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Research Project
On Buyers Behavior
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TABLE OF CONTENTS TITLE .................................................................................................................................................. 1 TASK 1 ................................................................................................................................................ 1 Research proposal ................................................................................................................................ 1 Research project outline specification ........................................................................................ 1 Research project specification .................................................................................................... 2 Matching of resources ................................................................................................................. 3 Factors that contributes to process of research project selection ................................................ 4 Initial review of literature ........................................................................................................... 5 Plan and procedure ...................................................................................................................... 8 TASK 2 .............................................................................................................................................. 11 Research report .................................................................................................................................. 11 Validity and reliability of data .................................................................................................. 11 Questionnaire for business customers of Kjw Drylining Ltd ................................................... 12 TASK 3 .............................................................................................................................................. 15 Interpretation and analysis of data ............................................................................................ 19 Findings and discussion ............................................................................................................ 29 Make recommendations and justify areas for further consideration ......................................... 30 REFERENCES .................................................................................................................................. 32
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Illustration Index Illustration 1: Theme 1 ...................................................................................................................17 Illustration 2: Theme 2 ...................................................................................................................18 Illustration 3: Theme 3 ...................................................................................................................20 Illustration 4: Theme 4 ...................................................................................................................22 Illustration 5: Theme 5 ...................................................................................................................24
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TITLE To assess the factors influencing the buyer behavior in the purchase and use of building materials in the trade industry Case study on KJW DRYLINING LTD.
TASK 1 RESEARCH PROPOSAL Research project outline specification The behavior of consumer is defined as the purchase, selection as well as consumption of the goods as well as services with the aim to satisfy their requirements. In present era, decision with respect to purchase is affected by wide range of factors. At the time of buying customer goes through series of steps. The initial step is related with search for product by the customer as per their requirement. Following this, the next step is determining price of the product is made. This is done to know whether the prices of goods are reasonable or not. Lastly, the analysis is made regarding benefits which can be gained by using the product and thus decision to purchase is taken by customers (Peter, 2010). There is existence of different factors that has impact on the buyer behavior of the customers. This is comprised of cultural, personal, psychological as well as social factors. The role of customers is increasing in determining the success of the organization. This is due to the reason that, by making sales of the product as per customers need the firm can creates its effective image in the market. Thus, it becomes essential for the organization to develop product in accordance with the needs of target audience (Solomon, Russell-Bennett and Previte, 2012). The culture, sub culture, social class, roles and status have huge impact on the behavior of buyer towards purchase and use of building materials in trade industry.
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In the present report, buying behavior of customers has been discussed with reference to Kjw Drylining Ltd. The firm offers plastering as well as building services to the clients. There is greater role of customer buying behavior in this industry. The decision to purchase is largely influenced by different groups of people and the personal factors. The proposed research includes primary as well as secondary research. For this, data will be gathered by implementing several techniques. In addition to this, the report also covers analysis of the views of different authors on the relevant subject matter. Research aim The aim of the study is to assess the factors influencing buyer behavior in the purchase and use of building materials in the trade industry. For the purpose of attaining the aim of research, certain objectives are required to be fulfilled which are enumerated below: Research objectives
To assess the concept of buying behavior in building material and trade industry
To identify the factors affecting buying behavior of customers while making purchase
To assess the importance of considering factors affecting buyer behavior by company such Kjw Drylining Ltd
To recommend the ways which can be adopted by trade industry to attract large number of customers
Research project specification For the purpose of attaining aim under proposed research, various research questions have been devised which are enumerated below:
What is the concept of buying behavior in building material and trade industry?
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What are key factors that have adverse impact on behavior of buyers while making purchase?
How important it is to consider factors affecting buyer behavior by company such as Kjw Drylining Ltd?
What are the alternative strategies that can be adopted by trade industry to attract huge customer base towards organization?
Matching of resources The proposed research aims at assessing the factors influencing buyer behavior in the purchase and use of building materials in the trade industry. It provides detail knowledge regarding the factors that have potential impact on the buyer's decision making for purchasing and using products provided by Kjw Drylining Ltd (Del Aguila-Obra and Padilla-Melendez, 2006). For the purpose of making analysis, technique of survey has been taken into account as it would assist in gaining deeper insight in the subject matter under research. The objectives of the proposed research developed by researcher are as under:
To assess the concept of buying behavior in building material and trade industry
To identify the factors affecting buying behavior of customers while making purchase
To assess the importance of factors affecting buyer behavior by company such as Kjw Drylining Ltd
To recommend the ways which can be adopted by trade industry to attract large number of customers
Research questions on the basis of objectives framed are below:
What is the concept of buying behavior in building material and trade industry?
