Sample Report on Marketing Communications knowledge and Information

Sample On

Marketing Communications knowledge and Information

TABLE OF CONTENTS INTRODUCTION ............................................................................................................................... 3 Range of decision that can be taken by gatwick ......................................................................... 3 Information and knowledge needed by the the management of Gatwick for decision making .. 4 Internal and external sources of information and understanding ................................................ 5 Recommendation for the different department in Gatwick ........................................................ 5 Identify Stake holders for decision making process ................................................................... 6 Method of developing business relation with the stakeholders .................................................. 7 How to involve stake holders in decision making process ......................................................... 7 TASK 3 ................................................................................................................................................ 8 Existing processes of communication in British Airways .......................................................... 8 Appropriate way to improve communication process of British airways ................................... 8 Implement improvements using appropriate methods in British airways .................................. 9 Personal plan to improve our communication skills ................................................................... 9 Task 4 ................................................................................................................................................. 10 Existing approach in British airways to the collection, formatting, storage and dissemination of information ................................................................................................................................ 10 Appropriate changes to improve the collection, formatting, storage and dissemination of information ................................................................................................................................ 11 Implement strategy to improve access to systems of information and knowledge................... 12 Conclusion ......................................................................................................................................... 12 References .......................................................................................................................................... 13

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INTRODUCTION Gatwick is second largest and one of the busiest airport in UK. It serves around 200 destinations and 38 million passengers a year. This reports deals with the problem that the Gatwick is facing during the expansion of its operations as they want to introduces one more run way. The report includes range of decision that can be taken by Gatwick and how information and knowledge can be collected by Gatwick. Further the types of stakeholder have been described and how Gatwick can develop good business relation with the stakeholder's has been explained. In this report the communication process related to chosen organization has been explained and. Apart from these improvements is also suggested in the same aspects.

Range of decision that can be taken by gatwick As far as the current situation of the Gatwick airport is concerned the management of the airport needs to take certain important decisions in order to overcome the problem that the airport is currently facing. The below mentioned decision can help the airport to get over the problem: Improvement in the marketing policies: The airport needs to understand the current market trend and need to re-frame its marketing policies and strategies in order to stay competitive in the market (Puterman, 2014).

Effective marketing strategies will help the airport to attract more customers and build good reputation in front of the world and its customers.

Customer reach The management of the airport should take corrective measures in so that the time taken to reach the airport is reduced. A reduction in time to reach the airport will make it convenient for the customer and will also give a competitive edge to the airport.

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The airport needs to analyze the sources of funding and finance that are available with them which are important when the further expansion will be done. The airport should select such sources which are easily available and on which the rate of interest is also not too high.

Management The airport is coming up with another 130000 jobs. The airport should recruit less but quality people so that they can be effectively used and they can improve the productivity and services of the airport.

Thus the above mentioned steps will help the airport to stay competitive in the aviation industry and attract more customers in order to expand its operations to another runway.

Information and knowledge needed by the the management of Gatwick for decision making The information that can be very helpful in effective decision making of the airport is stated below: Competitors marketing policies The Gatwick airport needs to analyze the marketing tools and policies that its competitors are implementing in order to survive in the aviation industry (Prusak, 2009). A good knowledge of competitor will help the airport to make the effective changes in the marketing plan that is implemented by them.

Customer needs and expectation The need analysis is very crucial because it will help the airport to understand the needs and expectation of the customer and deliver the same in order to make the customers fully satisfied.

Government norms By understanding the airport norms as well as the environmental norms defined by the government the airport will be in a good situation to take decisions in which all the rules and norms are taken into consideration which will help the airport to run its operations smoothly.

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HR policies The management of airport should implement the HR policies in such a way that better and quality people are recruited in order to achieve more productivity and for this a better knowledge and information is required for the management.

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Internal and external sources of information and understanding There are various internal and external sources that the company can consider in order to have information. The sources are mentioned below as: Internal sources 

The marketing department of the company can provide the information which can be very useful for the company. By communicating with the sales team the company can

have knowledge about the recent market trends and changes.

