International Business Magazine Issue 8

Page 32

Technology

At the 2022 Consumer Electronics

3rd

Generation

Show

Cockpit

Snapdragon Renault

weight AR glasses to deliver rich

Technologies, announced their

Group will work with Qualcomm

and immersive experiences, and

collaboration with a number of

Technologies to leverage the

plans to integrate software like

companies to enhance the digital

Snapdragon Digital Chassis to

Microsoft Mesh and Snapdragon

experience across sectors. As

equip upcoming Renault vehicles

Spaces™ XR Developer Platform.

part of its latest collaboration

with the latest connected and

with Microsoft, Qualcomm is

intelligent solutions for its next-

Hugo Swart, vice president and

going to expand and accelerate

generation vehicles.

general manager of XR, Qual-

the

(CES),

adoption

Qualcomm

of

platforms.

comm Technologies, Inc. “Qual-

augmented

reality (AR) in both the consumer

Pushing

and enterprise sector. Under

Metaverse

ahead

with

the

comm Technologies’ core XR strategy has always been delivering the most cutting-edge tech-

a new partnership with Volvo

32

wave of power-efficient, light-

Cars, Qualcomm is going to

Qualcomm Technologies is work-

nology, purpose-built XR chipsets

enhance infotainment systems

ing with Microsoft across several

and enabling the ecosystem with

in upcoming fully electric cars.

initiatives to drive the Metaverse

our software platforms and hard-

It will be incorporated with

ecosystem, including developing

ware reference designs. We are

Volvo and Polestar brands with

custom AR chips to enable a new

thrilled to work with Microsoft to


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.