Primal Pet Foods introduces ‘Gently Cooked’ line of food

Primal Pet Foods, a leading brand in the Primal Pet Group portfolio, launched a new Gently Cooked line of foods for dogs and cats. The naturally complete and balanced meals are precisely cooked at a controlled temperature using the sous vide method.

The new Gently Cooked line, which features six recipes for dogs and cats, will only be available in the freezer section at neighbourhood pet stores.

“The frozen and refrigerated pet food category has experienced double digit growth over the last year, and we expect that trend will continue to drive growth in the neighbourhood pet channel in the year ahead,” says Matt Pirz, president of Primal Pet Foods. “We’ve long believed that partnering with local pet stores and their knowledgeable associates is the best way we can properly educate consumers about the benefits of an innovative new product like Gently Cooked,” he adds.

Sous Vide Cooking Method

The Gently Cooked meals are prepared with the sous vide cooking method, which means the food is slowly cooked at a low, controlled temperature. Primal mixes the fresh, high-quality ingredients together and then, vacuum seals them in a food grade pouch that is placed in a warm water bath for several hours. Since the ingredients are lightly cooked in their natural juices, the meals are very palatable for dogs and cats.

“We chose the sous vide cooking method because it helps maintain the integrity and bioavailability of nutrients in every ingredient,” says Dr James Templeman, Companion Animal Nutritionist with Primal Pet Foods. He continues, “By cooking at a precise and controlled low temperature, we can retain the moisture, flavour, texture, and aroma of the food.”

Gently Cooked meals for dogs and cats

Primal Pet Foods was founded on the belief that a pet’s diet should include real, fresh foods. As the company continues to innovate around this belief, it is launching new options like Gently Cooked to make it easier and more convenient for pet parents to start introducing fresh foods in their dog or cat’s bowl.

The new Gently Cooked meals are made with whole food ingredients without added synthetic vitamins and minerals. The individually wrapped 4-ounce pouch can be served as a complete and balanced meal or as a topper. Actual serving sizes vary based on a pet’s specific nutrition needs. The recipes are as follows:

Gently Cooked Sous Vide Chicken & Squash Recipe, Fish & Kale Recipe, and Beef & Carrot Recipe for Adult Dogs – Each 8-ounce offering includes two pouches of the same recipe, which is formulated for the adult life stage. Additionally, Primal offers a Variety Pack for dogs – it contains 12 pouches, four of each recipe for adult dogs.

Gently Cooked Sous Vide Chicken & Salmon Recipe for Puppies – This 8-ounce offering includes two pouches of the recipe formulated for growing puppies.

Gently Cooked Sous Vide Chicken Recipe and Fish & Beef Recipe for Cats – Each 4-ounce offering includes one pouch of the recipe that is formulated for all life stages. Additionally, Primal offers a Variety Pack for cats – it contains four pouches, two of each recipe.

The new Primal Gently Cooked recipes are available through strategic distribution partners in the United States, which includes ADMC, Animal Supply Company (ASC), Frontier, Fauna, Gen Pet, Middle West, Newco, Pet Food Experts, Southeast Pet and Sunburst and in Canada, which includes Pan Pacific, Leis and Avafina.

Adisseo acquires additive manufacturer, Nor-Feed

Adisseo entered an agreement to acquire Nor-Feed, a French animal nutrition additive manufacturer specialising in plant-based ingredients. The acquisition will support Adisseo’s expansion strategy, enabling the company to further its development of specialty animal nutrition ingredients.

Based in France, Nor-Feed was founded 20 years ago by Pierre Chicoteau, joint chief executive officer, and Cecile Chicoteau. The company strives to promote the use of botanical extracts produced from agricultural co-products in animal nutrition, limiting the use of antibiotics, coccidiostats and pesticides.

France, quadrupling its annual production.

The acquisition will further Adisseo’s natural and sustainable ingredient solutions, a market that boasts a nearly 10 percent annual growth rate, according to the company. The company currently offers a variety of animal nutrition ingredients, including palatants, preservatives, essential nutrients and digestibility aids.

“We are pleased to have signed an agreement to acquire the NorFeed Group, which is consistent with the Adisseo mission to offer its customers sustainable, affordable, qualitative and safe solutions,” says Jean-Marc Dublanc, chief executive officer of Adisseo. “This operation is part of our strategy to accelerate the growth of our specialty products on unique and differentiating technologies.”

Following the acquisition, NorFeed will continue to manage its R&D, production and sales network. Mr Chicoteau and Oliver Clech, co-director of Nor-Feed, will remain with the company.

“Nor-Feed has solid bases, and our purpose is unique on the market,” Mr Chicoteau says. “We have developed and registered botanical additives for animal nutrition, safe, effective and manufactured in France in a structured CSR framework.

Adisseo has worked alongside us since 2016 and will now allow us to take the Nor-Feed project much further.” taught staff about the complexities of the industry and the challenges that Darling Ingredients’ customers face and have been used to train current and former pet food company buyers as well.

Darling Ingredients in 2010. Mr Thomas has been instrumental in developing many products for the two companies, including a dairy feed supplement, a baby pig supplement, a liquid fat delivery recognises individuals who have made recent significant contributions to support the growth of the pet food industry. To date, seven people have earned this award.