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ISSUE 46 | DEC 2015

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SKIER: MATLIDA RAPAPORT | PHOTOGRAPHER: OSKAR ENANDER, PEAK PERFORMANCE

ISSUE 46 | DEC 2015

Six Editions from September to March

Unique Design, Inspirational Photography Super-Sized Full Colour Tabloid Format The strongest social presence Hard copy distribution numbers - minimum 55,000 copies in 600 locations incl overseas

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ISSUE 46 | DEC 2015

ISSUE 46 | DEC 2015

ISSUE 46 | DEC 2015

Superb Features, Quality Timely News, Product Reviews and Interviews

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INTHE SNOW ISSUE 46 | DEC 2015

MEET THE TEAM

E L P O E P 0 2 F O ” I E K S N O N “ I W O N K TO

EMMANUELLE CHÂTEL BRAND MANAGER

Emmanuelle graduated in Communication & Marketing from Grenoble Business School.

Moving straight into the world of publishing after graduation, a few years she left the confines of the office for wide-open spaces to experience a true adventure in the French Alps. Conquered by this lifestyle so unique, fond of sports now one thing is for certain : she won’t go far away from the mountain

PATRICK THORNE EDITOR Patrick has been a full time, year round, professional ski writer for 25 years. Nicknamed ‘The Snow Hunter’ he has located 6,000 ski areas in 80 countries and for the past decade has published a weekly bulletin of stories from ski resorts all around the planet, notching up more than 5,000 reports.

He has written a dozen books on skiing, received several awards, had his work translated in to more than 20 languages and was named ‘One of 20 People to know in Ski’ by The Times.

DEBBIE GABRIEL OPERATIONS DIRECTOR

DOMINIC KILLINGER PUBLISHER & OWNER

GIANCARLO GAMBARDELLA SALES MANAGER

Described by many as a serial entrepreneur.

His journey into Ski Publishing started when he founded Square Mile in 2002, providing Wi-Fi on yachts (before anybody knew what Wi-Fi was). Within just 4 years, BT bought the company. At the same time, Dominic sold an online marine publishing business that was less than 12 months old! With a small pot of other business interests, his ultimate aim was to create a business that fulfilled his passion for skiing. Identifying an obvious gap in the Ski Publishing market in the 2007/8 Season, InTheSnow was launched.

Giancarlo joined InTheSnow in July 2014 heading up media sales across all our titles and digital channels, having previously worked with The Independent, The I and The Evening Standard, specialising in travel and ski. Giancarlo is a real family man with a great passion for life overall and admits that he knows “almost every word to every episode of Only Fools and Horses” as his claim to fame. He’s a kickboxer, and an all round sports fanatic. In the past he was a semi-pro footballer (weren’t we all?) and now his passion for ski and the mountains has really bitten him. He learned to ski in Norway and his second ever ski trip was to Whistler !

Debbie has a first-class, blue-chip background but her passion for skiing took over. Having been part of InTheSnow since launch she now manages the entire production process in-house.

ANDY BLEAKLEY WEB DESIGN & DEVELOPMENT Andy spent his early childhood in Switzerland and was lucky enough to start skiing soon after his first steps. Now a keen freestyle skier (and general sports nut) who mixes a career in web design & development with skiing.

GABRIELLA LE BRETON CONTRIBUTING WRITER Gaby has skied in over 110 resorts across the world, co-wrote the Footprint ‘Skiing Europe’ guidebook and contributes articles about skiing to newspapers and magazines including The Telegraph, The Financial Times, Condé Nast Traveller.

“We are the UK’s largest ski and snowboard magazine read by almost 500,000 skiers per month.

Edited by world leading ski journalist and author Patrick Thorne, it’s packed with news, features, gear reviews, resort guides and snow reports. There’s no better place to be informed about skiing or snowboarding.

Visit InTheSnow.com

HOW WE CONNECT WITH OUR READERS

Domininc Killinger Publisher

We post news to 51k fans reaching up to 150k fans per day and engaging up to 10k fans per day fb.com/inthesnow

Find us also on :

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ISSUE 46 | DEC 2015ISSUE 46 | DEC 2015ISSUE 46 | DEC 2015

SKIER: MATLIDA RAPAPORT | PHOTOGRAPHER: OSKAR ENANDER, PEAK PERFORMANCE

SKIER: MATLIDA RAPAPORT | PHOTOGRAPHER: OSKAR ENANDER, PEAK PERFORMANCE

SKIER: MATLIDA RAPAPORT | PHOTOGRAPHER: OSKAR ENANDER, PEAK PERFORMANCE

ISSUE 46 | DEC 2015

SKIER: MATLIDA RAPAPORT | PHOTOGRAPHER: OSKAR ENANDER, PEAK PERFORMANCE

We tweet directly to 15.8k Followers 180k tweet impressions per month @InTheSnowMag

Attracting up to 10k unique visitors per day

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Minimum 55k hard copies distributed to 600 locations read by 200k skiers per month

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105k dedicated skier promotional database

#Lovethemountains

WHY WE ARE DIFFERENT

“This is our 6th season working with InTheSnow, it’s a great title, provides us with significant benefits and coverage and our passengers are very pleased to see this on board when they travel with us. they are a great team to work with”

 We are an independent publishing house driven by a passion for winter sports, quality journalism, industry expertise and publishing.  We deliver the latest news but also the newest and most knowledgeably produced editorial in the industry today.  Our team know their stuff and actively go out to find and break news stories.  Our Editor Patrick Thorne has skied 250 resorts the world over & was named by The Times as 1 of 20 people to know in ski.  We’re not run by advertising, we are driven by readers, quality editorial, superb photography and publishing integrity.  Our final print deadline each season is early March, not mid/late autumn.  We’re obsessed with snow sports and not just in the winter. We are on the ground and live all year round !

