2007
ICF
International Coach Federation
Published May 2008.
a n n ua l r e p o rt
Advancing the Art, Science and Practice of Professional Coaching
Letter from the 2007 ICF President Moving in ALL the Right Directions! Dear ICF Members and Friends,
Last year was truly a landmark year for the ICF. As your elected president in 2007, I watched as we reached a record in membership and credentialing levels in addition to the release of groundbreaking research. It was truly thrilling to be a part of these wonderful accomplishments with you.
In the pages of this inaugural annual report, you will find an overview of the association’s accomplishments during 2007. However, it must be noted, this outstanding progress reflects more than a decade of continual growth and success as the ICF has matured into today’s leading global organization dedicated to advancing the coaching profession.
The details contained within this annual report demonstrate the association’s solid commitment to our core purpose of advancing the art, science and practice of professional coaching. Please know that the ICF is committed more than ever to this mantra and work continues to support it. The association experienced a significant boost in membership as well as in the number of ICF Credentialed coaches. In fact, a record number of ICF Credential applications, some 1,400, were received during 2007! At the end of the year, the ICF had more than 13,000 members in over 80 countries, an increase of more than 1,000 members from the previous year.
The ICF was also excited to be at the forefront of industry research in 2007 and provide the world with the first comprehensive global study of coaches, the ICF Global Coaching Study, conducted by PricewaterhouseCoopers. As a result of this important research, work is already underway to complete a companion client study in early 2009. During my year as president, coaching in general, as well as the ICF, gained an impressive amount of global media attention as the value of professional coaching became more widely recognized. Millions of people from diverse backgrounds and countries were exposed to coaching and the ICF through major media outlets, from well-respected newspapers to online news sources. Coaching was mentioned in nearly 2,000 articles in 2007, reaching a potential 420 million readers, while the ICF was specifically noted in more than 700 of those articles.
INTERNATIONAL COACH FEDERATION
The ICF enjoyed unprecedented success in 2007. I am confident that together, with a strategic knowledge-based approach, we can advance the art, science and practice of the coaching profession and reach ever-higher levels of accomplishment in 2008. Thank you for an incredible year!
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Warm regards,
Kay Cannon, MBA, MCC 2007 ICF President
Letter from the Executive Director The Challenges Ahead Dear ICF Members and Friends,
While a substantial amount of progress was made during 2007, a significant number of areas demand the focused attention of our organization in the year ahead and beyond. Some are of a more urgent nature while others require definitive action with varying degrees of immediacy.
It most often comes down to available resources, both financial and human, in the prioritization of strategic imperatives.
The ICF must continue to make knowledge-based decisions in order to proactively address undertakings of key importance and capitalize on opportunities in a timely manner while ensuring that the necessary infrastructure is in place to support a truly global organization.
In terms of credentialing, interim solutions are required to provide the capacity to satisfy ever increasing demand. In the longer term, the movement toward International Organization for Standardization (ISO) compliance will provide definitive direction for the program’s future development while enhancing its overall value. Program accreditation is another endeavor in need of streamlining in order to maximize efficiencies and effectiveness. The global Board of Directors has identified this concern as a mega issue in 2008 and directed staff to prepare a white paper to inform its deliberations in June.
Other topics for serious consideration and further cultivation include expanded chapter support, development of branded global events, marketing and public relations efforts focusing on the importance of ICF Credentials and greater consumer awareness of the coaching profession, creation of non-dues revenue streams, more compelling communication tools, advocacy on behalf of the profession, engagement in cooperative relationships and providing innovative educational and networking activities for the membership.
This by no means represents the complete agenda of the ICF. As the organization continues to evolve, there will be new additions to be considered as well as the continuous improvement and refinement of our already identified program of work.
Collectively, ICF volunteer leaders on Committees, the Board of Directors and at the chapter level have the inherent ability, talent and dedication to transform each and every challenge into opportunities which advance the art, science and practice of professional coaching. The staff is committed to supporting the leadership at every juncture. It is now time to strategically confront the challenges of 2008. Our passionate community remains engaged in the avid pursuit of new benchmarks. Cordially,
Gary E. Boyler Executive Director
INTERNATIONAL COACH FEDERATION
The celebration of accomplishments in 2007 needs to be brief. We cannot afford the luxury of simply commemorating the level of success achieved last year. It is well deserved and yet never enough. A great deal of work remains to be done and innumerable decisions need to be made. Our sights are consistently set on reaching the next plateau.
