BEST GLOBAL BRANDS 2011
01
The Definitive Ranking of the World‘s Most Valuable Brands
15
COCA-COLA
+2% 71,861 $m
08 APPLE
+58% 33,492 $m
BMW
+10% 24,554 $m
22 PEPSI
+4% 14,590 $m
29
BUDWEISER
0% 12,252 $m
38
GOLDMAN SACHS
-3% 9,091 $m
47
VOLKSWAGEN
+14% 7,857 $m
56
BLACKBERRY
-5% 6,424 $m
65 AVON
+6% 5,376 $m
74 SHELL
+12% 4,483 $m
83
JOHNSON & JOHNSON
-2% 4,072 $m
92 UBS
0% 3,799 $m
30
NESCAFÉ
-5% 12,115 $m
39 GUCCI
+5% 8,763 $m
48
NINTENDO
-14% 7,731 $m
57
XEROX
+5% 6,414 $m
66
HERMÈS
+12% 5,356 $m
75 VISA
+12% 4,478 $m
84 GAP
+2% 4,040 $m
93
ARMANI
+10% 3,794 $m
31 IKEA
-5% 11,863 $m
40 L’ORÉAL
+9% 8,699 $m
49 HEINZ
+1% 7,609 $m
58 MTV
-5% 6,383 $m
67
ALLIANZ
+9% 5,345 $m
76
YAHOO!
-11% 4,413 $m
85 3M
+10% 3,945 $m
94
ZURICH
+8% 3,769 $m
02 IBM
+8% 69,905 $m
09
DISNEY
+1% 29,018 $m
16
GILLETTE
+3% 23,997$m
23
AMERICAN EXPRESS
+5% 14,572 $m
32
HSBC
+2% 11,792 $m
41
PHILIPS
0% 8,658 $m
50
FORD
+4% 7,483 $m
59 AUDI
+13% 6,171 $m
68
SANTANDER
+5% 5,088 $m
77
MOËT & CHANDON
+9% 4,383 $m
86
CORONA
+2% 3,924 $m
95
BURBERRY
+20% 3,732 $m
03
MICROSOFT
-3% 59,087 $m
10
HEWLETT-PACKARD
+6% 28,479 $m
17
SAMSUNG
+20% 23,430 $m
24 SAP
+14% 14,542 $m
33
CANON
+2% 11,715 $m
42 CITI
-3% 8,620 $m
51
COLGATE
+3% 7,127 $m
60
ADIDAS
+12% 6,154$m
69
PANASONIC
+16% 5,047 $m
78
JACK DANIEL’S
+7% 4,319 $m
87 NIVEA
+4% 3,883 $m
96
STARBUCKS
+10% 3,663 $m
04 GOOGLE
+27% 55,317 $m
11
TOYOTA
+6% 27,764 $m
18
LOUIS VUITTON
+6% 23,172 $m
25
NIKE
+6% 14,528 $m
34
KELLOGG’S
+3% 11,372 $m
43 DELL
-6% 8,347 $m
52
DANONE
+9% 6,936 $m
61
HYUNDAI
+19% 6,005 $m
70
CARTIER
+18% 4,781 $m
79
BARCLAYS
+1% 4,259 $m
88
JOHNNIE WALKER
+8% 3,842 $m
05 GE
0% 42,808 $m
12
MERCEDES-BENZ
+9% 27,445 $m
19
HONDA
+5% 19,431 $m
26
AMAZON.COM
+32% 12,758 $m
35 SONY
-13% 9,880 $m
44 ZARA
+8% 8,065 $m
53 AXA
0% 6,694 $m
06
McDONALD’S
+6% 35,593 $m
13 CISCO
+9% 25,309 $m
20 ORACLE
+16% 17,262 $m
27 UPS
+6% 12,536 $m
36 EBAY
+16% 9,805 $m
45
ACCENTURE
+7% 8,005 $m
54
MORGAN STANLEY
-4% 6,634 $m
62
63
71
72
KFC
+1% 5,902 $m
KLEENEX
+3% 4,672 $m
80 ADOBE
+15% 4,170 $m
89
SMIRNOFF
+6% 3,841 $m
97
JOHN DEERE
98
NEW 3,651 $m
NEW 3,605 $m
HTC
SPRITE
-3% 5,604 $m
PORSCHE
+4% 4,580 $m
81
PIZZA HUT
+3% 4,092 $m
90 NISSAN
NEW 3,819 $m
99
FERRARI
+1% 3,591 $m
07 INTEL
+10% 35,217 $m
14 NOKIA
-15% 25,071 $m
21 H&M
+2% 16,459 $m
28
J.P. MORGAN
+1% 12,437 $m
37
THOMSON REUTERS
+6% 9,515 $m
46
SIEMENS
+8% 7,900 $m
55
NESTLÉ
+1% 6,613 $m
64
CATERPILLAR
+19% 5,598 $m
73
TIFFANY & CO.
+9% 4,498 $m
82
CREDIT SUISSE
+2% 4,090 $m
91
HEINEKEN
+8% 3,809 $m
100
HARLEY-DAVIDSON
+7% 3,512 $m
BEST GLOBAL BRANDS 2011 The Definitive Ranking of the World‘s Most Valuable Brands
www.BestGlobalBrands.com