AIESEC
INTERNATIONAL CONGESS 2015 August 2015 | Hyatt Regency | Gurgaon, India
“
Steering change and forging meaning through youth leadership
”
International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness. The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.
1000
500
100
Global Youth
Indian Youth
Core Team
400 Alumni
100
Corporates
100
50
50,000
50
Partners
Embassies
Virtual Delegates
Speakers
30
126
10
Performances
Countries
Days
Year
International Congress Host
Year
International Congress Host
1991
Germany
2003
Belgrade, Serbia & Montenegro
1992
Hungary
2004
Germany
1993
Great Britain
2005
India
1994
Spain
2006
Poland
1995
Sri Lanka
2007
Turkey
1996
Poland
2008
Brazil
1997
United States
2009
Malaysia
1998
Finland
2010
India
1999
South Africa
2011
Kenya
2000
United Kingdom
2012
Russia
2001
Switzerland
2013
Egypt
2002
Canada
2014
Taiwan
Adi Godrej Head of Godrej Family, India IC 2010, India
IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)
Shivendra Singh Managing Director, Fortis IC 2010. India
Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia
Brand ambassadors for an AIESEC conference for the first time ever- IndoPak tennis players Rohan Bopanna and Aisam Qureshi
Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014
Over 45 senior management representatives (CEO’s, Global HR & Branding VP’s) of some of the largest global corporations attended the conference
The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website
Host City for 2015
GURGAON The Millennium City of India
The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana. Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles. Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.
Gurgaon is home to 250, 50% of the Fortune 500 Companies. Gurgaon has now emerged to become the city with the third highest per capita income in India.
₹ 50,00,000
DETAILS
OUTREACH
1
Opening Ceremony of AIESEC’s 67th International Congress will be about incepting and changing the perception of 1400 delegates from 126 countries on the growth story of India and on how far we have evolved ourselves in terms ideas, innovation and technology.
1000+ International Youth.
2
A cultural extravaganza, where1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, German beverages and more. This also provides a chance for the international delegates across the globe to witness and discuss each other’s cultures, habits and country realities.
1000+ International Youth | 1500+ National Youth
IC stakeholder dinner will be an evening of fine dining and networking with all of AIESEC's partners, collaborators, media, alumni, corporate associates and stakeholders.
200 Top Company Leaders
Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum, an event which connects top young leaders to global business leaders to explore the topics of leadership, innovation and corporate responsibility.
1000+ International Youth
5 days of orchestrated theme branding and commercial allotment exclusively for the company at International Congress main event and all parallel platforms.
1000+ International Youth | Top Corporates | Government | Embassies
3
4
5
Partnership Modules
Benefits Offered
Feature on the main event backdrop
1
Dedicated Company fall banner inside the main conference hall
12
Feature on media center backdrop
1
Company Souvenirs in the delegation kits
-
Company banners in the partners' lounge
8
Company banners at the entrance
3
2x2=4
Feature on delgate Lanyards and ID cards
1500
Branding on floor decals
1
Column wraps with company logos
2 4
Branding in conference massage booths
2
Dedicated charging booth branding
2
Branding on conference shuttle buses/cars
10
Branding on Visual Displays across the venue
16
Company Feature on door clings
BRAND ENGAGEMENT
12
Exclusive standee & banner spaces in reigonal meeting rooms
Branding on escalator runners
SPECIAL EVENTS SIGNAGE
1400
Company videos playing during breaks
Branding on venue direction signboards
ON-SITE VISIBILITY
Quantity
450
Company Souvenirs and Adverts in delegate rooms
450
Branding on meal vouchers and food coupons
18000
Opening Ceremony
-
Global Village
-
Stakeholders’ Dinner
-
Youth Speak Forum
-
Campaigns (Testimonials, Videos, Pictures)
-
Kiosk space for delegate interaction and product display
2
Product Testing to enhance user brand experience
2
Giveaways through awards and recognition
-
Partnership Modules
Benefits Offered
'Your Company presents IC mobile application' via a launch
Quantity
-
Centrally located 'Your Company presents IC Website' banner 1 Back inside cover feature in the main conference brochure 2000 ATTENDEE COMMUNICATION
Back Cover Feature in the main Conference Brochure Advertisement in Conference Aftermovie Company Feature in all Guest invitations
2000 2000
Full page company feature in all IC emails Half page company feature in all IC emails Session Branding Company Feature on Conference Website Branding on conference T-shirts/ Shirts/ Kurta Branding on Bag Stuffers SPECIALTY ITEMS AND Branding on Conference Slippers APPAREL
Branding on conference Notebooks and other Stationery
1500 1500 2000 2000 2000 pairs 2000
Customized Facebook posts (Outreach : Over 100,000 people) 100 Customized tweets 1000 Personalized Twitter Cards 10 MEDIA OUTREACH (Online)
Customized instagram pictures with company hashtags Exclusive Blogs Mentions in external websites
MEDIA OUTREACH (Onground)
Celebrity tweets about the conference, including company hashtags Mentions in newspapers Radio mentions Feature during television ads Branding on hoardings Backdrop Branding for press conferences Promotion through media in 4 cities throgh "Global Youth Voice Talks"
100 50 25 50 10 8 Yes 2 Yes 4 Cities
â‚š 25,00,000
1
2
3
4
DETAILS
OUTREACH
Global Youth Voice is a platform that enables youngsters to understand the importance of speaking up for things of personal, professional and social relevance. A pan India campaign, it will feature series of talks in 7 cities.