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ICF
International Coach Federation
INTERNATIONAL COACH FEDERATION
A B RIGHT F UTURE FOR C OACHING
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2007 Annual Report
Table of Contents 2007 ICF Board of Directors
Page 6
A Strategic Overview of the ICF
Page 9
2007 Global Committees
Page 8
Prioritized Strategies and Accomplishments of 2007
Page 10
Building Greater Awareness Through Media Relations
Page 14
Credentialing Enhancements
Page 18
Global Growth
Organizational Task Force
Research to Advance the Profession
2007 ICF Annual International Conference Global Outreach
Additional Milestones of Note ICF Financial Overview
Our Global Journey Continues
Your Partners in Progress - The ICF Staff
Page 12 Page 16 Page 19 Page 20 Page 22 Page 24 Page 26 Page 28 Page 28
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ICF
International Coach Federation
Knowledge-based Leadership 2007 Board of Directors
During the course of 2007, the global Board of Directors convened at three in-person meetings and held five teleconferences, approved the strategic plan, selected three priorities for the year, approved the association’s move to make the credentialing program compliant with the International Organization for Standardization (ISO) and endorsed the sweeping recommendations of the Organizational Task Force (OTF). Drafted in 2006, the strategic plan was adopted by the Board in January at a meeting in Washington, D.C. The plan detailed five goal areas for the association to work toward in the years ahead.
Out of these goals, the Board selected three priorities for the organization to specifically focus on during 2007. These were: • Increasing the competitive advantage the ICF Credential offers; • Increasing ICF members’ business development, including promotional education and networking opportunities; and • Increase research on the coaching impact delivered by ICF Credentialed coaches. Levels of accomplishment in each of these specific regards can be found beginning on page 10.
As the global demand for ICF Credentials continues to grow, the Board began to immediately refine processes during the last calendar year. It also voted to make the credentialing program fully compliant with ISO standards for bodies providing certification for individuals. When all of the enhancements have been finalized and are fully operational, the ICF’s Credentials will gain further global credibility and deepen the overall value of the program. Additional information on these efforts can be found on page 18. Early in the year, the Board impaneled the OTF to recommend an association-wide approach that provided a high level of engagement with ICF Chapters, regions, organizations and individuals, which was both exceptionally valuable and mutually beneficial. The task force was composed of eleven individuals from five continents who held various leadership roles in the ICF. An overview of the results of this far reaching effort is detailed starting on page 16.
The leadership demonstrated by the Board in 2007 was instrumental in further strengthening the position of the ICF around the world. The overall recognition of coaching as a valuable and indispensable profession continues to expand globally, and the Board of Directors has been a key advocate of that increased acknowledgement resulting in ever-broadening influence.
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2007 Annual Report
President Kay Cannon, MBA, MCC United States
Vice President Ginger Cockerham, MCC United States
President-Elect Diane Brennan, MBA, MCC United States
Vice President Søren Holm, PCC Sweden
Past President Pamela Richarde, MCC United States
Vice President David Matthew Prior, MCC United States
Secretary/Treasurer Karen Tweedie, PCC Australia
Director Eva Wong, MCC China
Director Vickie Escudé, MCC United States
Director Ira Dressner, PCC United States
Director Pauline Fleming, MCC Canada
Director Michelle Payne, MCC United States
Director Garry Schleifer, PCC Canada
Director Marilyn O’Hearne, MCC United States
Director Daniele Darmouni, MCC France
INTERNATIONAL COACH FEDERATION
Director Richard Bentley, PCC United Kingdom
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ICF
International Coach Federation
Creating a Greater Sense of Community 2007 Global Committees
Nearly 100 volunteers, diverse in their coaching specialities, gender, education, experience and
geography, served on Committees in 2007, leveraging vast resources of knowledge and expertise
which nurtures the membership while supporting the awareness, as well as the advancement of the coaching profession around the world. ICF would like to take the opportunity to specifically recognize the leadership of these important entities. Conference Education Steering Committee
Steering Committee Chair - Margaret Krigbaum, MCC, United States Honorary Chair - Julio Olalla, MCC, Chile/United States
Credentialing and Program Accreditation Committee Chair - Tracy Stevens, MCC, United States
Co-Chair - Sara Boas, MCC, United Kingdom Ethics and Standards Committee
Co-Chair - Azaria Akashi, MCC, United States
Co-Chair - Sue McMahon, PCC, United States Finance Committee INTERNATIONAL COACH FEDERATION
Chair - Karen Tweedie, PCC, Australia Marketing Committee
Chair - Chrissy Carew, MCC, United States Membership and Community Committee
Chair - Patricia Obuchowski, ACC, United States Nominating Committee
Chair - Pam Richarde, MCC, United States Regulatory Committee
Co-Chair - Edward Modell, PCC, United States
Co-Chair - Claire Palmer, ACC, United Kingdom Research and Education Committee
Co-Chair - Margaret Krigbaum, MCC, United States 8
Co-Chair - Don Morrow, Canada
2007 Annual Report
A Strategic Overview of the ICF The ICF is the largest worldwide
ICF Core Purpose
ICF Definition of Coaching
al coaches, and the source for
practice of professional coaching.
nering with clients in a thought-
resource for business and personthose who are seeking a coach. We are a nonprofit, individual
To advance the art, science and
membership organization formed
Big Audacious Goal
practice business and personal
society and ICF members repre-
by professionals worldwide who coaching.
Coaching is an integral part of
sent the highest quality in professional coaching.
ICF Core Values
The ICF defines coaching as partprovoking and creative process that inspires them to maximize
their personal and professional potential.