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

The employees of the company are also very important source in order to have information. The employees are the one who interacts with the customer directly thus they understand the needs of the customer better.



The data provided by the finance department can be very useful for the company in order to have information related to further funding and financial growth of the company.

External sources 

The government is one of the best external source available with the airport management.

Every information and changes related to government rules and norms are very important for Gatwick.



The database and researches conducted by various researchers can be very fruitful for the company. As it provides information about the needs and trends of the customers.

Recommendation for the different department in Gatwick There is lots of improvement that the management of the airport needs in order to have better growth and expand its operations. The marketing techniques should be corrected and the better approaches to market should be implemented in order to have better customer base.

Marketing is a process that gives the management a competitive advantage by making the airport popular among the people (Hamel, 2008). By using better promotions tools can help the Gatwick to create a better image in front of its customers. Further development can be done as in order to maintain the environment Gatwick can go for afforestation so that the company can build a good reputation among the government and customers. This will bring the government into notice that the airport is taking care of the environment and their operations are not harming the environment and people.

There are certain changes in HR policies also that are required so that proper training and development is provided to the employees in order to increase their productivity (Dalkir, 2013.).

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The recruitment of the staff should be done on the basis of quality not quantity in order to create a good working environment that contributes to the growth of the organization.

Identify Stake holders for decision making process The stakeholders are the person who are related or have any kind of interest in the company. For Gatwick the stakeholders can be classified as: Employees These are the person which has direct connection by the company. The employees are on the most important stakeholder of the company. These are the persons on which the all the operation of the company are dependent.

Managers These are the people who act as a link between the higher level and the lower level management of the company. All the strategies that are formed by top level management are implemented by the managers only. Thus they are very important stakeholders.

Owner Often knows as the founder of the company is the major stakeholders of the company who frames the policies and goals of the organization.

Government The government is related to the Gatwick in terms of the all the kind of legal rules and procedures and registrations. The government regulatory bodies frame the legal laws and regulation under which every firm needs to work.

Customers These are the person who enjoys the services that the airport management provides.

These are the base of the industry which dominates the industry and thus they are vital stakeholders of the company.

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Method of developing business relation with the stakeholders There is various informal and formal methods that can be used by the Gatwick in order to develop a strong relation with its stakeholders. The development of good relation with the stakeholders will help Gatwick to make better use of its available resources and will also contribute to the growth. Some for the method that the company can use are mentioned below as:

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Kindly Mail us at: help@instantessaywriting.com Group discussions It is kind of meeting where the all the employees of the senior middle and top management comes together and discuss the performance of the company and the barriers or obstacles in front of the company (Ruggles, 2009). The group discussions and meetings help the employees to discuss their problems with the management and they can also give suggestions to the management. The group discussion among stake holders is a very good way to build a healthy relation among them.

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One of the method by which Gatwick can develop its business relationship with the stakeholders like customers is events and feedback forum. This method will help Gatwick to understand their needs and expectation of the customers in a better way. In events the company gets in direct touch with thee customers so that the need analysis can be done.

Legal meetings Legal meeting are the best way to develop good relation with the government regulatory bodies. By building such relations the company can get better coordination with the government and thus the operations can be easily expanded as a when required with the help of government.

How to involve stake holders in decision making process There are wide ranges of methods available that can be useful to involve the stakeholders in decision making process. In case of Gatwick the management can directly inform the stake holder to get involved in the decision making process of the management (Zsambok, and Klein, 2014). The best thing about this is that all the stakeholders feel proud when company directly or personally contacts each of them which makes can make the image of Gatwick more powerful.

With the help of this method the Gatwick can create trust among its stakeholder and can get better opinions regarding the problem which will help to take more correct and effective decisions.