2400+ National Youth
A cultural extravaganza, where1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, German beverages and more. This also provides a chance for the international delegates across the globe to witness and discuss each other’s cultures, habits and country realities.
1000+ International Youth | 1500+ National Youth
India Night is about celebrating the rich culture, festivals and diversity of India. An incredible experience of the tasty food, folklores and musical performances of 29 states.
1000+ International Youth
3 days of orchestrated theme branding and commercial allotment exclusively for the company at International Congress main event and all parallel platforms.
1000+ International Youth | Top Corporates | Government | Embassies
Partnership Modules
Benefits Offered
Quantity
Feature on the main event backdrop
1
Dedicated Company fall banner inside the main conference hall
6
Feature on media centre backdrop
1
Company Souvenirs in the delegation kits 1400
ON-SITE VISIBILITY
Company videos playing during breaks
-
Company banners at the entrance
3
Branding on venue direction signboards
12
Exclusive standee & banner spaces in reigonal meeting rooms
2x2=4
Branding on floor decals
1
Branding on escalator runners
2
Column wraps with company logos
4
Dedicated charging booth branding 2
SPECIAL EVENTS SIGNAGE
Branding on conference shuttle buses/cars
10
Branding on Visual Displays across the venue
16
Company Souvenirs and Adverts in delegate rooms
450
Branding on meal vouchers and food coupons
18000
India Night
-
Global Village
-
Global Youth Voice
-
Kiosk space for delegate interaction BRAND ENGAGEMENT
Young Leaders Booth Workshop at Global Youth Conference
2
Throughout 1
Partnership Modules
Benefits Offered Company Advertisement/ Feature on conference mobile Application Centrally located 'Your Company presents IC Website' banner
Quantity
-
1
Full page adverstisement in the main Conference Brochure 2000 Back Cover Feature in the main Conference Brochure ATTENDEE COMMUNICATION
2000 Advertisement in Conference Aftermovie
-
Personalized Partner Launch Video
-
Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Full page company feature in all IC emails
1500
Half page company feature in all IC emails
1500
Session Branding
-
Company Feature on Conference Website Branding on conference T-shirts/ Shirts/ Kurta SPECIALTY ITEMS AND Branding on Bag Stuffers APPAREL Branding on conference Notebooks and other Stationery Customized Facebook posts (Outreach : Over 100,000 people)
MEDIA OUTREACH (Online)
2000 2000 2000
60
Customized tweets
250
Personalized Twitter Cards
2
Customized instagram pictures with company hashtags
50
Mentions in external websites
10
Celebrity tweets about the conference, including company hashtags
5
15 Mentions in newspapers 15
MEDIA OUTREACH (Onground)
10 radio mentions
10
Branding on 5 hoardings
5
Backdrop Branding for press conferences
Yes
Promotion through media in 4 cities through "Global Youth Voice Talks" 4 Cities
â‚š 10,00,000
DETAILS
1
OUTREACH
Global Youth Voice is a platform that enables youngsters to understand the importance of speaking up for things of personal, professional and social relevance. A pan India campaign, it will feature series of talks in 7 cities.
2400+ National Youth
10 days of orchestrated theme branding and commercial allotment exclusively for the company at International Congress main event and all parallel platforms.