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What are key factors that have adverse impact on behavior of buyers while making purchase?
How important it is to consider factors affecting buyer behavior by company such Kjw Drylining Ltd?
What are the alternative strategies that can be adopted by trade industry to attract huge customer base towards organization?
Factors that contributes to process of research project selection While making selection of research project, there existed certain factors which can contribute in the study. In this regard, the major factor is the interest of the researcher. Further with this, the analyst can carry out the analysis in an effective manner as he possesses interest in the particular field (Dawes, 2008). In addition to this, because of lack of studies on particular topic the researcher showed his interest in analyzing factors that affects the buyer’s behavior in purchase and use of building material in trade industry. With the assistance, researcher can gain knowledge regarding the phenomenon under the study. Furthermore, there are varied other factors that affects the individual buyers behavior at the time of purchase and use of building material in the trade industry such as cost, convenience and job prospects. All such factors help in affecting the buying decision at the time of purchasing building materials. For instance, cost is the factor that affects the buyer behavior because if the materials are available at the costly prices then individuals are not able to purchase it and thus it affects the decision making process. Similarly, convenience at the time of purchasing the material is essential otherwise it affects the buying behavior of people.
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Initial review of literature This is considered as an essential section in any research. In this part, the researcher performs deeper analysis on the subject matter. Under this, the information is collected through secondary sources. This is considered as the basis with which further research is being carried out. This part of research assists in building theoretical base in relation with the subject matter under study. The section makes critical analysis of the information through which research gap can be determined in an effective manner. Concept of buying behavior The buying behavior concept can be stated as the sum total of the attitudes and beliefs of customers their preferences, intentions as well as decisions regarding the behavior of business customers in order to make the purchase of goods and services. As per the view of Chen and Barnes, 2007 it can be determined that the buyer behavior is a systematic approach that needs to be followed by clients. It is done at the time customers enters the purchase process as well as they make decisions to purchase the product (Chen and Barnes, 2007). Furthermore, it can be states that habitual buying behavior process starts with the recognition of need. It is followed by the search for information about the particular product and services. Also, the assessment is done and decision is made about the purchase of the products. According to the opinion of De Mooij, 2010 consumer behavior is defined as the branch which is concerned with varied stages through which customer goes. This is when customer goes through before making any purchase of products and services for the end use (De Mooij, 2010). However, consumer buying behavior can be effectively defined as the study on varied ways in which individual clients, groups as well as business is required to select, purchase and use as well as dispose the ideas in order to deliver effective products and services to clients and satisfy Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 5
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their needs. Buying behavior can be effectively defined as the action of customers within the market and different action in order to achieve them. However, it can be stated that buying behavior of the customers are considered as a complex and dynamic issue which cannot be defined in an effectual way. Factors affecting behavior of buyers There are varied factors present that affect the buying behavior and it majorly impacts the consumers at the time of making purchase decision. These factors are discussed underneathExternal environmental factors 
Economic conditions- It can be considered as the fluctuation in the money markets and also the interest rates that have a major impact on the buying strategies of individual. According to the view point of Young, Hwang, McDonald and Oates, 2010 it can be stated that the interest rates and organizational buying have an inverse relationship as if there is an increase in the interest rates it may bring about a decrease in the buying behavior of clients (Young, Hwang, McDonald and Oates, 2010).

Regulatory changes- As per the view of it can be stated as any changes in the corporate laws, rules and regulations it also influences the individual to purchase. There are different regulatory changes that affect the industry as the buying behavior of individual changes according to change in new regulations (Factors Affecting Consumer Behavior, 2015).

Political environment- It can be stated that a change of the government or policy has a direct impact on the economic scenario and thus it ultimately changes the buying patterns as well.
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
Competition- As per the view of it can be identified that in today's business era businesses are facing tough competition in order to stay in marketplace. Therefore, when business adopts new product or service or they attain competitive advantage because of their suppliers. Thus, it is essential for business to change it trends in order to change the buying pattern of its clients accordingly.
