Fundraising Innovation Conference Monday 13th October 2014 Holiday Inn, Regents Park London. Learn practical tips to help your organisation find the time
and space to deliver innovative approaches
Hear about tried and tested methods that can make your fundraising responsive to change
Create a culture of innovation in your organisation
Sponsors: @ioftweets #IoFinnovate www.institute-of-fundraising.org.uk/innovation
6 Top tips for Innovation! 1. To be innovative, you need to create an environment that supports innovation! Charities that want their fundraisers to generate new ideas, must make sure their staff fully support the ideas process. For example giving an employee 10% of their allocated time of their working week to experiment and research new ideas creates an innovative environment.
2. Cultivate the appropriate working environment For innovation to truly thrive, fundraisers must begin to work in an integrated way. Fundraisers who work cross-departmentally, sharing ideas ‘one team one goal’ will enable ideas and innovations to emerge naturally.
3. Reward and recognition Creativity and investment should be recognised, nurtured and rewarded, individuals and teams should feel their contributions are both valued and rewarded.
4. Turning ideas into reality Bringing people together who would not normally meet is a great way to foster connections that can lead to innovation. Monthly informal social activities or regular discussion groups and brainstorming sessions can encourage ideas and networking.
INCENTIVE
INGENUITY CREATIVITY VISION
INSPIRATION
INNOVATION BRAINSTORM
PLANNING
TEAMWORK MOTIVATION DEVELOPMENT
5. Don’t be scared to fail The biggest barrier to innovation is fear of failure. To be innovative you need to lose the fear and try things that you aren’t sure will work. Remember to nurture individuals or teams whose ideas don’t go well, as this will ensure they continue to try new things. Don’t stand still there is always something to keep striving for– keep innovating!
6. Celebrate success Celebrate your charity’s innovation successes and the people behind them by using newsletters, emails and regular informal activities for celebrating and sharing.
Fundraising Innovation Conference 2014
HOW CAN WE HELP YOU?
Connect with us at @IoFtweets
Fundraising Innovation conference programme
11.15am
Coffee & networking
Monday 13th October 11.30am
9am
Registration & refreshments
9.30am
Opening remarks from the Chair Kevin Waudby, CEO, Good Innovation
9.50am
Innovation and our sector
Organisation wide Innovation
The thinking goes that people under pressure can’t innovate so how did Motor Neurone Disease Association and Teenage Cancer Trust innovate whilst reacting to two of the biggest social media fundraising campaigns of the year - #icebucketchallenge and #stephensstory? Hear some of their learnings, insights and observations about how innovation – and collaboration - can thrive under pressure.
The Children’s Society has a proud tradition of innovation over its 135 years’ history, but has lost its innovative mojo in more recent years.
Douglas Graham, Director of Fundraising, MNDA
Simon Burne, Director of Fundraising, Children’s Society
Simon Burne will talk about the progress the charity has made over the last two years to rediscover its passion for innovation and most especially how that is applied in fundraising.
Why innovation is more important now than ever to the success and vitality of the fundraising sector. Richard Taylor, Director of Fundraising, CRUK & Chair of the IoF
10.30am
Opportunistic Innovation
BEST PRACTICE
LEADING FOR INNOVATION / STRATEGY & FUTURE
Driving Innovation with deep Insight
New ideas, delivered. How can you make happen
Hear how Save the Children have developed deep insight into the young family audience using a variety of ethnographic insight techniques to truly understand their problems and identify their needs. This session will leave you with practical tips to take back and implement in your own organisation.
We can all come up with new fundraising ideas. But creating and delivering new products that standout in a competitive market, fit with your brand and deliver sustainable returns can be challenging. This session will explore the different innovation processes Cancer Research UK employs, the structure of the Innovation and NPD teams and some lessons they have learnt from both successes and failures.
Sarah Fitzgerald O’Connor Senior Special Projects Manager, Individual Giving, Save the Children
Janine Chandler, Head of Innovation Development, Cancer Research UK
Kate Collins, Director of Fundraising, Teenage Cancer Trust
12.15am
Test your way to success
Innovation from Mars
See how a staged approach to prototyping and piloting a new mass participation event allowed the RSPCA to gain the confidence that the new idea would work, manage their investment risk, adapt, provide internal excitement and ultimately give confidence to launch at scale.
David Thomas has spent the majority of his career working on Innovation projects, in more recent years though he has been helping to shape the approach that Mars take to this important topic to ensure longer term success. He will share this journey, outlining the key aspects critical to success and pointing the way to other areas that still need further focus.
Ryan Bromley, Associate, Good Innovation
David Thomas Innovation Programme Manager, Mars
Karlene Amos, Innovation Manager, RSPCA
Andrew Bathgate, Director, Good Innovation Symbols key:
Case Study
Fundraising Innovation Conference 2014
Strategy
Insight
Keynote
Fundraising Innovation Conference 2014
Fundraising Innovation conference programme Monday 13th October
1pm
Lunch & networking
1.50pm
Hands-on creative session
3.15pm
Coffee & networking
3.25pm
Innovating vs. playing it safe: what’s the best solution for your charity? Hear from both sector and non-sector experts about how they balance failure and risk to create an effective innovative strategy. Have the chance to put your questions our panel of experts and find out how they’ve overcome the challenges you may face.
Addressing a ‘live’ creative challenge from a charity attending the conference delegates will leave with several creative techniques to implement in their own organisation.
2.30pm
Ben Welch, Head of Fundraising Development, Macmillan Cancer Support
Zoe Regent, Senior Innovation Development Manager, CR UK (formerly Senior Product Producer, ?What if! Innovation)
Alex Nickolay-Kell, Senior Industry Head, Google
Overcome barriers and blockages to innovation
Eimear O’Connor, Head of Corporate Mobile Payments Product Management, Barclays
This practical, action-oriented session will explore ways to make innovation come alive and live within your organisation. It’ll help you define the factors that limit innovation were you work and, by sharing experiences and capturing collective learnings, help you to drive innovation in your organisation. Sarah Bolton Howard, Chief Game Changer, Leaptomorrow (formerly SVP, Strategy & Growth, Swarovski)
4.05pm
Learning from Leaders What can we learn from how a leading charitable organisation innovates on a daily basis? Ciarán Devane, Chief Executive, Macmillan Cancer Support
4.50pm
Closing remarks from the Chair
Kevin Waudby, Good Innovation
Symbols key:
Case Study
Fundraising Innovation Conference 2014
Strategy
Insight
Discussion
Fundraising Innovation Conference 2014
Workshop
Prices
Member Type
Price
IoF Individual member
£195
Non-member
£250
Commercial
£300
How to book
OR JOIN IoF when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate:
Conference and Membership - £275 Click here to
Online:
BOOK NOW
www.institute-of-fundraising.org.uk/innovation
IoF Organisational member Group tickets - send three delegates for just £500 Email address: events@institute-of-fundraising.org.uk
Or call the IoF Events Team on: 0207 840 1040 Connect with us: @IoFtweets #IoFinnovate
If you work in the NFP sector, why not join IoF when you book? You will benefit from the member’s rate for the conference. AND 12 months’ Associate membership! Fundraising Innovation Conference 2014
www.facebook.com/instituteofundraising Fundraising Innovation Conference 2014