Interiors monthly
first for furniture, flooring and accessories
Interiors monthly
2015 Rate Card Front cover DPS Full page Half page Quarter page
1 £3050 £3900 £2400 £1350 £750
Inserts
A4 single sheet
Number of insertions
3 6 12 3, 6 or 12 insertions on application £3510 £3120 £2730 £2160 £1920 £1680 £1215 £1080 £945 £675 £600 £525
first for furniture, flooring and accessories
1x A4 @ £1500
Media Pack
Online opportunities Recruitment Package – Quarter page advert in the magazine, web listing with logo and link to your website £250 Web directory £99 per year Banner on home page from £250 pcm Weekly newsletter sponsorship £400 p/w or £1200 pcm eBlast £500 per eshot (maximum 1 per week)
2015
‘We were delighted with the number of enquiries we received as a result of our recent Interiors Monthly eBlast, it’s an excellent service – we’ve already planned our next campaign!’ Ben Young, SMG Group
Contacts Andrew Kidd Editor T: 01273 930029 F: 01732 783562 M: 07814 780273 E: akidd@interiorsmonthly.co.uk Tim Boden Sales Director - Furniture (Southern) T: 01732 783561 F: 01732 783562 M: 07976 122150 E: tboden@interiorsmonthly.co.uk
Jarrod Bird Sales Director - Furniture (Northern) T: 01565 631397 F: 01565 631397 M: 07817 625205 E: jbird@interiorsmonthly.co.uk Joanne Paull Sales Director - Carpet, Flooring & Accessories T: 01732 783561 F: 01732 783562 M: 07817 624922 E: jpaull@interiorsmonthly.co.uk
w w w. i n t e r i o r s m o n t h l y. c o . u k
F U R N I T U R E C A R P E T S R U G S B E D S L A M I N AT E V I N Y L U P H O L S T E R Y A C C E S S O R I E S
Interiors monthly
first for furniture, flooring and accessories
Introduction
What it’s all about Interiors Monthly is a design led magazine, incorporating high quality features, news, views and worldwide exhibition previews and reviews. Delivering quality information, the latest products and company profiles to inspire, inform and improve UK interiors retailing.
Who receives the magazine? Interiors Monthly is the only magazine that covers the whole retail interiors market and has the best and most up to date readership you’ll find. With over 7,500 furniture and interiors retailers individually requesting the magazine, and with a pass on readership of 2.9 per copy, that’s over 21,000 interiors professionals that will see your sales message each month. Interiors Monthly is circulated to the key department stores, multiples and independent buyers across the furniture and interiors retail sectors. Independently requested, this high quality circulation represents the change that is happening in interiors retailing. This is why Interiors Monthly is not only the magazine that truly reflects the whole market, but reaches it.
The 2014 Bed Show Telford
With over 50 years of combined experience in the interiors market, Interiors Monthly is the must read magazine for furniture and interiors buyers. Interiors Monthly, established in 2007, is now seen to be the leading magazine in the interiors sector. Major manufacturers such as Morris Furniture Group, Sealy, Willis & Gambier, Vale Upholstery, Alstons and world leading exhibitions such as ISaloni, Las Vegas, IMM Cologne and Maison & Objet use the magazine to reach the key buyers in furniture retail. Because of the quality unbiased editorial content, Interiors Monthly is now clearly seen as the market leading magazine.