OUR READERS WHY READERS LOVE

“InTheSnow have always been creative in their approach, getting us great coverage for a sensible spend. We are well looked after as a client, they understand the marketplace well and respond quickly to anything we need”

56+ <25 INCOME

1. A great mix of products, resorts, news, + interviews 2. Superb photography with quality journalism 3. It’s free, exceptional quality, and easy to read

46-55 YEAR OLDS

26-35

36-45 YEAR OLDS

67% of readers achieve a household income of more than 100k per annum

YEAR OLDS

26% of readers achieve a household income of more than 150k per annum

58

%

42

%

92% Take a Ski Holiday Every Year

27% Take More Than 2 Ski Holidays a Year

HOW MANY WE REACH

1 million

readers per month on average via hard copy, online + mobile

OUR DISTRIBUTION NETWORK  We reach highly targeted skiers throughout our wide distribution

“Having InTheSnow magazine available to our guests is great added value, it is the only ski magazine we distribute and we are pleased to offer InTheSnow this season”

 InTheSnow hard copies can be picked up onboard Eurostar Snow Train, Snow Express

network via ski retail chains, independent ski stores, dry ski slopes,

Coaches and Ski Weekends Coaches. We are also on board 11 ski transfer buses

indoor ski domes, national ski clubs, ski transfer buses, UK airport

and can be found in 3 UK airport terminals. Other locations include Ski World chalets,

terminals, French and Swiss airport terminals, ski chalets, ski hotels,

hire shops, ski tuition locations as well as an additional 130 other locations across

ski hire shops, ski tuition locations, Eurostar, Crystal Ski Properties

Europe’s top 20 ski resorts.

and much more.

TIMELY NEWS

INSIDE THE MAG

EXPRIENCE 88

VILLARS JUST4TWO The classic Swiss resort of Villars has a special deal for couples or two friends valid from 5 January to 7 February and 7 March to 29 March 2015. Their Just4Two deal includes ski pass and accommodation with ROB BOSSI

breakfast for 2 or 4 nights – so 2 nights for 2 people with 2 days of skiing from CHF255 (about £167) total.

BIG WHITE ICE TOWER

BIG 0–5 FOR WIPEOUT!

Vail Resorts’ CEO Rob Katz has confirmed plans by the largest North

2014 marks the fifth anniversary of the creation of the innovative

American ski resort operator to physically link Canyons, which it

Wipeout piste map lens cloth. The idea of a lady named Julie Slaughter

has operated for several years, and its recently acquired Park City

back in 2009, Wipeout identified a gap in the market for an innovative

Mountain Resort (PCMR) to create the largest ski area in the US.

product with dual functionality and began creating ski resort piste maps

and encourage would-be ice climbers, and

“We expect to generate significant additional EBITDA (Earnings Before

printed onto high-quality lens cloths. Wipeout replaced the problem of

all equipment including crampons, ice tools

Interest, Tax, Depreciation and Amortisation) growth as we implement

soggy piste maps that blew away on the lift, littering the slopes, and

our plans to combine the ski experience of Park City Mountain Resort

also provided the bonus of clean goggles and sunglasses – genius!

and Canyons into the largest mountain resort in the United States with

Even in the current era of hi-tech map apps, the Wipeout map is holding

over 28 km2 of skiable terrain,” wrote Katz in the company’s financial

its own just as well at double-digit sub-zero temperatures as it does at

report. “(We) will be looking to upgrade or add new lifts, restaurants

room temperature. In their first year of operation, Wipeout launched in

and snowmaking capabilities at both resorts.”

the seven key ski resorts of Chamonix, Courchevel, La Plagne, Les Arcs,

Full details are promised next March. It is not clear if the two areas will

Méribel, Val Thorens and Verbier. Five years on and Wipeout products

DAVE CAMARA ARAPAHOE BASIN SKI AREA

PARK CITY RESORTS TO LINK IN 2015

Big White in British Columbia has a new attraction this winter – a giant 18.2m high ice tower. Constructed from four telephone poles with metre-thick ice, there are beginner to advanced options. The resort has expertly trained climbing staff to help

and harnesses is included.

FESTIVE SKIPLEX Skiplex (skiplex.co.uk), the indoor ski training centres, are offering up to a fifth off bookings for an hour’s Family Time

£125. “We normally recommend up to six people (with at least one adult), but as it’s Christmas we’ll bundle ten elves on if they don’t mind sharing!” said a spokesperson.

AUSTRALIA’S RECORD 2014 Australian resorts posted one of their best

A

maintain separate identities or be merged.

are now available in over 100 resorts across the continent. Each year,

northern hemisphere to open for

reported 15.24cm of fresh snow in

Vail ski resort in Colorado was itself the largest ski area in the US

the Wipeout team review and update their products to make sure they

the 2014–15 ski and snowboard

early October and Arapahoe Basin

with 21 km2 until recently, when the merger of Big Sky and the former

reflect the latest developments in resorts, such as new lifts and pistes.

season last month, on Friday 17

over 30cm of natural snow during

Moonlight Basin in Montana overtook it with 23.5km2

In keeping with their eco-friendly ethos, they have recently started to

October, 2014.

the weeks leading up to opening.

However another Utah resort, Powder Mountain, is already disputing

recycle the out-of-date piste maps and have repackaged them into

“Conditions have been outstanding

A-Basin’s mountain operations

that the new combined area will be the largest in the US, claiming it

trendy baby bibs! Now your little one can show their allegiance to your

for snowmaking and we were

team started making snow on 2

has 30.3 km2. Whistler Blackcomb in British Columbia, Canada, remains

favourite ski resort while you do your bit for the environment – the

very excited to open,” said Alan

October 2014, and they were able

the largest ski area in North America with 33 km2.

perfect stocking filler for any skier-to-be or powder-loving mum and dad!