TASK 3 Existing processes of communication in British Airways Communication is the process of transferring the ideas and information from one person to another using verbal messages. Communication process is a major function in every company to improve their operational processes and to achieve better coordination (Laudon and Laudon, 2011). British airways is mainly focused on their communication process for better coordination between all levels of employees. Better coordination between employees and management is the Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Mass communication Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.

main key part of their success. The communication process of British airways is as follows: British airways has designed a structure of hierarchy for proper communication from the top management to the lower level staff. This structure helps in providing proper information from one level to another. They also use the written document to provide the information to their staff for properly communicating with them. (Kamletz, 2006). British airways also focuses on the training and development programs to improve the communication and technical skills of their employees. They also work on preparing conferences, designing workshops and arranging meeting on time to make the communication process effective. These above processes are used

by British airways for communicating with their employees in a motivational way.

Appropriate way to improve communication process of British airways British airways are mainly focused on the written document to communicate with their staff. As making written document is a time consuming process, therefore, using mails facility for communication is an appropriate method. This method of communication saves time by which company can communicate with several persons at a same time. It is also useful in getting feedback at the same time by the receiver (Jasperson, 2005). British airways provides the training and development programs verbally by the trainer which is also a time consuming process.

Providing training programs using the computer is also an effective method rather than providing training verbally in order to achieve the goals of training effectively. Using computers creates better environment which attract trainees for engaging in it. After training getting feedback by employees helps in understanding about that the objectives of training are fulfilled or not. British airways should organize their meetings according to weekly basis rather than monthly basis which helps in evaluating the problems of their staff. They should adopt new techniques to communicate properly with their staff in appropriate way.

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Implement improvement using appropriate methods in British airways British airways is mainly focused on the improvement of their communication process, so there are various methods to improve their existing communication process. British airways can design their own software system to do mails which helps in communicating properly with their staff in efficient manner. Using information management system they can also maintain proper records of their employees and company. (Melville, 2010).

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British airways also can design the flexible hierarchical structure of major positions of their company to understand the issues of the employees in an efficient way. They can provide the training programs using presentation on computers which makes training interesting. They can also divide the whole staff in various departments and there should be a leader for every department. A leader should be a mediator between top level management and employees.

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For success of communication process, getting feedback is most important factor which helps in monitoring and controlling the process efficiently. (Kamletz, 2006). They can also arrange the meeting to guide the employees in an appropriate manner. B. Thus, British airways can implement their communication process using above methods.

Personal plan to improve our communication skills Personal SWOT analysis: Strengths:  

Weakness:

I am capable in asking the questions to

I am short tempered on my subordinates

my leader according to work.

because of taking more time in completing

I can communicate properly with my

their work.

staff

including

superiors

and

sub-

ordinates. 





I take too much time in learning things.



I feel hesitate in talking with new person.

I am capable in completing my task on time.



I am an honest and hard-working person.

Opportunity  

I believe in improving by learning which will help me in dealing with conflicting situations.

We have great understanding as a team by which we all are committed to achieve our goals and objective.

Threats 

Work pressure of the company is major threat which affect the communication process.



Over noise in the environment is also a threat in proper communication.



Existing Groups in the company

also

affect the communication process.

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TASK 4 Existing approach in British airways to the collection, formatting, storage and dissemination of information British airways uses internal and external sources to collect, format, storage and reuses of the information in effective way. After adopting various innovative techniques, they are also facing issues which affect the proper maintaining of the information and knowledge in British airways. For the collection and management of information, British airways adopts the concept of centralization. Using this concept a single person is responsible to organize and maintain the whole records and information of all the departments. This concept put burden on single person and enhances the chance of conflicts (Kamletz, 2006). This also increases the chance of losing data and information because of having rights to a single person to access that information.

Using centralization concept also raises the chances of technical errors and having no duplication record that affect the work of organization. There is a communication gap between the top level management and employees of British airways which takes more time in solving any problem.

Appropriate changes to improve the collection, formatting, storage and dissemination of information Company is required to make changes in their process to resolve above described issues. These changes are as follows: To reduce the issues related to centralization, there should be a separate department in British airways to organize the proper process of collection, storage and dissemination of information. Availability of separate department reduces the burden on a single person at it will enhance easy availability of data and information and eliminate the chance of conflicts. The management can be divided the information in two parts: crucial information and general information. Only the head of department is responsible for access the crucial information.

