Incorporating Ports, Distribution INCORPORATING & Formulation FISH FARMING TECHNOLOGY
Advertising guide
Subscribe today Get 6 editions of International Aquafeed magazine, and a copy of the International Aquafeed Directory
I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Animal co-product hydrolysates:
Understanding ammonia in aquaculture ponds
Pellet distribution modelling: New functional fish feeds to reduce cardiovascular disease
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EXPERT TOPIC
Ultraviolet water disinfection for fish farms and hatcheries
– channel catfish
N OV E M B E R | D E C E M B E R
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22/11/2013 14:38
Niacin – one of the key B vitamins for sustaining healthy fish growth and production
– Salmon
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S E P T E M B E R | O C TO B E R
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13/09/2013 09:24
J U LY | A U G U S T
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24/07/2013 14:33
Chicken viscera for fish feed formulation
Nutritional benefits of processed animal proteins
Profitable aquafeed moisture control
– in European aquafeeds
– as growth promoter for adult Nile tilapia
EXPERT TOPIC
I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Transforming aquaculture production using oxygenation systems
Controlling mycotoxins with binders
Effect of probiotic, Hydroyeast Aquaculture
AquaNor event review
– a tool for improved feed delivery in sea cages
They are what they eat
Fine particle filtration in aquaculture
– in compound feeds for aquaculture
– an update
I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Enhancing the nutritional value of live feeds with microalgae
The potential of microalgae meals
– a source of key molecules in aquaculture feeds
Prevalence of mycotoxins in aquafeed ingredients:
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I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Maintaining ingredient quality in extruded feeds
M AY | J U N E
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13/05/2013 16:03
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Bioenergetics
Spray-dried plasma
– application in aquaculture nutrition
– from porcine blood in diets for Atlantic salmon parrs
Towards aquafeeds with increased food security
The shrimp feed industry in China
MARCH | APRIL
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04/04/2013 16:17
+
– an overview
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JA N UA RY | F E B R UA RY
23/01/2013 10:51
One year subscription only £69 / €84 / US$114
Your FREE copy of the Directory - woth £85
Choose your language
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Edited by the esteemed Professor Simon Davies, International Aquafeed is now in its 28th year of leading the way in aquaculture communication. - find out more at www.aquafeed.co.uk
Special Chinese langauge editions
中文专刊 这是莫大的荣誉，世界知名的医生于淤和 Kangsen麦博士编辑我们的中国版。随着中国 一路领先全球水产养殖生产是非常重要的，我们 有最好的手为您带来最新的消息。
Subscribe at:
www.aquafeed.co.uk Or contact our circulation manager, Tuti Tan on: +44 1242 267700 • Email:tutit@aquafeed.co.uk
Edición
Española
Iván Marquetti y Pablo Porcel cabeza a nuestro equipo en Sudamérica y estamos trabajando sin descanso para que nuestra edición en lengua española refleja las necesidades e intereses de nuestros clientes y lectores en todo el mundo de habla española. Encontrar más información en www.aquafeed.co
A global magazine with global expertise
“We need to feed 9 billion people by 2050” – Roger Gilbert speaking at the United Nations, Rome, Italy, 1998
International Aquafeed magazine leads the way in bringing fish farmers and nutritionists the latest aquaculture science and technology developments that supports safe and efficient seafood production from contributors all around the world. “To us, keeping up-to-date and ahead of the game is as essential as it is to leading farm operations. If we are to remain the global magazine of choice for this industry, it’s an absolute necessity.” – Roger Gilbert Roger Gilbert is the driving force behind International Aquafeed magazine. As founder and former SecretaryGeneral of the International Feed Industry Federation, he recognises the role fish and aqua products will make to feeding a growing world population that is now projected to rise above 9.5 billion by the end of this century. He has dedicated his working life to opening doors for investment in protein food production and in bringing our industry together at a global level. Stepping down from his IFIF role in 2010 to develop his industry-leading publications, Roger is now redirecting his efforts into building a greater understanding and appreciation for high-quality, safe, efficient, environmentally sound and sustainable food production from aquaculture.
Why advertise with us? Keeping our finger on the pulse, we work with leading brands in our industry to produce a stable of multimedia publications that support sound science and technological development. Publishing in English, Spanish and Chinese, we support more than 50 international exhibitions and conferences each year, attending many. Our sophisticated distribution methods ensure that in the office, at international industry events or online, your message is associated with quality content that reaches more of the right people than anyone else’s - and over a longer period than anyone else’s. Bringing together business leaders and nutrition experts from around the world, the magazine’s editorial panel works hard to ensure that if something’s happening in aquaculture, our readers are the first to know.