Henceroth, A-Basin’s Chief

to create the 45cm base necessary

Operating Officer. “It is always great

for opening over the course of

to watch people have fun skiing

several days.

rapahoe Basin Ski Area (A-Basin)

and riding.”

Both areas are typically open up to

in Colorado, USA, and Ruka in

Both areas had significant pre-

May or June the following spring,

northern Finland were the first

season snowfall and topped up

with 8 month/200+ day ski seasons.

Cup award ceremonies staged at ski resorts around the world each season.

At Courchevel, World Cup winners are awarded

and a world-class line-up bursting with critically

a ski helmet especially designed each season

acclaimed music acts,” said a launch statement

by David Cintract.

from the organisers.

The renowned contemporary artist, famous

Highlights from previous years include The

for his modern pop and glamorous style, has

Prodigy performing in the middle of the forest,

Riglet Park at Durango will anchor the

displayed his work in Courchevel for years

Rudimental playing out to a captive crowd

development of a multi-faceted ski

and is the sculptor behind the Mademoiselle

inside a real igloo and Kasabian taking to

and ride terrain-based learning facility

Courchevel statue in La Croisette.

the stage at sunset nearly 2000m up in the

in the base area. The park allows the

Athletes are reported to be very fond of this

mountains. There’s no announcement on who

youngest of riders, aged 3–6 years, to

unique prize. Slovenian Olympic medallist Tina

will perform in this year’s line-up.

experience sliding on snow and get a

Maze confesses to being “overprotective” of

For the first time, Snowbombing will

jump-start on learning while having fun

the one she won after her 2012 victory.

be introducing high-end, luxury named

on the slopes.

Courchevel is hosting the Women’s Alpine World

opening of lifts across the resort, and

COLORADO EVEN MORE FAMILY-FRIENDLY

reached their maximum natural snow depth earlier than any other season in 27 years after opening in early June.

SKI BIZ’S HALF-ABILLION VALUE The Tahoe ski industry in California is a

apartments designed to suit everyone.

half-a-billion-dollar business according to

Colorado’s resorts have spent millions

facility mixes indoor play with ski

Finally, Arapahoe Basin, which was

Cup for the fifth successive year next month, with

an academic study by San Francisco State

of dollars this summer in their eternal

instruction and is part of Buttermilk’s

the first ski area in North America to

GS and slalom races on 13 and 14 December.

Tickets for the 2015 staging of Europe’s largest

Prices start from £229pp for five nights’

authentic, beautiful apartments are the best

University. The study was based on the

quest to provide ever-better facilities

base area redevelopment.

open for the season, last month, will

This year will see the best female skiers descend

and longest-established snow and music

accommodation and festival wristband, but

way for guests to save money as there is the

for families with young children.

Crested Butte is adding a Magic

open a three-storey $2.3m (£1.43m)

on the Emile-Allais stadium in a contest which,

festival, Snowbombing, are now on sale.

excluding travel and skiing/boarding costs.

luxury of cooking from home.

nine largest resorts. It estimated skiers spent

Aspen/Snowmass is also opening

Carpet lift just for its tubing hill, which

660 m2 children’s centre in the spring

last winter, attracted 13,000 spectators. This

Coming up to its 16th year, the festival will return

“This year, Snowbombing is determined to give

Also for the first time, the super premium 5★

$564.5m with direct expenditure in ski resorts

a children’s centre this winter

is located at the base area’s Adventure

of 2015, offering a dedicated facility

season, Bruno Tuaire, Courchevel’s Sports Club

to regular resort venue Mayrhofen with end-of-

revellers the most unique festival experience

Hotel Elisabeth will be available to revellers,

amounting to $427.7 million for skiing-related

called The Hideout. A multi-million

Park, as well as now offering snow

for children, including rental locations

Director, hopes that number will grow still further

season dates confirmed for Monday, 6 April to

yet, with the return of Austria’s ultimate après

which in previous years has only ever been

dollar investment, the 660 m2

bikes for rent, and the new Burton

and changing and dining areas.

to at least 20,000 people.

Saturday, 11 April 2015, including Easter Monday.

ski bar, the authentically Austrian Brück’n Stadl

reserved for artists. snowbombing.com

2013–14 season and focused on the area’s

activities including tickets, food and hotels.

Ranging from top-tier to mid price range, these

006 // NOV14 // INTHESNOW.COM

@INTHESNOWMAG

FB.COM/INTHESNOW

007 // NOV14

006 // NOV14 // INTHESNOW.COM

@INTHESNOWMAG

FB.COM/INTHESNOW

007 // NOV14

bikes for rent, and the new Burton

and changing and dining areas.

to at least 20,000 people.

Saturday, 11 April 2015, including Easter Monday.

ski bar, the authentically Austrian Brück’n Stadl

reserved for artists. snowbombing.com

called The Hideout. A multi-million

Park, as well as now offering snow

for children, including rental locations

Director, hopes that number will grow still further

season dates confirmed for Monday, 6 April to

yet, with the return of Austria’s ultimate après

which in previous years has only ever been

a children’s centre this winter

is located at the base area’s Adventure

of 2015, offering a dedicated facility

season, Bruno Tuaire, Courchevel’s Sports Club

to regular resort venue Mayrhofen with end-of-

revellers the most unique festival experience

Hotel Elisabeth will be available to revellers,

nine largest resorts. It estimated skiers spent

Aspen/Snowmass is also opening

Carpet lift just for its tubing hill, which

660 m2 children’s centre in the spring

last winter, attracted 13,000 spectators. This

Coming up to its 16th year, the festival will return

“This year, Snowbombing is determined to give

Also for the first time, the super premium 5★

for families with young children.

