Technology Marriages are like festivals for the
any biased data using ML. Users
and at some point in the future,
families and a milestone for an
can sign-up for the service by
Pawan has revealed plans of in-
individual. It not just bonds two
giving answers to 16 personality
troducing a feature where when
individuals but brings together a
questions, which are used to find
a user signs up, they are already
fusion of two cultures, two ideas,
suitable matches.
informed of a date of the first
two perspectives. In a marriage, it
connection.
is essential that the two opinions
Rahul Namdev, the co-founder,
of the two individuals intertwine
is credited with the patent and
Betterhalf is also looking to au-
and move ahead in the same
the invention of the ‘1-click
tomate the process where even
direction. This is why compati-
matchmaking’ AI algorithm. The
if the user is busy for 3 days, the
bility is an important factor that
algorithm is said to have garnered
app would be sending specific re-
strengthens the bond between a
popularity for being a very fast
quests on the behalf of the users
couple. Since the Dotcom bubble
executing process and having an
and it would also be auto accept-
in 1999, we have seen the rise of
accuracy of about 80-90 percent
ed if it is confirmed by the other
several matrimonial sites which
in matching the community, the
party as well. So when you login
have been developed and are still
interests and other such factors
to the app after 3 days, your au-
upgrading with the aim of bring-
between two individuals. Pawan
tomated connections would be
ing two compatible singles to-
claims that this is one of the
ready. This would also make it
gether. After carefully analysing
first apps in India that offers
easy for both the parties to start
the drawbacks of the traditional
compatibility information through
a conversation as both of them
online
questions about an individual’s
are already a potential match.
matrimonial
platforms,
Pawan Gupta and Rahul Namdev,
interests and expectations.
both MIT alumni from San Francisco ventured into the idea of de-
Keeping vulnerabilities at bay Clicking the right soulmate
veloping an AI-based matchmak-
Taking cue from certain grim inci-
ing platform. This led to the birth
Currently, Betterhalf claims to
dences in the matrimony market,
of Betterhalf.ai in 2021.
have one of the highest number
Betterhalf has extended its verifi-
of connections made per user
cation process wherein the sub-
The USP of Betterhalf is its
with over 2 lakh matches hap-
mission of the government IDs is
Artificial Intelligence and Machine
pening every month over the
compulsory for all profiles. Bet-
Learning based matchmaking
app. Unlike the traditional mat-
terhalf also verifies the gender,
algorithm. The platform’s AI-
rimonial apps, where they have
employment status, the salary
based partner prediction engine
to unlock features, Betterhalf is
status, the community and even
starts learning about a user’s
taking an approach where it is
the address. It is even extending
personality as soon as the user
more focused towards the ben-
its verification to the ‘born and
starts the on-boarding process.
efits for the users. So, Betterhalf
brought up’ status, especially for
Betterhalf’s AI engine uses the
has introduced plans where if a
the NRIs who consider the type
technology at five different stage
user opts for a 6 months plan,
of Visa as well. Each individual
-during
pre-chat
they guarantee 4 connections or
profile verifications are carried
gamification,
its is free till it happens. They are
out manually by 2-3 experts at
post-chat stage and removal of
extending the match guarantee
Betterhalf.
stage,
46 | 2021
registration, product
