Sample Report on Manage communications, Knowledge and Information By Instant Essay Writing

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A Sample On

Manage communications, Knowledge and Information

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TABLE OF CONTENTS 1.1 Different decisions that has to be made .................................................................................4 1.2 Required knowledge to make decisions .................................................................................4 1.3 Different sources of information ............................................................................................5 1.4 Recommendations .................................................................................................................6 2.1 List of stakeholders for decision making process ..................................................................7 2.2 Methodology for development of business relationship ........................................................9 2.3 Planning for identification of people for decision making process ..................................... 11 2.4 Strategy for future improvements in business .....................................................................12 3.1 Process of Communication ................................................................................................13 3.2 Improvements in communication systems ...........................................................................14 3.3 Integrate improvements in the organization ........................................................................15 4.1 Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge .......................................................................................................16 4.2 Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge ............................................................................17 4.3 Recommendations for improvement in access to systems of information and knowledge .18 3.4 Personal plan for improvement of communication skills ...................................................19 Merit 1 .......................................................................................................................................21 Merit 2 .......................................................................................................................................21

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Distinction 1 ...............................................................................................................................21 Distinction 2 ...............................................................................................................................22 Distinction 3 ...............................................................................................................................22

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Illustration Index Illustration 1: Grant Cycle .............................................................................................................10

Index of Tables Table 1: Internal Sources of information .........................................................................................5 Table 2: External sources of information .........................................................................................5 Table 3: Plan for the stakeholders of different activities ............................................................... 11

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INTRODUCTION Information, knowledge and communication play an important role in any organization. Success of the firm depends on effective communication among members, proper flow of information in the way it is desired and adequate knowledge about the work. Achieving the set target of the company is also dependent on this only. In this report, there will be a study on various decisions and knowledge that are required to start a new retail business. There will be a focus on the information that is needed to make effective decisions. Along with that, various internal and external sources that can provide reliable data is going to be discussed here. (Cohen and Karatzimas, 2011). 1.1 Different decisions that has to be made In accordance with the given case study, many important decisions are there that has to be made. At the top level of organization, vision and mission of firm is decided here with its main long term objectives. Different policies will be formulated here regarding medium of starting a new retail business, that is, through brick and mortar or totally online. In middle level, decisions based on resources that are required to meet top level judgments are made. These are like required human resources, capital and raw material through which processes will be performed (Simpson and Lenoir, 2003). Lower level would include decisions like number of workers and their shift timing along with their rest hours and wages. The management has to take decision regarding the following 

Customers - it includes the type of customer sot be offered the products and services of the organization.

Market research - conduct research to analyze the industry and competitive analysis.

Finance - determine the funding requirement and suitable sources.

Human resources - determine the quantity and quality of manpower requires to conduct the businesses operations.

1.2 Required knowledge to make decisions For making any decision, various kinds of information and knowledge is required. The most important thing in this is to know about competitor’s strategy. In order to start a new retail Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


business through way of brick and mortar, appropriate location has to be decided. Competitors place plays an important role in it. To establish a retail business on online basis, attractive websites with some differentiation than that of competitor firms has to be made. Information regarding this will be taken from the existing online business of other players of the market (Župan, 2012). By the help of all these data, decisions can be effectively made. It is not important that whether the business entity is new or old, it does require valuable information from relevant sources to take effective decisions. The success and failure of businesses many a times depends on the types and source of information. The brand has to carefully conduct the market research to analyse the current business environment and take strategic decisions accordingly. 1.3 Different sources of information At the time of start new business or run the business in the competitive market, there are two source of information: internal and external sources of information. Internal source of information is gather from internal department of the company (Standop and Grunwald, 2009). The information which is produced by the each department is contain the value for the other department. This can be understanding by the examples of internal source of information in any company. Table 1: Internal Sources of information Department

Type of information

Finance

The information contain about the revenue, assets, expenditure, liabilities , forecasting of future costs and expenditures etc.

Production

The information may be related to the type of the resources used in the manufacturing, steps for performing the operations, timescale on which input is converted into output etc.

HR

Information about the number of employees working in the organization, personal and contact details of the employees etc.