Crested Butte is adding a Magic

open a three-storey $2.3m (£1.43m)

on the Emile-Allais stadium in a contest which,

festival, Snowbombing, are now on sale.

excluding travel and skiing/boarding costs.

luxury of cooking from home.

2013–14 season and focused on the area’s

quest to provide ever-better facilities

base area redevelopment.

open for the season, last month, will

This year will see the best female skiers descend

and longest-established snow and music

accommodation and festival wristband, but

way for guests to save money as there is the

of dollars this summer in their eternal

instruction and is part of Buttermilk’s

the first ski area in North America to

GS and slalom races on 13 and 14 December.

Tickets for the 2015 staging of Europe’s largest

Prices start from £229pp for five nights’

authentic, beautiful apartments are the best

half-a-billion-dollar business according to

Colorado’s resorts have spent millions

facility mixes indoor play with ski

Finally, Arapahoe Basin, which was

Cup for the fifth successive year next month, with

Ranging from top-tier to mid price range, these

on the slopes.

Courchevel is hosting the Women’s Alpine World

apartments designed to suit everyone.

jump-start on learning while having fun

the one she won after her 2012 victory.

be introducing high-end, luxury named

experience sliding on snow and get a

Maze confesses to being “overprotective” of

For the first time, Snowbombing will

youngest of riders, aged 3–6 years, to

unique prize. Slovenian Olympic medallist Tina

will perform in this year’s line-up.

in the base area. The park allows the

Athletes are reported to be very fond of this

mountains. There’s no announcement on who

and ride terrain-based learning facility

Courchevel statue in La Croisette.

the stage at sunset nearly 2000m up in the

development of a multi-faceted ski

and is the sculptor behind the Mademoiselle

inside a real igloo and Kasabian taking to

Riglet Park at Durango will anchor the

displayed his work in Courchevel for years

Rudimental playing out to a captive crowd

for his modern pop and glamorous style, has

Prodigy performing in the middle of the forest,

The renowned contemporary artist, famous

Highlights from previous years include The

by David Cintract.

from the organisers.

a ski helmet especially designed each season

acclaimed music acts,” said a launch statement

The Tahoe ski industry in California is a

BILLION VALUE SKI BIZ’S HALF-Aafter opening in early June. earlier than any other season in 27 years reached their maximum natural snow depth

 Features and adverts twice the size of all other monthly UK ski magazines for the biggest coverage opening of lifts across the resort, and

country’s biggest ski areas, saw the fastest season last month. Mt Hotham, one of the

The last resort open there ended their 2014 seasons for the last three decades in 2014.

Australian resorts posted one of their best

At Courchevel, World Cup winners are awarded

and a world-class line-up bursting with critically

around the world each season.

SNOWBOMBING 2015 TICKETS ON SALE

Cup award ceremonies staged at ski resorts

northern Finland were the first

season snowfall and topped up

with 8 month/200+ day ski seasons.

It has become a highlight of the many World

in Colorado, USA, and Ruka in

Both areas had significant pre-

May or June the following spring,

rapahoe Basin Ski Area (A-Basin)

and riding.”

Both areas are typically open up to

to watch people have fun skiing

several days.

Operating Officer. “It is always great

for opening over the course of

DESIGNER HELMET COURCHEVEL’S

Henceroth, A-Basin’s Chief

to create the 45cm base necessary

very excited to open,” said Alan

October 2014, and they were able

the largest ski area in North America with 33 km2.

perfect stocking filler for any skier-to-be or powder-loving mum and dad!

for snowmaking and we were

team started making snow on 2

has 30.3 km2. Whistler Blackcomb in British Columbia, Canada, remains

favourite ski resort while you do your bit for the environment – the

“Conditions have been outstanding

A-Basin’s mountain operations

that the new combined area will be the largest in the US, claiming it

trendy baby bibs! Now your little one can show their allegiance to your

October, 2014.

the weeks leading up to opening.

However another Utah resort, Powder Mountain, is already disputing

recycle the out-of-date piste maps and have repackaged them into

their Reading and Basingstoke centres.

season last month, on Friday 17

over 30cm of natural snow during

Moonlight Basin in Montana overtook it with 23.5km2

In keeping with their eco-friendly ethos, they have recently started to

between 1–24 December before 4pm at

the 2014–15 ski and snowboard

early October and Arapahoe Basin

with 21 km2 until recently, when the merger of Big Sky and the former

reflect the latest developments in resorts, such as new lifts and pistes.

off bookings for an hour’s Family Time

northern hemisphere to open for

reported 15.24cm of fresh snow in

Vail ski resort in Colorado was itself the largest ski area in the US

the Wipeout team review and update their products to make sure they

two non-glacier ski areas in the

their bases with snowmaking. Ruka

maintain separate identities or be merged.

are now available in over 100 resorts across the continent. Each year,

Full details are promised next March. It is not clear if the two areas will

Méribel, Val Thorens and Verbier. Five years on and Wipeout products

and snowmaking capabilities at both resorts.”

the seven key ski resorts of Chamonix, Courchevel, La Plagne, Les Arcs,

report. “(We) will be looking to upgrade or add new lifts, restaurants

room temperature. In their first year of operation, Wipeout launched in

over 28 km2 of skiable terrain,” wrote Katz in the company’s financial

its own just as well at double-digit sub-zero temperatures as it does at

and Canyons into the largest mountain resort in the United States with

Even in the current era of hi-tech map apps, the Wipeout map is holding

our plans to combine the ski experience of Park City Mountain Resort

also provided the bonus of clean goggles and sunglasses – genius!

all equipment including crampons, ice tools

Interest, Tax, Depreciation and Amortisation) growth as we implement

soggy piste maps that blew away on the lift, littering the slopes, and

and encourage would-be ice climbers, and

“We expect to generate significant additional EBITDA (Earnings Before

printed onto high-quality lens cloths. Wipeout replaced the problem of

Mountain Resort (PCMR) to create the largest ski area in the US.

product with dual functionality and began creating ski resort piste maps

has operated for several years, and its recently acquired Park City

back in 2009, Wipeout identified a gap in the market for an innovative

American ski resort operator to physically link Canyons, which it

Wipeout piste map lens cloth. The idea of a lady named Julie Slaughter

Vail Resorts’ CEO Rob Katz has confirmed plans by the largest North

2014 marks the fifth anniversary of the creation of the innovative

LINK IN 2015 PARK CITY RESORTS TO

WIPEOUT! BIG 0–5 FOR

RECORD 2014 AUSTRALIA’S

don’t mind sharing!” said a spokesperson.

