EVENTS | SALES SUMMIT
ALL TOGETHER FOR SELLING The ISM’s Sales Summit brought together an eclectic group of speakers – and an enthusiastic audience ready to listen and network
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opics at the ISM’s Sales Summit included the hot areas of gamification, social selling and cybersecurity, plus sales leadership and sales enablement – and what the future holds for sales professionals. Ably chaired by Tim Jenkins, a former BBC presenter, the summit assembled many of the top thought leaders in the sales and leadership fields. High-level organisational inspiration came from Stefan Wissenbach, speaking on employee engagement and the concept of “engaged purpose”. He said it is possible to quantify engagement, and mentioned a platform created
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for the ISM where you can score the business you’re in. In a complementary talk, Mark Fritz, a leadership expert and mentor, spoke about how to be successful at “virtual” leadership, crucial to managing people where there isn’t regular face to face contact. Keynotes came from Kelvin Kirby, CEO of Technology Associates, speaking on sales transformation in a digital age, and there was a highly entertaining talk on leadership from Alan West, an admiral and Sea Lord. John Allison, MD of Enable Sales Academy, majored on sales enablement, saying that a topic that fascinates him is how companies stay relevant to their customers, noting how Netflix
“Immerse yourself in your customers’ marketplace” – Allison
ISMPROFESSIONAL.COM
07/03/2018 17:19
