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Tourist Destinations

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Table of Contents INTRODUCTION ...................................................................................................................................4 TASK 1 .....................................................................................................................................................4 1.1 Analysis of two main tourist destinations- England and Spain ...................................................4 The Alhambra and Generalife Gardens, Granada .................................................................................5 Barcelona's Sagrada Familia and Gaudi Sites .......................................................................................5 Guggenheim Museum, Bilbao...............................................................................................................5 Tourist attractions ................................................................................................................................6 London Eye ...........................................................................................................................................6 British Museum .....................................................................................................................................6 1.2 Analyzing statistics to determine trends and predicting future trends.............................................6 Task 2 .........................................................................................................................................................9 LO 2.1 Cultural, Social and Physical features of the worldwide destination ........................................9 LO 2.2 Comparison of features of the two tourism destinations ........................................................ 11 TASK 3.....................................................................................................................................................12 3.1 Compare the appeal of current leading destination with a currently developing tourist destination12 LO 3.2 Effects of characteristics of tourist destination over its appeal ...............................................13 Task 4 .......................................................................................................................................................14 4.1 Analysing issues that affect the popularity of destinations .........................................................14 LO 4.2 Potential for responsible tourism ............................................................................................15 Conclusion ...............................................................................................................................................16 References ................................................................................................................................................17

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Illustration Index Illustration 1: Number of tourists visiting England ...................................................................................7 Illustration 2: Number of visitors to different tourism destinations...........................................................8

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INTRODUCTION A country, state or region which markets itself as a place that can be visited by tourists is regarded as a tourist destination (Williams, 2006). Certain characteristics, accessibility and amenities are shared by all the tourist destinations. Tourist destinations are naturally formed. These may even be constructed by the residents of a place. The present report is on United Kingdom and worldwide tourist destinations. It makes an attempt to understand the social, cultural and physical features of tourist destinations like England and Spain. The ways, in which various characteristics of destinations affect their appeal to the tourists, have been analyzed. Lastly, an understanding has been developed related to the issues that are likely to affect the popularity off tourist destinations.

TASK 1 1.1 Analysis of two main tourist destinations- England and Spain The two main tourism destinations can be explained as follows: Spain This is officially known as the Kingdom of Spain. It is a sovereign state which is located on Iberian Peninsula in the South Western Europe. Spain is one among the three countries which possesses both Atlantic and Mediterranean coastlines. By covering an area of 505, 990 km, Spain is the second largest country in the Western Europe (Conrady and Buck, 2011). Spain is known for creation of a mass tourism industry. It is one of the top tourism destinations due to various reasons. These reasons are its climate, diverse landscapes, vibrant culture, popular and extended coastlines, historical legacy and excellent infrastructure. In the last five decades, Spain has the second largest internal tourism in terms of spending. England England is a country which is a part of United Kingdom. Much of the central and southern part of the island of Great Britain is covered by England. The terrain of this country comprises of the pains as well as low hills. The south west and north of England comprises of uplands. London, which is the capital of England, is considered to be the largest urban zone in the European Union. Millions of visitors are attracted to England every year (Dale and Oliver, 2005). It is one of the top tourism Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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destinations in the world because it consists of exciting cities and historic places which are rich in heritage. There are beautiful coastlines and stunning countryside. There are various tourist attractions in England a well as Spain. Each of these has been identified in the tables below with the number of visitors and income generation. Spain

Tourist Attraction

Number of visitors

The Alhambra and Generalife Gardens, 2012- 3 million visitors Granada

2013- 2, 402, 473 visitors

Barcelona's Sagrada Familia and Gaudi 2012- 2.3 millions Sites

2013- 3.177 million

The Great Mosque of Cordoba (Mezquita)