 Get larger format images and more text space to really enhance your resort, product or service

Christmas we’ll bundle ten elves on if they people (with at least one adult), but as it’s £125. “We normally recommend up to six

Normally £155, the “Christmas gift” price is

training centres, are offering up to a fifth Skiplex (skiplex.co.uk), the indoor ski

FESTIVE SKIPLEX and harnesses is included.

FOR 2014/15 SEASON FIRST RESORTS OPEN

AERA IKS NISAB EOHAPARA ARAMAC EVAD

has expertly trained climbing staff to help beginner to advanced options. The resort poles with metre-thick ice, there are ice tower. Constructed from four telephone attraction this winter – a giant 18.2m high Big White in British Columbia has a new

TOWER BIG WHITE ICE

ISSOB BOR

CHF255 (about £167) total.

YADTSEBREHTONA

A

COLORADO EVEN MORE FAMILY-FRIENDLY

DNUORGYALP RUOY ETAVELE

University. The study was based on the an academic study by San Francisco State

ECNEIREPXE

dollar investment, the 660 m2

amounting to $427.7 million for skiing-related $564.5m with direct expenditure in ski resorts

activities including tickets, food and hotels.

 Engage with hundreds of thousands of guaranteed skiers

SNOWBOMBING 2015 TICKETS ON SALE

It has become a highlight of the many World

The last resort open there ended their 2014 season last month. Mt Hotham, one of the

 Super-sized tabloid full colour format

COURCHEVEL’S DESIGNER HELMET

seasons for the last three decades in 2014.

country’s biggest ski areas, saw the fastest

ANOTHERBESTDAY

Normally £155, the “Christmas gift” price is

their bases with snowmaking. Ruka

ELEVATE YOUR PLAYGROUND

their Reading and Basingstoke centres.

two non-glacier ski areas in the

EXPERIENCE

between 1–24 December before 4pm at

FIRST RESORTS OPEN FOR 2014/15 SEASON

for 2 people with 2 days of skiing from breakfast for 2 or 4 nights – so 2 nights includes ski pass and accommodation with

GREAT FEATURES

The classic Swiss resort of Villars has a

JUST4TWO VILLARS

 MAMMUT ALUGATOR TWIST SHOVEL

 BLACK DIAMOND EXPEDITION 3

Dynafit’s new award-winning Freeride

When performing an avalanche

A touring pole that looks

touring boot, the Khiôn, is a game

rescue, every second counts. Two

the part and won’t let you

changer. It combines the rigidity and

possible blade positions make it

down when you’re using it! A

stiffness of a downhill-oriented 4-clip

easier for you to scoop or cut the

3-section adjustable pole, with

Alpine boot with the lightweight

snow. Extendable handle and

reliable solid dual FlickLocks,

comfort of a modern uphill ski-touring

T-grip means you can dig faster

and a comfortable, extended

boot. The contoured fit and sleek

and maximise your effort. When

foam grip, the Expedition 3

snow-dynamic design is unique in the

you need to use a shovel in

offers maximum versatility and

marketplace.

an avalanche situation, you

maximum adjustability, whether

need to make sure it works as

you’re skiing on-piste, off-piste

efficiently as possible!

or ski touring.

£49.95 | SKIBARTLETT.COM

£69 | SKIBARTLETT.COM

 ANATOM DYNAFIT KHIÔN

£450-£570

GEAR REVIEWS

 FISCHER PRODUCT NAME

 SMARTWOOL PHD® SKI LIGHT PATTERN

With a Freeski ROCKER for perfect floating, this all-rounder

The PhD® Ski Light keeps feet warm and dry without sacrificing boot

is the perfect powder friend. The new Air Tec core gives a

performance. SmartWool-placed cushioning where skiers need it

25% weight reduction yet maintains performance but with

most: on the shin for protection against the boot and on the bottom of

less weight. Confidence inspiring both on- and off-piste, the

the foot for warmth and impact protection. Made with our 4 Degree™

ladies’ Koa 84 is a joy for all mountain fun.

elite fit system for a sock that never bunches, slips, or binds. And the

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88 EXPRIENCE

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Scare Your self self Your

to 29 March 2015. Their Just4Two deal from 5 January to 7 February and 7 March special deal for couples or two friends valid

patented ReliaWool™ technology provides superior durability to make £470 INCL BINDING

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The biggest game changer in binding technology. A releasable tech-pin binding. Smooth flow of movement while you’re going up, with unrivalled alpine-style response and perfomance on the descent. Combine this with its safety aspects and ease of use and you won’t want anything else!

FROM £375 | SKIBARTLETT.COM

 SMARTWOOL WOMEN’S PHD® SNOWBOARD MED

 MAMMUT NIVA JACKET A technical fit with fashionable freeride looks.

HENrIk WINDsTEDT

Soft and flexible fit for comfort in action whether you’re skiing piste or floating in powder, the Niva will make sure you look and feel great. £365 | SKIBARTLETT.COM

SmartWool’s medium full-cushioned foot and leg in this

BLACK CROWS FREEBIRD ORB SKIS

sock keeps the rider comfy as they rock in the park all day.