Where your advert is seen A single print advert in IAF will appear in the following places
Print edition I N C O R P O R AT I N G F I S H FA R M I N G T E C H N O L O G Y
Maintaining ingredient quality in extruded feeds
Fine particle filtration in aquaculture
Effect of probiotic, Hydroyeast Aquaculture – as growth promoter for adult Nile tilapia
EXPERT TOPIC – channel catfish
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J U LY | A U G U S T
24/07/2013 14:33
The magazine is printed 6 times per year, and distributed to a dedicated paid subscriber base as well as a controlled circulation list (including every attendee of World Aquaculture Society and European Aquaculture Society events). We distribute at more than 20 industry events worldwide, and also produce a dedicated Spanish-language edition for the Latin American market
Online edition The full online edition has been running since 2007, and from then on its readership has continued to grow. Available free in English and Spanish on multiple online platforms, with a full archive online
Individual features Every feature in the magazine is SEO-optimized and individually marketed through various online platforms. This means your message is also found by people outside of our direct readership base
Newsletter Our e-Newsletter goes out to over 9,000 readers every month. As well as promoting our online content, each newsletter carries a thumbnail of your advert that is hyperlinked to your content
Website The home of the online edition and archive. All advertisers can create their own company page on our site, where company information, video and advertising material are placed free of charge
The Aquaculturists The Aquaculturists is our online news service (and regular column in the magazine). With over 14,000 views a month and more than 250,000 views since its launch in 2010, it is quickly becoming one of the most respected aquaculture news services on the web. Every print advert from the magazine is published alongside the usual news and features.
App For readers on the go, our web app brings together content from all our titles – including the International Milling Directory and the Perendale Event Register
Social media platforms We use a multitude of social networking systems to spread our message as far as possible – either by promoting our content containing your advertisements or you advertisements directly (such as our online news magazine created with Google Currents)
Statistics Regional distribution
In 2014 we were read by over 93,000 people in more than 77 countries world wide
19%
South America
18%
North America
22%
Asia
11%
Africa
3%
Oceania
2%
Other
23%
Hatcheries/Fish Farms
37%
Nutritionists/Consultant/Research
5%
Trade/Government/Library/Other
28%
Aquafeed/Premix Manufacturers
7%
Equipment Manufacturers
Online version views ONLINE VERSIONS
More of the right people find our articles using search engines
Europe
Business sector
Reaching industry decision makers
As a full online magazine, or individual features
25%
High view density
Distribution
antee r a u g r 5 yea erts will
e adv All onlin to be found e continu ast 5 years for at le
ENGLISH
SUBSCRIBERS
Our global subscriber base spans 77 countries on every continent SPANISH
IN PRINT
Distributed to subscribers and at industry events worldwide CHINESE
CONTROLLED CIRC.
Distributed to all attendees of WAS and EAS events
INDUSTRY EVENTS
In 2014 we distributed at 25 international events in the aquaculture industry: no magazine can match our reach
ONLINE EDITION
Readers can view a digital copy of the magazine from our website www.aquafeed.co.uk
YOUR ADVERT
ONLINE
Available across a wide network of digital distribution platform
WEB PLATFORMS
All magazine features are SEO optimised and individually marketed on the web and through social media
APP
When on the move use Perendale’s smartphone app, which features mobile versions of our content
AQUACULTURISTS
Our popular daily blog will publish your news and adverts to a readership of thousands
UP TO DATE
Featured in news stories and industry updates from our supporting media
SOCIAL MEDIA
Magazine features and advertisers are promoted through LinkedIn, Facebook, Google Circles and many more
NEWSLETTER
Your news and adverts will be featured in our newsletter, which goes to 9,300 aquaculture professionals every month
YOUR CUSTOMER
93,100
TOTAL VIEWS
42,200 - ONLINE
Visit www.aquafeed.co.uk to view our editions in English and Spanish. All editions are SEO optimized and available for 5 years
31,500 - IN PRINT
Printed in English and Spanish, mailed to 77 countries, distributed at over 20 industry events
19,400 - UP TO DATE
All our content – including your advert – is featured in our daily blogs and newsletters i i i i i
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*Per edition IAF is published 6 times a year - these figures show views of content for that two month period
i i i i i
The Aquaculturists
average per edition
Editorial profile
2015
AQUACULTURE AMERICA EDITION
WORLD AQUACULTURE EDITION
FIGAP, VICTAM & GRAPAS EDITION
25-Feb-15
25-Apr-15
Batching / mixing
Extrusion
Cooling & drying
Digestable energy
Vitamins & minerals
Fibre
Bioenergetics
Nutritional physiology
Advantitious toxins
Paps - meat and bone meal
Oilseed meals and oils including soybean
Paps - poultry, blood and feather meal
Furunculosis [aeromonas salmonicida]
Vibrio spp.