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External information are gather by the organization from outside the company which will help in decision making process in near future (Tseng, 2010). The below table explain the source of information. Table 2: External sources of information External source of information Type of information Government

The information may be related to the population who are currently working in MNC company and this data will be used to set the target group by the company.

Research

By doing the research, company get the information about the customers needs, wants and market trend and demand. It will help in making the new products for the target group and meet the demand in the market.

To start the new business, the sources of internal and external information may help in making the reliable strategies and also help in taking the decision. These information sources may or may no be reliable and suitable for the new business. The decision of the company depends on the reliable source of data (Varey, 2000). The internal source of data is always reliable because it is creating by the company itself but on the other side, external information are not always reliable. The government data are not always trustworthy because some time the research done by the government is false. So before using the external source of information, company should identify the reliability and suitability of the information. Internal source of information help in evaluating the strength and weakness of the company and identify those areas which requires the more focus (Vazquez and Bruce, 2002). External source of information are used to identify those areas where needs and demands on the customers increase which is not meeting by the competitors. In order to start a new commerce, various sources are there which provides appropriate information for making any judgment. In order to start a new retail business, in form of internal source, information taken through family, friends and relatives play a crucial role. They are the Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


one who can provide suggestions more wisely than any other source. In terms of external sources, the online material, print data, radio and television can be used to make effective judgments (Mutch, 2008). Internet is the most common and easiest source through which plenty of information can be gained and used for the newly trade as well as about competitor’s policies. There are internal and external sources of information related to the business needs. The internal sources are financial statements and record books while external sources are internet and business journals. 1.4 Recommendations When a owner start the new retail business, he has to properly identified the information which will be used in the further decision. The company should use the proper selection and analysis method for gather the information (Župan, 2012). Suppose the company produce the products according to daily demand in limited amount which is less than the current demand in the market. The reason of making the limited amount products is the company is not using the forecasting method to know the future demand. So they can us the forecasting method by which they can easily find out the future demand of the products from the past data. This method will give the benefits in the future such as low inventory level, inventory turn over ration increase, turn over ration of working capital is also increase etc (More, 2000). The other recommendations for the selection and analysis of information for the new business are as follows. 

Outsource the activities related to collect the information

Define the process of selection and analysis of information

Use the new technology for check the reliability and suitability of the information.

Conduct the secondary research for the information

establish the research and development department form analysis of information. As the business that is going to be start belongs to retail sector, the main thing which

needs to keep in mind is location. It has an impact on the firm’s success to a high extent. Along with brick and mortar and online way to sell products, mail order, specialty retailing, non stores and vending machines can also be used. The regulatory should be kept in mind before starting

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the trade as policies and rules has to be framed out accordingly. Proper location and merchandise should also be given high importance in order to earn huge profits and revenues. The organization must move beyond the traditional research criteria to indentify the consumer needs and develop goods accordingly. In traditional systems the businesses develop the products, create awareness, advertise the products and sell it. This could be applied but the need is to have a unique product idea. In present case, the entity can identify the customer needs and preferences and then develops goods so that customers feel satisfied to purchase for what they are looking for. 2.1 List of stakeholders for decision making process Stakeholders are those persons who are taking interest in the new business and invest their money for the better return on investment on new projects. They are equal partner in profit and lose of the business. The company decision making process, planning and other activities directly or indirectly affect the stakeholders (Vazquez, and Bruce, 2002). Whenever the company plan to change the business or introduce new products in market or taking decision regarding the new opportunities, they also involve the stakeholders in the meeting because the stakeholders are the investors in the company. There are three type of the stakeholders that are involve in decision making process of the company: primary and secondary, internal and external, direct and indirect stakeholders. Primary and secondary stakeholders: Primary stakeholders are those who invest the money in the company to gain some benefits such as services, goods, money etc. The example of the primary stakeholders are end users, customers, project manager, team members etc. (Standop, and Grunwald, 2009). Secondary stakeholders are those who are directly affected by the company decisions and these are legal consultants, administrative staff of the company etc. Internal and external stakeholders: Internal stakeholders are those who are directly involved in the activities of the business such as project manager, teams etc. External stakeholders are those who are work as supportive elements in the business activities (Fernie, 2009). They are work as milestone for the company. External stakeholders are such as government, customers etc. Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


