In the Loop Fly Fishing Magazine - Issue 28

Page 50

Belousiha:

Breaking Lockdown on a Budget I started WhereWiseMenFish, a small destination travel business over 15 years ago. As much as the memories, tales and videos from the trips I have run the name, WhereWiseMenFish has always raised an eyebrow and sparked numerous comments over the years, 99% of them very positive. The most amusing one was from a very capable Danish fly angler/guide who shall remain anonymous who on hearing about my enterprise said, “Justin, cool name, but can you really name your company ‘Where WHITE Men Fish’. I have laughed about that ever since.

By JUSTIN MAXWELL STUART


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