BEDS AND BEDROOM
RETAIL
Upwardly mobile
These mattresses are not Sealy’s launches included Profile, which never needs to be turned
John Lewis reveals our shopping habits The most significant shift of the past 12 months in how we shopped has been the rise of the mobile, according to The John Lewis Retail Report. ‘Mobile traffic overtook desktop traffic for the first time on Christmas Day 2013 and on average over 50% of web traffic now comes from smartphones and tablets,’ says Andy Street, John Lewis md. ‘We have also seen a higher growth in conversion on mobile and tablet this year. The popularity of the John Lewis app has been an important part of this shift to purchasing on mobile devices, with customers who use the app shopping more frequently.’ Average purchase values at John Lewis are highest on Fridays, followed by Saturday, Sunday and Monday. By Tuesday average sales values are less than half of Friday. Street says 2014 saw the first sustained increase in house prices since 2007, with a slow return to confidence in the number of property transactions. This prompted increased demand for home improvements which was seen across all categories in home including big ticket items such as furniture, fitted kitchens and upholstery. Carpet sales, traditionally a barometer of the UK’s housing market, were boosted this year. ‘We have also seen fitted furniture increase, with fitted kitchen sales up 12% and living and dining furniture up 8%. We are currently seeing a huge trend in wallpaper, with our bestrecorded sales for over 20 years,’ he says. Adapting to smaller living spaces has continued to affect shopping habits. Sales of folding furniture increased significantly in the past 12 months, as well as demand for multifunctional products, which offer extra space for storage.
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Interiors Monthly November 2014
Contour Reflexion offers medium support
Sealy continues its reputation for developing innovative and technologically advanced mattresses and divans with its Profile collection. The two Profile specialist beds are Contour Support and Contour Reflexion. Ergonomic in concept, the Contour mattress is based on various anthropometric studies which detail and profile the proportions of the human anatomy. Directional and variable zoning along its length from head to toe means the mattress doesn’t have to be turned, and pays special attention to offering the right support to shoulders and hips, which are the key pressure points that cause tossing and turning at night. In addition, and the key to the whole concept, there is an area of increased lumbar support to ensure the spine is kept at exactly the right alignment throughout the night. When anyone lies on a Profile bed, they can feel the slightly convex zone which sits laterally across the mattress to support the spine, whether lying on their side or back. According to Sealy, this bed is a boon to those who need more support as they lie in bed, or anyone who occasionally or permanently suffers
Above: Living and dining sales rose by 8% Left: The Any Shape, Any Fabric collection makes up almost 70% of made-toorder upholstery sales
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Interiors Monthly features 2015 January
Croft gives classic design a contemporary twist
Profile has high loft, micro-quilted panels
from back problems, or wants to prevent one from deteriorating. Sealy says testers who trialled the new beds felt the benefits right from their first night’s sleep on them. Wide comfort options are offered, with Contour Reflexion being a medium support mattress while the Contour Support has a slightly firmer feel. With their high loft, micro-quilted panels, the beds also feature Adaptive technology. The Adaptive textile reacts to temperature and moisture as hydro-
functional polymers change shape, boosting evaporation and helping to maintain a constant temperature for the sleeper, even through the sheets. ‘With this textile technology included in our renowned Smart Fibres which are in the material covering the mattress, and are endorsed by Allergy UK, even the most fussy of sleepers will revel in the comfort and support of this new style of bed,’ says Neil Robinson, Sealy marketing director. Visit: www.sealy.co.uk
Interiors Monthly November 2014