2012- 700,583 2013- 850,875

The Prado and Paseo del Artes, Madrid

2012- 2. 8 million visitors 2013- 3.2 million visitors

San Lorenzo de El Escorial

2012- 650,000+ 2013- more than 500, 000

Guggenheim Museum, Bilbao

2012- 1,014, 104 visitors 2013- 1.8 million

Seville Cathedral and Alcazar

2012- 759,000 2013- 671,000

Toledo's Old City

2012- 450,000 2013- 620,00

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Plaza Mayor, Madrid

2012- 970,000 2013- 874,000

The White Towns of Andalucía

2012- 670,000 2013- 780,000

The top three destinations of Spain are the following: ◦ The Alhambra and Generalife Gardens, Granada ◦ Barcelona's Sagrada Familia and Gaudi Sites ◦ Guggenheim Museum, Bilbao These top three destinations are the most visited in Spain due to their unique features. The Generalife comprises of a series of gardens (History of Generalife, 2015). Here, every corner provides a surprise to the eyes of the visitors. There are plants and water in these gardens which depict a continuous interplay with light and its sounds. A number of visitors come to the Guggenheim Museum, Bilbao, which demonstrates modern and contemporary art. Barcelona's Sagrada Familia and Gaudi Sites cater to a number of visitors every year. These are a work which depicts a world of architecture. It is also one of the most ambitious ad modern buildings (La Sagrada Familia by Antoni Gaudí, 2015.). The country experienced a significant amount of rise in the number of tourists as well as the spendings that they make by as much as 8%. It was observed that revenue from tourism increased nearly 14% above from that of income generated through this sector in 2007 & 2008. In 2010 the country earned €1500 million. This clearly indicates that tourism industry of Spain is thriving despite the recent economic crisis. England Tourist attractions

Number of visitors

Hadrian's Wall

2014- 3.5 million

Warwick Castle

2014- 810,000

Lake District

2014- 16.4 million tourists

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Tower of London

2014- 3,075,950

Stonehenge

2014- 1,346,177

Big Ben

2014- 1,589,217

London Eye

2014- More than 3.5 Million visitors

British Museum

2014- 6,695,213

Windsor Castle

2014- 5,458,621

Durham Cathedral

2014- more than 600, 000 visitors

Top three tourist attractions in England are the following: 

Lake District



British Museum



Hadrian's Wall The highest number of visitors come to these attractions. This is because, Lake District is the

largest national park in the country. Lakes are the main attractions which bring nature lovers to this place. British museum attracts people as it is dedicated to human history and culture. It consists of 8 million works which arouse curiosity in the visitors. Majority of visitors come to the Hadrian's Wall because it is not only a great central place to stay but it also it also allows the visitors to explore activities at Kielder Forest. Income generated from tourism and its allied activities in the UK amounted to £21 billion during 2013. While in 2014 the country was visited by some 34.4 million tourists who spent £21.8 billion (Visitor economy facts, 2015). Total revenue earned from this industry amounted to £125.7 billion in 2013 (UK TOURISM STATISTICS, 2014). 1.2 Analyzing statistics to determine trends and predicting future trends Tourism trends can be defined as the general tendency or direction of behaviour of tourists (Phillips, 2003). It comprises of the new changes that take place in the demand of consumers. It also includes the developments in destinations. The following graphs provide information on the tourism trends prevailing in England. These show the number of tourists visiting England from 2009 to 2012. Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ © Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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Illustration 1: Number of tourists visiting England (Source: Travel Trends 2012: Key Findings, 2012) The graph below shows the number of visitors to various tourist attractions of England in the year 2012.

