2013
Wednesday 27th November Rich Mix, 35-47 Bethnal Green Rd London E1 6LA
#iofinnovate Speakers:
Main Sponsor:
Assosciate Sponsor:
Supported by:
Rob Alcroft
Fundraising Strategy & Performance, NSPCC
David Black
Director, Google UK
Janine Chandler
Head of Innovation Development, Cancer Research UK
Simon Gillespie
CEO, British Heart Foundation
Tracy Griffin
Director of Fundraising, Shelter
Joe Jenkins
Director of Fundraising, Communications & Activism, Friends of the Earth
Sue Kershaw
Development Director, SOFII
Joe Morrison
Strategic Innovation Manager, Save the Children
Meredith Niles
Head of Innovation, Marie Curie Cancer Care
Laura Preece
Digital Fundraising Manager, RSPCA
Polly Shute
Fundrasing Project and Campaign Director, British Heart Foundation
Vanessa Simmons
PROGRAMME The Festival of Fundraising Innovation will showcase some of the most innovative organisations in the sector. There will be the opportunity to listen, learn and interact with sharpest minds from the UK’s leading charities and understand how they are embedding innovation into their fundraising strategy and organisational culture. This special event is for anyone who wants to improve their fundraising through innovation - the sessions will be interactive, engaging and bring real learning value. You will have opportunities to build skills and knowledge, explore best practice and network with other like-minded professionals. 9.30
Opening remarks from the Chair – Sue Kershaw, Development Director at The Showcase of Fundraising Innovation & Inspiration (SOFII), Mike Walters, Director - Head of UK Corporate Payments, Barclays & Kevin Waudby, Partner, Good Innovation
9.45
Plenary Presentation – Simon Gillespie, CEO, British Heart Foundation
10.30
From zero to innovation – re-introducing innovation at the NSPCC
In the last few months, the NSPCC innovation programme has been re introduced and a solid development pipeline has been established with senior buy-in, and a recognised and accessible process. From structure and process through to stakeholder management, this story provides practical ideas for how to overcome hurdles, using tactics and your own determination, to put innovation back into your operation.
Rob Alcroft, Fundraising Strategy & Performance, NSPCC
11.00
Stage 1 – Campaign Show case The St Rocco’s Hospice Corporate Challenge
Corporate Fundraiser, St Rocco’s Hospice
Cassy Smith
Major Gifts, THT
Similar to an ‘Apprentice’ style challenge - the idea is simple; to encourage companies and their employees to turn £50 into as much as they can over the course of 12 months. Its primary aim is to encourage employees to think ‘outside the box’ and come up with innovative ways of raising funds. St Rocco’s Hospice will look at how the challenge has made a huge boost to their fundraising in a number of areas.
Ruben Steains
Fundraising Innovations Manager
Lynda Thomas
Director of Fundraising, Macmillan
Sonya Trivedy
Director of Fundraising, THT
Mike Walters
Director - Head of UK Corporate Payments, Barclays
Kevin Waudby
Vanessa Simmons Corporate Fundraiser St Rocco’s Hospice
Partner, Good Innovation
Martyn Weeds
Fundraising Manager, United Response
11.30
Excellent fundraising for a better world
Coffee and Networking
Stage 2 – Culture Innovation Champions The ‘Champions’ are made up of 6 members of the fundraising department who will promote, encourage, prod and drive innovation in the fundraising team. They’ll do this by supporting teams to deliver better, faster, cheaper improvements and transformative refreshes to existing fundraising products. THT will share tips and guidance to allow you to make your team champions. Cassy Smith Major Gifts, THT Sonya Trivedy Director of Fundraising, THT
11.50
Love Installation
Online Fundraising Platform
Winner of the IoF Innovative Campaign of the Year, this project was driven by both consumer and business insight to find a new product for the Valentines market place. The campaign raised more than £31,000 for National Heart Month, but also supported the BHF’s brand and PR objectives and has since been rolled out to other venues across the UK.
RSPCA choices, allows supporters to fundraise or donate to the projects closest to their heart. This project integrates across all areas of fundraising, community & events, high value giving, individual giving and corporate giving and across social media. RSPCA will share the learning’s they have taken from the project.
Polly Shute, Fundrasing Project and Campaign Director, British Heart Foundation 12.20
Give Where You Live (www.givewhereyoulive.org.uk) Give Where You Live is a brand new interactive web platform developed by United Response with funding received from the Cabinet Office Innovation in Giving Fund, managed by Nesta. It seeks to address some of the challenges currently facing fundraisers, such as a decline in public trust, concerns about transparency, and the adverse financial climate by promoting positive, transparent and local fundraising. Whilst still in the final stages of development, the platform is now live and the first donations are starting to come in!
Laura Preece, Digital Fundraising Manager, RSPCA
Making the Case for Innovation Marie Curie Cancer Care will guide you through how they are working to make their existing products deliver greater value by embedding innovation. This session will look at what made them realise they needed to create a Head of Innovation role and the business case behind it. Meredith Niles, Head of Innovation, Marie Curie Cancer Care
Martyn Weeds, Fundraising Manager, United Response 12.50
Lunch and Networking
13.40
Sue Kershaw, Development Director at The Showcase of Fundraising Innovation & Inspiration (SOFII)
13.45
***Pecha Kucha*** – Fast paced presentations on enterprising new products Barclays | Good Innovation | Please Fund Us | PLAY MOB | Wishgenie | instaGiv
14.20
Open Space
14.50
Coffee and Networking
15.10
Panel discussion – Every new venture contains unknowns
Every charity wants to innovate but many don’t know where to start. Like any profession, it’s all too easy to talk our way out of trying a new venture; we can always find a reason why an idea won’t work. This session will argue that the key to long-term success is not a particular process or structure, but simply a willingness to try new things that may or may not work. Our speakers will share with us their experience of launching new initiatives. They all faced doubts but they did it anyway. The focus will be on innovation outside the charity sector with the purpose of identifying lessons we can draw on for fundraising. How did they overcome the fear of the unknown? What risks did they accept? How did they learn from failure?
Joe Morrison, Strategic Innovation Manager, Save the Children Mike Walters, Director - Head of UK Corporate Payments, Barclays
15.40
Strategy Discussion: Embedding Innovation Strategy
Joe Jenkins, Director of Fundraising, Communications & Activism, Friends of the Earth Tracy Griffin, Director of Fundraising, Shelter Lynda Thomas, Director of Fundraising, Macmillan Janine Chandler, Head of Innovation Development, Cancer Research UK
16.10
David Black, Director, Google UK
16.40
Closing remarks from the Chair – Sue Kershaw, Development Director at The Showcase of Fundraising Innovation & Inspiration (SOFII)
Room 1 Kevin Waudby
Excellent fundraising for a better world
Room 2 Janine Chandler
Room 3 Reuben Steains
Room 4 Meredith Niles