The magazine retailers want to read... ‘Interiors Monthly is always full of informative and interesting articles and features covering a wide range of the market segments in which we operate. It has provided us with interesting market information and is a good source of information of potential new suppliers and product ranges.’ Emma Leeke, Managing Director, Leekes Retail ‘Interiors Monthly has consistantly been ,ever since its first edition, a well written and presented journal which is a must for everyone within the furniture industry in the UK.’ Gavin Douglas, Director, Current Marketing Ltd
• January Furniture Show Guide • Beds and Bedroom • Maison Objet Preview • Upholstery • Accessories • Warranties and Protection • Carpet/Underlay • Vinyl • Wood/ Engineered/ Laminate • LVT
February • January Furniture Show Review pt 1 • Branded Furniture/Design • Living and Dining • Home Review • Children’s Furniture • Motion upholstery • IMM Cologne Review • Wholesaling and Importation • Accessories • Rugs • Carpet/Underlay • Domotex Review
March • January Furniture Show Review pt 2 • Best of British • Bed Supplement • Living and Dining • Home Entertainment • ISalone Preview • Accessories: Blinds, Curtains and Poles • Lighting • Heimtextil Review • Wood/Engineered/Laminate • Vinyl • Belgium Supplement • Carpet/Underlay
‘Interiors Monthly is a great asset to Export Furniture Exhibition (EFE) to consolidate EFE’s and Malaysia’s position in the exhibition world. Design-wise, presentation-wise and contents-wise, they are superb! Keep up the good work!’ Ricky Chin, Event / PR Manager, EFE
April
‘Since it’s launch in 2007, Interiors Monthly quickly became the benchmark by which all other magazines are judged. We, at Morris Furniture, have supported Interiors Monthly from day one, and have found its flexible approach, excellent advertising response and value for money to be key factors in our successful partnership.’ George McGraw, Morris Furniture Group joint MD
May
‘Good features, up to date news and intelligent comments, Interiors Monthly has had an immediate impact on the industry and is a very successful medium for carrying our brand message to furniture retailers.’ Stuart Chadwick, Vale-Bridgecraft chairman
F U R N I T U R E C A R P E T S R U G S B E D S L A M I N AT E V I N Y L U P H O L S T E R Y A C C E S S O R I E S
• Beds • Upholstery • Living and Dining Focus • Outdoor Furniture • Design • Children’s Furniture • Software • Proposte Preview • Rugs Supplement • Underlay • Protection • LVT • National Flooring Buying Groups Show Preview • Bed and Bedroom Supplement • Living and Dining • Home Entertainment • May Design Preview • Minerva Spring Show Preview• Branded Furniture • ISalone Review • Accessories • Carpet/Underlay • Wood/Engineered/Laminate • Vinyl • Matting
July • Manchester Furniture Show Issue • Living and Dining • Bedroom • Accessories: Blinds, Curtains and Poles • Living and Dining • Home Entertainment • Carpet/Underlay • Wood, Engineered and Laminate Supplement • Vinyl • LVT
August • Manchester Furniture Show Review • Beds • Interiors Monthly 2015 Awards Supplement • Protection • Accessories • The Flooring Show Show Guide • Carpet/Underlay • Rugs
September • Bed Supplement and Bed Show Preview • Living and Dining Focus • Accessories • The Flooring Show Issue • Carpet Supplement • Wood/Engineered/Laminate • Vinyl
October • Best of British • Upholstery • Painted Furniture • Living and Dining • Home Entertainment • Software • Accessories • Carpet/Underlay • Tools, Accessories and Adhesives • Rugs Supplement • The Flooring Show Review • LVT
November • Bed and Bedroom Supplement • Bed Show Review • Living and Dining • Worldwide Interiors Exhibition Guide • Design • Minerva Show Preview • Lighting • Underlay • Wood, Engineered and Laminate Supplement • Natural Flooring • Vinyl • Accessories • London Design Festival Review • MoOD Review
December
June • Manchester Furniture Show Preview • Beds • Upholstery • Worldwide Interiors Exhibition Guide • Proposte Review • Buying Groups • Carpet Tiles • Rugs • Floorcare/Protective Treatments: Underlay • National Flooring Buying Groups Show Preview
• Living and Dining • Upholstery • January Furniture Show Preview •Home Preview • IMM Cologne Preview • Heimtexil Preview • Accessories: Blinds, Curtains and Poles • Carpet/Underlay • Buying Groups • Domotex Preview • Rugs
In addition, every issue will feature new products, marketing, business advice, industry events, appointments and exhibition information along with major profile, interviews, economic updates and environmental issues. Please note: features may be subject to change F U R N I T U R E C A R P E T S R U G S B E D S L A M I N AT E V I N Y L U P H O L S T E R Y A C C E S S O R I E S