Specifically designed for a woman’s foot. WOW™ technology in high-density impact zones reduces shock and abrasion. £21.99 | 0800 0326499 | SMARTWOOL.COM

Henrik Windstedt is a Swedish big

and thought it would be a new and fun way

mountain freeskier and a Peak

to get back into competing and skiing at

Performance sponsored athlete

the highest level again.

with immense talent and versatility.

He spent his junior years as one of

Is there quite a lot of similarity between

A lighter-constructed version of the popular Orb ski, but still with

Sweden’s top mogul competitors then

freeride and freestyle for you?

Black Crows’ no-compromise ski performance. Whether you’re

competed in several half pipe and

HW: Well these days for me freeride is all

touring or all-mountain skiing, this lightweight ski will grip on hard

slopestyle competitions over the years,

about photos and filming, so there is a big

pack and steeps, cut through the powder and carve up the pistes.

including a second place finish at the

difference for me. But the way you need

US Open in Vail in 2004. He won the

to take care of yourself, sponsors and your

prestigious Scandinavian Big Mountain

career is very similar. It’s really tough to

Championships six times between 2001

make it good these days so you need to

and 2008. In that year, he also became

work hard and be smart.

£549 | SKIBARTLETT.COM

the Freeride World Champion.

 SNOWSHEPHERD LEATHER SKI GLOVES

 ATOMIC AUTOMATIC 109

ecent years have seen ski areas endeavour to out-do each other on who can create the most exhilarating, or terrifying, attraction for their guests.

Making use of their existing assets – very big mountains, very long drops, and very high lifts – resorts have been busily constructing glass-bottomed balconies hanging over cliffs, 3km-high zip wires, cable cars with see-through floors (or you get to ride on the roof), and a collection of rickety-looking (but in reality very stable, we hope) metal bridges and suspended walkways, thousands of metres above the valley below.

Here’s our quick guide to eight of the top vertigo-challenging attractions in the Alps this winter.

THE PEAK WALK

 FISCHER ALPATTACK TRANSALP SKIS

Engineered to meet the demands of professional The off-piste equipment specialists Snowshepherd

mountain guides and freeride tourers. Including 26

These skis really are a true all-

sell avalanche equipment, skis and specialist clothing.

vents, headlamp attachment point and one of the

 SHRED SLAM CAP HELMET

conditions, all-mountain ski ... A

They are well known as the only ski retailer to sell these

toughest impact protection constructions out there.

fun, agile feel over bumpy terrain.

famous ski worker gloves as used by instructors, guides

If your adventures take you off the beaten track and

Superbly stable when you let

and lift workers across the French Alps. They also stock a

into steep rocky terrain, you’d be crazy to not have this

A lightweight revolutionary helmet.

them run. Get them on-piste and

wide range of other leather ski gloves.

strong and lightweight helmet on your head!

£14.99 | SNOWSHEPHERD.CO.UK

£189 | SKIBARTLETT.COM

Embedded in its EPS core is a layer of SLYTECH NOSHOCK™ Honeycomb, that dissipates impact forces multidirectionally, to minimise forces

Excess material has been milled out from the core,

transferred through the helmet to your

reducing the weight of these touring skis by 25%.

head. Lightweight, comfortable, suitably

Now weighing only 650g, these will give you a

vented and impressive impact dissipation

more effortless skin up to the top. With their clever

due to the cleverly imbedded SLYTECH

construction you’ll have no compromise on the

material. It’s no wonder riders like Tom

downhill section of your ski tour either.

Wallisch are now choosing SHRED ...!

£519 | SKIBARTLETT.COM

Do you have any favourite resorts?

 SWEET IGNITER ALPINISTE

you’ll be amazed at how easily they turn. A very special ski that you won’t find everywhere! £450 | SKIBARTLETT.COM

 ZAINI HATS Zaini hats are still the leader of headwear when it comes to

anywhere where it’s been dumping is

ski area when I was five and I spent every

always good.

day after school, weekends and holidays up there. After a while I started competing

Your favourite items of gear?

in Alpine racing and, although I wasn’t the

HW: I like everything that I have on me

best, I really liked it so I kept going.

while skiing. I’m happy that my sponsors make high-quality equipment for what I need. It’s nice when you trust your stuff like that.

be missed on the slopes! Like this NEW ‘Falkland’ beanie.

HW: I was a mogul skier for some years

 SCOTT THE SKI  PERILLA SOCKS Fabulous 75% alpaca ski socks

Rugged outdoor credentials along with honest good looks.

What’s claimed to be the first hanging bridge in the world to connect

ribbed sides, these socks wick

Designed to be worn every day, even in harsh conditions,

two peaks with one another has been built at Glacier 3000, a ski area

away moisture, repel odour and

it can cope with just about anything you throw at it on the

between Les Diablerets and Gstaad in Switzerland.

bacteria and can happily be

slopes. With Swiss-made movement, incredible shock

worn for a week. Longer socks

absorbency and Superluminova detailing on the hands, dial and bezel for outstanding legibility in any conditions,

(£1.2m) to build. The bridge will be open all year round, and admission

this really is a go-anywhere watch. Classic good looks

will be free (once you’ve bought a lift pass to get up to it).

without the smart-phone gadgetry.