Coaching is an ongoing relation-
ship which focuses on clients tak-
ing action toward the realization of their visions, goals or desires.
• Integrity: We uphold the highest
Coaching uses a process of
profession and our organization.
build the client's level of aware-
standards both for the coaching
• Excellence: We set and demon-
strate standards of excellence for
professional coach quality, qualifi-
inquiry and personal discovery to ness and responsibility and
provides the client with structure, support and feedback.
The coaching process helps
• Collaboration: We value the
professional and personal goals
social connection and community building that occurs through collaborative partnership and co-created achievement.
• Respect: We are inclusive and
value the diversity and richness of our global stakeholders. We put
people first, without compromising standards, policies and quality.
clients both define and achieve
faster and with more ease than would be possible otherwise.
INTERNATIONAL COACH FEDERATION
cation and competence.
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ICF
International Coach Federation
Prioritized Strategies and Accomplishments of 2007
The ICF began operating as a knowledge-based organization in accordance with a comprehensive strategic plan in 2007. The global ICF Board of Directors with the assistance of an association
expert worked, over the course of several months, to complete the plan in late 2006. The Board
reviewed member surveys and other input, as well as current and future trends while working on this outline. From their work, the Board developed a comprehensive long-range strategic plan to help guide the ICF.
In 2007, the ICF focused on three prioritized strategies, taken from the strategic plan and selected by the global ICF Board of Directors. These included:
• Increase the competitive brand advantage that the ICF Credential offers; • Increase ICF members’ business development, including promotional, education and networking opportunities; and
• Increase research on the coaching impact delivered by ICF Credentialed coaches.
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2007 Annual Report
Increase the competitive brand
have been implemented to contin-
Credential offers.
business level.
advantage that the ICF
Significant progress was made on
ue impacting the membership on a
- The ICF Online Community
this priority in 2007; a great deal
was introduced and regular webi-
to meet the growing demand for
and members to assist them with
of ongoing work has been initiated the ICF Credential and to ensure
the effectiveness of the credentialing process.
- Record number of credentialing
applications received: 1,411 were received in 2007 and 1,118 cre-
nars were held for both leaders
becoming better familiar with the program.
- Professional liability insurance
was offered to membership.
- Initial installments of the chapter
dentials were awarded; total
and member toolkits were made
passed 3,100 by December.
will continually be enhanced by
coaches with ICF Credentials sur-
- A Role Delineation Task Force
toward ISO compliancy.
- Outreach and communication
with all involved in the credentialing process was increased.
the addition of best practices and additional materials.
Toolkits added to the collection: • ICF Chapter Toolkit;
• ICF Chapter Toolkit – Marketing and PR; and
• ICF Member Toolkit.
Increase ICF members’ busi-
PowerPoint presentations
promotional, education and net-
• ICF Strategic Plan for Chapters;
ness development, including working opportunities.
Progress on this ambitious priority was substantial in 2007 and steps
available:
• Road to Credentialing;
• Realizing a Bright Future for Coaching with the ICF; and • A Visionary ICF.
chapter leaders in November –
once a month, chapter leaders call in to discuss topics such as mar-
keting and public relations to run-
ning an efficient Board of Directors and the roles of chapter leaders,
and they share best practices with one another as well.
Increase research on the coaching impact delivered by ICF Credentialed coaches.
Progress remained on target with all strategies and tactics and this
goal will be finalized within the first quarter of 2008.
- Work began on the ICF
Research Portal – part of the ICF Web site.
- The increase in credentialing
applications was attributed, in
part, to PricewaterhouseCoopers (PwC) findings; all four modules and the final report of the PwC study were released in 2007.
- Requests for proposals for the
2008 client study were sent to ten global research firms.
INTERNATIONAL COACH FEDERATION
was appointed as the first step
available. These living documents
- Began webinar series with
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ICF
International Coach Federation
Global Growth
The ICF has enjoyed 600 percent
• Mexico, the Caribbean, Central
• ICF Chapter Bulgaria, Bulgaria;
eight years.
• North America – 63 percent
• ICF Switzerland–Bern,
growth in membership in the last
In January 2007, the ICF member-
Members from several new coun-
December, the membership had
2007, including Nepal, French
ship stood at just over 11,000. By surpassed the 13,000 mark. An
average of 300 to 400 new members joined the ICF worldwide each month of 2007.
There are more than 80 countries that our members call home, and this number continues to steadily rise.
Regional Breakdown: • Africa – 1 percent
INTERNATIONAL COACH FEDERATION
• Asia-Pacific – 10 percent
• Europe, Middle East – 25 percent
Members by Region
As of December 2007.
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and South America – 1 percent
tries joined our association in Guiana and Uruguay.
In line with the increasing membership roll, numerous chapters
and special interest groups (SIGs) were created in 2007.
• ICF India, India; Switzerland;
• ICF Switzerland (Lugano, Ticino, Switzerland - Svizzera Italiana), Switzerland;
• South Western Mexico, Mexico; • Slovak ICF Chapter, Slovak Republic; and
• Heartland ICF Chapter (Omaha
Nebraska & Council Bluffs Iowa), United States.
