FUNDRAISING COMMUNICATIONS CONFERENCE 2013 Monday 18 November 2013 Hallam Conference Centre, London W1W 6JJ
Twitter: @IoFtweets #IoFcomms
Communications are integral to any fundraising programme and increasingly creative messaging is crucial to gain a fundraising edge. Originality is key when trying to ensure positive PR coverage and at a time when charities have had more than their fair share of media scrutiny, it is vital that you are able to manage succinctly and professionally any situation you come up against with effective communications. This conference will provide an unmissable opportunity to hone your fundraising PR and communications strategy and optimise your organisation’s reputation amongst both current and potential supporters. Top sector press will discuss how you can ensure that your organisation’s brand is consistent and that you have identified what needs to be done to cultivate reciprocal relationships with journalists. Get rare access to best practice case studies that will help you to achieve greater synergy between public engagement and fundraising to ensure that they support each other. Learn how to make use of the booming celebrity culture and find out how to harness just the right personality for your campaign.
PROGRAMME 9:00
Registration and refreshments
9:30
Opening remarks from the Chair
9:45
Hard Hitting Campaigns: The Youth Index
The Prince's Trust Youth Index is a major report examining how happy young people are with their lives today and how confident they feel about the future. Now in its fifth year, the report continues to make headlines, helping The Trust maintain its position as an authority on the issues that affect young people. A true collaboration between strategy, policy, fundraising and communications teams, it delivers against The Trust's strategic objectives. Paul Brown, Director of Marketing and Communication, The Prince’s Trust Sophie Rawlings, PR Manager, The Prince’s Trust
10:25
Brand Consistency
Macmillan Cancer Support was ranked number one in the annual Third Sector Charity Brand Index. Macmillan put their brand in context looking at the changing face of cancer, the changing expectations and needs of patients and the way Macmillan has needed to respond. Macmillan will talk about how they developed a new corporate strategy which led to a refreshing of their brand. Macmillan will offer insight into how your brand can evolve in response to the changing environment. Looking at brand assets, tone of voice, corporate identity – and how to manage those across your organisation to ensure a consistent experience for everyone who comes into contact with you, whether donors, service users or volunteers. Hilary Cross, Director, Macmillan Cancer Support Ali Sanders, Head of Brand, Macmillan Cancer Support
11:15
Coffee and networking
_______________________________________________________________________________________________ Excellent fundraising for a better world
FUNDRAISING COMMUNICATIONS CONFERENCE 2013 11:35
Originality to ensure PR coverage/discussion: engaging journalists
This session will help charities identify what needs to be done to cultivate reciprocal relationships with journalists that yield results for both parties. It will help you to put the right story in front of the right people: Understand the audience, messages and publication and avoid trying to shoe horn your story in to the press. Howard Lake, Publisher, UK Fundraising
12:15
Maximising digital media in fundraising
Increase the presence of your organisation through communications and/or on the use of social media within your communications. Caroline Diehl, Chief Executive, Media Trust
12:55
Be inspired – Video
13:00
Lunch and networking
13:50 Star Power: The Impact of Celebrity Endorsement on Charitable Events and Campaigns The presentation will look at the pros and cons of working with celebrity volunteers and uses real life case studies to emphasise the importance of strategic partnerships. It will draw on Sparks’ practical experience of working with a wide variety of celebrity patrons over a 12 year period and also draw on the findings of their celebrity volunteer motivation study. The presentation will appeal to charities looking to enlist or retain the support of celebrity volunteers as it outlines the strategies needed to maximize the celebrity endorsement effect. Sean Kelly, Director of Fundraising, Sparks
14:30 Building a Communication and Fundraising Team Structure an effective communications and fundraising team Get maximum benefit from integrated messaging Increase your impact through effective scheduling, cross-selling, up-selling and internal networking Continue to improve through evaluation and evolution Raise more income and awareness, and have fun doing it! Genevieve Edwards, UK Director of Communications, Marie Stopes
15:10
Coffee and networking
15:30
Identify your key communications message
Charity Partner - TBC Simon Buckby, Founder & Managing Director, Champollion
16:30
Managing public scrutiny
Vicky Browning, Director, CharityComms Leon Ward, Digital Marketing and Communications, Civil Society Media & trustee of Plan UK
17:10
Closing remarks from the Chair
_______________________________________________________________________________________________ Excellent fundraising for a better world