Evaluating Marketing Strategies and Recommendations
Task 1 There are different marketing mix element which are as follow:
• Product; Product which made by Marks and Spencer should be innovative and attractive so that customer like it and eager to buy it • Place; Marks and Spencer need to sale these products and services at that place where transportation facility and people can easily visit to buy the products and services. • Promotion; there are different way for prompting a products that is through social networking sites and newspaper. Marks and Spencer can use a best way for promoting this products and services
Cont... • Price; Marks and Spencer need to set price of product lower so that buyer not face any problem related to price of products. If price is low then demand of product is high. • Physical evidence; Marks and Spencer need to open its shop at that place where people can easily come and its outlook should be attractive.
• Process; Marks and Spencer can use systematic process for selling its products such as it can provide facility that is free home delivery etc. •
People : Company need to hire people who are highly skilled and can deliver high quality service to the Marks and Spencer customer.
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Task 2 Recommendation • Marks and Spencer can use different strategy for selling its product such as it can use price skimming strategy. • Further, company can sale it product at online so that customer can easily buy it by siting at home. •
Company can make a unique product which are different from its competitor so that sale of company can increase.
• Marks and Spencer can provide training and development facility to its employee so that they can work more effectively and efficiently.
References • Durkin, M., Howcroft, B., & Fairless, C. (2016). Product development
in higher education marketing. International Journal of Educational Management, 30(3), 354-369. • Paley, N. (2016). Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century. CRC Press. • More, R. (2016). Marketing High Profit Product/Service Solutions. Routledge.