These lists include:
ICF Special Interest Groups
ICF Chapters
• Self-Care for Coach and Client;
• Baltic Coaching Center, Lithuania;
• ICF of Eastern Iowa/Western Illinois, United States;
• Pittsburgh Coaches Association, United States;
• Integrative Coaching; and
2007 Annual Report
ICF Members Around the World
Year
INTERNATIONAL COACH FEDERATION
Membership Total
ICF Membership Growth
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ICF
International Coach Federation
Building Greater Awareness Through Media Relations
Every month, millions of people
• Wall Street Journal Europe;
coaching and to the ICF through
• NewsProNet;
around the world are exposed to the media. In 2007, 1,614 clips that mentioned coaching were
captured from around the world; the ICF was specifically men-
tioned in 726 of those articles. The combined circulation of each of
the publications that mentioned
the ICF was well over 420 million. The ICF is increasingly more readily recognized as an important
resource for global media outlets
• National Post in Toronto, Ontario, Canada; and
• Manager Seminare Magazine in Germany.
Total media impressions continue
bers in promotional efforts, ICF Headquarters updated two
brochures during 2007: A Leader
in Coaching Professionalism and A Guide to Choosing a Professional Coach.
to climb dramatically, expressly in
A monthly ICF fact sheet was also
the ICF and our credentials, up 35
ment included membership and
terms of both specific mentions of percent from 2006.
posted each month. This docu-
ICF Credentialing information, in addition to ICF messages and
Just over 700 clips, or 45 percent
mediums, including mentions in:
specifically referenced the ICF.
As part of the ICF Library of
• Wall Street Journal;
Of the 726 clips that mentioned
relations and marketing toolkit,
• Washington Post;
cent) specifically mentioned the
• New York Times;
INTERNATIONAL COACH FEDERATION
• Smartmoney.com;
To assist ICF Chapters and mem-
and enjoys increased exposure in prestigious print and electronic
• Jerusalem Post; • USA Today;
• London Financial Times;
of the total clips captured in 2007,
the ICF in 2007, 307 (or 42 perICF Credential.
• Newsday;
*Of the 726 clips that mentioned
• Forbes;
specifically mentioned the ICF
• Credit Swisse Bulletin; • Wall Street Journal Asia;
the ICF in 2007, 24 (or 3 percent) Global Coaching Study conducted
• Executive Travel magazine;
by PricewaterhouseCoopers. *ICF
• Globe and Mail;
the PwC mentions until July 2007.
• Training & Development;
• CBS – Sunday Morning (cover story);
• CNN; 14
• ConsultingNewsline;
Media Relations Tools
Headquarters did not begin recording
other association information.
Presentations, an updated public containing templates, sample
press releases and more, was
also made available to the membership.
2007 Annual Report
Clips that Mentioned Coaching in 2007
Clips that Mentioned the ICF in 2007
INTERNATIONAL COACH FEDERATION
Credentialing Mentions in 2007
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ICF
International Coach Federation
A Globally Inclusive Culture Organizational Task Force
For over a year, the ICF Board
ing diversity of the ICF member-
best enable ICF Chapters,
affiliation options needed to be
has been in discussion on how to
Membership Structure
ways that would offer the most
To assist with this review, the ICF
include two revised membership
its visibility as a global organiza-
was formed. This group worked to
uals to affiliate with the ICF in
value and allow the ICF to retain tion. Early in this discussion, it
became clear that the association first needed clear direction–a strategic plan–before it could
determine how to best serve and
affiliate with members. So the ICF Board of Directors postponed this discussion until ICF’s strategic plan was complete.
At its January 2007 strategic plan-
INTERNATIONAL COACH FEDERATION
plan/timeline.
reviewed and perhaps revised.
regions, organizations and individ-
Organizational Task Force (OTF)
and plans to offer an equitable
tial—Associate Certified Coach
development of options, policies and flexible choice of affiliation
models to meet the needs of individual members, entities and
alliances within a clear framework
affiliation models to meet the
needs of individual members, entities and alliances within a clear
framework of policies, structures and accountabilities.
In the past, there were three offi-
(ACC), Professional Certified
Coach (PCC) or Master Certified Coach (MCC).
• An ICF Member is an individual
operating environment.
coaching, coach teaching or
accountabilities in the ICF global
of leadership roles, experience
equitable and flexible choice of
an individual holding a creden-
of policies, structures and
stating that it adopted an organizational approach that offers an
categories:
• An ICF Credentialed Member is
The OTF was composed of 11 ICF
Directors approved a resolution
The OTF’s recommendations
assist the Board and staff in the
ning meeting, the ICF Board of
members representing a diversity
who is involved in professional
coaching research and committed to ongoing professional development as a coach.
and geographic locations.
