Monday 19th May 2014 Bloomsbury, London
Event Fundraising Conference 2014
Sponsors:
Don’t miss THE annual event for event fundraisers in the UK Whether your events aim to raise awareness of your cause or funds for your charity, join your peers at this conference to share tools, techniques and best practice to optimise your fundraising events. Take the opportunity to voice your opinions and get your questions answered by your leading charity event managers and other industry experts.
Register today to find out:
This conference will cover both special and mass participation events and look at how you can build support for both to ensure success. It will look at how to find the perfect formula for your organisation by building and managing committees.
• How to find the perfect formula for building and managing committees
• How to use the latest social media trends to make your events stand out • How to build and make the most of community groups • How to break down silos and get the whole charity excited about your events
• How to find that all important gap in the market to launch your next mass-participation event
Register today at www.institute-of-fundraising.org.uk/event2014/ Join as an IoF member when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate #iofevent
How to book www.institute-of-fundraising.org.uk/event2014 IoF individual member £195 Non-Member from a Non-Profit Organisation £250 OR join IoF when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate: NFP - Conference and membership £275 Non-Member - Commercial Organisation £300
Hear from these exciting organisations and more
Conference programme Event Fundraising Conference – 19th May 09.00 Registration and refreshments 09.30 Opening remarks from the Chair – Tom Dixon, Challenge Events Manager, Scope & Chair of the Event Managers Forum 09.50 The Descent of the Shard Hear the story of the run up to one of the biggest fundraising events of 2012 - the abseil down the Shard. An event co-ordinated by the Outward Bound Trust in partnership with the Royal Marines Charitable Trust, 40 High Value Individuals raised £2.8m in one day. Alan Bolchover, Director of Fundraising, The Outward Bound Trust 10.30 Social media toolkit In the past 6 years social media has revolutionised the digital landscape. Increasingly engagement with supporters takes place on social media platforms. But what are the most effective channels? And is it possible to recruit new supporters as well as retain existing ones? In this session, you will see the latest social media trends and get an overview of the tools needed to listen, engage, and measure, the three pillars of social media. Bertie Bosrédon, Digital Engagement & Social Media 11.30 Chasing the money You’ve worked hard to get them to sign up to your event and raise money for you. You’ve recruited via lots of different techniques and then taken them on a special supporter journey. They then get an incredible event experience and have the day of a lifetime. You thank them. Then what? Show me the money! The Event Managers Forum are running this session designed to discuss the different and varied ways in which charities chase money from participants. A tricky topic met head on. Katie Lyall, Community and Event Fundraising Manager, British Lung Foundation Matt Buck, Challenge Events Manager, Sparks 12.10 You’re not the only events fundraiser - getting the rest of your fundraising team on your side This session will help you achieve maximum income for your events by breaking down the internal silos within your own charity. Challenge events have in the past not always been treated with the same level of respect as other forms of fundraising but this is clearly changing with the huge growth seen in this area in recent years. Vicky Luk, Senior Charity Account Manager at Skyline 12.50 Lunch and networking
www.institute-of-fundraising.org.uk/event2014/
13.50 Please choose a track to attend
Special events uilding and managing B committees: finding the perfect formula Special events management often involves working with committees. In this group session we will explore best practice for working with committees including forming and managing event committees, overcoming challenges and potential pitfalls, terms of reference and how to make the most of your committees. Sophie Eaton, Fundraising Manager, Lord Mayors Appeal & Chair of the Special Event Mangers SIG Rebecca Elcome, Head of Events, Sparks Rebecca Hannawin, Fundraising and Events Manager, Chain of Hope Crystal Munroe, Special Events Manager, British Heart Foundation
Mass participation events Managing volunteers for Mass participation events One of the hardest things in event fundraising is to get enough support on event day. Cheerers, marshals, post-race reception helpers they are all like gold dust. In this session we look who these people are, what motivates and drives a volunteer, how to recruit them, retain them, support them and get them to turn up! Amy Schick A-Z Events
14.30 Please choose a track to attend
Special Events aximising donated income and M Gift Aid at your next event The National Funding Scheme have recently launched DONATEevents a new, secure and straightforward way to receive donations and payment for auction prizes in real-time at their fundraising events. This session will run through hints, tips and traps to avoid when collecting Gift Aid on auction payments. William Makower, Founder and Trustee, National Funding Scheme
Mass Participation Events Concept to reality In 2008 a small, young charity took a look at its fundraising options and decided nothing out there quite fitted what they wanted to achieve. 10 months later the Royal Parks Foundation Half Marathon took place for the first time and has since become one of the most popular events in the country. Representatives from the original project team will talk about how the event went from concept to reality, the challenges faced and how they were overcome – and what comes next. Sally Barney, Head of Major Events, Royal Parks Foundation
www.institute-of-fundraising.org.uk/event2014/
15.25 Coffee and networking 15.45 Psychology of Online Giving Online fundraising continues to grow year-on-year, both in terms of the number of people donating online and the amount they are donating. So Blackbaud decided to explore online giving in more detail. The Psychology of Online Giving report surveyed more than 2,000 UK consumers, looking at what motivates people to donate online, whether they take note of the cause when they sponsor friends and what follow-up they expect after the donation. Sandra Luther, Strategic Manager, Online & Event Fundraising Division, Blackbaud Europe 16.25 Regenerating your events programme Race for Life is Cancer Research UK’s flagship event but product wear & increased competition has meant declining participant numbers and so a radical rethink & some bravery was needed. For the first year we have successfully reversed the year on year participant decline by refreshing our brand, focussing on product development, launching a new, fresh, more defiant marketing campaign and bringing this attitude to life on the day to create a more memorable distinctive participant experience. Clive Sanders, Head of Events, Cancer Research UK 17.05 Closing remarks from the Chair - Tom Dixon, Challenge Events Manager, Scope & Chair of the Event Managers Forum
www.institute-of-fundraising.org.uk/event2014/