Mycotoxins
Species Focus
Crustaceans - shrimp & lobsters
Carp - and other cyprinids
Trout
Other Species
Throughout the year we wil be covering features on Sea Bream, Sea Bass, Cray Fish, Pengasius, eel, Baramundi, Cod, Cobia, Grouper, Sturgeon, Turbot, Craw fish, Crab, Mussels, Oysters, Shell Fish, Scallop, seaweed, kelp and sea cucumber.
Feed Formulation
Aquafeed
03 - MAY/JUN
24-Dec-14
Feed Processing (Milling)
Feed Nutrition/Ingredients Proteins Fish Health
Algae and Zooplankton Focus
fish Farming Technology
02 - MAR/APR
Exhibitors that have advertised in this issue will recieve a FREE Product release, photo with details of your stand number .
Advertising Deadline
Farming Technology Recirculation technology
Macro algae
Rotifers
Micro algae
Cages
Barges Water disinfection with ultraviolet light
Nets and net cleaning
Tanks and pool
Heaters and chillers
Pneumatic feeders
Belt feeders
Hatchery feeder for frys and fingerlings
North america
Asia
Australasia
Annual logo on e-newsletter sent out 12 times per year
Magazine published in korean for world aquaculture expo
Event Preview
Aquaculture america
World aquaculture 2015
Victam international 2015
Event Review
Euro tier
Aquaculture america
World aquaculture 2015
Feed Equipment Regional Focus
Edition Opportunity - All just ÂŁ500
industry Events
01 - JAN/FEB
Show Opportunity (insert) Bonus Distribution at
Farming Husbandry
BONUS DISTRIBUTION - your advert in will appear in the separate language editions.
Spanish edition Copy / Advertising Deadline
Chinese edition Copy / Advertising Deadline
Aquaculture america february 2015)
(19th
Global forum for innovations in agriculture (3rd February 2015) Aqua aquaria india 2015 (20th February 2015) VIV Asia 2015 (11th march 2015)
World aquaculture 2015 may 2015)
(26th
Victam international 2015 june 2015)
(9th
Seafood expo north america (15th March 2015)
Aquarama 2015 (28th may 2015 )
Aquame (16th March 2015)
VIV Russia (19th May 2015)
Seafood expo global (21st April 2015)
There will be regular training features in association with key players in the Aquaculture Industry on the best practices of Fish Farming Husbandry
January / February
March / April
May / June
15 Feb 15
15 Apr 15
15 Jun 15
16 Feb 15
16 Apr 15
16 Jun 15
Every two months (bi-monthly) we will produce 2 additional language editions, these will include all advertisers. Other species covered will include: Sea Bass, Sea Bream, Pengassus
04 - JUL/AUG
05 - SEP/OCT
06 - NOV/DEC
AQUACULTURE EUROPE & AQUANOR EDITION
LATIN AMERICAN EDITION
LATIN AMERICAN EDITION
Exhibitors that have advertised in this issue will recieve a FREE Product release, photo with details of your stand number . 25-Jun-15
25-Aug-15
25-Oct-15
Floating & sinking pelleting
Fat coating
Conditioning & pelleting
Lipids
Lysine, phosphorus & methionine
Carbohydrates
Fish health
Natural pigmentation
Amino acids
A2 protein Gut health & EMS Tilapia
Pulses and protein concentrate meals Feed efficiency and performance Salmon
Fishmeal & fish oils Fish health & mycotoxins Catfish
Throughout the year we wil be covering features on Sea Bream, Sea Bass, Cray Fish, Pengasius, eel, Baramundi, Cod, Cobia, Grouper, Sturgeon, Turbot, Craw fish, Crab, Mussels, Oysters, Shell Fish, Scallop, seaweed, kelp and sea cucumber. Copepods
Thalassiosira weissflogii
Tetraselmis
Lifters & elevators
Graders & sorters
Counters & scales
Biofilter
Aeration & oxygenation
Monitoring
Automatic feeders for controlled feeding
Pendulum feeders for self service
Automatic feeding device for frozen zooplankton
Africa & middle east
Europe
South america
Product focus
Company profile
Calendar 2016
Aquanor
Latin American & Caribbean aquaculture 2015
Victam international 2015
Aquanor
European algae biomass association 2015. Latin American & Caribbean aquaculture 2015
Aqua nor 2015 (18th august 2015)
Latin american & caribbean aquaculture 2015 (16th november 2015)
Aquaculture europe 2015 (20th october 2015) - Rotterdam Seafood expo asia 2015 (2nd September 2015) World seafood congress 2015 (5th September 2015)
European algae biomass association 2015
Biomarine (12th october 2015)
There will be regular training features in association with key players in the Aquaculture Industry on the best practices of Fish Farming Husbandry
July / August
September / October
November / December
15 Aug 15
15 Oct 15
15 Dec 15
16 Aug 15
16 Oct 15
16 Dec 15
Every two months (bi-monthly) we will produce 2 additional language editions, these will include all advertisers. Other species covered will include: Sea Bass, Sea Bream, Pengassus
Rates Discounts available for annual schedules. Contact the team to see how we can work with you.