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Illustration 2: Number of visitors to different tourism destinations (Source: Travel Trends 2012: Key Findings, 2012) In the year 2013, 8.3 million tourists visited Spain in August. There were a total of 60.6 million international tourists who visited Spain in 2013. as compared to this, London itself welcomed 2.7 million visitors in the year 2014. Rest of England had 14.2 million visitors (2014 snapshot, 2014). It can be analysed that the number of visitors to Spain are much more than those to England. The top three tourist attractions in Spain are The Alhambra and Generalife Gardens, Granada, Barcelona's Sagrada Familia and Gaudi Sites and Guggenheim Museum, Bilbao. These three top tourist attractions are the most visited places in Spain. This is because these destinations also provide the tourists with facilities and convenience in terms of transport, accommodations of various types and Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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other amenities. Trends in terms of income generation The spending by foreign visitors in Spain increased by about 59 billion euros in 2013 (Spain sees record tourism numbers in 2013, 2014). It can be analyzed that increased spending was due to two reasons. One of the reasons was higher number of tourists and the other was larger spending by each person. As compared to this, the visitors in England spent an estimated amount of £7.3 billion. Tourism in England contributed £106 billion to the economy. There are various changes and developments that could happen in UK tourism industry in the next 20 years or so, indicating that future of the industry is in a very volatile state. One of the major change that could happen is related to very 'reason for travelling'. Until now everyone used to believe that travelling is more of related to packing the bags and going off on a holiday for some time. But in coming years, this very concept can change upside down. It is expected that people would start to 'travel with a purpose', i.e. they would have a reason or motive for travelling to different places. It can be supported through fact that aspects such as pollution, green house gases, etc. have gained a lot of popularity in recent years, and people get a feeling of guilt when they undertake different travel related activities such as air travel, which usually results in substantial rise in pollution levels. Therefore it can be expected that people would try to develop a sense of purpose or reason for why they want to travel. This way they would attempt to reduce the emission of harmful gases as well as try to protect the natural environment. Future trends that could change the shape of travel industry in Spain is the emergence and development of different alternative means of transportation. As air travel is becoming expensive day by day, it can be said that people in the coming years may start to prefer such methods that may help them to not only save the cost of air travelling, but also provide a new and more social experience to them. For instance travelling and commuting through trains, boats, bikes or biking could gain popularity in coming years. This way the face of travel and tourism industry could change dramatically.

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TASK 2 LO 2.1 Cultural, Social and Physical features of the worldwide destination Introduction One of the most important aspects of travel destinations is that of the various features and characteristics that it possess. These can be categorized into cultural, social and physical. Cultural factors are related to culture, religion and norms prevalent at a destination (Hong, . W., 2008). On the other hand, social features are associated with environmental factors where social, i.e. general environment of the region is taken into consideration (Olsen and et.al, 2008). While physical features can be termed as those aspects which discuss about development and progress of the region in view of geographical, technological, architectural, etc. can be seen (Boniface and Cooper, 2009). In the following paragraph, cultural features of two countries â&#x20AC;&#x201C; USA and India are discussed. Indian food consists of a typical and unique taste which can be found in no other country. This makes the country a very different place to travel to. Since India is such as vast nation which consists of a wide number of regions divided into states, each of which have different taste and way of making food. On the other hand to it, usually in USA a tourist can get to eat food which essentially are American only (Moreno, 2005). In America there are numerous pubs and clubs which are visited by large number of tourists as well as the locals; but in India, this concept is still at a very early stage. There are not too many pubs in the country, but still they are becoming very popular. In India, Cricket is given preference to any other sports; while in USA, games other than cricket like basketball, baseball, etc. are very popular. USA

India Food

American Food, Mexican and British

Large variety of food products Pubs

Highly popular; presence in large numbers

Slowly popularizing; still at a developing stage Sports

Preference to sports such as Baseball, Basketball, Footbal, Hockey, etc.

Cricket is the major sport in India

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Museums Very popular places for bot locals and tourists

Rarely visited by residents; but very popular among tourists

Family Relations Nuclear and Single Living

Emphasis on Joint Family

In the following table, difference between the two nations in terms of their social environment has been depicted: USA

India Cost of living

Expensive

Cheaper Location of retail stores

They are located far from residential and commercial areas.

Such stores are located near home and workplaces so that they can be accessed easily.

Cost of Education Low cost education

Expensive Quality of medical care

Good quality at higher prices, with insurance money to pay the bills

Cheaper medical care; bills usually paid in cash

Basis for marriage Based over emotions

Social status of families precedes emotional feelings

In following table, appeal for tourists in both the countries in terms of their physical environments is presented: USA

India Average rainfall per year (in depth)

715 mm

1083 mm Coastline

19000 kms

7000 kms

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Population Density (people per square km) 32.35

