Winning Edge: May 2016 - Play your Cards Right

Page 26

COVER THEME | PURCHASERS’ POWER

24 WINNING EDGE

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How to stay cool and sell under pressure

1min
pages 48-49

Balancing Risk and Reward

1min
pages 42-45

Selling with Empathy

7min
pages 38-40

Blueprint for growth

1min
pages 34-37

Doing the deal

1min
pages 30-33

Who holds the cards?

1min
pages 26-29

You're fired

12min
pages 22-25

Reap what you sow

7min
pages 18-20

People still buy from people

5min
pages 16-17
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