Internal Organizational factors 
Organizations goals and objectives- However, it can be stated as business goals and objectives are main components as to assess that clients will be attracted in order to make the purchase. As per the opinion of Hawkins and Mothersbaugh, 2009 it can be said that an organization main goal is to deliver quality products and thus they focus on the quality issues than on price advantage (Hawkins and Mothersbaugh, 2009).

Organizational structure- As per the view of Liu, Leach and Bernhardt, 2005 it can be said that there are different hierarchical and management structures which vary from one business to another (Liu, Leach and Bernhardt, 2005). Furthermore, there are also certain businesses where the purchase decisions should be taken collectively by all the departments of firm. Thus, it is essential for business to consider the guidelines in order to make effectual decisions regarding the organizational structure and attain goals.
Importance of considering factors affecting buyer behavior by company such Kjw Drylining Ltd As per the opinion of Shiau and Luo, 2012 it can be considered that the different factors which have been identified are important for firm as it affects the buyer behavior in businesses. The business customers need to make effectual decisions in order to attain varied factors so that
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desired goals can be attained. The above identified factors help business to implement so that individual can make effectual purchase decisions. It is essential for the business to take into account the factors that affects the buyer behavior in order to develop the product in accordance with their needs and requirements (Shiau and Luo, 2012). Further this would results in increasing the demand for the product in an effective manner. In addition to this such would results in improving the sales as well as profitability of firm in a significant manner. Plan and procedure An Important part of the research is to develop plan and procedure with which the research can be carried out in an appropriate way. It assists in providing direction to the entire research. For the proposed research, inductive approach would be used as it provides flexibility within the structure related with findings as well as procedure of the research. Along with this, the philosophy that will be employed in the proposed investigation is interpretivism. This is because; it does not focus on development of hypothesis. There is existence of several methods through which the researcher can gather information (Sondargaared, 2015). In the proposed study, both the sources related with primary as well as secondary data collection would be employed in order to gather adequate amount of data for investigation. In the present research, primary data would be gathered through the technique of survey by using questionnaire. In this regard, questions will be developed in structured form and would be asked to business customers of Kjw Drylining Ltd. This includes managers of the different organizations. On the other hand, secondary information would be collected from books, magazines, online articles as journals. Further, for the purpose of analyzing the data thematic analysis would be used. In this, themes will be developed and the responses of the respondents will be presented for the purpose of drawing valid conclusion for the research. Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 8
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The plan of the investigation along with the time required to accomplish is demonstrated below:
Activity/Week Writing the research proposal
1 2 3 4 5 6 7 8 9 10 11
Reading and understanding the literature
Finalization of the objectives
Drafting the literature review
Collection of secondary data
Analyzing the secondary data
Development of research approach
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12
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Drafting of research methodology
Formulating the questionnaire
Arranging interviews
Conducting interview
Gathering of information
Findings of the Draft
Evaluation of the data
Finalizing other chapters
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Draft findings chapter Submission to tutor and awaiting feedback
Revising the final draft
Printing and binding
Submit
TASK 2 RESEARCH REPORT Validity and reliability of data For the purpose of accomplishing the research in an effective manner there is greater importance in maintaining validity as well as reliability of information by the researcher. In order to ensure this, the collection of data has been made from authenticated sources. For the purpose of maintaining the validity, the researcher is required to make use of sources which are valid. Further, it is important to conduct the investigation with the provided specification as such it would act as an aid in drawing effective results from the research (Creswell, 2013). Along with Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 11
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this, investigation needs to be carried out by taking into account ethical issues. Further, there is greater importance in keeping the information which is gained from the managers of business confidential. It is essential to implement research tools in an appropriate manner as such it will result in collection of appropriate information (Crossman, 2014). In the proposed research, analysis of data would be carried out through qualitative technique which includes thematic analysis. For the purpose of gaining responses, questionnaire will be developed. Questionnaire for business customers of Kjw Drylining Ltd For the managers (Kindly take few minutes to provide your responses. Your feedback is appreciated) Demographic information Name: Age: 20-25
□
25-30
□
30-35
□
35-40
□
40 and above
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Gender: □
Male Female
□
1. From how long you have been making purchase of organization products? Less than 2 year
□
2-5 years
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□
Above 5 years
2. What amongst the following factors attracts you towards the products and services of Kjw Drylining Ltd? Price
□
Quality
□
After sale service
□
Customer support service
□
Product features
□
3. How important is economic condition in affecting the behavior while purchasing and using product? Very important
□
Mostly important
□
Less important
□
Least important
□
Not important
□
4. How important is changes in regulation in affecting the behavior while purchasing and using product? Very important
□
Mostly important
□
Less important
□
Least important
□
Not important
□
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5. Is political environment important in affecting the behavior while purchasing and using product? Very important
□
Mostly important
□
Less important
□
Least important
□
Not important
□
6. How important is competition in influencing the behavior while making purchase of the product? Very important
□
Mostly important
□
Less important
□
Least important
□
Not important
□
7. Is man power skills important in affecting the behavior while purchasing and using product? Very important
□
Mostly important
□
Less important
□
Least important
□
Not important
□
8. Kindly rate technology on the basis of its importance in affecting the behavior of customers while making purchase of product? Very important
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Mostly important
□
Less important
□
Least important
□
Not important
□