WORDS: PATRICK THORNE

BC, Canada will do too. But you know,

My mum and dad built a restaurant up in the

direction from freestyle to big mountain?

with soft cushioned sole and

the Swiss Alps. Scheduled to open in November, it has cost CHF1.8m

in France a lot. Any powder place in

pretty much born into skiing, you could say.

snow sports and with a whole new 2014/215 range they can’t

 ELLIOT BROWN CANFORD WATCH COLLECTION

The 107m-long bridge, named The Peak Walk, hangs 3000m up in

HW: Not really. I like to ski La Grave

HW: I was born in Åre, Sweden, so I was

Did you consciously decide to change

£20.99 | ZAINI.COM

£139 | SKIBARTLETT.COM

When and where did you first start skiing?

also available for those who prefer a thinner sock. £18.00 | PERILLA.CO.UK

£325 | SNOWANDROCK.COM

before my freestyle career kicked off.

Any advice for young(er) people starting

The freestyle sport was so young back

in freestyle or freeride?

then and no one knew where it would go,

Based on a 70s designed all-

HW: Keep it up, fight for it. Nothing will

really. I did both until I was 20 before I

come for free, but as long as you have

mountain ski, the ultimate ski

concentrated 100% on freestyle. In 2005 I

fun chasing your dream you won’t regret

of choice in its day. Its founder

suffered a broken disc in my back and was

it. Ride as much as you can in all kinds of

Bobby Burns inspired Scott to

out for almost two seasons. During that

conditions; that will help too!

develop “The Ski” into a modern-

time the sport progressed so much, and

day, one ski quiver, brought to life with original retro graphics!

Super-smooth and easy turning

MORE AT SKIBARTLETT.COM

on all terrain and conditions.

With their renowned reputation for

Whether you’re skiing on-piste,

specialist expert advice, combined with their

off-piste, touring or telemark ...

carefully selected and tested range of products,

“The Ski” will deliver you great

it’s no surprise that Ski Bartlett’s word-of-mouth

performance in a wide range of

reputation over the last 50 years has made them

ability levels, this really is “The

the UK’s most popular independent ski shop!

I had just turned 25 and was pretty much

Do you have any major remaining

one of the oldest doing freestyle, so I felt

ambitions?

less motivated on going back there. The

HW: Right now my goal is to have fun on

Freeride World Tour was just starting up,

skis, do some nice movies/edits and keep

and I got a wild card for the first two stops

on shredding for a long time.

Ski” to have this year. £499 | SKIBARTLETT.COM

028 // OCT14 // INTHESNOW.COM

029 // OCT14

032 // MAR15

@INTHESNOWMAG

028 // OCT14 // INTHESNOW.COM

029 // OCT14

032 // MAR15

@INTHESNOWMAG

INTHESNOW.COM // MAR15 // 033

070 // DEC14

PEAKPERFORMANCE.COM

INTHESNOW.COM // MAR15 // 033

070 // DEC14

PEAKPERFORMANCE.COM

£499 | SKIBARTLETT.COM Ski” to have this year.

£325 | SNOWANDROCK.COM

WORDS: PATRICK THORNE

ability levels, this really is “The

the UK’s most popular independent ski shop!

£18.00 | PERILLA.CO.UK

performance in a wide range of

reputation over the last 50 years has made them

“The Ski” will deliver you great

it’s no surprise that Ski Bartlett’s word-of-mouth

off-piste, touring or telemark ...

carefully selected and tested range of products,

Whether you’re skiing on-piste,

specialist expert advice, combined with their

on all terrain and conditions.

With their renowned reputation for

will be free (once you’ve bought a lift pass to get up to it).

without the smart-phone gadgetry.

(£1.2m) to build. The bridge will be open all year round, and admission

this really is a go-anywhere watch. Classic good looks

the Swiss Alps. Scheduled to open in November, it has cost CHF1.8m

dial and bezel for outstanding legibility in any conditions,

prefer a thinner sock.

The 107m-long bridge, named The Peak Walk, hangs 3000m up in

absorbency and Superluminova detailing on the hands,

also available for those who

between Les Diablerets and Gstaad in Switzerland.

slopes. With Swiss-made movement, incredible shock

worn for a week. Longer socks

two peaks with one another has been built at Glacier 3000, a ski area

it can cope with just about anything you throw at it on the

bacteria and can happily be

What’s claimed to be the first hanging bridge in the world to connect

Designed to be worn every day, even in harsh conditions,

away moisture, repel odour and

Rugged outdoor credentials along with honest good looks.

ribbed sides, these socks wick

THE PEAK WALK attractions in the Alps this winter.

Here’s our quick guide to eight of the top vertigo-challenging valley below. bridges and suspended walkways, thousands of metres above the a collection of rickety-looking (but in reality very stable, we hope) metal cable cars with see-through floors (or you get to ride on the roof), and glass-bottomed balconies hanging over cliffs, 3km-high zip wires, long drops, and very high lifts – resorts have been busily constructing Making use of their existing assets – very big mountains, very exhilarating, or terrifying, attraction for their guests. out-do each other on who can create the most ecent years have seen ski areas endeavour to

£519 | SKIBARTLETT.COM

£139 | SKIBARTLETT.COM

downhill section of your ski tour either.

Wallisch are now choosing SHRED ...!

construction you’ll have no compromise on the

material. It’s no wonder riders like Tom

more effortless skin up to the top. With their clever

due to the cleverly imbedded SLYTECH

Now weighing only 650g, these will give you a

vented and impressive impact dissipation

reducing the weight of these touring skis by 25%.

head. Lightweight, comfortable, suitably

Excess material has been milled out from the core,

transferred through the helmet to your

TRANSALP SKIS  FISCHER ALPATTACK -

directionally, to minimise forces that dissipates impact forces multiSLYTECH NOSHOCK™ Honeycomb, Embedded in its EPS core is a layer of A lightweight revolutionary helmet.