Direct and indirect stakeholders: Direct stakeholders are the part of the day to day activities of the business task. Example of the direct stakeholders are team members (Garg, 2010). Indirect stakeholders are those who are not directly impact by the business activities such as customers and end users. For the selected organization stakeholders can be divided into two parts which are as followFor the retail organization stakeholders can be divided into two parts that are internal stakeholders and external stakeholders. Internal stakeholders are such as owner, management and employees. The business can contact with them through meetings, telephonic and mailing conversation for conducting operational activities in effective manner. External stakeholders are suppliers, investors, lenders, customers and government. They are eligible to influence operations of business. Contact can be done with them for credit policy, supply rates etc by using mail or telephonic communications (More, 2000). Technique of public announces is also appropriate method for contact with stakeholders.

Figure 1: List of stakeholders for decision making process 

Customers - the customer will be the end users of the product, so any product or services must be developed keeping in the mind the choice and requirement of consumers.



Suppliers - the raw material for the production will be provided by the suppliers. It requires determination of the quality and cost of the suppliers.



Creditors - the business operations will be funded by the creditors. Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com

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Government - the entity must ensure that it fulfils all government requirements and comply with the policies for the production and selling of goods.

Society - the business activities must not harm to the nearby environment.

2.2 Methodology for development of business relationship Suppose the new retail business is related to the selling of products in the rural area. For this project, the new business required to more funds for the project. The main work of the new business in find the suitable stakeholders and influence them for the funding of the project. For funding, company have to create the contact with the funders and stakeholders (Simpson and Lenoir, 2003). They have to prepare the application which will send to the various identified funders and stakeholders. The various stages are should be followed by the company for the funds of new project. Preparation: 

Identify the needs and the requirements which will tell to funders.

Doing the research about the funders.

Contact to the potential funders.

Application: 

Prepare the correct application which clearly describe the need of the projects and the idea of the projects.

Receipt: 

Receiving the offer letter from the funder.

Terms and condition define by the funder in the offer letter.

Delivery on funded activity: 

Use the fund in optimum way.

Monitoring and reporting of every stage to the funder.

Promote the success of the project.

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The Grant cycle is also used for develop the business relationship with individual. The Grant Cycle is having the four stages: prepare, apply, receive and deliver. The process is explain in below figure.

Illustration 1: Grant Cycle (Source: NVCO Funding Central, 2007) For running a new retail business successfully it is required by business to develop relationships with their stakeholders for creation of image in industry. Objective behind such relationships are to provide assurance of benefits for their association with business Goods relationship can be maintained by them by meeting or mailing conversations. By the attractive marketing for goods and services business can get direct linked to the customers. Ethical conduct and fair policies for operations are effective way to built relations with government and society. . Relations with investors and lender are essential to get funded according to the requirement. This can be done by giving financial security so they can get secured for their returns (Vazquez, and Bruce, 2002). Suppliers are parties that can provide materials for business at reasonable rate with beneficial credit policy. The business entity has to contact and develop healthy business relationship with many people who can help the management to establish and sell the goods and services. It has to Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


contact with legal business advisors who will guide in every decisions, experts and government agencies to know about the essential requirement needed to be fulfilled before the commence the business operation. Stakeholder must also be regularly communicated and informed and asked for their opinion wherever necessary. 2.3 Planning for identification of people for decision making process Several techniques can be used by retail entity to involve stakeholders in strategy of decision making. By using government policies business can manage their pricing strategy by which they can follow all regulations. Location strategy can be used to involve customers and suppliers. They can be also involved by techniques of feedback on the services of business which can be incorporated in further operations (Standop, and Grunwald, 2009). Government professional and experts can be involved for expertise suggestions and they can provide information regarding law and provisions. Management and employee will be involved in entire procedure for better achievement of goals and objectives. The purpose of every business entity is to carry out business operation to fulfill the objectives. Stakeholders help in informed decision making in availing and utilizing resources for various business projects. Similarly experts of will help in determining the pricing and marketing strategy of the business. To involve the identified stakeholders in the decision making process in the new business start up , company should prepare a plan for complete involvement of stakeholder. The plan be as follows. Table 3: Plan for the stakeholders of different activities Activities Price strategy

Plan 

Arrange the meeting and inform the identified various professional and other stakeholders by sending messages, mail, newsletters etc with the timing and venue of the meeting.



