10th November 2014 Cavendish Conference Centre London
Maximise your lottery, raffle and gaming potential for the longer term
Excellent fundraising for a better world
Confirmed speakers Scott Corfe Managing Economist, CEBR Gary Hawkes Head of Fundraising & PR, Farleigh Hospice Rasoul Hudda Creative Designer, Cats Protection Michael Dent Director of Mass Market Fundraising, Macmillan Cancer Support Adam Morecroft Gaming Development Manager, Marie Curie Grant Baskerville Head of Public Affairs, People’s Postcode Lottery Clive Mollet Chairman, The Lotteries Council Rob Green Development Manager, RNIB Daniel Fluskey Head of Policy and Research, IoF
Excellent fundraising for a better world
Maximise your potential for the longer term
W
ith so many charities using raffles, prize draws and
gaming-led acquisition to obtain new supporters, how do you choose the most appropriate route to maximise their potential in the longer term?
This conference will feature an update on the government consultation looking at the future of lottery fundraising, including potential changes to regulation, and explore opportunities for more money to be raised through society lotteries. Attend this conference to learn how to integrate this type of fundraising in to your wider strategy. • Hear how you can obtain new supporters using raffles, prize draws and gaming-led acquisition • Maximise your lottery, raffle and gaming potential for the longer term • Integrate this type of fundraising seamlessly into your wider strategy
Morning 09.00 Registration and refreshments 09.30
Opening remarks from the Chair
Conference Programme Monday 10th November
09.50 What have we got to lose? How society lotteries could do even more for good causes The session will shed light on the current levels of funding provided to good causes through the society lotteries sector, the ways in which charities use this income and the potential for expanding society lotteries’ contribution. Scott Corfe, Managing Economist, CEBR 10.30 Build on your pot of lottery players TBC 11.10
Coffee and networking
11.30
Syndicated lotteries
In this session delegates will hear how Farleigh Hospice has developed its lottery to support other hospices throughout Great Britain and has expanded over the past two years to become the fastest growing and largest hospice lottery in the country. With practical insights into the legal complexities of developing such a structure, as well as the rationale behind building an in-house sales force, this case study looks at the practical benefits and issues of collaborative working. Gary Hawkes, Head of Fundraising & PR, Farleigh Hospice 12.10
Marketing your lottery
Hear best practice case studies on how you can fine tune your lottery, raffles and gaming marketing. Adam Morecroft, Gaming Development Manager, Marie Curie 12.50
Lunch and networking
Excellent fundraising for a better world
Afternoon 13.50 Question Time Use this session to answer questions that could improve the efficiency of your lottery and ensure that you are working to best practice and legal requirements. 14.30 Cat Match Journey Cats Protection has launched a gaming app called Cat Match in which users run their virtual cat rehoming centres. They will guide you through their journey leaving you with useful hints and tips to take to your organisation. Rasoul Hudda, Creative Designer, Cats Protection 15.25 Coffee and networking 15.45 Motivating to win – using behavioural science to drive improved gaming performance In an upbeat and fast paced session using both commercial and charity examples, Michael will describe key behavioural science techniques that can be used to drive improved fundraising performance of both large and small gaming programmes. Michael Dent, Director of Mass Market Fundraising, Macmillan Cancer Support 16.25 Update on government consultation A panel discussion looking at the future of lottery fundraising including potential changes to regulation and exploring opportunities for more money to be raised through society lotteries. Grant Baskerville, Head of Public Affairs, People’s Postcode Lottery Daniel Fluskey, Head of Policy, & Research Institute of Fundraising Clive Mollet, Chairman, The Lotteries Council Rob Green, Development Manager, RNIB 17.05 Closing remarks from the Chair
My team attend IoF conferences to find out about future trends and opportunities as well as latest info and insight. Â Danielle Atkinson
Head of Public Fundraising Breast Cancer Campaign
Excellent fundraising for a better world
Maximise your potential for the longer term Prices IoF Individual Member Non-Member Commercial
£ 195 £250 £ 300
or JOIN IoF when you book your conference place and benefit from both discounted membership and conference attendance at member rate of £280 GROUP tickets available for IoF Organisational members. Send three delegates for just £ 500 If you work in the NFP sector, why not join IoF when you book? You will benefit from the member’s rate for the conference AND 12 months’ Associate membership!
How to book Through the website: www.institute-of-fundraising.org.uk/lotteries Or call the IoF Events Team on: 0207 840 1040 Email: events@institute-of-frundraising.org.uk
You can connect with us on Twitter
@ioftweets #ioflotteries
Discover how to prepare for potential
regulatory changes
Learn how to integrate your fundraising
with your wider strategy
Hear how to create more opportunities to expand your income
www.institute-of-fundraising.org.uk/lotteries #ioflotteries
Institute of Fundraising 020 7840 1040 events@institute-of-fundraising.org.uk www.institute-of-fundraising.org.uk
Excellent fundraising for a better world