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#IntecPrinters
Bulletin MAR | 2018
Inspiring excellence in digital print
Printed Direct MAIL IS KING!
79%
One need only take a brief look at the global statistics for 2017 - to see that well-produced printed direct mail campaigns are much preferred – and more responded to – than the overwhelming torrent of electronic mail, in our in boxes!
of consumers react to direct mail immediately compared to only 45% on email.
57%
of abandoned email addresses are because of receiving too many.
This is backed up by the growth Intec has seen in the demand for customers aiming to produce top-quality, personalised direct mail pieces. This demand has been amply met by the ColorSplash range of digital color printers. The ColorSplash professional envelope solution produces superb print quality for virtually any envelope type - including window envelopes - as well as the marketing piece, itself.
17days
…that’s the average lifespan of a printed direct mail piece.
Offering high-speed printing of up to † 3,500 envelopes per hour, supporting up to 500gsm/micron media and any sheet size from A6 - to SRA3 and even 1321mm banner media - it’s not hard to see why ColorSplash has become the preferred system to help global print professionals grab their slice of the direct mail action. ColorSplash. Long live the king!
Compared to only 2 seconds for an e-shot.
14 15 16 17 18 19 20 21 22 23
10%
…more customers are generated by direct mail than by email.
£¥$€
Based upon DL or size #10 envelopes * Statistics source: www.digitaldoughnut.com/articles/2017/february/infographic-direct-mail-vs-email/
†
inPrint | MAR 2018 | The Intec Corporate news bulletin update |
Page 2
Probably the best envelope printing solution around…
Print Warehouse, of Essex, UK, is just one of many satisfied customers, who are using the Intec ColorSplash Professional Envelope Solution. Highly recommended. Having been recommended by Canon UK, Print Warehouse approached Intec to find out if our Professional Envelope Solution would suit their very specific needs. Envelope printing, forms a substantial part of Print Warehouse’s business and were in need of a reliable and fast system that would produce faultless printing on virtually any type of envelope - especially window envelopes. Perfect choice. Following a personal demonstration at Intec’s Poole headquarters, an order was placed for the five colour ColorSplash CS5600, driven by the Fiery XF Colour Management and Workflow Solution - the perfect choice, offering optimum efficiency and speed! Workhorse. One of the CS5600’s initial tasks, was to produce official election voting envelopes for the famous Brexit vote. This involved merging variable data onto three different envelope types (to make up one household set), with a print run of many, many thousands. But there’s more… The capability to print fifth colour white or clear toner, also enables Print Warehouse to design and produce stunning greetings card envelopes, with three-sided bleed and even ultra violet qualities. Made for Direct Mail. Of course, the ColorSplash is a top quality multi-media printer - not confined purely to envelopes and can produce great work from A6 SRA3 and even 1321mm banners! And supporting media up to 500gsm/microns, makes it ideal for producing complete direct mail campaigns: Virtually any shape, size colour or weight - grabbing a good portion of the direct mail pie, is well within its grasp…
Watch Testimonial video Just one of our satisfied customers. Gary Livermore of Print Warehouse Essex, producing a three-piece election envelope set on their ColorSplash CS5600XF
Jogging back wedge
1000 envelope stacker
New jogging back wedge provides a ‘jogging’ motion which encourages the presentation and feed of the bottom envelope to the printer
The new ultra-high capacity envelope hopper enables up to 1000 envelopes to be loaded - from the top enabling continual feeding and printing
Window buckle separator
Sensor light shield
The Intec patented window buckle separator perfectly eases the feed of even the notoriously difficult window envelope - which could otherwise catch or snag
The new light shield gives an improved lighting environment for the envelope presence sensor beam to recognise the presence of the next envelope
inPrint | MAR 2018 | The Intec Corporate news bulletin update |
Page 3
Reaping the rewards of direct mail’s resurgence
79%
of consumers react to direct mail immediately compared to only 45% on email.
Create stimulating Direct Mail. Using the ColorSplash’s class-leading features to great affect is the key to producing engaging direct mail pieces. Razor sharp imaging. The ColorSplash range utilises advanced organic toner, new LED imaging technology and innovative fusing expertise to deliver stunning image quality with smooth tonal sweeps.
Variable speed Shingling conveyor At around 3,500 DL (#10) envelopes/hour, the variable speed shingling conveyor offers the perfect opportunity to perform Quality Control whilst conducting fulfilment and packing
White and uvClear toner. The flagship CS5000 model adds a fifth print station to the conventional CMYK stations, enabling you to broaden your printing capabilities with premium White or uvClear effects. Huge media options. With a range of feeding options, the ColorSplash supports paper, card, polyester synthetic material, textile and other substrates up to 500gsm/microns.
Self-Centring guides
Banner Extension tray
Self-centring guides ensure constant and perfect alignment for feed and print registration - as well as rapid change over to other sizes
The Banner Extension Tray facilitates the smooth feeding and reception of 1321mm long banner media. The superb BannerPod display unit is also available
Think outside the box. Take your direct mail ideas beyond the norm’ by utilising synthetic tamper-proof materials for wristbands, or transfer media for personalised garments - the sky really is the limit for taking your share of the direct mail renaissance.
CMYK + uvClear or White toner
Workflow and colour management
The ColorSplash 5000 series brings the ability to print with 5th colour White or uvClear toner inline with the regular CMYK toner
Fiery™ XF for Intec is a superb workflow and colour management RIP which offers endless production advantages
Contact Intec Sales for full details and to arrange your personal demonstration. View brochure
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