1000+ International Youth | Top Corporates | Government | Embassies
2
Partnership Modules
Benefits Offered
Quantity
Feature on the main event backdrop
1
Dedicated Company fall banner inside the main conference hall
12
Company Souvenirs in the delegation kits
1400
Company banners in the partners' lounge
8
Branding on venue direction signboards
12
Exclusive standee & banner spaces in reigonal meeting rooms
2x2=4
Branding on escalator runners
2
Branding in conference massage booths
2
Branding on conference shuttle buses/cars
10
Branding on Visual Displays across the venue
16
Branding on meal vouchers and food coupons
18000
'Your Company presents IC mobile application' via a launch Full Cover Feature in the main Conference Brochure 2000 Advertisement in Conference Aftermovie ATTENDEE COMMUNICATION
Personalized partner launch video
Yes
Company Feature in all Guest invitations
2000
Full page company feature in all IC emails
1500
Half page company feature in all IC emails
1500
Session Branding
-
Company Feature on Conference Website BRAND ENGAGEMENT
Campaigns (Testimonials, Videos, Pictures)
-
Kiosk space for delegate interaction and product display
2
Branding on conference T-shirts/ Shirts/ Kurta SPECIALTY ITEMS AND APPAREL Branding on conference Notebooks and other Stationery Customized Facebook posts (Outreach : Over 100,000 people) MEDIA OUTREACH (Online)
MEDIA OUTREACH (Onground)
2000 2000 40
Customized tweets Customized instagram pictures with company hashtags Exclusive Blogs
100
Mentions in external websites
5
Mentions in newspapers
5
Backdrop Branding for press conferences
25 5
Yes Promotion through media in 4 cities throgh "Global Youth Voice Talks" 4 Cities
Objectives:
Opening Ceremony of AIESEC’s 67th International Congress will be about incepting and changing the perception of 1000+ delegates from 126 countries on the growth story of India and on how far we have evolved ourselves in terms ideas, innovation and technology. Advaita to perform at the Opening Ceremony of AIESEC IC 2015.
Audience:
20 + Government Dignitaries AIESEC India Board Members IC advisory Board Global Partners 1400 Young leaders 50,000 Live viewers.
Date : 21st August, 2015 Venue : Hyatt Regency, Gurgaon Time : 2:00pm - 5:00pm
Brand Package Price: ₹ 30,00,000
Agenda
Speakers & Performance
Duration
Tentative Key Note Speaker 1
Prime Minister of India – Shri Narendra Modi
15mins
Tentative Key Note Speaker 2
Youth Affairs Minister India – Sarbananda Sonawal
10mins
Live Performance
Advaita / Raghu Dixit
25mins
Key Note Speaker 3
Title Partner
10mins
Message from President, AIESEC International
President AIESEC International – Ana Saldarriaga
10mins
Live Performance
Quincy Charles
20mins
Message from President, AIESEC India
President AIESEC India, Alok Khatri
10mins
Live Performance
Samudra School for Indian Contemporary Performing Arts - Jalam
20mins
Message from President, IC 2015
AIESEC IC 2015 President – Sahil Chopra
10mins
Closing Act
Steel Poi Performance
12mins
Objectives:
At International Congress 2015, expect to witness a walk-in of 1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, Brazilian snacks, German beverages and more. This also provides a chance for 900 international delegates across the globe to witness and discuss each other’s cultural changes, habits and country realities.
Brand Package Price: ₹ 25,00,000
Audience:
100 embassies 1400 delegates 126 countries 5000 audience
Date : 21st August, 2015 Venue : Leisure Valley Time: 5:30 pm – 8:00 pm
Agenda
Duration
Travelling time from Hyatt Regency to Global Village venue
5:00pm - 6:00pm
International delegates settle in their respective entities, stall with food, beverages and presentation material.
6:00pm - 6:30pm
[Tentative] Inauguration and key note speech - Minister of External Affairs - Sushma Swaraj
6:30pm - 6:45pm
External Visitors Entry - Consul General of International Embassies, NGO Heads, Start up founders, etc
6:45pm onwards
Global Diversity Walk - Delegates from different entities will walk in wearing their traditional attires
Happens parallel.