Full page
Mini page
Half page horizontal
Half page vertical
One third horizontal
130mm x 180mm
190mm x 132mm
90mm x 270mm
190mm x 73mm
One third vertical
Quarter page horizontal
Quarter page standard
Quarter page vertical
Eighth page
60mm x 270mm
190mm x 58mm
90mm x 132mm
47mm x 270mm
90mm x 58mm
210mm x 297mm +3mm bleed
WEB
Double page Full page Mini page Half page Third page Quarter page Eighth
£4,185 £2,999 £2,216 £1,678 £1,137 £920 £672
Mechanical details Please supply high resolution pdf, jpg or psd files. All fonts should be embedded into files All images should be in CMYK All materials also placed in the Spanish editions translated materials can be swapped free of charge
www.aquafeed.co.uk
Header In page
Our website is home to our online edition, as well as a archive of digital editions back to 2007.
Tower
Size Header (650px by 95px)
In page (480px x95px)
Tower (260px x430px)
Quad (260px x 75px)
Quad
Location
6 months
12 Please visit www.aquafeed.co.uk months to see available pages.
Premium
£1,500
£2,000
Premium
£1,250
£1,500
Unlimited
£1,150
£1,350
We can place banners for short time periods for specific needs - please call for information
Unlimited
£500
£900
*Premium = only one of these banners
Custom time periods
can appear on each page.
Industry events We worked with and distributed our magazine to the following organisations and events in 2014. We are adding even more events to our calendar for 2015, and will be offering special promotional opportunities to our advertisers for each event
To see the events that each individual edition will be distributed at please visit www.aquafeed.co.uk/advertise.php
Working with our partners at VNU we have been hosting the Aquatic Conferences alongside VIV events
Meet the team GLOBAL HQ
Roger Gilbert
CEO - Publisher +44 1242 267700 rogerg@perendale.co.uk
Tuti Tan
Events & Circulation +44 1242 267700 tutit@perendale.co.uk
James Taylor
Olivia Holden
Tilly Geoghegan
Tom Blacker
Design Manager +44 1242 267700 jamest@perendale.co.uk
Editorial Executive +44 1242 267700 oliviah@perendale.co.uk
THE MARKETING TEAM UK OFFICE Darren Parris
International Marketing Manager +44 1242 267707 darrenp@perendale.co.uk
INTERNATIONAL OFFICES
AUSTRALIA
Roy Palmer
Correspondent, Australia +61 419 528733 royp@perendale.co.uk
LATIN AMERICA
International Sales Manager +44 1242 267707 tillyg@perendale.co.uk
Sales & Directory Coordinator +44 1242 267707 tomb@perendale.co.uk
INDIA
CHINA
Nancy Yung
Sales Executive, China +852 25916038 talenta1@netvigator.com
Raj Kapoor
Sales Executive, India Tel: +91 47 675216 india@perendale.co.uk
NIGERIA
www.aquafeed.co.uk Ivan Marquetti
Sales Executive, Latin America +54 2352 427376 ivanm@perendale.co.uk
Nathan Nwosu
Sales Executive, Nigeria +234 805 7781077 nathann@perendale.co.uk
Perendale Publishers Limited, 7 St Georges Terrace, St James’ Square, Cheltenham, GL50 3PT, United Kingdom Tel: +44 1242 267700 • Fax: +44 1242 267701 Email: info@perendale.co.uk • Web: www.perendale.com