Membership requirements include:
Chapter leaders and Board mem-
to the ICF Core Coaching
Included in the task force were
bers from Asia, Australia, Europe, Latin America, Canada and the
United States. The task force was
lead by ICF President-Elect, Diane Brennan, MBA, MCC.
cial ways to affiliate with ICF–indi-
The final recommendations of this
chartered chapter. With the grow-
membership, administrative, struc-
vidual member only, chapter and
16
ship, the Board agreed that the
ture, finances and a transition
work had four distinct elements:
paying an annual fee, subscribing Competencies and abiding by the ICF Code of Ethics.
Members in developing countries
(as defined by the Organization for Economic Co-Operation and
Development (OECD) and World Bank) would pay a reduced
annual fee (that represents a per-
2007 Annual Report
centage of the regular fee).
agreements in place.
Regional Service Centers
Chapter Structure
ICF Partners
developed in key geographic
in positioning coach-related pro-
were also established. These part-
ICF Chapters are the pivotal force grams and events as a key strategic component of an organization’s success in the city area.
Four categories of ICF Partners
ners are not ICF Membership categories. Partner categories include:
• They are critical vehicles for pro-
• Alliances: Coaching organiza-
value to members.
tions of related professions that
viding services and delivering
• They hold strong recruitment
Regional Service Centers will be regions and will support chapters
and individuals not affiliated with a chapter. ICF Headquarters will be financially responsible for the
operations of Regional Service Centers.
tions and associations/organiza-
The operation of a Regional
support coaching.
administrative services to the
Service Center is to provide basic chapters and members in specific languages and time zones.
capabilities.
• Resource/Industry Partners:
• They help to increase awareness
products or services at a discount-
Additionally, the centers will allow
tisers, suppliers/vendors and train-
duplication of efforts, provide wide
about coaching to the public on the local and regional levels.
ed rate, such as exhibitors, advering schools.
eration the chapter journey and
• Affiliates: Individuals interested in
categories. These categories are
skills in their non-coaching profes-
included revisions to ICF Chapter as follows:
coaching and/or using coaching sions.
• ICF Chapters (developing chap-
• Organizational Partners:
members.
government institutions utilizing
ters): have between five and 50
• ICF Chartered Chapters (developed chapters): have more than
Corporations, organizations and and promoting coaching.
for uniform branding, prevent
economies of scale by consolidating certain functions and provide continuity of service in the environment of changing volunteer leadership.
The proposed service centers will
be stationed throughout the world.
The OTF has a goal of having two Regional Service Centers up and running by the end of 2008.
INTERNATIONAL COACH FEDERATION
The OTF’s work took into consid-
Those who provide coaches with
51 members and are formally
structured entities of the ICF with 17
ICF
International Coach Federation
Credentialing Enhancements
According to data from the 2006
ICF Global Coaching Study, more
than half (52 percent) of all coaches indicate their clients expect them to be credentialed.
• Operates utilizing globally recognized standards for objectivity,
more immediate improvements to
both the credentialing and accreditation programs:
• A revised process for training
al needs for the ICF Credential,
The enhanced credentialing pro-
and several coaches began
its credentialing system. These
regard to efficiency, capacity,
the ICF has begun to further refine enhancements will be fully compliant with the International
Organization for Standardization
(ISO) standards for bodies operating certification of persons.
This initiative will increase the
ICF’s capacity to satisfy demands while streamlining processes to a much more customer-centric and INTERNATIONAL COACH FEDERATION
ly manner; and
But we have also made even
validity, reliability and security.
In order to meet the growing glob-
gram will be state of the art in
ination processes that are objec-
136 trained assessors were con-
ism. Likewise, it will contain examtive, valid, reliable, and secure
and it will be a true and authentic measure of coaching competen-
that:
• Continues to truly hold global
credibility and provides permanent value;
• Is a cutting-edge, competitive
ducting training exams in 12 languages.
• An invitation sent to MCCs offer-
analysis study.
of training programs for accredita-
ed from a role delineation/job task
ISO standard serves as a frame-
will offer a credentialing program
sors added to the volunteer force,
cies based on information collect-
Enhancing the Current ICF By enhancing the system, the ICF
training.
• In 2007, with additional asses-
Expanding Global Credibility
Credentialing System
assessors has been introduced
responsiveness, and professional-
less labor-intensive.
and robust system capable of han18
dling a growing demand in a time-
For the purposes of the ICF, the
ing CCEUs for conducting reviews tion resulted in more than 70
expressions of interest to serve in this capacity.
work for a credentialing program
These are further indications of
standards and procedures of oper-
processes and procedures to be
that meets globally recognized
ation. It does not dictate the specific content or prerequisites
ICF’s commitment to streamlining more customer-centric.
required to be granted a creden-
ICF Credentialing Statistics
which promotes the operation of a
tialing applications were received
tial; rather it provides guidance
consistent, objective and credible program.
A record number of 1,411 credenin 2007. By December, 1,118 of
these coaches were awarded ICF Credentials.
2007 Annual Report
This included: 807 Associate
Number of ICF Credentials Per Year
Professional Certified Coaches
and 12 Master Certified Coaches. We have experienced a 585
percent growth in credentials awarded from 2004 to 2007.