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Management can design their own system to keep record of data and information in an effective manner. Observation, survey and questionnaire are also important methods which British airways can use to collect the integrated data and information (Donderler, 2005). They can also be used some innovative techniques such as management information system, database management system and accountability management system. Thus, these important changes can helps British airways in managing the information efficiently.

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Kindly Mail us at: help@instantessaywriting.com Implement strategy to improve access to systems of information and knowledge In present scenario organizations are using updated technologies for better communication and coordination at workplace. As according the need of British airways, management of the entity can adopt the system such as database management system to collect, store and retrieve the information in an effective manner. They can also use the management Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Mass communication Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.

information system to manage, evaluate and implement all the data easily. This system helps in storing the entire necessary document safely (Jasperson, 2005).

British airways can also divide the responsibilities of managing information among the employees according to their position. They can also collect information from the primary and secondary research. Primary research consists the original data collected by researcher using the methods of interview, observation, questionnaire and survey (Joy, 2007). Secondary research consists internet, journals, newspapers, websites and government records which help in getting competitive advantage. Survey is one of the best tool which provide integrated and accurate data and information for the further use of company. Thus using this strategy company can collect, formate, store and reuse the information and knowledge.

CONCLUSION From the above study it is concluded that communication process of a company is an essential function for better coordination among the employees. Communication process includes the process of taking decisions to collect, store and retrieve the information. This report describes about the decisions taken by the London Gatwick airport regarding collecting effective knowledge and information. It also describes the decision making process of London Gatwick airport in aspect to their shareholders. For this purpose company can adopt the software such as database magenta system, information management system etc. to achieve the desired objectives and goals. This report also describes about the methods used by British airways for effective collection,

formation

and

dissemination

of

information

and

knowledge.

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REFERENCES Books Laudon, K. C. and Laudon, J. P., 2011. Essentials of management information systems. Upper Saddle River: Pearson.

O'brien, J. A. and Marakas, G. M., 2005. Introduction to information systems (Vol. 13). McGrawHill/Irwin.

Kamletz, K. R. And et. al., 2006. Development of the Arctic-Yukon-Kuskokwim salmon database management system through. Alaska Department of Fish and Game, Division of Sport Fish, Research and Technical Services.

Joy, M., 2007. Research methods in education (No. 10). Innovation Way, York Science Park, Heslington, York YO10 5BR: The Higher Education Academy.

Puterman, M. L., 2014. Markov decision processes: discrete stochastic dynamic programming.

John Wiley and Sons.

Prusak, L., 2009. Knowledge in organisations. Routledge.

Hamel, G., 2008. The future of management. Human Resource Management International Digest, 16(6).

Ruggles, R., 2009. Knowledge management tools. Routledge.

Dalkir, K., 2013. Knowledge management in theory and practice. Routledge.

Journals Jasperson, J. S., Carter, P. E. and Zmud, R. W., 2005. A comprehensive conceptualization of postadoptive behaviors associated with information technology enabled work systems. Mis Quarterly. 29(3). pp. 525-557.

Melville, N. P., 2010. Information systems innovation for environmental sustainability. MIS quarterly. 34(1). pp.1-21.

Donderler, M. E. and et. al., 2005. BilVideo: Design and implementation of a video database Toll Free No: +1 213-929-5632 E-mail: help@instantessaywriting.com Get best Mass communication Essay Writing Service by the expert writers of Instant Essay Writing, we provide best writing services to students.

management system. Multimedia Tools and Applications. 27(1). pp. 79-104.

Zsambok, C. E., and Klein, G. Eds., 2014. Naturalistic decision making. Psychology Press.

Sharma, S., and Henriques, I., 2005. Stakeholder influences on sustainability practices in the Canadian forest products industry. Strategic Management Journal, 26(2), pp 159-180.

Online Research

Methods.

2014.

[Online].

Available

through:

<https://www.statpac.com/surveys/research-methods.htm>. [Accessed on 28th May 2015].

Management

information

system.

2015.

[Online].

Available

through:

<http://www.webopedia.com/TERM/M/MIS.html>. [Accessed on 29th May 2015].

Sample Report on Marketing Communications knowledge and Information For Complete Essay Writing

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