AIESEC Global Entity - Performances (Jives and Roll Calls)
7:00pm - 8:00pm
Dinner at Hyatt Regency, Gurgaon
8:30pm onwards
Date : 29th August, 2015 Venue : Hyatt Regency, Gurgaon Time : 11:00 pm onwards
Audience:
1000 International Delegates 200 Indian Delegates 200 Alumni
Objectives:
After a 10 day intense conference learning, this is an evening where the delegates relax and let go in a party to have a good closing. This is the evening that stays very vivid in every delegates memory as it marks the closing of their conference experience.
Brand Package Price: ₹ 15,00,000
Nucleya to be at Club Night
Dualist Inquiry to be at Club Night
Objectives:
India Night is about celebrating the rich culture, festivals and diversity of India. An incredible experience of the tasty food, folklores and musical performances of 29 states..
Audience:
1400 Delegates Delhi Ministry Haryana Ministry Tourism Ministry Incredible India dignitaries Global and National Partners Date : 27th August, 2015 Venue : Hyatt Regency. Gurgaon Time: 7:00 pm – 11:00 pm
Regions to be showcased
Punjab Rajasthan Kerela Nagaland
Tetseo Sisters to be at India Night
Brand Package Price: ₹ 40,00,000
Agenda
Duration
[Tentative] Key Note 1 Chief Minister of Haryana – Manohar Lal Chatter
7:00pm – 7:15pm
[Tentative] Key Note 2 Tourism Minister of India – Mahesh Sharma
7.15pm – 7.30pm
Objectives:
IC stakeholder dinner will be an evening of fine dining and networking with all of AIESEC's partners, collaborators, media, alumni, corporate associates and stakeholders.
Mr. Adi Godrej with AIESECers at a Stakeholder Dinner
Date : 27th August, 2015 Venue : Hyatt Regency. Gurgaon Time: 7:00 pm – 11:00 pm
Audience:
20 Global Partners 10 National Board members 80 IC Partners 40 Special Dignitaries
Brand Package Price: ₹ 20,00,000
Agenda
Duration
[Tentative] Key Note 1 Finance and Corporate Affairs Minister of India - Mr Arun Jaitely
7:00pm – 7:15pm
[Key Note 2 Title Sponsor / Partner Dinner Sponsor
7.15pm – 7.30pm
Dinner and Networking
7:30pm - 9:30pm
Objectives:
Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum. An event which connects top young leaders to global business leaders to explore the topics of leadership, innovation and corporate responsibility.
Live message from UN Secretary for Youth Speak at AIESEC Conference
Date : 24th August, 2015 Venue : Hyatt Regency, Gurgaon Time : 10:00 am – 7:00 pm
Audience:
1000 International Delegates 700 Indian Delegates 10 Global Partners 12 Workshops 15 Speakers
Workshop Price: ₹ 15,00,000 Power Talks: ₹ 10,00,000
Agenda
Duration
Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi
10:00am – 10:30am
[Tentative] Key Note 2 Chief Minister of Delhi – Mr Arvind Kejriwal
10:30am - 11:00am
Workshop Spaces
11:00am - 12:00pm
Lunch
12:00pm - 2:00pm
Panel Discussion
2:00pm - 3:00pm
Workshops 1/2/3 (Parallel Workshops)
3:00pm - 5:30pm
Closing Note
5:30pm - 6:00pm
Objectives:
Global Youth Voice is a platform that enables youngsters to understand the importance of speak up for things of personal, professional and social relevance.
The Premier Talk:
5 TALKS 5 CITIES 1 PREMIER TALK Global Youth Voice Talks: The following cities will host Global Youth Voice Talk : Ahmedabad Bangalore Chennai Delhi Hyderabad Mumbai Pune
Timelines: March – July Audience: 2100 Indians
GYV Talks Co-Presenter Career Analytics
A convention of Indian & foreign youth to share stories which have pursued innovative, creative and thoughtful solutions to issues prevalent in our society. Date : 21st- 24th August, 2015
Audience:
200 International Delegates 200 Indian Delegates
₹ 10,00,000 (Power Talks) ₹ 15,00,000 (Workshop) ₹ 2,50,000 (Per City Talk) Agenda
Duration
Opening Note
10mins
Story 1
15mins
Story 2
15mins
Break / Talent Gig
10mins
Session 1 – GYV Theme
15mins
Session 2 – GYV Theme
15mins
Session 3 – GYV Theme
25mins
Closing
5mins
Networking Space
20mins
DETAILS
COST
By opting for this package, you can avail full fledged bannership and logo placement throughout International Congress at the main event.