368.15 Highest Point

Mount McKinley

Kanchenjunga Forested Land

24.7%

21.6%

Conclusion Through this investigation it can be seen that there are a large number of factors in terms of culture, social and phycial make up of the two countries. In this sense, stating that one country is better than the other from a view point of travel and tourism may be wrong. There are some aspects which tourists may like in India while there are some because of which they may give preference to USA. LO 2.2 Comparison of features of the two tourism destinations Introduction United States of America is ranked as the second largest preferred tourism destinations in the world, while India is far below that of level set by USA. There are a variety of factors and forces that create a point of differentiation between travel and tourism of both the countries. This section of the report would compare features of the given tourism destinations. Comparison One of the elementary differences between the two countries is that USA is world's one of the largest nations, which means that there are more places for tourists and travellers to visit. But since India is not such a large country, tourists have very fewer options to visit in comparison to that of USA (Petia and Peter, 2004). Due to this reason, USA is visited by more number of tourists than India. Another prime difference between the countries is that climate of India is very hot in comparison to European and American nations. In this sense, it can be said that this is a prime factor for more tourists visiting USA than that of India. This is a reason why more people visit USA than that of India, as they get a much cooler climate which is pretty much like what they get in their home country. Another prominent point of differentiation between the two nations in terms of travel and tourism can be seen in Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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terms of development and urbanization (Kyriakidou, 2005). Since USA is a developed nation, tourists get more amenities and facilities for the purpose of having a comfortable stay and improve their overall experience of the destination; which they usually would not get while travelling in India, primarily because of reason that the country is not as developed as USA. Fees, tariff rates, etc. are much higher in USA than in India. This is also a very prominent reason because of which slowly the travel trade is rising in the country. There are wide variety of options that tourists can get when they travel in India. These can range from high class, high priced products and services to cheapest options. Due to availability of such wide number of options, travelling to India can be a very good experience (Sloan, 2014). Furthermore, there is a vast difference between India and USA in terms of cultural and social norms. India is a country which is culturally very rich. Since it is a multicultural country, travellers and tourists can get to see a very different side of the world and thus improve their overall travelling experience by manifolds. Further, USA is one of the highly developed nations of the world, indicating that it is economically very strong, while India is a developing nations, meaning that it financially is not very strong. Due to this reason, more people prefer to travel to USA, as they get much better and effective facilities in the country, as compared to those of which they get in India. Conclusion Through the above study it can be said that there are various points of differences which makes India and USA a lot different from one another. Herein, it was noted that people travel to India, because of its rich cultural history; while some travel to USA mainly because of the development that the country has undergone in last many years. TASK 3 3.1 Compare the appeal of current leading destination with a currently developing tourist destination Introduction Tourism is a dynamic and far-reaching sector of economy that impact the GDO of country. However, there are number of factors that attract visitors towards the destination. The appeal to tourist is the tool that influence the visitors towards the destination (Gjerald and Oggard, 2010). In today's Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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competitive world the business entities are approving to verities of appeal to tourist so that they can be attracted towards the business entity. This section deals with comparing appeal of current leading destination on is in the form, of leading/ developed country and second is of developing country.

this regard, Canada has been chosen as the destination among developed countries. In this line, next developing country is chosen for this report is South Africa. Main body Being a second largest country in the world, Canada has beautiful landscapes and unique sites that can be explored by travellers. Addition to the that country has incredible natural wonders that apples visitors towards the destination. Further, the country has Banff National Park and the Rocky Mountains that are used by traversable in the industry to gain attention of customers (Pigram and Wahab, 2000). The destination has Vancouver that is a famous ski resort as winter sports area that apples most of the visitors. This destination has gained wide international attention in 2010 because, it was the location for Winter Olympic Games, the country is having National Historic Site that have also witnessed as a significance role in presenting county in the eyes of visitors. On the other hand, South Africa has own destinations that are equally attractive for visitors. The mentioned country has been seen as the most diverse and enchanting country among the world that has strange combination of landscapes, people, history and culture. These all characteristics of this country provide a unique and inspiring experience to the travellers (Ruggles, 2008). The country has mixed culture of third and first world. Along with this, it has the best and least crowded beaches of worlds. In South Africa, one can visit beautiful natural scenery, a well developed infrastructure and a great environment. There are some of negative characteristics in both destinations that are also to be considered. According to the national survey, it has been found that Canada has facing issues of negative transportation services. In addition, the country also has less developed infrastructure that become major concern issue for visitors (Jackson, 2008). On the other hand, South Africa has some language issues that are to be faced by visitors. The cultural and language differences may affect the visitors. The country is in need of warm, friendly people who work diligently welcome visitors in the country. Both the countries need to give attention towards such negative characteristics. Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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Conclusion From the above detail, it can be concluded that both the countries are having their positive characteristics to apple the visitors' attention. Nonetheless, both have to improve their tourism characteristics in such manner to gain the attention for foreign visitors. LO 3.2 Effects of characteristics of tourist destination over its appeal Introduction The meaning of characteristic of a destination refers to the attracting things that a destination to attract visitors (Kusluvan, 2003). The characteristics of destination promote appeal to tourist in the country. In other words, the characteristics that a destination have lead to effectivenesses in attracting visitors towards the country. The task herewith presents effectiveness of both the country's characteristic of tourist destinations in affecting apple of tourism. Main body As earlier mentioned that Canada has beautiful landscapes and unique sites that can be explored by travellers so it has emerged as the characteristic of a destination that apples number of customers most of the visitors come across the country just to visit these beautiful landscapes. The mentioned country has “The Bay of Fundy” located in Eastern Canada that is well known for amazing tides.