Start the meeting and tell all the people about the objective of the meeting. Toll Free No: +1 213-929-5632

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Ask them for them for the suggestions on the setting the pricing strategies.

Discuss with them on each suggestions and take the agreement from all the stakeholders on particular advice.

Prepare the report after the launching of product into the market and also include success and failure factor of the product due to prices in the report.

Location strategy

Conduct a meeting and tell them about the possible options of the location for the plant.

Ask them to give the suggestions and thinking on the new options.

Select the best possible options of location .

Prepare the report after the establish the plant and send the report to various stakeholders.

2.4 Strategy for future improvements in business For the improvements of future operations of retail organizations, previous results and strategies can be used. By this technique, mistake will not be repeated and key factor to success will be included in this strategy. By making modifications in existing strategy overall improvement can be attained by retail organization. Changes are required to be made after monitoring. Moreover forecasting and budgeting can be used for efficient planning of future to avoid threats and to attain opportunity (Fernie, 2009). It help in better operations by which costs can be reduces and profit can be increased. For operational efficiency new techniques can be used by business such as e-marketing etc. The management can use holistic approach in decision making that aims to ensure the awareness of actions. The approach helps in assigning the accountability and responsibility of decision taken by the employees. This approach is based on risk taking and continuous improvement of business operations. Another approach may be used by arrange the meetings of Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


the various stakeholders time to time and ask them to giver their valuable suggestion for the improvement in the business (More, 2000). Company also explain their future plan for expanding the business, new product introduce in the market, diversify the business etc. It required to take the valuable suggestions from the stakeholders and funders. The company also take the third party or outsourcing company help in making the strategies for the future improvement (Mutch, 2008). The management may also us the benchmarking techniques, business process re engineering techniques, TQM, quality assurance techniques, different forecasting method for the future demand etc. 3.1 Process of Communication In order to establish effective communication within political activist organization; the volunteer supervisor should made certain changes in system prevailing. The business unit currently has adopted one way communication method that is based on top down approach. This in turn resulted in creating stress in volunteer supervisor and reducing morale of all employees and volunteers. The communication system should be modified in the manner that it integrates transfer of messages at two levels of the business unit. It is the responsibility of volunteer supervisor and company's management to ensure that its objectives are communicated effectively. This in turn provides a single direction to efforts of all employees within the business unit. It is through integration of communication process and generation of employee’s feedback that the organization is able to boost up the morale of employees (Garg, 2010). Henceforth, the business unit should integrate top down approach with two way process so as to establish effective communication system. It is through following ways that the organization is able to integrate its communication system. 

The communication skills of volunteers and all related parties should be improved so as to ensure efficient transfer of messages.



It is essential to assess and evaluate efficiency of communication's policies and approaches that are formulated from time-to-time.

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A formal structure for communicating messages should be established. The clear organization's hierarchy will help in defining report ability and accountability structure.

It is the responsibility of supervisor to effectively deliver or allocate projects among the volunteers. The skills of each volunteer should be analyzed and accordingly projects should be assigned to them.

Another way to integrate communication system is through promotion of written methods of communicating messages. The organization can employ methods such as e-mails, memos and so on so as to deliver message on real-time basis.

Finally, it is through two-way communication system and active participation on part of top officials that integrated system for transfer of messages can be implemented. It should be ensured that a level of understanding is developed between volunteers and supervisors. This in turn will help in solving tasks at hand efficiently by satisfying the requirements of both group of people.