Visionary Research to Advance the Profession In late 2006, the ICF identified the need to commission a global survey of the coaching profession. The association commissioned PricewaterhouseCoopers to
Number of ICF Credentials Holders
Certified Coaches, 299
The four modules that compose
An Important Next Step
were released throughout 2007
Study complete, ICF began plan-
the ICF Global Coaching Study and concluded with the Final
Report which was released in October 2007.
• Module 1: Profile of Coaching
respondents from 73 countries
• Module 2: Revenue (May 2007)
participated.
This study surveyed professional coaches in various categories,
including: demographics, coaching
Industry (March 2007)
• Module 3: Client Profile (July 2007)
• Module 4: Industry Issues and Trends (September 2007)
With the ICF Global Coaching
ning for a companion client study.
Requests for proposals were sent
to ten global research firms in late 2007. Submitted proposals were
reviewed and budgetary planning
began. The ICF then began strategizing on how to compile the
largest and most globally representative sample of individuals
who have experienced coaching in their lives.
specialties, and estimates of
All individual modules and the
ICF Research Portal
establish who uses coaching and
through the shopping cart function
research portal to be included on
coaching revenue, as well as to to identify future trends of the profession.
Final Report are available for sale on Coachferdation.org.
Work continued work on a
the ICF Web site. The portal will
act as a gateway to resources of
knowledge and will include coach-
INTERNATIONAL COACH FEDERATION
undertake the ICF Global
Coaching Study in which 5,415
Year
ing research in numerous formats. 19
ICF
International Coach Federation
Knowledge - Diversity - Community
2007 ICF Annual International Conference
The 2007 Annual International ICF
Center, presenting views from five
Beach, California, USA, October
included Julio Olalla, MCC, Zainab
Conference was held in Long
31–November 3, 2007. The global nature of this conference was
In conjunction with the confer-
Hall of Nations opening event to
took place for chapter leaders
the variety of international speak-
ers, had a distinctively global feel. More than 1,600 individuals from over 40 countries were in attendance at this international conclave, including 86 individuals
from Japan. With such a large
number, the ICF was able to offer
Japanese translation services dur-
ing the keynote sessions—another historical first in ICF Conference INTERNATIONAL COACH FEDERATION
Salbi and Kjell Nordstrom.
greater than any conference in
ICF history. Every aspect, from the
20
continents. Keynote speakers
history.
Speakers from 20 countries
graced the educational sessions at the Long Beach Convention
Representatives for Prism Award Recipient Deloitte and Touche
ence, a Global Leadership Forum from all over the world. The forum consisted of an “Ask the
President” Town Hall-style meeting
2007 Award Winners ICF International Prism Award
Two organizations were awarded
the ICF International Prism Award in Long Beach: NASA, the
National Aeronautics and Space
Administration, and Deloitte and
Touche, an audit, tax, consulting and financial advisory services company.
where leaders had the opportunity
The ICF International Prism Award
Pam Richarde, MCC; and Diane
have enhanced excellence and
to ask Kay Cannon, MBA, MCC; Brennan, MBA, MCC, various
questions, as well as a media
training session with Peter Kerr.
During the session, Kerr instructed global leaders on how to present
recognizes organizations that
business achievement through
their commitment to coaching as a leadership strategy with documented return on investment.
themselves to the media. Kerr’s
ICF President’s Award
edge-base continues to make him
the ICF President’s Award.
extensive experience and knowlthe number one choice for ICF media training.
Representative for Prism Award Recipient NASA
Also awarded at conference was Cannon presented Sir John Whitmore with this
Kay Cannon with President’s Award Recipient, Sir John Whitmore
2007 Annual Report
annual award. Whitmore was chosen based upon the work he is doing to promote coaching throughout the world.
ICF Chapter Awards
Six chapters were awarded ICF
Chapter Awards in two categories: the Local Spirit, Global
Presence—Community Activism
Award (recognizes chapters that
• Vancouver ICF
Post-Conference Education
coaching presence in their com-
their “Helping Women in Work”
January, the Conference
have established a significant munities) and the Finding our
Voice—Marketing/PR Award (rec-
Chapter–Vancouver, Canada—for program.
ognizes chapters that have creat-
Recipients of the Finding our
relations campaign within their
• ICF Orange County
ed a successful marketing/public
communities). Chapter representatives were honored at a special
Recipients of the Local Spirit,
Global Presence—Community Activism Award:
• Richmond Area Coaches
Association–Virginia, USA—for
their work with the United Way; • Andean Region and Central
America ICF Chapter–Bogota, Colombia—for their support of
women with breast cancer; and
Chapter–Orange County,
California, USA—for their
International Coaching Week event;
• ICF New York City Chapter–New York City, New York, USA—for
their work with coaching at Club
Getaway, Fitness Magazine’s “You Can Do It! Challenge,” and “Life Coach TV”; and
• ICF United Kingdom
Chapter–United Kingdom
National Chapter—for their work
on two events for corporate con-
Education Steering Committee
offered special hour-long calls for
MCC conference attendees—complete with CCEU core competency credits. The sessions continued
conversations, connections and
learning initiated at the 2007 conference.