TASK 3 This part of research involves ways in which the solution with respect to the problem in the research would be investigated in an effective manner. This is referred to as an essential part of investigation that includes methods with which the investigation can be carried out in an effective manner (Flick, 2011). In the section of methodology different techniques are being applied in order to gain insight to evidence and makes analysis with the aim to respond against the research questions that are being framed. Justification on the selection of a particular method is being provided in this part. Various methods have been used by the researcher in order to gather and make analysis of the information. Research approach This is referred to as the manner which the study is carried out forward. This is regarded as the plan that facilitates in increasing the validity of the investigation. There are two kinds of research approaches which includes inductive as well as deductive approach (Van Doorn and et.al, 2010). In the proposed study deductive approach would be used as it provides flexible structure in relation with findings and procedure of the research. Deductive approach begins with statement and further investigation is done with the aim to respond to it. Following this determination of results in made in suitable way. This approach is used by the researcher as it acts as an aid in predicting the aspects related with future.
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Research philosophy This is defined as concept that results in development of knowledge. It includes nature of investigation with respect to research. The philosophy is determined as the development of background under investigation. There are two types of research philosophy that includes positivism and interpretevism. In the proposed study that aims at assessing the factors influencing buyer behavior in the purchase and use of building materials interpretevism philosophy will be used (Franklin, 2012). With this the researcher would be able to demonstrate the facts and figures that are related with problem under investigation. This acts as an aid in offering suitable justification regarding the issue under investigation. Research type Research types are referred to as the intention that is created by the research. It has greater role in assisting the researcher in gaining insight to the content within the report with effectiveness. There are two kinds of research kinds of research types. This includes qualitative as well as quantitative research (Silverman, 2010). In the proposed research that aims at assessing the factors influencing buyer behavior in the purchase and use of building materials technique of qualitative research will be used. This is because it is subjective in nature. Research design Research design is referred to as the design of the entire project. This results in assisting the researcher in gaining insight to the ways through which the research can be made easier and effective. The major reason behind adopting research design is to increase the report quality. Further another reason of making use of research design is to enable the researcher in gaining deeper insight to the concepts of subject matter under study (Grafton, Lillis and Mahama, 2011). There is existence of various types of research design that includes descriptive, exploratory, Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 16
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experimental as well as meta-analytic. Descriptive research design would be used in the proposed research. Data collection This is defined as important part under investigation. It represents the appropriate tools and methods that can be utilized by the researcher within the aim to collect the data in an effective manner. This is for the purpose of achieving objectives of the research. There is presence of two methods that assists the researcher in collecting the information which includes primary as well as secondary data collection methods. In the proposed investigation that aim at assessing the factors influencing buyer behavior in the purchase and use of building materials both the data collection techniques have been employed. In the proposed research primary data will be gathered through survey. For this tool such as questionnaire will be used. On the other hand in order to gather secondary data published studies from past will be used. Further utilization of online article, journals relevant with the study would be used for collecting secondary information. Sampling Sampling is referred to as the choosing subset of the individuals from the population. This is in order to ensure development of sample for the purpose of investigation. There are two kinds of sampling technique which includes probability and non probability sampling (Qu and Dumay, 2011). In the present study that aims at assessing the factors influencing buyer behavior in the purchase and use of building materials probability sampling would be used. Under this respondents would be selected on random basis. This is due to the reason that it offers equal opportunity to all the individuals in getting selected as sample for the purpose of investigation. Sample size Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 17
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Sample size indicates the number of respondents who are involved in the research. It reflects the number of individuals from whom the information will be gathered in order to conduct the research in an effective manner. With this the analyst would be able to accomplish the objective under the investigation. For the proposed research that aims at assessing the factors influencing buyer behavior in the purchase and use of building materials sample size would be 20 managers of different organization. These are the business customers of Kjw Drylining Ltd. Data analysis Following the collection of the data with the assistance of various sources another stage is in relation with analysis of the data collected. Data analysis is referred to as the procedure that assists in making execution of logical as well as statistical tools in an appropriate manner. This is performed with an objective to condense, evaluate, describe and illustrate the data gathered. Through this the researcher can draw valid conclusion from the investigation (Guercini, 2014). There are two types of data analysis techniques that includes qualitative and quantitative. In the proposed study qualitative technique will be used under which thematic technique will be employed. For this themes will be developed and responses of the respondents will be presented in it. Thus this acts as an aid for the researcher in drawing valid conclusion from the investigation. Ethical consideration This is considered as an essential aspect which the researcher needs to be taken into consideration. With the assistance of ethical norms the research can be accomplished within specified duration of time. For the proposed study on assessment of buying behavior the ethical norms taken into account by the researcher are enumerated in the manner below:
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
Proper citation of work: In order to conduct the investigation the researcher has taken views of several authors that are as per subject matter under study (Harrison and Reilly, 2011). This would be made sure that work of different authors taken in research will be cited. The matter taken is not copied and pasted rather it will be rephrased in an appropriate manner.