SLAM CAP HELMET  SHRED

you won’t find everywhere!

day, one ski quiver, brought to

MORE AT SKIBARTLETT.COM

Do you have any major remaining conditions; that will help too!

of choice in its day. Its founder

suffered a broken disc in my back and was

it. Ride as much as you can in all kinds of

 PERILLA SOCKS

mountain ski, the ultimate ski

concentrated 100% on freestyle. In 2005 I

fun chasing your dream you won’t regret

Based on a 70s designed all-

really. I did both until I was 20 before I

come for free, but as long as you have

then and no one knew where it would go,

HW: Keep it up, fight for it. Nothing will

The freestyle sport was so young back

in freestyle or freeride?

before my freestyle career kicked off.

Any advice for young(er) people starting

 SCOTT THE SKI

be missed on the slopes! Like this NEW ‘Falkland’ beanie.

HW: I was a mogul skier for some years

snow sports and with a whole new 2014/215 range they can’t

direction from freestyle to big mountain?

like that.

Zaini hats are still the leader of headwear when it comes to

Did you consciously decide to change

need. It’s nice when you trust your stuff

strong and lightweight helmet on your head!

Superbly stable when you let

and lift workers across the French Alps. They also stock a

into steep rocky terrain, you’d be crazy to not have this

fun, agile feel over bumpy terrain.

famous ski worker gloves as used by instructors, guides

If your adventures take you off the beaten track and

conditions, all-mountain ski ... A

They are well known as the only ski retailer to sell these

toughest impact protection constructions out there.

These skis really are a true all-

sell avalanche equipment, skis and specialist clothing.

vents, headlamp attachment point and one of the

The off-piste equipment specialists Snowshepherd

mountain guides and freeride tourers. Including 26

AUTOMATIC 109  ATOMIC

ambitions?

I had just turned 25 and was pretty much

Bobby Burns inspired Scott to

wide range of other leather ski gloves.

them run. Get them on-piste and

HW: Right now my goal is to have fun on

one of the oldest doing freestyle, so I felt

Fabulous 75% alpaca ski socks

£189 | SKIBARTLETT.COM

you’ll be amazed at how easily

skis, do some nice movies/edits and keep

less motivated on going back there. The

out for almost two seasons. During that

£14.99 | SNOWSHEPHERD.CO.UK

they turn. A very special ski that

on shredding for a long time.

Freeride World Tour was just starting up,

develop “The Ski” into a modern-

£20.99 | ZAINI.COM £450 | SKIBARTLETT.COM

life with original retro graphics!

and I got a wild card for the first two stops

time the sport progressed so much, and

with soft cushioned sole and

CANFORD WATCH COLLECTION  ELLIOT BROWN

Super-smooth and easy turning

 ZAINI HATS

LEATHER SKI GLOVES  SNOWSHEPHERD

Engineered to meet the demands of professional

 SWEET IGNITER ALPINISTE

make high-quality equipment for what I best, I really liked it so I kept going.

while skiing. I’m happy that my sponsors

in Alpine racing and, although I wasn’t the

HW: I like everything that I have on me

up there. After a while I started competing

Your favourite items of gear?

day after school, weekends and holidays ski area when I was five and I spent every

always good.

My mum and dad built a restaurant up in the

anywhere where it’s been dumping is

pretty much born into skiing, you could say.

BC, Canada will do too. But you know,

HW: I was born in Åre, Sweden, so I was

in France a lot. Any powder place in

When and where did you first start skiing?

HW: Not really. I like to ski La Grave Do you have any favourite resorts?

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mountains

towns WINTER 2015-16 | VOL. 02

pass

S E A S O N

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Your countdown to Banff & Lake Louise

BANFF & LAKE LOUISE WINTER pass

towns

A beautiful 8 page guide to ski holidays in Banff, mountains Lake Louise and their surrounding resorts created and published on behalf of Banff Lake Louise Tourism proving them with a completely turnkey solution.

LOVE THE MOUNTAINS WINTER 2015-16 | VOL. 02

A biannual glossy coffee table magazine showcasing the start of the ski season in September and the start of summer mountain travel in march ENARC EKIM

Your countdown to Banff & Lake Louise

MOUNTAIN ADVENTURE GUIDE A collaboration between The North Face, Ellis Brigham and Glenmore Lodge celebrating all things action in the summer mountains.

SNOW CAMP MAGAZINE

TIEBREAKER MAGAZINE

GOLF NEWS

A magazine showcasing everything that’s great about the UK’s largest ski charity.

A unique localised magazine that encompasses news from around the Buckinghamshire tennis circuit.

The south of England’s biggest free Golf magazine, featuring clubs equipment and news from all over the golfing world.

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As nearly all InTheSnow ad sizes run to the edge of the page, we require that all artwork supplied have at least 3mm bleed to each side.

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consequ iatiume mi, tempore, ntur ad quae. Et vera volupta ureptur? Eniminv eliant aut it maximo berferf erunti cum aut et optatum sunto elenda nt, ipsapient aborest voluptur ut volorem laut quam fugiat it aliciundi tem aut plaut est, cia secta senisciis.

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As there is a certain margin of error in the trimming of all print media, we advise keeping all crucial text and logos at least 10mm (13mm including bleed) from the edge of your artwork to avoid any of this information becoming accidentally cropped during the trimming of the final magazine copies.

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20 September 2015 28 2016 2 November 24 October 2016 2015 7 December 2015 6 2016 11 January 10 January2016 2016 15 February 2017 14 2016 14 March 2017 2016

12 September 2016 2015 12 October 10 Ocotber 2015 2016 16 November 2016 14 2015 21 December 2016 2015 25January 16 January2017 2016 29 January 30 February2017 2016

Giancarlo Gambardella Head of Sales 07786 803 822 01494 862 423 Giancarlo@InTheSnow.com inthesnow.com

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DOMINIC KILLINGER PUBLISHER +44 (0) 1494 862 423 dom@inthesnow.com inthesnow.com

© COPYRIGHT 2016