INTERNATIONAL COACH FEDERATION
dinner during the conference.
Voice—Marketing/PR Award:
For four weeks in December and
sumers of coaching.
21
ICF
International Coach Federation
Global Outreach
ICF leadership and staff traveled
January
meetings and conferences, repre-
Alexandria, Virginia for the first
the globe in 2007 for various
• Cannon traveled to London, UK
These trips are very important for
March
tions on the benefits and advan-
association at numerous events
gathered in Utrecht, Netherlands
on behalf of its many members. they allow representation of the
worldwide and they give opportunities for the ICF to continue to
advance the art, science and practice of professional coaching.
Included in the travel agenda of
2007 were three face-to-face global Board of Directors’ meetings–
• European leaders of the ICF
to discuss the future of the coaching profession, with representa-
tives from more than 11 countries. President-Elect Diane Brennan, MBA, MCC, and Assistant
Executive Director Magdalena
Mook were also in attendance.
held each year for the Board to
• An Organizational Task Force
association; an assortment of trips
Toronto, Ontario, Canada.
make executive decisions for the to Europe–for ICF leadership to INTERNATIONAL COACH FEDERATION
in Washington D.C.
meeting of 2007.
senting the coaching profession
represent the association at various events; and ICF representatives attended the Australasian
Conference in 2007–where the
ICF President Kay Cannon, MBA,
MCC, participated in various activities.
(OTF) meeting was held in
Brennan was Chair of the OTF and Cannon was also in attendance along with Mook and
Executive Director Gary Boyler. June
• The global Board met in
Cincinnati, Ohio for the second
face-to-face meeting of the year.
• New Board member
Garry Schleifer, PCC, Kay Cannon with Sir John Whitmore and Pam Richarde in UK
22
• The global Board met in
D.C. Capital Coaches Conference
represented the association at the ICF Metro
to confer with several organiza-
tages of using professional coaching at a meeting sponsored by the UK Chapter. Additionally, she
attended a meeting on coaching standards and ethics in Oxford where Past President Pam
Richarde, MCC, addressed attendees.
• The European Mentoring and
Coaching Council (EMCC) Annual Meeting was held in Helsinki, Finland, with Cannon and
Brennan representing the ICF. • Cannon and Secretary/
Treasurer Karen Tweedie, PCC,
visited China to promote profes-
sional coaching and the ICF at the International Coaching and Corporate Responsibility
Conference/Fourth Annual
Professional Coaching Awards,
sponsored by Top Human and the China Coaches Association.
2007 Annual Report
October
• Cannon and Boyler traveled to
Melbourne, Australia to attend the
2007 ICF Australasia Conference.
Cannon participated in a live coach-
Gary Boyler, Karen Tweedie and Kay Cannon in Australia
ing and credentialing session enti-
tled, “Inside the Assessor’s Head,”
and made remarks during the opening general session.
• Brennan and Mook traveled through Europe for various conferences,
meetings and presentations. Stops
included the Corporate Conference in the United Kingdom; the European Mentoring and Coaching Council
(EMCC) in Sweden; the European
Leaders’ Meeting in Bratislava; and the ICF Netherlands meeting in the Netherlands.
ICF Annual International Conference
Kay Cannon and Diane Brennan with European Leaders in the Netherlands
in Long Beach, California for the final face-to-face meeting of the year.
2007 Global Board in Long Beach, California, USA
INTERNATIONAL COACH FEDERATION
• The global Board met before the
Karen Tweedie in China
23
ICF
International Coach Federation
Additional Milestones of Note
Elections for the 2008 ICF
Gary Boyler was announced as
These successes included the:
A record number of candidates
March 2007. Boyler has more than
Community;
Board of Directors
submitted applications in 2007, a
total of 21 credentialed members.
The candidate pool reflected ICF’s global nature with skilled and
accomplished individuals from
three continents and more specifically 12 countries.
Following a month of intense
deliberation, the ICF Nominating Committee proposed a slate of
officers and directors composed of an Australian, five Europeans, a
Canadian and one individual from the United States. The slate,
INTERNATIONAL COACH FEDERATION
30 years of association, marketing and hospitality experience at companies such as the Project
Management Institute (PMI), International Association of
Holiday Inns, Inc. (IAHI), Meeting Professionals International (MPI)
With the promotion of Lisa Simon, ICF's Executive Director for the
past two years, to executive vice
ing, advertising, editorial writing,
creativity and publications. Boyler
was a strong global addition to the ICF staff.
Regulatory Issues
appoint a regulatory liaison to
serve as a point of contact and
local guard, monitoring any local regulatory issues with the assistance of the ICF Regulatory
Committee and ICF Headquarters.
president of Host
ICF Online Enhancements
management division, the ICF
accomplishments relating to the
Communications’ association began interviewing for a new executive director.
• work on the ICF Research Portal ; and
• a usability audit of
Coachfederation.org.
age length of these visits was
ICF Chapters were encouraged to
New ICF Executive Director
Presidents page;
more than 60 awards in market-
Corporation. He is the recipient of
first non-North American candidate tion of ICF President.