Restricted access: For the proposed thesis the information has been gathered from secondary sources. The studies exist on various sites. The researcher face issue in accessing these sites thus all the aspects might not be considered in the investigation.
Interpretation and analysis of data Theme 1: Prices attracts customers towards products and services Responses
Frequency
Percentage
Price
10
50.00%
Quality
4
20.00%
After sale service
1
5.00%
Customer support service
2
10.00%
Product features
3
15.00%
Findings: On asking the business customers regarding the factors that attracts them towards the purchase of product and services 10 respondents say it is price, 4 say quality, 1 of the manager of
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organization say after sale service. However 2 respondents say it is customer support service and 3 managers say it is product features that attract them. Analysis: On making analysis of the views that have been gained through the survey it has been determined that majority of the managers of the business customers say that price is the major factors that attracts them towards the purchase of product offered by Kjw Drylining Ltd. This is because they feel that it is essential that the prices at which the products are offered is affordable by the customers. This is determined by the amount of profitability earned by the organization.
Price Quality After sale service Customer support service Product features
Illustration 1: Theme 1
Theme 2: Changes in regulation is the less important factor affecting purchase decision
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Responses
Frequency
Percentage
Very important
1
5.00%
Mostly important
4
20.00%
Less important
9
45.00%
Least important
6
30.00%
Not important
0
0.00%
Findings: On asking the business customers regarding significance of change in regulation in affecting purchase decision 1 respondents say it is very important, 4 say most important, 9 of the manager of organization say less important. However 6 respondents say it is least important. Further none of the respondent agrees with the view that it is not at all important. Analysis: By analyzing the views of the business customers gained through survey it has been determined that majority of respondents believe that changes in regulation is less important factor that affects the usage and purchase decision of the customers. This is because with the alteration of regulation there is no requirement with the firm to bring changes in the purchase of product made. Thus it can be said that there is no link between both the factors.
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0.5 0.45 0.4 0.35 0.3 0.25
Column C
0.2 0.15 0.1 0.05 0 Very important Mostly important Less important Least important Not important
Illustration 2: Theme 2
Theme 3: Political environment is the major factors affecting usability and purchase decision of buyers Responses
Frequency
Percentage
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Very important
9
45.00%
Mostly important
4
20.00%
Less important
2
10.00%
Least important
3
15.00%
Not important
2
10.00%
Findings: On asking the business customers of Kjw Drylining Ltd regarding significance of political factors in affecting purchase decision 9 respondents say it is very important, 4 say most important, 2 of the manager of organization say less important. While 3 respondents say it is least important. Further 2 of the managers agree with the view that it is not at all important. C Analysis: On analyzing the views of the managers in relation with the significance of the political environment in affecting the usability and purchase decision it has been gained that majority of the respondents believes that it is very important factor. This is because they feel that with the change in the policies of the government the economic scenario of the business is affected significantly. This furthers results in influencing the buying pattern of the firm to a significant level.