3.2 Improvements in communication systems The different communication processes are discussed in section mentioned above. The management is responsible for adopting the most suitable organization's process. It is the culture prevailing within organization and its structure that helps in determining an appropriate communication process. One can distinguish different communication process on following grounds. Duration involved: The horizontal and vertical process of communication tends to be comparatively lesser time consuming. This is due to involvement of transfer of messages in one or single direction. Two ways process on other hand takes longer duration since it facilitates generation of feedbacks and queries (Gelders, Verckens, Galetzka and Seydel, 2007). Lastly, the most time consuming process is a circular communication since it leads to development of continuous arguments between people. Henceforth, one can say an effective method of

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communication is a two way process that takes limited duration and results in proper flow of messages between two parties. Degree of proficiency: The extent to which communication process is able to serve the purpose of organization and its long term objectives is essential to be identified. The horizontal and vertical processes, being one way methods are unable to serve business objectives. This is due to its incapability to generate feedbacks and perception of parties on opposite side. Circular process since is unable to derive valid outcomes and conclusion many-a-times. This indicates that the organization should establish two way process for serving its long term objectives and purpose. Synchronization of business operations: It is necessary that all activities are coordinated effectively within the organization. The operation among various departments can be harmonized effectively by way of circular or two way process. It depends in the nature of business activities and level of coordination required that assists in deciding most appropriate method of communication (Varey, 2000). The management is responsible for selecting appropriate means of communication and achieving proper coordination between tasks at various levels. In order to establish effective communication within political activist organization; the volunteer supervisor should made certain changes in system prevailing. The business unit currently has adopted one way communication method that is based on top down approach. This in turn resulted in creating stress in volunteer supervisor and reducing morale of all employees and volunteers. The communication system should be modified in the manner that it integrates transfer of messages at two levels of the business unit. It is the responsibility of volunteer supervisor and company's management to ensure that its objectives are communicated effectively. This in turn provides a single direction to efforts of all employees within the business unit. It is through integration of communication process and generation of employee’s feedback that the organization is able to boost up the morale of employees (Garg, 2010). Henceforth, the business unit should integrate top down approach with two way process so as to establish effective communication system.

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3.3 Integrate improvements in the organization An effective communication starts from top of the organization and flows effectively to the last level. 

The manager must ensure that projects and activities are thoroughly understood by the team members. The team is clear with the objectives, methods and process of task completion.

The manager must keep a track of the business operations.

A communication plan must be set up and effectively followed at all levels of the organization.

There must be formal ways of communication for important tasks and when communicating with outside parties.

There must regular and formal meetings between the managers. Supervisors and employees to discuss about the nay issues and resolve it.

4.1 Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge The organization volunteer's supervisor was engaged in many projects so she did not give the time to communicate projects. The organization is voluntary firm and it does not follow any approach to collect, format, and store and disseminate information and knowledge in a proper manner. While most of the volunteers worked on updating database, mailing and solicitations. The company is dependent on its volunteers and they collect data for the firm. All the data collected by them are used by firm for their own perception and values. The organization has not followed any policy regarding data and file storage so when the time comes company fails to provide data in a significant manner. There is no proper training provides to volunteers and it is a big issue of knowledge and information with the organization. Interaction between top management and volunteers is also close to zero. Thus as a result entire volunteers are not aware about new changes occurs in communication and information technology and there is no harmony among them. Organization should follow some approaches to improve in current system that are very beneficial for them, that are describes as following manner: Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


Information collection: Reputed firm should collect information themselves in such a manner to reduce ambiguity and increase transparency by changing in traditional data collection techniques. All the volunteers should be given proper training to collect the data. They should check the correctness of primary data which collect by volunteers in significant manner with great accuracy (BS stars, nt.d.). It can be use some feasible data collection techniques that would be helpful in collection of specific secondary data like Big Data, Cloud etc and it should eliminate the personal preference of people in data collection. In the present context, the information is collected through many relevant sources in the form of personal interviews and surveys. Formatting: After the collection of raw data, convert this data into meaning information as per the specific standards. The analysis part will be effective complete with help of SPSS software. So we get quality of information at right time. Company should make a standard policy that all the information should be stored in the standard format (Garg, 2010). The organisation faces lacks of data segregation. The team members are not trained enough to segregates the data into relevant categories. Data storage: The organization can achieve growth by proper managing the information in proper manner. As the new technology arises in the market, Company should adopt Cloud-ERP technique and use personal hard drives that ensure security of data stored also. In these kind of techniques no maintenance is required only internet connection is necessary for execute application. The team members store the information in appropriate software and hardware system. In fact the team is engaged only in data storage. Dissemination of information: The organization should stores information in center database so all parties including volunteers, supervisor and management access information effectively that will increase the company efficiency in data handling. So information can be transferred to the related parties within or outside the organization. This gives the organization a leading edge over other organization and it also improves its effectiveness. Due to lack of data segregation, even the valuable information lost in huge databases.