INR 5,00,000
2
Exclusively customized for companies looking for branding in specific regions, opting for this package gives your company the full rights to present and control activities of your desired region at IC
INR 1,00,000 (Per Region)
3
An exclusive space for your company to for first hand engagement with your products/ services at IC 2015 through a means of a live kiosk/ arena, designed completely in your companies brand elements
INR 1,00,000 (Per Day)
An exclusive fashion show presented and organized by your company in a global gathering at IC, covered by top media houses.
INR 5,00,000
An opportunity for your company to showcase the rich history, legacy and roots of your company at one of the 4 Indian regions. This space can also be used to exhibit speciality products from the corresponding region, by the company.
INR 50,000 (Per Stall)
1
4
5
As organizations which endorse digitization and technology, FT and AIESEC have joined hands at this IC to promote Technology as a lifestyle through full venue branding in the Digital India 2025 theme. This will also be facilitated through multiple sessions and talks on Digital India 2025 by veterans from FT.
At this convening of thought leaders and top businesses from around the globe, FT will share its vision of Digital India through an exclusively set up, power packed workshop.
One of a kind initiative, ‘THE GLOBAL STARTUP CHALLENGE’ will serve as a brilliant platform for the youth around the world t bring out the entrepreneurs in them and get recognized globally. This will involve a series of social media campaigns, on ground competitions and the winners will be recognized by FT at AIESEC’s annual awards night.
THE CONTOUR BOTTLE SOUVENIRS
To offer as souvenirs to over 400 of CocaCola’s companies, partners and clients, a bottle of Coca-Cola painted in the theme of peace and happiness, connecting the vision of AIESEC and Coco-Cola’s centenary celebrations of its contour bottle.
IC 2015 will feature a moments capturing photo booth for the 126 country stalls and a massive photo wall where people pin their photo prints and sign of saying “<Country Name>’s Moment of Happiness powered by Coke.”
EVOLUTION STORY COCA-COLA VS. AIESEC
The main IC corridor will feature two LONG wall (or Catwalk) banners running on either side, one sharing Coke Evolution and the other sharing AIESEC’s and converging to a shared 20-20 vision.
Ahmad Ahlendawi – UN Youth Envoy
Kevin McNamara, CFO, Bacardi
Narendra Mishra – UNDP Co-ordinator
Sarbananda Sonowal – Sports and Youth affairs Minsiter
Paul Polman, CEO, Unilever
Piyush Goel – Power, Coal, New and Renewable Energy Minister
Dr. Mahesh Sharma, Minister of Tourism, India
Vishen Lakhani, CEO Mindvalley
Steel Poi
Samudra School Of Performing arts
Advaita
Dualist Inquiry
Manganiyar Seduction
Quincy Charles
Raghu Dixit
Neeraj Arya’s Kabir Cafe
A recurring partner, Electrolux encourages youth leadership by acknowledging the top performing AIESEC chapters from around the world on this night.
With a rapidly expanding global presence, Uber wishes to utilize IC as a platform to engage with international youth and showcase their services by volunteering to provide free transport to our patrons.
Career Anlaytics has identified IC as an opportunity to engage with the Indian youth and make the aware of the opportunities in different sectors through expert sessions at Global Youth Voice Talks which is a series of leadership talks happening in 6 major Indian cities.
HoHo buses, a pioneer in showing the real essence of India through its city bus rides in the national capital, has volunteered to partake in showing the delegates around Delhi for free among other activities like managing the transport for these delegates.
With about 65% of Indiaâ&#x20AC;&#x2122;s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o
Indiaâ&#x20AC;&#x2122;s largest International youth conference
o
Brand engagement opportunities with 126 country youth
o
Digital Promotion, TV, Radio and web
o
Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram
o
Content generation and community building through interactive platforms
o
Diversity of delegates, speakers and dignitaries during 11 special events
o
Product activation and instant feedback mechanism through the 10 day conference
o
Being a part of the Global Youth Leadership Movement
Mr. Dilip Chenoy National Skill Development Corporation
Mr. SK Swammy Mr. Manish Advani Indian Advertising Agency
Mr. Anand Pillai Leadership Coach and Transformation Consultant, FORUM. Member, World Economic Forum GAC
www.aiesec.in www.aiesec.org
CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233
Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945
Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432
Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548