied for comprehensive plan. Marketing strategies are developed as per the marketing mix that is developed and it helps to raise the profitability and sales (Leonidou, Leonidou and Zeriti, 2013). Present report is based on the case study of Stihl Inc. With time there are many changes that are taken place and there are many competitors that has raised. This report will focus over an issue that is faced by cited organization. Steps will be provided with the help of which determined issues can be solved and strong customers base can be developed.
The main issues and providing remedy approach Ultimate aim of any firm to gain maximum profit. This is only possible when management understand their customers and deliver them services and products accordingly. One of the main issue that was faced by Stihl Inc. is related to distribution. Cited firm were making use of two channel distribution in which it includes wholesaler distributor and retailers. Due to this, management were not able to make the product reach out to their customers. With changes in time, the rate of internet users are increasing drastically and so to make changes as per the time, it is important to make sure that they deliver their products online (Sheth and Sisodia, 2015). This way more and more customers will get to know about the firm and they will be able to reach out the product effectively and efficiently. Further, with time there are changes that take place within the taste and preference of customers. It is important to conduct market research and understand that changes that take place. Accordingly, changes should be made so that strong customers base can be developed. There are different set of strategies that can be applied by the firm. In this context, one of the effective one if Ansoff Matrix. There are four different type of areas that are considered in this model and they are: Penetration strategy, diversification, market development and product development. Among all these cited firm should make use of Market development and product development. Innovation should be made in the product frequently so that customer's satisfaction level can be raised. This is possible only when the changes that take place within the preferences of customers are identified and steps are taken accordingly (Papadopoulos and Heslop, 2014). On the other hand, there are many markets around the world in which Stihl Inc. can make their business expand. This way firm will be able to achieve their desired goals and objectives. For At Instant Assignment Help Australia, we are offering the top quality marketing assignment help by expert writers at minimal price.
both the aspects, market research need to be considered so suitable market can be identified and innovations can be made in products.
CONCLUSION There are companies that deliver their customers with similar products and services. Tools like SWOT, PESTLE, etc. should be used so that they will be able to identify the areas in which improvement is to be made. This way appropriate steps can be taken through which firm can achieve competitive advantage.
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REFERENCES Books and Journals Leonidou, L. C., Leonidou, C. N. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management. 35. pp.94-110. Sheth, J. N. and Sisodia, R. S., 2015. Does marketing need reform?: Fresh perspectives on the future. Routledge. Papadopoulos, N. and Heslop, L. A., 2014. Product-country images: Impact and role in international marketing. Routledge.
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