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4.2 Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge 

Collection of information – Company have to build the standard of the communication process with connect the people together from internal and external world (Gelders, Verckens, Galetzka and Seydel, 2007). They have to maintain the formal report format for all the department and manager should remove the barriers from the department and involve the employees for collecting the information. In order to collect the information, the work must be properly divided among the available team members and assigned duties as per their skill set. They should use the LAN connection for transfer and collect the data from all the department and interlink them for sharing the information.

Formatting of information - the collected data must be properly segregated as per the business categories.

Storage of information - data must be stored at the central location to be easily accessed by the authorized users. Company having the large amount of data to store and it required to store the data on safe place (Maier, 2007). They should use the warehouse to keep the information safe at a central place and also issue the ID card to access the information and data base.

Dissemination of information - all above steps if carried out effectively the data can be sued for effective decision making. Company should use the Skydrive or Google Drive or Dropbox for sharing the information using the online system. By using this, the employees may access the information from any where at any place on their smartphones and tables (McPhail, 2011). Company may use the digital signature of each employee to protect the secret information by using email updations.

4.3 Recommendations for improvement in access to systems of information and knowledge Methods for improving the current system of information and knowledge: For accessing the information right manner and share knowledge, reputed firm should upgrade their system (BS stars, nt.d.). That will help the organization to improve in communication processes. Different techniques are used to transfer the messages which are explained as follow: Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


The main aim of this is share information and knowledge with other parties and collaborators. The company can use websites and Internet because it is easiest and quickest ways to reach wide volunteers and interesting discussions with them. The firm can also used online conference tools to promote the instant communication and sharing knowledge between them. Skype, Flash-meeting, Go to -meeting types of tools used by her to share information with volunteers. This technology advantage is this member who is absent in meeting, they can relistened latter whenever required. Centralize system is set-up to store data so all the parties easily access information without spending too much time. Intranet is use to share information with in organization (Fernie, 2009). Company should also create a culture where the information and knowledge is shared. With help of technology the firm can easily communicate with volunteers at the same time same time handling queries of other departments. It reduces the burden of volunteer supervisor by speedy transfer of information also save time. E-mailing list is used for sending mail to all members at one time so everyone keep in touch with other (BS stars, nt.d.). Simple information sharing and edit collaboratively content easily. It needs editorial roles and regulations and it required heavy contributions from a large number of people. Organizations should provide training to their employees so they can use technology information system effectively. The various information systems are as follows 

Transaction processing systems - daily activities can be recorded through this systems by the respective member of the team.

Management information systems - this system is sued by the middle management for the analysis of data and decisions making.

Office automation systems - it refers to the communications systems that eases the transfer of data in and outside the organization.

Recommendations for improvement the current method to access the information and knowledge: The other recommendations may be used by the company to improve the current system of information and knowledge are following. 

Company should focused on determining the reliability and suitability of the knowledge and information which was providing by the different resources. Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com

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Company should use the SWOT analysis to find the strength and weakness of the company with respect to the external environment (Garg, 2010).

They should design their own website where their customers can get the best offers and deals.

Company may also organize the meeting every week and send the notification of the meeting by emails and messages (Fernie, 2009).

They should maintain the culture in the organization because it helps and support the process of gathering the information from different sources.

3.4 Personal plan for improvement of communication skills To work at the position of the volunteer supervisor in the organization; I would have developed a personal plan to integrate the communication systems in following manner: Improvements required Listening

Enhance employees written communication skills

Tasks to be performed

Resources acquired

People find it very difficult to listen to others but people should understand, to become a good communicator listening is very important. So company should focus on it.

When organization conduct workshop and training sessions to increase the computer literacy and enhance technology awareness. Documentation and user manual should be prepare in which guidance is provide about how to share the information effective manner. To conduct seminars and group activities resources like financial, technical are required.