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Not important Least important Less important
Column C
Mostly important Very important 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5
Illustration 3: Theme 3
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Theme 4: Man power skills is mostly important factor that affects behavior of organizational customers
Responses
Frequency
Percentage
Very important
5
25.00%
Mostly important
8
40.00%
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Less important
4
20.00%
Least important
3
15.00%
Not important
0
0.00%
Findings: On asking the business customers of Kjw Drylining Ltd regarding significance of man power skills in affecting purchase decision 5 respondents say it is very important, 8 agrees with the view that it is most important, 4 of the manager of organization say less important. While 3 respondents say it is least important. Further none of the managers agrees with the view that it is not at all important. Analysis: By making analysis of the responses gained through the survey of the managers of different organization who are customer of Kjw Drylining Ltd it has been determined that majority of respondents agrees with the view that man power skills has greater impact on the purchasing decision and usability of the product. This is because they believe that with the existence of particular skills within human resources company has to make purchase of raw material accordingly. It is due to the reason that employees possess certain skills regarding handling of certain equipments which can result in achievement of targets.
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Very important Mostly important Less important Least important Not important
Illustration 4: Theme 4
Theme 5: Technological factor is the most important factors that has impact on decision of buyer Responses
Frequency
Percentage
Very important
8
40.00%
Mostly important
4
20.00%
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Less important
3
15.00%
Least important
4
20.00%
Not important
1
5.00%
Findings: On asking the business customers of Kjw Drylining Ltd regarding significance of technological factors in affecting purchase decision 8 respondents say it is very important, 4 say most important, 3 of the manager of organization say less important. While 4 respondents say it is least important. Further 1 of the managers agrees with the view that it is not at all important. Analysis: On analyzing the responses that have been gained from the survey it has been determined that technological factors have huge impact on the purchase decision of organizational buyer. This is because with the existence of certain technology the firm has to made purchase of the material accordingly. With the purchase of new material firm makes use of current technology. The major decisions needs to be taken regarding the type of technology that is used currently and what has to be owned in future in order to increase efficiency of business.
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Not important Least important Less important
Column C
Mostly important Very important 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Illustration 5: Theme 5 Findings and discussion From the analysis of the responses gained from the survey it has been determined that there is presence of wide range of factors that has huge impact on buying behavior of customers to a greater extent within trade industry. It has been gained that price plays a major role in increasing or decreasing the attraction of the potential buyers towards the purchase decision regarding the product offered by Kjw Drylining Ltd. Along with this it has been found that changes in the regulation is less important factors that influence the use and purchase decision of the customers. In addition to this political environment is also significant in affecting the usability and purchase decision. This is due to the reason that with the change in the policies of
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the government the economic scenario of the business is affected significantly. This furthers results in influencing the buying pattern of the firm to a significant level. It has been determined from the analysis that man power skills have greater impact on the purchasing decision and usability of the product. This is because of the reason that with the existence of particular skills within Human Resources Company has to make purchase of raw material accordingly. Further employees possess certain skills regarding handling of certain equipments which leads to attainment of desired objectives. Along with this another major factor is technology that affects the affects the purchase of raw material to a greater extent. With the purchase of new material firm makes use of current technology. The major decisions needs to be taken regarding the type of technology that is used currently and what has to be owned in future in order to increase efficiency of business. Make recommendations and justify areas for further consideration Various recommendations can be provided to the company regarding the ways that can be adopted by trade industry to attract large number of customers. It is essential for the company to adopt scheme rel1 ated discounts and offers on bulk purchase in order to increase the attractiveness of the organizational customers. It is essential for the business to take into account the factors that affects the buyer decision while making development of product. This is because with the assistance of such the firm would be able to make delivery of the product in accordance with their needs and requirements. It is recommended to the business to bring changes in the product in accordance with the changes in market trends. This is because such which results in increasing the demand for product which thereby would lead to achievement of business targets in an effective manner. It has been examined that which the application of such the plastering Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Get Experts help with your assignment writing service by our Aussie Writers 30
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company would be able to attract large customer base which would result in increasing their sales and profitability.
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REFERENCES Journals and Books
Chen, Y. H. and Barnes, S., 2007. Initial trust and online buyer behaviour. Industrial management & data systems
Creswell, J. W., 2013. Qualitative, Quantitative, and Mixed Methods Approaches. 4th ed. SAGE Publications, Inc.
Dawes, J., 2008. Regularities in buyer behaviour and brand performance: The case of Australian beer. Journal of Brand Management
De Mooij, M., 2010. Consumer behavior and culture: Consequences for global marketing and advertising. Sage.
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