addition, Grosz Morne National Park, Vancouver's Stanley Park, Banff National Park and the Rocky Mountains along with Niagara Falls are the natural places to be seen by visitors and most appeals by tourism operators. According to the survey conducted by Law (2015) The country is having natural wonder at the most popular locations that gain the attention of visitors towards the country. The country has backed at high visitation levels due to such all characteristics. It has been expected that aforesaid characteristics of Canada will help in

generating cumulative additive visitor spending around $5

billion by the year 2020 (Law, 2015). South Africa has unique characteristics that have helped tourism owners in attracting visitors towards the country. According to the investigations made in prior section it has been revealed that country is having full diverse and enchanting combination of landscapes, people, history and culture. Within the country one can found, vastly varied parcel supports a rich diversity of animals, birds, and Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ © Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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plant-life. Because of beautiful natural scenery and adventures places the destination apples most of the young visitors. Most of the visitors come across the country just to visit the animal beauty (Rogerson, 2012). The characteristics of tourism destination provide

incomparable range of experiences and

many things to in country. In South Africa, visitors can enjoy safari as well as beaches. Along with this, breathtaking drives and unspoiled wilderness can also be enjoyed. Additional a well furnished infrastructures appeals visitors for coming across the country. There are range of adventurous activities to do in South Africa such as hiking and 4x4 trails, sight seeing excursions, sports and leisure and so on (South Africa Travel, 2015).

In addition, the visitors are attracted towards more sedate activities such

as shopping and museums, visiting art galleries, collection of cultural experiences etc. Conclusion The section deals with explaining how characteristics of tourist destination affect its appeal in Canada and South Africa. From the investigation, if can be concluded that beautiful landscapes and unique sites of Canada attract the visitors whereas the rich history, landscapes and culture of South Africa make the destination apples most effective.

TASK 4 4.1 Analysing issues that affect the popularity of destinations Introduction There are various issues which affect the popularity of destination like France and Brazil. The popularity of a tourist destination is demonstrated by the number of people who visit it each year. The natural and built beauty, historical significance, adventure, amusement an leisure opportunities makes a destination more popular. In contrast to this, a tourist destination becomes less popular if it does not provide adequate transportation and other amenities to the guests. France The following positive factors affect its popularity: ď&#x201A;ˇ

A variety of sea, sun and mountains- France provides a variety to the guests. These include sandy beaches, vast expanses along the country side, snow covered mountains etc. This makes the people come to this place (Charles and Seabright, 2001). Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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

Strategic location- France is popular because of its geography. The visitors who come to France also pass through Italy and Spain. This also increases its popularity.



Art, history and culture- France has a tumultuous history which comprises of french revolution and two world wars.

The following are the negative factors which affect the popularity of France: 

Travel costs- The travel costs to France are high which negatively impacts its popularity.



Security- there are also certain security issues in France (Baron, Harris and Elliott, 2005). These restrain some visitors to come to this place.



Costs- The costs of accommodation, transportation and those incurred at the destination are also high. This decreases the popularity of France.

Brazil The following positive factors make Brazil Famous: 

Natural attractions- Brazil has a number of natural attractions such as the Amazon River, the Amazon Jungle and other rain forests (Deuschl, 2006).