Motivate people to participate in written activities and enhance their written skills. Images can be is use to delivering the accurate message to volunteers. Skills are develop content in the form of writings.

Enhance group To enhance the group communication, provides equal opportunity to everyone and Communications encourage them to communicate with large and Eye contract number of audience. While speaking people should try to maintain eye contacts so they can talk feel good. (Fernie, 2009). For develop the communication To prepare for public Motivate people to Participated in skills training will be provided that will seminars require proper help in handling queries of large group of mentoring and training is public events Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


people at one time. (BS stars, nt.d.). required. Training is providing to the employees so they can understand the gestures of clients. Concentration is helps firm or an individual's to understand person thoughts very easily and people also pay attention to your words.

The table described about the personal plan for improvement in communication skills and explained about the way through which volunteer and supervisor communicate each other. Personality development helps in maintain effective communication channels at workplace. By doing this organization can achieve its goal in well planned manner and enhance their communications skills so firm better compete with other rivals. The personal plan to create communication skills are as follows 

Attentive listening - the manager must also pay attention to the problems faced by the team members. The managers must respect the opinions and suggestions of the team members for any business area.



Involvement - the manager must try to engage the team members with themselves by developing a group.



Manage stress - the manager must also help the team members to manager their work so that they do not develop stress with the work load.

Merit 1 The first strategy is making the SMART objectives for effective judgment. In this strategy, the new business who is set their mind in doing the business in retail sector may set their SMART objectives. For this, company has to make the specific objectives for the business which should be related to the organization objectives. The next stage is objective must be measurable by which they can measure their performance and improvement. These objectives must be realistic and achievable in a given time.

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The second strategy is using the SWOT analysis by which the company can easily identified the nature of strategy they have to make for their products. The SWOT analysis help the company to know their strength and weakness with respect to market opportunities and treats. Merit 2 For improve the communication in the company, they must use the ERP and SAP techniques for store the employees information and their basic details. These software helps in interconnect the different department and sharing the information. These system will remove dependency from other department. Company may use the horizontal and vertical communication for information transfer. For this process, the company may use the email, notice, sending the letters, notice board etc to float the information. They may also use the telephones, mobiles, messages or LAN network connection for sending and sharing the information. Distinction 1 From this project, I get the knowledge about the different communication style at different levels,. This report also helps to identified the various method by which a company can make his communication better in the future time. I also get the knowledge about the various source of information which helps the company in decision making process and strategies. The report helps me know about the role of the stakeholders in the decision making process of company.

From the report, I also get the knowledge about how to improve the personal

communication skills. Distinction 2 Lateral thinking is approach to solve the problems by creative thinking. It is little bit different from the traditional approach of solving the problems. In the report there are three task which were unfamiliar contexts for me. These task were required the new ideas and creative thinking. The first task was develop a plan for stakeholders for different activities in which their decisions are important. The second task was how to make contact with stakeholders for the funds. In this task, I prepared a plan from my own idea by which a new business can make the Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Sociology Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.


contact with his stakeholders for funds. The third task was change the current process of formatting and storing the information in which the different ideas are develop by me. Distinction 3 In any company, they have to alert and make the proper arrangements for unforeseen situations. Suppose if the uncertain fire or natural disasters, data stolen, data lost etc situations occur, it required to make the proper arrangements and backup of the previous data and information. For this, its manager responsibility to make the arrangements such as backup of the data, fire and smoke alert detectors etc can use. He has to organize the activities in a proper manner so that in an uncertain situation he can able to manage the things effectively and handle the situations. By systematic arrangements and organize the activities in a proper manner, the probability of mutual dependency could be minimized.

CONCLUSION The report brings forth the importance of communication within the business unit. It suggested that the organization should adopt effective process for transfer of its messages. The research is supported with the case of political activist organization that is facing an issue with their current communication system. It is recommended that the company should integrate its current top down approach with two way process so as to coordinate activities at various departmental levels.

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Župan, V., 2012. Focusing on the human resources in academic librarianship:an outlook from Serbia. Library Management. 33(3). pp. 168–173. Online BS stars , nt.d.

Knowledge sharing tools and practices. [PDF]. Available through <

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