• introduction of an ICF Past
In 2007, there were 1,012,744 vis-
ICF Chapter Assistance with
for the chief elected officer posi-
• launch of the ICF Online
and Servico Management
which was accepted by the ICF membership, also included the
24
the new ICF Executive Director in
During 2007, the ICF had several ICF Web site and systems available through the Web site.
its to the ICF Web site. The avereight minutes, 15 seconds. ICF Credential Logos Redesigned
Revised ICF Credential logos were made available to ICF
Credentialed coaches. These
logos were redesigned in order to be in closer alignment with the
overall ICF brand. Consistency in
displaying all ICF logos is the key toward ensuring strong brand
recognition and projecting a consistent image of the association.
2007 Annual Report
International Coaching Week 2007
As part of the communication
strategy for International Coaching Week, ICF Headquarters encour-
aged ICF Chapters and members to promote the ICF Global
Coaching Study during February
4-10, 2007. Key findings from the study along with regional and
country-specific information for
those areas from which the necessary sample sizes were received
and sample press materials were
provided to the membership prior
ICF Mourns Key Contributor The coaching profession lost a beloved friend and respected colleague with the passing of Laura Whitworth, MCC, on February 28, 2007. Laura was a long-time member and key contributor to the International Coach Federation.
to International Coaching Week.
As a founder of the Professional and Personal Coaches Association
New Member Kit Introduced
ciation of coaches whose mission was to promote the ever wider use of
In 2007, a new member kit
ments that outline member benefits, basic ICF
information, and the ICFstrategic plan was created for new ICF
coaching and the principles upon which it is based, stimulate the growth and development of coaching theory and application, provide a global
forum for the education and the free exchange of ideas, and set standards of ethics, qualification and quality. That mission, as well as the ground-
breaking work and heart of the PPCA, were woven into the fabric of the International Coach Federation when the PPCA merged with the ICF in 1998.
members. This kit can be
A special memoir tribute was held during the ICF Annual International
both the ICF Web site and the file
November 3. ICF President Kay Cannon, MBA, MCC, presented a $500
accessed and downloaded from library of the ICF Online Community.
Conference in Long Beach, California during the final Super Session on contribution to the Laura Whitworth Foundation on behalf of the ICF Foundation.
INTERNATIONAL COACH FEDERATION
containing docu-
(PPCA) in 1995, Laura spearheaded the formation of an international asso-
25
2007 Annual Report
ICF Financial Overview
Fiscal Year 2008 (ending March 31, 2008) Pending Audit
All figures shown are in USD.
For Fiscal Year 2008, the ICF realized net income of $491,789 which becomes the annual contribution to reserves.
Other points of interest include the following: • Net income for FY 2008 was $30,000 more than FY 2007.
• Although the results for the Annual International Conference were down versus budget, the shortfall was made up by membership and credentialing.
• With net income projected to be $491K, the reserve balance will be approximately $1,295,026. This is pending any changes resulting from the audit.
To insure financial stability and be appropriately prudent, the ICF needs to achieve a reserve
equal to six months operating expenses. The assoication has a way to go in order to achieve this amount, currently equivalent to $2 million.
On the next page are charts depicting FY 2008 revenues and expenses by source as well as percentage, prior to the audit.
26
Fiscal 2008 Annual Report
Financial Charts
INTERNATIONAL COACH FEDERATION
All figures shown are in USD.
27
ICF
International Coach Federation
Our Global Journey Continues The ICF moved in a multitude of appropriate directions during 2007 and is poised to reach many additional milestones in the future.
There are any number of remaining challenges and opportunities to address within the ICF global coaching community. Our passionate and engaged membership
will continue to make an ever increasing number of valuable contributions to both the profession and the world.
Collectively, with a strategic knowledge-based approach,
we are committed to advancing the art, science and practice of the coaching profession in order to reach ever higher levels of accomplishment.
We have already embarked on the next segments of a mutually beneficial ICF global membership journey to
INTERNATIONAL COACH FEDERATION
ensure that coaching is truly an integral part of society.
28
Your Partners in Progress - The ICF Staff Gary Boyler, Executive Director
Denise Stenzel, Director of Meetings & Events
Jessica Belsky, Administrative Assistant
George Rogers, Director of Credentialing & Program Accreditation
Magdalena Mook, Assistant Executive Director Don Whittle, Director of Membership
Mark Ruth, Research & Education Manager Ann Belcher, Marketing Manager
Kristin Hogue, Marketing Coordinator
Amy Richardson, Marketing Coordinator
Jackie Burton, Event Coordinator
Wesley Bullock, Credentialing and Program Accreditation Coordinator Meaghan Thomas, Credentialing Coordinator Josh Casey, Sales Account Executive
Sherrie Harvey, Credentialing Assistant
INTERNATIONAL COACH FEDERATION 2365 Harrodsburg Rd, Suite A325 Lexington, KY 40504
Ph: 888.423.3131
//
+1.859.219.3580
//
F: +1.859.226.4411
icfheadquarters@coachfederation.org