Weather- the weather at Brazil is pleasant which is a source of attraction to the tourists.



Multiculturalism- Brazil provides something for the people of every culture. This positively affects its popularity.

Following are those factors which negatively affect Brazil as a travel destination: 

Low development in the region affects popularity of Brazil as a travel destination.



Major differences in social and cultural norms is another factor that could negatively influence popularity of Brazil (Moutinho, 2000).

LO 4.2 Potential for responsible tourism Introduction: In general responsible tourism can be defined as the tourism which encourages eco-friendly environment and minimizes negative social, economic and environmental impacts. The main benefits of promoting responsible tourism is that it generate higher economic benefits for local people as well as enhances the well being of host communities (Cohen, McDaniels and Qualters, 2005). Moreover, by Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ © Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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the means of this, France and Brazil can improve working condition and access to the tourism industry. This can prove to be a smart move in terms of attracting tourist to natural places of the countries. Potentials for responsible tourism: As studied above, all the tourism potentials have environmental, social and economic impact on the industry. In terms of France, country is well proper balance of natural places and luxury of holidays. People travelling to France expects high class of services and environment. In this regards, travel and tourism sector the country has maintained certain level of responsible tourism and created awareness amongst each of the companies operating in the sector and to the general public as well so that overall environment can be maintained (Muller, 2010). As several companies has taken the initiative of conserving the natural places like Gorges Du Verdon, Alpine wildlife, Lavender fields, Gaqvarnie falls etc. So that overall natural beauty can be maintained and people can be attracted. Furthermore the government of France organizes various campaigns related to cleaning of local areas that may be visited by tourists. In addition to it, the government also has taken steps to ensure that water is conserved, so as to use it later on. This way the national authorities attempt to make the country a much responsible travel destination. While on the other hand, Brazil's immense wealth divide is well documented with rich and poor living side by side as the inequality is enhanced. However, the copacabana mansions back onto crime ridden favelas, whereas slum dwellers open make shifts curtains to reveal white sand beaches and cruise ship filled bays. Brazilian culture is a mash-up of indigenous, African, European and even Japanese can be revealed through its religions, languages, food, music and art (Clow and Kurtz, 2003). On the other side of it, drug dealers and mafia's are the biggest threat that responsible tourism in Brazil is facing from long ago. However, this needs to be taken care of otherwise world famous football loving country might lose its tourist quickly and rapidly. The government of Brazil is giving attention to reduce crimes and threats relative to drug dealers and mafias. They are also giving lot of attention towards aspect of recycling and for this several steps have been taken to ensure that people, i.e. the residents put their garbage by separating them into different bins according to various categories, so that it can be recycled later on. Conclusion: In conclusion to the above it can be said that, it is the responsibility of travel and tourism sector to Toll Free:+61 879 057 034 Website:https://www.instantassignmenthelp.com.au/ ÂŠ Copyright 2016 @ Instant Assignment Help Australia. All Rights Reserved

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ensure that responsible tourism is promoted and followed properly in maintaining the natural environment as well as reducing the threats and uncertainties with tourists.

CONCLUSION There are numerous destinations around the world which are regarded as highly popular places to travel to. During the present study, it was observed that cultural, social and physical factors affect tourism destinations in a very significant manner. There is a vast difference between India and USA on basis of these factors. Further, it was also noted that responsible tourism has become a crucial part of the tourism industry and countries such as Brazil are paying a lot of attention towards using it to the greatest extent possible. This study also revealed that there are various aspects and features that may affect the appeal of a tourism destination in a very significant manner.

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REFERENCES Books & Journals Williams, A., 2006.

Tourism and hospitality marketing: fantasy, feeling and fun

Olsen, M. and et.al., 2008. Strategic Management in the Hospitality Industry. 3rd ed. Pearson Prentice Hall. Kyriakidou, O., 2005. Learning by example: Benchmarking organizational culture in hospitality, tourism and

leisure SMEs Jackson, L., 2008. Residents' perceptions of the impacts of special event tourism. Journal of Place Management

and Development Sloan, P., 2014. A survey of social entrepreneurial community-based hospitality and tourism initiatives in

developing economies: A new business approach for industry